The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
U.S. Region Rankings
West
Client
Title
Category
Award
Points
Real Tone
Agency: Google + Google Devices & Services Creative Team Client: Google Category: CMO Pencil
Points: 90.0
Real Tone
Agency: Google + Google Devices & Services Creative Team Client: Google Category: Best of IP & Products
Points: 90.0
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Real Tone
Agency: Google + Google Devices & Services Creative Team Client: Google Category: Utility
Points: 45.0
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
a word
Agency: Wieden+Kennedy / Portland + JOINT Editorial / Portland Client: Wieden+Kennedy Category: Writing / Single
Points: 45.0
A Future Begins
Agency: Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA Client: Chipotle Category: Craft / Art Direction
Points: 45.0
Building a More Inclusive Camera, Together
Agency: Doomsday Entertainment / Los Angeles + Snap Inc / Los Angeles + Brand New School / New York Client: Snapchat Category: Innovation & Transformation / Innovation in Moving Image Craft
Points: 45.0
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Visual Craft / Animation
Points: 45.0
Real Tone
Agency: Google + Google Devices & Services Creative Team Client: Google Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Points: 45.0
Real Tone
Agency: Google + Google Devices & Services Creative Team Client: Google Category: Digital Product / In-Market
Points: 45.0
#WeThe15
Agency: Pulse Films + adam&eveDDB / London + IPC + Gatehouse / Capetown Client: International Paralympic Committee Category: Television & VOD / Long Form - Single
Points: 45.0
Uber Don't Eats :30
Agency: Special / Los Angeles + Uber Eats / San Francisco Client: Uber Eats Category: Television & VOD / Short Form - Single
Points: 21.0
Behind the Mac – Greatness
Agency: Apple Client: Apple Category: Television & VOD / Long Form - Single
Points: 21.0
911
Agency: Apple Marcom + Elastic / Santa Monica Client: Apple Category: Television & VOD / Varying Length Series
Points: 21.0
Anthem
Agency: Apple Marcom + Elastic / Santa Monica Client: Apple Category: Online Films & Video / Long Form - Single
Points: 21.0
Uber Don't Eats :60
Agency: Special / Los Angeles + Uber Eats / San Francisco Client: Uber Eats Category: Online Films & Video / Long Form - Single
Points: 21.0
Uber Don't Eats
Agency: Special / Los Angeles + Uber Eats / San Francisco Client: Uber Eats Category: Online Films & Video / Varying Length Series
Points: 21.0
Start Up - 45 Years of Apple Sounds
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Imperial Woodpecker / Los Angeles + Cabin Editing Company / Los Angeles Client: Apple Category: Sound Editing
Points: 21.0
Cheetle iD
Agency: Goodby Silverstein & Partners / San Francisco Client: Cheetos Category: Utility / Ecommerce
Points: 21.0
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai Client: Apple Category: Online & Mobile Video / Online-only Video - Single
Points: 21.0
Detectives, Basement, Pavel
Agency: Apple + O Positive / Santa Monica Client: Apple Category: Direction / Series
Points: 21.0
Team Up For Excellence - The Film
Agency: FRED & FARID / New York Client: Rémy Martin Category: Production Design
Points: 21.0
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai Client: Apple Category: Production Design
Points: 21.0
Da 5 Bloods: The Soul of America
Agency: Narrator, Inc. / Los Angeles Client: Netflix Category: Trailers & Teasers
Points: 21.0
New Logo Design
Agency: Amazon / Seattle Client: Amazon Category: User-Generated Content
Points: 21.0
Cheetle iD
Agency: Goodby Silverstein & Partners / San Francisco Client: Cheetos Category: UX / UI / Utility / Ecommerce
Points: 21.0
Billie Eilish x Beat Saber
Agency: Meta + Good Company / Los Angeles + Rock Paper Scissors / Los Angeles + Ingenuity / Los Angeles Client: Meta Quest [fka Oculus] Category: Craft / Art Direction
Points: 9.0
Holiday - Saving Simon
