The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

REPLAY Season 1 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Television / Specials or one-time screenings
Sienna Swagger Wagon Music Video Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, Inc. Category: Music
Portraits of Braddock Agency: Wieden+Kennedy / Portland Client: Levi's Strauss & Co. Category: Film / Documentaries
Dirty Shorts -- The Prom Date Agency: Energy BBDO / Chicago Client: Wrigley -- Orbit Category: Online Branded Entertainment /
Hardest Working Person in America Agency: Creative Artists Agency / Los Angeles Client: Mitchum Category: Online Branded Entertainment / Campaign
Target Kaleidoscopic Fashion Spectacular Agency: Mother / New York Client: Target Category: Events and Installations /
Movie Mode Agency: Crispin Porter + Bogusky / Boulder Client: Best Buy Category: Branded Applications /
Real Good Experiment Agency: mono / minneapolis Client: Blu Dot Category: Other Branded Entertainment /
iHobo Agency: Publicis London / London Client: Depaul UK Category: Gaming / Online gaming
The Rocket Project Agency: 180LA / Santa Monica Client: Sony Electronics Category: Television / Specials or one-time screenings
See The Person Agency: Leo Burnett / Melbourne Client: Scope Category: Music
REPLAY Season 1 Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Film / Documentaries
Up There Agency: Mother / ny Client: Stella Artois Category: Online Branded Entertainment /
Bright Falls Agency: agencytwofifteen / San Francisco Client: Microsoft Xbox Category: Online Branded Entertainment / Campaign
YouTube Play Agency: Obscura Digital / San Francisco Client: YouTube Category: Events and Installations /
Xtreme Xrunch Kart Agency: Crispin Porter + Bogusky / Boulder Client: Bolthouse Farms Category: Gaming / Branded Mobile Games
Bud United/Paint Your Face App Agency: DDB/Chicago/Tribal DDB/Amsterdam/Grip Limited Client: AB-INBEV Category: Branded Applications /
Social Media Sobriety Test Agency: TDA_Boulder / Boulder Client: Webroot Category: Branded Applications /
My Movie Pitch From American Express Agency: DIGITAS, NY / New York Client: American Express Category: Other Branded Entertainment /
Forever Fresh Digital Billboard Agency: Space150 / Minneapolis Client: Forever 21 Category: Other Branded Entertainment /
Volvo Eclipse Agency: Euro RSCG 4D Amsterdam / Arnold Worldwide Client: Volvo Car Corporation Category: Gaming / Online gaming
Iconoclasts Agency: @radical.media / New York Client: Grey Goose Category: Television / Reality/Unscripted Series
"Truth in Motion: The U.S. Ski Team's Road to Vancouver" Agency: MediaCom / New York Client: Audi of America Category: Television / Specials or one-time screenings
Holiday Inn- Stay U Music Agency: McCann Erickson New York / New York Client: Holiday Inn Category: Music
Stephen Dupont Agency: Leo Burnett / Millers Point Client: Canon Australia Category: Film / Documentaries
Kenny Powers Gets Signed by K-Swiss Agency: 72andSunny / Los Angeles Client: K-Swiss Category: Online Branded Entertainment /
The Rocket Project Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment / Campaign
The Creators Project Agency: VIRTUE / Brooklyn Client: Intel Category: Events and Installations /
Daredevil Delivery Agency: Soho Square Beijing / Beijing Client: Subway Category: Gaming / Branded Mobile Games
Media Monster Wars Agency: 180LA / Santa Monica Client: Sony Electronics Category: Gaming / Online gaming
MTV Scratch + The Pepsi Refresh Project Agency: MTV Scratch / New York Client: PepsiCo Category: Television / Reality/Unscripted Series
Summit on the Summit: Kilimanjaro Agency: @radical.media / New York Client: Proctor & Gamble Category: Television / Specials or one-time screenings
MK ULTRA Agency: Colman Rasic / Sydney Client: MTV EXIT & MUSE Category: Television / Specials or one-time screenings
REPLAY Season II Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Television / Specials or one-time screenings
REPLAY Season III Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Television / Specials or one-time screenings
UNSTAGED: An Original Series From American Express Agency: DIGITAS, NY / New York Client: American Express Category: Music
Golden Voice Agency: Human / New york Client: Coachella Category: Music
SDIA Project Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv Client: Aids Task Force Category: Music
We Can Do It Now Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Music
Justin Bieber Agency: The Martin Agency / Richmond Client: American Cancer Society Category: Music
Usher Agency: The Martin Agency / Richmond Client: American Cancer Society Category: Music
Darren Jew Agency: Leo Burnett / Millers Point Client: Canon Category: Film / Documentaries
Up There Agency: Mekanism / San Francisco Client: Stella Artois Category: Film / Documentaries
REPLAY Season II Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Film / Documentaries
REPLAY Season III Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Film / Documentaries
Nike 2010 Fall Basketball Campaign ?Lian Documentary Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike Sports (China) Co., Ltd. Category: Film / Documentaries
Change the Game Agency: Wieden + Kennedy Shanghai / Shanghai Client: Converse Category: Film / Documentaries
Honda Dreams: Into the Unknown Agency: @radical.media / New York Client: Honda Category: Online Branded Entertainment /
The Rocket Project: We Have Lift-off Agency: 180LA / Santa Monica Client: Sony Electronics Category: Online Branded Entertainment /
Fast Don't Lie Agency: 180LA / Santa Monica Client: adidas Category: Online Branded Entertainment /

