The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Holding Company Rankings
Interpublic Group
Client
Title
Category
Award
Points
Pioneers
Agency: FCB MEXICO / Mexico City + Beiersdorf / Hamburg + Primo / Argentina Client: Beiersdorf Category: Online Films & Video / Long Form - Single
Points: 2.0
Think Inside The Box
Agency: McCann / New York + Lockheed Martin / D.C. Client: Lockheed Martin Category: Spatial Design / Architecture
Points: 2.0
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Online Films & Video / Varying Length Campaign
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Events & Experiential
Points: 2.0
Get Up Alarm Clock
Agency: AREA 23, An FCB Health Network Company / New York + FCB Global / New York Client: Eli Lilly Category: Digital / Use of Technology
Points: 2.0
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon Client: The Times Of India Category: Print / Health & Wellness
Points: 2.0
TOILET BOOKS
Agency: AREA 23, An FCB Health Network Company / New York Client: Synergy Pharmaceuticals Category: Print / Pharma
Points: 2.0
Only on Airbnb
Agency: Airbnb / San Francisco + Weber Shandwick / San Francisco Client: Airbnb Category: Events & Experiential
Points: 2.0
SmartWax
Agency: McCann / Melbourne Client: Clean Ocean Foundation Australia Category: Physical Product
Points: 2.0
Second Chances
Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Community Building
Points: 2.0
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Out of Home / Health & Wellness
Points: 2.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Community Building
Points: 2.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Out of Home / Health & Wellness
Points: 2.0
The Untold Episodes
Agency: FCB / Chicago + Aardman Nathan Love / New York + Lord + Thomas / Chicago + Janssen Pharmaceutical / Titusville Client: Janssen Pharmaceuticals Category: Moving Image / Series
Points: 2.0
Most Dangerous Street
Agency: FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago Client: Illinois Council Against Handgun Violence Category: Events / Stunts / Competitions
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Public Relations
Points: 2.0
OREO Music Box
Agency: The Martin Agency / Richmond + OREO / East Hanover, NJ + RadicalMedia / Los Angeles Client: OREO Category: Physical Product
Points: 2.0
Delivering Hope
Agency: MRM//McCann / New York Client: United States Postal Service Category: Digital Product
Points: 2.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Events / Stunts / Competitions
Points: 2.0
YOU-turn
Agency: FCB / Toronto Client: Responsible Gambling Council Category: Digital Product
Points: 2.0
Delivering Hope
Agency: MRM//McCann / New York Client: United States Postal Service Category: Brand Voice
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Brand Voice
Points: 2.0
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London Client: Xbox / Microsoft Category: Integrated Digital & Physical Product
Points: 2.0
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Brand Voice
Points: 2.0
Pay It Forward
Agency: FCB Inferno / London Client: The Big Issue Category: Integrated Digital & Physical Product
Points: 2.0
PHYSICS
Agency: McCANN PRAGUE / Prague + Brontosaurus in Himalaya / Prague + Bistro Films / Prague Client: Brontosaurus in Himalaya Category: Under 100K Budget
Points: 2.0
40,000 Strong
Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London Client: Help for Heroes Category: Brand Installations
Points: 2.0
Love Calls Back
Agency: McCann / New York + Verizon / Baskin Ridge Client: Verizon Category: Brand Voice
Points: 2.0
SmartWax
Agency: McCann / Melbourne Client: Clean Ocean Foundation Australia Category: Physical Items
Points: 2.0
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine Client: Nestlé Purina Pet Care Category: Innovation in Health & Wellness
Points: 2.0
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon Client: The Times Of India Category: Brand Voice
Points: 2.0
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Reputation Management
Points: 2.0
Changing the Game
Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Responsive Environments
Points: 2.0
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon Client: The Times Of India Category: Reputation Management
Points: 2.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Responsive Environments
Points: 2.0
An Unrepeatable Photograph?
