The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United States
Client
Title
Category
Award
Points
The cumulative effect of knowledge
Agency: Interbrand / New York Client: Interbrand Category: Self-Promotion / Single or Series
Points: 5.0
Google Wallet Pop Up Wallet
Agency: R/GA / New York Client: Google Category: Craft / Animation/Motion Graphics
Points: 5.0
No One Deserves To Die
Agency: Laughlin Constable / Milwaukee Client: Lung Cancer Alliance Category: Integrated Branding / Public Service Campaign
Points: 5.0
Music from Nature
Agency: Baldwin& / Raleigh Client: Burt's Bees Category: Craft / Sound Design
Points: 5.0
I Will If You Will
Agency: Leo Burnett / Chicago Client: Earth Hour Category: Integrated Branding / Public Service Campaign
Points: 5.0
Steppenwolf Campaign
Agency: Ogilvy & Mather / Chicago Client: Steppenwolf Theatre Category: Collateral Design / Posters - Series
Points: 5.0
Stop At Never
Agency: Vitro / San Diego Client: ASICS Category: Websites / Consumer Goods
Points: 5.0
American Red Cross Stories Project Integrated Campaign
Agency: BBDO / New York Client: American Red Cross Category: Integrated Branding / Public Service Campaign
Points: 5.0
Every Beat Matters Integrated Campaign
Agency: BBDO / New York Client: Save the Children Category: Integrated Branding / Public Service Campaign
Points: 5.0
Steven Smith Teamaker Wooden Floor Display
Agency: Sandstrom Partners / Portland Client: Steven Smith Teamaker Category: Collateral Design / Point of Purchase and In-Store - Single
Points: 5.0
Pintermission
Agency: RPA / Santa Moinca Client: American Honda Category: Social Media / Communities / Microblogging
Points: 5.0
Obama for America For All Campaign
Agency: SS+K / New York Client: Obama for America Category: Integrated Branding / Public Service Campaign
Points: 5.0
Mezamashii Run Project
Agency: McKinney / Durham Client: Mizuno Category: Social Media / Communities / Microblogging
Points: 5.0
Jess Time
Agency: Google Creative Lab / New York Client: Google Category: Consumer Television / 60 Second - Single
Points: 5.0
Reality Drop
Agency: Arnold Worldwide / Boston Client: Climate Reality Category: Social Media / Communities / Microblogging
Points: 5.0
Cityscape
Agency: DraftFCB / Chicago Client: Valspar Category: Collateral Design / Point of Purchase and In-Store - Series
Points: 5.0
Renaissance Hotels
Agency: Anomaly / New York Client: Marriott Category: Websites / Corporate Website
Points: 5.0
Poker Face
Agency: Wieden+Kennedy / Portland Client: Old Spice Category: Consumer Television / 60 Second - Single
Points: 5.0
UNIQLO "Storms" Pinterest
Agency: Firstborn / New York Client: UNIQLO Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Born Into It
Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Television / 60 Second - Single
Points: 5.0
VisYOUalizer Microsite
Agency: BBDO / New York Client: Denon Category: Websites / Durable Goods
Points: 5.0
Elantra Driveway Decision Maker
Agency: INNOCEAN USA / Huntington Beach Client: Hyundai Category: Websites / Durable Goods
Points: 5.0
Holiday Projection
Agency: iris Worldwide / New York Client: Saks Fifth Avenue Category: Collateral Design / Outdoor - Single
Points: 5.0
DeThroned
Agency: BBDO / New York Client: HBO/Game of Thrones Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Happy Hunt
Agency: Mullen / Boston Client: Zappos Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
One Copy Song
Agency: R/GA / New York Client: Adam Tensta Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Beach
Agency: Wieden+Kennedy / New York Client: Southern Comfort Category: Consumer Television / 60 Second - Single
Points: 5.0
Voices
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / 60 Second - Single
Points: 5.0
Tide "Miracle Stain" Superbowl spot
Agency: Saatchi & Saatchi / New York Client: P&G - Tide Category: Consumer Television / 60 Second - Single
Points: 5.0
Meet Emma
Agency: JWT / New York Client: ECPAT Category: Collateral Design / Promotional Items - Single or Series
Points: 5.0
Greatness Anywhere
Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / 60 Second - Single
Points: 5.0
White Pike Whiskey
Agency: Mother / New York Client: White Pike Whiskey Category: Collateral Design / Promotional Items - Single or Series
Points: 5.0
I Will if You Will
Agency: Leo Burnett / Chicago Client: WWF Earth Hour 2012 Category: Websites / Public Service/Non-Profit
Points: 5.0
Getaways Granter
Agency: Mullen / Boston Client: JetBlue Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Maison Gerard
Agency: Mother / New York Client: Maison Gerard Category: Collateral Design / Promotional Items - Single or Series
Points: 5.0
The Offer
Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Points: 5.0
Stanley the Interactive Player Piano
Agency: Digital Kitchen / Chicago Client: Digital Kitchen Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Candidates Affair
Agency: BBDO / New York Client: FedEx Category: Consumer Television / :30/:25 - Single
Points: 5.0
Paper Denim & Cloth InstaShoot
Agency: McCann / New York Client: Paper Denim & Cloth Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Abductionary
Agency: DOJO / San Francisco Client: DOJO/Abductionary Category: Gaming / Online gaming
Points: 5.0
Art Series
Agency: DDB NY / New York Client: NYC Ballet Category: Collateral Design / Promotional Items - Single or Series
Points: 5.0
Century of the Child
Agency: Hello Monday / New York Client: MoMA Category: Websites / Public Service/Non-Profit
Points: 5.0
One Small Tweet
Agency: The Martin Agency / Richmond Client: The JFK Presidential Library & Museum Category: Websites / Public Service/Non-Profit
Points: 5.0
Horse
Agency: Barton F. Graf 9000 / New York Client: Little Caesars Category: Consumer Television / :30/:25 - Single
Points: 5.0
Brisksaber
Agency: Mekanism / San Francisco Client: PepsiCo Category: Gaming / Branded Mobile Games
Points: 5.0
Shoes are Boring, Wear Sneakers