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles Client: Apple Category: Online Films & Video / Long Form - Single
Points: 9.0
The Netflix Marquee
Agency: Netflix Client: Netflix Category: Brand-Side Initiated & Originated Projects
Points: 9.0
Check It Before You Share It
Agency: Creative X Meta Client: WhatsApp Category: Social Impact
Points: 9.0
Year in Search 2021
Agency: Google Brand Studio / San Francisco Client: Google Category: Storytelling
Points: 9.0
hello literally everyone
Agency: Twitter / San Francisco Client: Twitter Category: Social Post / Real-time Response
Points: 9.0
Swipe Night: Killer Weekend
Agency: 72andSunny / Los Angeles + Bullitt / Hollywood Client: Tinder Category: Events / Stunts / Competitions / Virtual
Points: 9.0
Cheetle iD
Agency: Goodby Silverstein & Partners / San Francisco Client: Cheetos Category: Ecommerce
Points: 9.0
Apple Music Spatial Audio Launch
Agency: Apple Marcom Client: Apple Category: Craft / Art Direction
Points: 9.0
Apple TV+ Ted Lasso - Toast Me
Agency: TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles Client: Apple Category: Craft / Writing
Points: 9.0
Project Courage
Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica Client: American Honda Motor Co., Inc. Category: Innovation & Transformation / Innovation in Pharma
Points: 9.0
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai Client: Apple Category: Full Length Video / Single or Series / Episodic
Points: 9.0
Project Courage
Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica Client: American Honda Motor Co., Inc. Category: Experiential / In-Person Events
Points: 9.0
Convergence Station
Agency: Biscuit Filmworks / Los Angeles + Wieden+Kennedy / Portland Client: Meow Wolf Category: Production Design
Points: 9.0
Warzone in Paradise
Agency: 72andSunny / Los Angeles Client: Activision Blizzard / Call of Duty Category: Visual Craft / Visual Effects
Points: 9.0
Apple TV+ Instagram Launch
Agency: TBWA\Media Arts Lab / Los Angeles + Apple TV+ / Los Angeles + OMD / Los Angeles Client: Apple Category: Craft / Use of Visuals
Points: 3.0
Client:
Google
Title:
Real Tone
Category:
CMO Pencil
Award:
2022 CMO Pencil CMO Pencil
Points:
90.0
Client:
Google
Title:
Real Tone
Category:
Best of IP & Products
Award:
2022 IP & Products Best of Discipline Pencil
Points:
90.0
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Film Gold Pencil
Points:
45.0
Client:
Google
Title:
Real Tone
Category:
Utility
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
Apple
Title:
Fumble
Category:
Use of Licensed Music
Award:
2022 Music & Sound Craft Gold Pencil
Points:
45.0
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
Wieden+Kennedy
Title:
a word
Category:
Writing / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Chipotle
Title:
A Future Begins
Category:
Craft / Art Direction
Award:
2022 Design Gold Pencil
Points:
45.0
Client:
Snapchat
Title:
Building a More Inclusive Camera, Together
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Cox Communications
Title:
Drawn Closer
Category:
Visual Craft / Animation
Award:
2022 Interactive & Mobile Craft Gold Pencil
Points:
45.0
Client:
Google
Title:
Real Tone
Category:
Innovation & Transformation / Innovation in Interactive & Mobile Craft
Award:
2022 Interactive & Mobile Craft Gold Pencil
Points:
45.0
Client:
Google
Title:
Real Tone
Category:
Digital Product / In-Market
Award:
2022 IP & Products Gold Pencil
Points:
45.0
Client:
Apple
Title:
Detectives
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Gold Pencil
Points:
45.0
Client:
International Paralympic Committee
Title:
#WeThe15
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Gold Pencil
Points:
45.0
Client:
Uber Eats
Title:
Uber Don't Eats :30
Category:
Television & VOD / Short Form - Single
Award:
2022 Film Silver Pencil
Points:
21.0
Client:
Apple
Title:
Behind the Mac – Greatness
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Silver Pencil
Points:
21.0
Client:
Apple
Title:
911
Category:
Television & VOD / Varying Length Series
Award:
