The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
Still Fresh. Never Frozen.
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Spark Foundry / New York + Ketchum / Chicago Client: Wendy's Category: Penta Pencil
Points: 150.00
See My Skin
Agency: Edelman / New York + Mindshare / New York Client: Vaseline Category: Fusion Pencil
Points: 90.00
Less Talk, More Bitcoin
Agency: Accenture Song + Coinbase + Walker + The Mill Client: Coinbase Category: Best of Direct Marketing
Points: 90.00
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Best of Gaming
Points: 90.00
The Singularity
Agency: Squarespace + Smuggler / Los Angeles + Q Department + Final Cut Client: Squarespace Category: Best of Integrated
Points: 90.00
Share the Joy
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York Client: Apple Category: Best of Moving Image Craft
Points: 90.00
Rihanna - Stay
Agency: Apple Client: Apple Music Category: Best of Music & Sound Craft
Points: 90.00
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Best of Out of Home
Points: 90.00
The Greatest
Agency: Apple / London + Apple / Cupertino Client: Apple Category: Best of Show
Points: 67.50
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London Client: Horizon Therapeutics Category: Best of Pharma
Points: 60.00
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Games / Gaming
Points: 45.00
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology
Points: 45.00
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps Client: Google Category: Craft / Art Direction
Points: 45.00
Remember The Why
Agency: Barking Owl / Los Angeles + Johannes Leonardo / New York + Love Song / Los Angeles Client: Adidas Category: Sound Design
Points: 45.00
Independent Journalism for an Independent Life - Questlove
Agency: Wave Studios / New York + Droga5 / New York + division7 + Cut+Run / New York Client: The New York Times Category: Sound Mixing
Points: 45.00
Girls Who Code Girls
Agency: Mojo Supermarket + makemepulse + Girls Who Code Client: Girls Who Code Category: Gaming / Online
Points: 45.00
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 45.00
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Game Marketing
Points: 45.00
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom Client: Dell Technologies & Intel Category: Brand Partnerships
Points: 45.00
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Craft / Writing
Points: 45.00
The Greatest
Agency: Apple / London + Apple / Cupertino Client: Apple Category: Best of Brand-Side / In-House
Points: 45.00
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago Client: Coors Light Category: Best of Design
Points: 45.00
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom Client: Dell Technologies & Intel Category: Brand Partnerships
Points: 45.00
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology
Points: 45.00
Girls Who Code Girls
Agency: Mojo Supermarket + makemepulse + Girls Who Code Client: Girls Who Code Category: Craft / Use of Technology
Points: 45.00
Substitute Dealers
Agency: Joan Creative / New York + JOAN Studios / New York Client: Ad Council Category: Experiential / Immersive / Events
Points: 45.00
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Billboards & Transit / Series
Points: 45.00
90 Minutes of Air Conditioning
Agency: Pereira O'Dell / New York + MIDEA, US / Parsippany Client: MIDEA Category: Experiential & Installations / Brand Installations
Points: 45.00
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA Client: AB InBev / Michelob ULTRA Category: Craft / Use of Technology
Points: 45.00
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York Client: Duolingo Category: Brand Partnerships
Points: 45.00
FIFA 23 x TED LASSO
Agency: EA Sports + Apple Client: EA Sports + Apple Category: Brand Partnerships
Points: 45.00
A Song For Every CMO - Mastercard
Agency: FCB / New York + Spotify + Wave Studios Client: Spotify Advertising Category: Custom Content
Points: 45.00
Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York Client: AB INBEV Category: Custom Content
Points: 45.00
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom Client: Dell Technologies & Intel Category: Innovation & Transformation / Innovation in Radio & Audio
Points: 45.00
Share the Joy
Agency: Blacksmith / New York + TBWA\Media Arts Lab / Los Angeles + MJZ + Apple / Cupertino Client: Apple Category: Visual Effects / Single
Points: 45.00
The Greatest
Agency: Somesuch / Los Angeles & London + Apple / London Client: Apple Category: Direction / Single
Points: 45.00
Escape From The Office
Agency: Apple / Cupertino + Smuggler / Los Angeles Client: Apple Category: Writing / Single
Points: 45.00
See My Skin
Agency: Edelman / New York Client: Vaseline Category: Multicultural Impact
Points: 45.00
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Writing / Series
Points: 45.00
Hard Knocks
Agency: EXILE / Santa Monica + Apple / Cupertino + MJZ / Los Angeles Client: Apple Category: Editing / Single
Points: 45.00
Power Your Holidays Film
Agency: Orchard / Brooklyn Client: Ocean Spray Cranberries, Inc. Category: Online-only Films & Video / 31-60 Seconds - Single
Points: 45.00
Less Talk, More Bitcoin
Agency: Accenture Song + Coinbase + Walker + The Mill Client: Coinbase Category: Creative Effectiveness / Consumer / Brand
Points: 45.00
Wednesday hates marketing
Agency: Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles Client: Netflix Category: Social Channel / Multi-Platform
Points: 45.00
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles Client: Skittles Category: Livestream
Points: 45.00
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Visual Craft / Art Direction
Points: 45.00
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom Client: Dell Technologies & Intel Category: Innovation & Transformation / Innovation in Pharma
Points: 45.00
Client:
Wendy's
Title:
Still Fresh. Never Frozen.