Agency: Anomaly / New York Client: Converse Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
Hamster
Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Single
Points: 5.0
#Don'tgohome
Agency: BBH / New York Client: Cole Haan Category: Social Media / Best Use of Social Media/Facebook
Points: 5.0
Cheek
Agency: Barton F. Graf 9000 / New York Client: Ragu Category: Consumer Television / :30/:25 - Single
Points: 5.0
Client:
Interbrand
Title:
The cumulative effect of knowledge
Category:
Self-Promotion / Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Google
Title:
Google Wallet Pop Up Wallet
Category:
Craft / Animation/Motion Graphics
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Lung Cancer Alliance
Title:
No One Deserves To Die
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Burt's Bees
Title:
Music from Nature
Category:
Craft / Sound Design
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Earth Hour
Title:
I Will If You Will
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Steppenwolf Theatre
Title:
Steppenwolf Campaign
Category:
Collateral Design / Posters - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
ASICS
Title:
Stop At Never
Category:
Websites / Consumer Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
American Red Cross
Title:
American Red Cross Stories Project Integrated Campaign
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Denon
Title:
VisYOUalizer
Category:
Craft / Sound Design
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Save the Children
Title:
Every Beat Matters Integrated Campaign
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Steven Smith Teamaker
Title:
Steven Smith Teamaker Wooden Floor Display
Category:
Collateral Design / Point of Purchase and In-Store - Single
Award:
2013 Design Merit Award
Points:
5.0
Client:
American Honda
Title:
Pintermission
Category:
Social Media / Communities / Microblogging
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Obama for America
Title:
Obama for America For All Campaign
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Mizuno
Title:
Mezamashii Run Project
Category:
Social Media / Communities / Microblogging
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Google
Title:
Jess Time
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Climate Reality
Title:
Reality Drop
Category:
Social Media / Communities / Microblogging
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Valspar
Title:
Cityscape
Category:
Collateral Design / Point of Purchase and In-Store - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Marriott
Title:
Renaissance Hotels
Category:
Websites / Corporate Website
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Old Spice
Title:
Poker Face
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
UNIQLO
Title:
UNIQLO "Storms" Pinterest
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
ESPN
Title:
Born Into It
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Denon
Title:
VisYOUalizer Microsite
Category:
Websites / Durable Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Hyundai
Title:
Elantra Driveway Decision Maker
Category:
Websites / Durable Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Saks Fifth Avenue
Title:
Holiday Projection
Category:
Collateral Design / Outdoor - Single
Award:
2013 Design Merit Award
Points:
5.0
Client:
HBO/Game of Thrones
Title:
DeThroned
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Zappos
Title:
Happy Hunt
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Adam Tensta
Title:
One Copy Song
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Southern Comfort
Title:
Beach
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Voices
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
P&G - Tide
Title:
Tide "Miracle Stain" Superbowl spot
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
ECPAT
Title:
Meet Emma
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Nike
Title:
Greatness Anywhere
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
White Pike Whiskey
Title:
White Pike Whiskey
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
WWF Earth Hour 2012
Title:
I Will if You Will
Category:
Websites / Public Service/Non-Profit
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
JetBlue
Title:
Getaways Granter
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Maison Gerard
Title:
Maison Gerard
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
FedEx
Title:
The Offer
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Digital Kitchen
Title:
Stanley the Interactive Player Piano
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
FedEx
Title:
Candidates Affair
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Paper Denim & Cloth
Title:
Paper Denim & Cloth InstaShoot
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
DOJO/Abductionary
Title:
Abductionary
Category:
Gaming / Online gaming
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
NYC Ballet
Title:
Art Series
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
MoMA
Title:
Century of the Child
Category:
Websites / Public Service/Non-Profit
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
The JFK Presidential Library & Museum
Title:
One Small Tweet
Category:
Websites / Public Service/Non-Profit
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Little Caesars
Title:
Horse
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
PepsiCo
Title:
Brisksaber
Category:
Gaming / Branded Mobile Games
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Converse
Title:
Shoes are Boring, Wear Sneakers
Category:
Magazine / Full Page or Spread - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Ragu
Title:
Hamster
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Cole Haan
Title:
#Don'tgohome
Category:
Social Media / Best Use of Social Media/Facebook
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Ragu
Title:
Cheek
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Merit Award
Points:
5.0