2022 Film Silver Pencil
Points:
21.0
Client:
Apple
Title:
Anthem
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Silver Pencil
Points:
21.0
Client:
Uber Eats
Title:
Uber Don't Eats :60
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Silver Pencil
Points:
21.0
Client:
Uber Eats
Title:
Uber Don't Eats
Category:
Online Films & Video / Varying Length Series
Award:
2022 Film Silver Pencil
Points:
21.0
Client:
Apple
Title:
Start Up - 45 Years of Apple Sounds
Category:
Sound Editing
Award:
2022 Music & Sound Craft Silver Pencil
Points:
21.0
Client:
Cheetos
Title:
Cheetle iD
Category:
Utility / Ecommerce
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
Apple
Title:
Detectives, Basement, Pavel
Category:
Direction / Series
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Apple
Title:
Detectives
Category:
Writing / Single
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Rémy Martin
Title:
Team Up For Excellence - The Film
Category:
Production Design
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Production Design
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Netflix
Title:
Da 5 Bloods: The Soul of America
Category:
Trailers & Teasers
Award:
2022 Moving Image Craft Silver Pencil
Points:
21.0
Client:
Amazon
Title:
New Logo Design
Category:
User-Generated Content
Award:
2022 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Cheetos
Title:
Cheetle iD
Category:
UX / UI / Utility / Ecommerce
Award:
2022 Interactive & Mobile Craft Silver Pencil
Points:
21.0
Client:
Meta Quest [fka Oculus]
Title:
Billie Eilish x Beat Saber
Category:
Craft / Art Direction
Award:
2022 Integrated Bronze Pencil
Points:
9.0
Client:
Apple
Title:
Holiday - Saving Simon
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Bronze Pencil
Points:
9.0
Client:
Netflix
Title:
The Netflix Marquee
Category:
Brand-Side Initiated & Originated Projects
Award:
2022 Brand-Side / In-House Bronze Pencil
Points:
9.0
Client:
WhatsApp
Title:
Check It Before You Share It
Category:
Social Impact
Award:
2022 Brand-Side / In-House Bronze Pencil
Points:
9.0
Client:
Apple
Title:
Doin' Laps
Category:
Use of Licensed Music
Award:
2022 Music & Sound Craft Bronze Pencil
Points:
9.0
Client:
Google
Title:
Year in Search 2021
Category:
Storytelling
Award:
2022 Creative Use of Data Bronze Pencil
Points:
9.0
Client:
Netflix
Title:
The Netflix Marquee
Category:
Craft / Writing
Award:
2022 Out of Home Bronze Pencil
Points:
9.0
Client:
Twitter
Title:
hello literally everyone
Category:
Social Post / Real-time Response
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
Tinder
Title:
Swipe Night: Killer Weekend
Category:
Events / Stunts / Competitions / Virtual
Award:
2022 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Cheetos
Title:
Cheetle iD
Category:
Ecommerce
Award:
2022 Experiential & Immersive Bronze Pencil
Points:
9.0
Client:
Apple
Title:
Apple Music Spatial Audio Launch
Category:
Craft / Art Direction
Award:
2022 Design Bronze Pencil
Points:
9.0
Client:
Apple
Title:
Apple TV+ Ted Lasso - Toast Me
Category:
Craft / Writing
Award:
2022 Social Media Bronze Pencil
Points:
9.0
Client:
American Honda Motor Co., Inc.
Title:
Project Courage
Category:
Innovation & Transformation / Innovation in Pharma
Award:
2022 Pharma Bronze Pencil
Points:
9.0
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Full Length Video / Single or Series / Episodic
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
American Honda Motor Co., Inc.
Title:
Project Courage
Category:
Experiential / In-Person Events
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Meow Wolf
Title:
Convergence Station
Category:
Production Design
Award:
2022 Moving Image Craft Bronze Pencil
Points:
9.0
Client:
Activision Blizzard / Call of Duty
Title:
Warzone in Paradise
Category:
Visual Craft / Visual Effects
Award:
2022 Interactive & Mobile Craft Bronze Pencil
Points:
9.0
Client:
Apple
Title:
Apple TV+ Instagram Launch
Category:
Craft / Use of Visuals
Award:
2022 Social Media Merit Award
Points:
3.0