2011 Branded Entertainment Gold Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 1

Television / Specials or one-time screenings

11003E

2011 Branded Entertainment Gold Pencil

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, Inc.

Sienna Swagger Wagon Music Video

Music

11020E

2011 Branded Entertainment Gold Pencil

Wieden+Kennedy / Portland

Levi's Strauss & Co.

Portraits of Braddock

Film / Documentaries

11006E

2011 Branded Entertainment Gold Pencil

Energy BBDO / Chicago

Wrigley -- Orbit

Dirty Shorts -- The Prom Date

Online Branded Entertainment /

11017E

2011 Branded Entertainment Gold Pencil

Creative Artists Agency / Los Angeles

Mitchum

Hardest Working Person in America

Online Branded Entertainment / Campaign

11023E

2011 Branded Entertainment Gold Pencil

Mother / New York

Target

Target Kaleidoscopic Fashion Spectacular

Events and Installations /

11026E

2011 Branded Entertainment Gold Pencil

Crispin Porter + Bogusky / Boulder

Best Buy

Movie Mode

Branded Applications /

11014E

2011 Branded Entertainment Gold Pencil

mono / minneapolis

Blu Dot

Real Good Experiment

Other Branded Entertainment /

11029E

2011 Branded Entertainment Gold Pencil

Publicis London / London

Depaul UK

iHobo

Gaming / Online gaming

11009E

2011 Branded Entertainment Silver Pencil

180LA / Santa Monica

Sony Electronics

The Rocket Project

Television / Specials or one-time screenings

11004E

2011 Branded Entertainment Silver Pencil

Leo Burnett / Melbourne

Scope

See The Person

Music

11021E

2011 Branded Entertainment Silver Pencil

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season 1

Film / Documentaries

11007E

2011 Branded Entertainment Silver Pencil

Mother / ny

Stella Artois

Up There

Online Branded Entertainment /

11018E

2011 Branded Entertainment Silver Pencil

agencytwofifteen / San Francisco

Microsoft Xbox

Bright Falls

Online Branded Entertainment / Campaign

11024E

2011 Branded Entertainment Silver Pencil

Obscura Digital / San Francisco

YouTube

YouTube Play

Events and Installations /

11027E

2011 Branded Entertainment Silver Pencil

Crispin Porter + Bogusky / Boulder

Bolthouse Farms

Xtreme Xrunch Kart

Gaming / Branded Mobile Games

11012E

2011 Branded Entertainment Silver Pencil

DDB/Chicago/Tribal DDB/Amsterdam/Grip Limited

AB-INBEV

Bud United/Paint Your Face App

Branded Applications /

11015E

2011 Branded Entertainment Silver Pencil

TDA_Boulder / Boulder

Webroot

Social Media Sobriety Test

Branded Applications /

11016E

2011 Branded Entertainment Silver Pencil

DIGITAS, NY / New York

American Express

My Movie Pitch From American Express

Other Branded Entertainment /

11030E

2011 Branded Entertainment Silver Pencil

Space150 / Minneapolis

Forever 21

Forever Fresh Digital Billboard

Other Branded Entertainment /

11031E

2011 Branded Entertainment Silver Pencil

Euro RSCG 4D Amsterdam / Arnold Worldwide

Volvo Car Corporation

Volvo Eclipse

Gaming / Online gaming

11010E

2011 Branded Entertainment Silver Pencil

@radical.media / New York

Grey Goose

Iconoclasts

Television / Reality/Unscripted Series

11001E

2011 Branded Entertainment Bronze Pencil

MediaCom / New York

Audi of America

"Truth in Motion: The U.S. Ski Team's Road to Vancouver"