Category:
Penta Pencil
Award:
2023 Penta Pencil Penta Pencil
Points:
150.00
Client:
Vaseline
Title:
See My Skin
Category:
Fusion Pencil
Award:
2023 Fusion Pencil Fusion Pencil
Points:
90.00
Client:
Coinbase
Title:
Less Talk, More Bitcoin
Category:
Best of Direct Marketing
Award:
2023 Direct Marketing Best of Discipline Pencil
Points:
90.00
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Best of Gaming
Award:
2023 Gaming Best of Discipline Pencil
Points:
90.00
Client:
Squarespace
Title:
The Singularity
Category:
Best of Integrated
Award:
2023 Integrated Best of Discipline Pencil
Points:
90.00
Client:
Apple
Title:
Share the Joy
Category:
Best of Moving Image Craft
Award:
2023 Moving Image Craft & Production Best of Discipline Pencil
Points:
90.00
Client:
Apple Music
Title:
Rihanna - Stay
Category:
Best of Music & Sound Craft
Award:
2023 Music & Sound Craft Best of Discipline Pencil
Points:
90.00
Client:
Apple
Title:
Public Displays of Encouragement
Category:
Best of Out of Home
Award:
2023 Out of Home Best of Discipline Pencil
Points:
90.00
Client:
Apple
Title:
The Greatest
Category:
Best of Show
Award:
2023 Best of Show Best of Show Pencil
Points:
67.50
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Best of Pharma
Award:
2023 Pharma Best of Discipline Pencil
Points:
60.00
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Games / Gaming
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Craft / Use of Technology
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Craft / Art Direction
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
Apple Music
Title:
Rihanna - Stay
Category:
Music Adaptation / Song
Award:
2023 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Apple
Title:
Action Mode
Category:
Use of Licensed Music
Award:
2023 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Adidas
Title:
Remember The Why
Category:
Sound Design
Award:
2023 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Questlove
Category:
Sound Mixing
Award:
2023 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Girls Who Code
Title:
Girls Who Code Girls
Category:
Gaming / Online
Award:
2023 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2023 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Game Marketing
Award:
2023 Gaming Gold Pencil
Points:
45.00
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Brand Partnerships
Award:
2023 Print & Promotional Gold Pencil
Points:
45.00
Client:
Apple
Title:
Public Displays of Encouragement
Category:
Craft / Writing
Award:
2023 Print & Promotional Gold Pencil
Points:
45.00
Client:
Apple
Title:
The Greatest
Category:
Best of Brand-Side / In-House
Award:
2023 Brand-Side / In-House Best of Discipline Pencil
Points:
45.00
Client:
Coors Light
Title:
Chillboards
Category:
Best of Design
Award:
2023 Design Best of Discipline Pencil
Points:
45.00
Client:
Mastercard
Title:
Touch Card
Category:
Physical Products
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Brand Partnerships
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Craft / Use of Technology
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Girls Who Code
Title:
Girls Who Code Girls
Category:
Craft / Use of Technology
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Ad Council
Title:
Substitute Dealers
Category:
Experiential / Immersive / Events
Award:
2023 Health & Wellness Gold Pencil
Points:
45.00
Client:
Apple
Title:
Public Displays of Encouragement
Category:
Billboards & Transit / Series
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
MIDEA
Title:
90 Minutes of Air Conditioning
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Craft / Use of Technology
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
Apple
Title:
R.I.P. Leon
Category:
Video Content / Single
Award:
2023 Brand-Side / In-House Gold Pencil
Points:
45.00
Client:
Duolingo
Title:
High Valyrian Lessons
Category:
Brand Partnerships
Award:
2023 Brand-Side / In-House Gold Pencil
Points:
45.00
Client:
EA Sports + Apple
Title:
FIFA 23 x TED LASSO
Category:
Brand Partnerships
Award:
2023 Brand-Side / In-House Gold Pencil
Points:
45.00
Client:
Spotify Advertising
Title:
A Song For Every CMO - Mastercard
Category:
Custom Content
Award:
2023 Radio & Audio Gold Pencil
Points:
45.00
Client:
AB INBEV
Title:
Native Sportscasters
Category:
Custom Content
Award:
2023 Radio & Audio Gold Pencil
Points:
45.00
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Innovation & Transformation / Innovation in Radio & Audio
Award:
2023 Radio & Audio Gold Pencil
Points:
45.00
Client:
Apple
Title:
Share the Joy
Category:
Visual Effects / Single
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Apple
Title:
The Greatest
Category:
Direction / Single
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Apple
Title:
Escape From The Office
Category:
Writing / Single
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Vaseline
Title:
See My Skin
Category:
Multicultural Impact
Award:
2023 Cultural Driver Gold Pencil
Points:
45.00
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Writing / Series
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Apple
Title:
Hard Knocks
Category:
Editing / Single
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Ocean Spray Cranberries, Inc.
Title:
Power Your Holidays Film
Category:
Online-only Films & Video / 31-60 Seconds - Single
Award:
2023 Film & Video Gold Pencil
Points:
45.00
Client:
Coinbase
Title:
Less Talk, More Bitcoin
Category:
Creative Effectiveness / Consumer / Brand
Award:
2023 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Netflix
Title:
Wednesday hates marketing
Category:
Social Channel / Multi-Platform
Award:
2023 Social Media Gold Pencil
Points:
45.00
Client:
Skittles
Title:
Apologize the Rainbow
Category:
Livestream
Award:
2023 Social Media Gold Pencil
Points:
45.00
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Visual Craft / Art Direction
Award:
2023 Interactive & Mobile Craft Gold Pencil
Points:
45.00
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Innovation & Transformation / Innovation in Pharma
Award:
2023 Pharma Gold Pencil
Points:
45.00