Agency: FCB&FiRe / Madrid + Trapa Chocolates / Palencia Client: Trapa Chocolates Category: Current Event Response
Points: 2.0
Delivering Hope
Agency: MRM//McCann / New York Client: United States Postal Service Category: Current Event Response
Points: 2.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Printing & Paper Craft
Points: 2.0
YOU-turn
Agency: FCB / Toronto Client: Responsible Gambling Council Category: Applications
Points: 2.0
Go Back To Africa
Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Current Event Response
Points: 2.0
Generation Lockdown
Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Creative Effectiveness / Non-Profit / Charity
Points: 2.0
SIGNS
Agency: MRM//McCANN / Frankfurt + McCANN / Frankfurt Client: German Youth Association of People with Hearing Loss Category: Utility
Points: 2.0
The Team That Wouldn't Be Here
Agency: McCann / New York + Verizon / Baskin Ridge + Film Forites / Los Angeles + JSM Music / New York Client: Verizon Category: Integrated PR Campaign
Points: 2.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Creative Effectiveness / Non-Profit / Charity
Points: 2.0
A.I. Love
Agency: MullenLowe / Singapore Client: Unilever (Closeup) Category: Craft / Use of Technology
Points: 2.0
Hey Google, Ask Nike
Agency: R/GA / Portland Client: Nike Category: Utility / E-Commerce
Points: 2.0
Client:
Beiersdorf
Title:
Pioneers
Category:
Online Films & Video / Long Form - Single
Award:
2020 Film Merit Award
Points:
2.0
Client:
Lockheed Martin
Title:
Think Inside The Box
Category:
Spatial Design / Architecture
Award:
2020 Design Merit Award
Points:
2.0
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Online Films & Video / Varying Length Campaign
Award:
2020 Film Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Events & Experiential
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Eli Lilly
Title:
Get Up Alarm Clock
Category:
Digital / Use of Technology
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
Print / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Mimica
Title:
Mimica
Category:
Physical Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
Synergy Pharmaceuticals
Title:
TOILET BOOKS
Category:
Print / Pharma
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Airbnb
Title:
Only on Airbnb
Category:
Events & Experiential
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Clean Ocean Foundation Australia
Title:
SmartWax
Category:
Physical Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
Donate Life California
Title:
Second Chances
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Out of Home / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Microsoft
Title:
Changing the Game
Category:
Community Building
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Out of Home / Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Janssen Pharmaceuticals
Title:
The Untold Episodes
Category:
Moving Image / Series
Award:
2020 Design Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
OREO
Title:
OREO Music Box
Category:
Physical Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
United States Postal Service
Title:
Delivering Hope
Category:
Digital Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Events / Stunts / Competitions
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Responsible Gambling Council
Title:
YOU-turn
Category:
Digital Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
United States Postal Service
Title:
Delivering Hope
Category:
Brand Voice
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Brand Voice
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Xbox / Microsoft
Title:
The Birth of Gaming Tourism
Category:
Integrated Digital & Physical Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Brand Voice
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
The Big Issue
Title:
Pay It Forward
Category:
Integrated Digital & Physical Product
Award:
2020 IP & Products Merit Award
Points:
2.0
Client:
Brontosaurus in Himalaya
Title:
PHYSICS
Category:
Under 100K Budget
Award:
2020 Film Merit Award
Points:
2.0
Client:
Nestle Waters
Title:
Calmentaries
Category:
Radio & Audio
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
BMW
Title:
Stage Your Driveway
Category:
Brand Installations
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Help for Heroes
Title:
40,000 Strong
Category:
Brand Installations
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Verizon
Title:
Love Calls Back
Category:
Brand Voice
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Clean Ocean Foundation Australia
Title:
SmartWax
Category:
Physical Items
Award:
2020 Direct Marketing Merit Award
Points:
2.0
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Innovation in Health & Wellness
Award:
2020 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
Brand Voice
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Reputation Management
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Microsoft
Title:
Changing the Game
Category:
Responsive Environments
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
Reputation Management
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Responsive Environments
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Trapa Chocolates
Title:
An Unrepeatable Photograph?
Category:
Current Event Response
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
United States Postal Service
Title:
Delivering Hope
Category:
Current Event Response
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Craft / Printing & Paper Craft
Award:
2020 Design Merit Award
Points:
2.0
Client:
Responsible Gambling Council
Title:
YOU-turn
Category:
Applications
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Current Event Response
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
March For Our Lives
Title:
Generation Lockdown
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2020 Creative Effectiveness Merit Award
Points:
2.0
Client:
German Youth Association of People with Hearing Loss
Title:
SIGNS
Category:
Utility
Award:
2020 Mobile Merit Award
Points:
2.0
Client:
Mercedes Benz USA
Title:
No Limits
Category:
Co-Promotions
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Verizon
Title:
The Team That Wouldn't Be Here
Category:
Integrated PR Campaign
Award:
2020 Public Relations Merit Award
Points:
2.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2020 Creative Effectiveness Merit Award
Points:
2.0
Client:
Unilever (Closeup)
Title:
A.I. Love
Category:
Craft / Use of Technology
Award:
2020 Experiential & Immersive Merit Award
Points:
2.0
Client:
Nike
Title:
Hey Google, Ask Nike
Category:
Utility / E-Commerce
Award:
2020 Mobile Merit Award
Points:
2.0