Television / Specials or one-time screenings

11005E

2011 Branded Entertainment Bronze Pencil

McCann Erickson New York / New York

Holiday Inn

Holiday Inn- Stay U Music

Music

11022E

2011 Branded Entertainment Bronze Pencil

Leo Burnett / Millers Point

Canon Australia

Stephen Dupont

Film / Documentaries

11008E

2011 Branded Entertainment Bronze Pencil

72andSunny / Los Angeles

K-Swiss

Kenny Powers Gets Signed by K-Swiss

Online Branded Entertainment /

11019E

2011 Branded Entertainment Bronze Pencil

180LA / Santa Monica

Sony Electronics

The Rocket Project

Online Branded Entertainment / Campaign

11025E

2011 Branded Entertainment Bronze Pencil

VIRTUE / Brooklyn

Intel

The Creators Project

Events and Installations /

11028E

2011 Branded Entertainment Bronze Pencil

Soho Square Beijing / Beijing

Subway

Daredevil Delivery

Gaming / Branded Mobile Games

11013E

2011 Branded Entertainment Bronze Pencil

180LA / Santa Monica

Sony Electronics

Media Monster Wars

Gaming / Online gaming

11011E

2011 Branded Entertainment Bronze Pencil

MTV Scratch / New York

PepsiCo

MTV Scratch + The Pepsi Refresh Project

Television / Reality/Unscripted Series

11002E

2011 Branded Entertainment Merit Award

@radical.media / New York

Proctor & Gamble

Summit on the Summit: Kilimanjaro

Television / Specials or one-time screenings

11035E

2011 Branded Entertainment Merit Award

Colman Rasic / Sydney

MTV EXIT & MUSE

MK ULTRA

Television / Specials or one-time screenings

11036E

2011 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season II

Television / Specials or one-time screenings

11037E

2011 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season III

Television / Specials or one-time screenings

11038E

2011 Branded Entertainment Merit Award

DIGITAS, NY / New York

American Express

UNSTAGED: An Original Series From American Express

Music

11075E

2011 Branded Entertainment Merit Award

Human / New york

Coachella

Golden Voice

Music

11076E

2011 Branded Entertainment Merit Award

Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv

Aids Task Force

SDIA Project

Music

11077E

2011 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

We Can Do It Now

Music

11078E

2011 Branded Entertainment Merit Award

The Martin Agency / Richmond

American Cancer Society

Justin Bieber

Music

11079E

2011 Branded Entertainment Merit Award

The Martin Agency / Richmond

American Cancer Society

Usher

Music

11080E

2011 Branded Entertainment Merit Award

Leo Burnett / Millers Point

Canon

Darren Jew

Film / Documentaries

11039E

2011 Branded Entertainment Merit Award

Mekanism / San Francisco

Stella Artois

Up There

Film / Documentaries

11040E

2011 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season II

Film / Documentaries

11041E

2011 Branded Entertainment Merit Award

TBWA Chiat Day, Los Angeles / Los Angeles

Gatorade

REPLAY Season III

Film / Documentaries

11042E

2011 Branded Entertainment Merit Award

Wieden + Kennedy Shanghai / Shanghai

Nike Sports (China) Co., Ltd.

Nike 2010 Fall Basketball Campaign ?Lian Documentary

Film / Documentaries

11043E

2011 Branded Entertainment Merit Award

Wieden + Kennedy Shanghai / Shanghai

Converse

Change the Game

Film / Documentaries

11044E

2011 Branded Entertainment Merit Award

@radical.media / New York

Honda

Honda Dreams: Into the Unknown

Online Branded Entertainment /

11057E

2011 Branded Entertainment Merit Award

180LA / Santa Monica

Sony Electronics

The Rocket Project: We Have Lift-off

Online Branded Entertainment /

11058E

2011 Branded Entertainment Merit Award

180LA / Santa Monica

adidas

Fast Don't Lie

Online Branded Entertainment /

11059E

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