The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
U.S. Region Rankings
West
Client
Title
Category
Award
Points
The Greatest
Agency: Apple / London + Apple / Cupertino Client: Apple Category: Best of Show
Points: 135.0
The Greatest
Agency: Apple / London + Apple / Cupertino Client: Apple Category: Best of Brand-Side / In-House
Points: 90.0
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Best of Gaming
Points: 90.0
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Best of Out of Home
Points: 90.0
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Games / Gaming
Points: 45.0
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London Client: Cox Communications Category: Innovation & Transformation / Innovation in Design
Points: 45.0
The Greatest
Agency: Apple / London + Apple / Cupertino Client: Apple Category: Music Adaptation / Song
Points: 45.0
Remember The Why
Agency: Barking Owl / Los Angeles + Johannes Leonardo / New York + Love Song / Los Angeles Client: Adidas Category: Sound Design
Points: 45.0
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Game Marketing
Points: 45.0
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Craft / Writing
Points: 45.0
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Billboards & Transit / Series
Points: 45.0
90 Minutes of Air Conditioning
Agency: Pereira O'Dell / New York + MIDEA, US / Parsippany Client: MIDEA Category: Experiential & Installations / Brand Installations
Points: 45.0
The Greatest
Agency: Apple / London + Apple / Cupertino Client: Apple Category: Brand-Side Initiated & Originated Projects
Points: 45.0
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London Client: Cox Communications Category: Digital Product / In-Market
Points: 45.0
FIFA 23 x TED LASSO
Agency: EA Sports + Apple Client: EA Sports + Apple Category: Brand Partnerships
Points: 45.0
The Greatest
Agency: Somesuch / Los Angeles & London + Apple / London Client: Apple Category: Direction / Single
Points: 45.0
Escape From The Office
Agency: Apple / Cupertino + Smuggler / Los Angeles Client: Apple Category: Writing / Single
Points: 45.0
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Writing / Series
Points: 45.0
The Greatest
Agency: Apple / London + Apple / Cupertino Client: Apple Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 45.0
Wednesday hates marketing
Agency: Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles Client: Netflix Category: Social Channel / Multi-Platform
Points: 45.0
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Visual Craft / Art Direction
Points: 45.0
Hands-free
Agency: Goodby Silverstein & Partners Client: Cheetos Category: Integrated Campaign
Points: 45.0
Escape From The Office
Agency: Apple / Cupertino + Smuggler / Los Angeles Client: Apple Category: Long Form Video / Single
Points: 21.0
Nike FC Presents the Footballverse
Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Long Form Video / Single
Points: 21.0
The Rabbit Hole
Agency: SOS International / Keller + Jyra Films / Southlake + tao/s / Los Angeles Client: SOS International Category: Long Form Video / Single
Points: 21.0
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Long Form Video / Single
Points: 21.0
Alma - Christmas Always Finds Its Way
Agency: PRETTYBIRD / Culver City + OpenX from WPP led by GREY + Imagine Entertainment Client: The Coca-Cola Company / Coca-Cola Category: Long Form Video / Single
Points: 21.0
We Are All Witnesses
Agency: Field Day Sound / Portland + Wieden+Kennedy / Portland + EXILE / Los Angeles Client: Nike Category: Original Music / Song
Points: 21.0
Seen It All - 50th Anniversary
Agency: Field Day Sound / Portland + Wieden+Kennedy / Portland + Spotwelders / Los Angeles Client: Nike Category: Sound Mixing
Points: 21.0
FIFA 23 x TED LASSO
Agency: EA Sports + Apple Client: EA Sports + Apple Category: Brand Integration
Points: 21.0
Escape From The Office
Agency: Apple / Cupertino + Smuggler / Los Angeles Client: Apple Category: Brand-Side Initiated & Originated Projects
Points: 21.0
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Client: Apple Category: Writing / Single
Points: 21.0
Extraordinary is Ordinary
Agency: Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland Client: Travel Oregon Category: Animation / Series
Points: 21.0
R.I.P. Leon
Agency: Apple / Cupertino Client: Apple Category: Television & VOD / 30 Seconds and Under - Single
Points: 21.0
Nike FC Presents the Footballverse
Agency: Wieden+Kennedy / Portland + Nike / Beaverton Client: Nike Category: Television & VOD / Over 60 Seconds - Single
Points: 21.0
Traffic Stop
Agency: VCCP / San Francisco Client: Native Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 21.0
This is a Beats Ad
Agency: Rosewood Creative / Los Angeles + Beats by Dre / Culver City Client: Beats by Dre Category: Social Post / Single Platform Series
Points: 21.0
Toby the Vegetarian Vampire
Agency: 1stAveMachine / Brooklyn + Kraft Heinz Company / Chicago + Wieden+Kennedy / New York Client: Kraft Heinz Company Category: Social Video / Over 15 Seconds
Points: 21.0
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London Client: Cox Communications Category: Innovation & Transformation / Innovation in Data
Points: 21.0
Mind Ordering
Agency: WorkInProgress + Netflix + Unit9 + Brother Client: Domino's Category: Brand Partnerships
Points: 21.0
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York Client: Supercell / Clash of Clans Category: Craft / Art Direction
Points: 21.0
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London Client: Cox Communications Category: Craft / Use of Technology
Points: 21.0
Behind the Mac: Skywalker Sound
Agency: Apple / Cupertino Client: Apple Category: Long Form Video / Single
Points: 9.0
Shot on iPhone 14 Pro - Fursat
Agency: TBWA\Media Arts Lab / Singapore + Apple + OMD Client: Apple Category: Full Length Video / Single
Points: 9.0
Client:
Apple
Title:
The Greatest
Category:
Best of Show
Award:
2023 Best of Show Best of Show Pencil
Points:
135.0
Client:
Apple
Title:
The Greatest
Category:
Best of Brand-Side / In-House
Award:
2023 Brand-Side / In-House Best of Discipline Pencil
Points:
90.0
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Best of Gaming
Award:
2023 Gaming Best of Discipline Pencil
Points:
90.0
Client:
Apple Music
Title:
Rihanna - Stay
Category:
Best of Music & Sound Craft
Award:
2023 Music & Sound Craft Best of Discipline Pencil
Points:
90.0
Client:
Apple
Title:
Public Displays of Encouragement
Category:
Best of Out of Home
Award:
2023 Out of Home Best of Discipline Pencil
Points:
90.0
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Games / Gaming
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Apple Music
Title:
Rihanna - Stay
Category:
Music Adaptation / Song
Award:
2023 Music & Sound Craft Gold Pencil
Points:
45.0
Client:
Apple
Title:
Action Mode
Category:
Use of Licensed Music
Award:
2023 Music & Sound Craft Gold Pencil
Points:
45.0
Client:
Cox Communications
Title:
Project Convey
Category:
Innovation & Transformation / Innovation in Design
Award:
2023 Design Gold Pencil
Points:
45.0
Client:
Apple
Title:
The Greatest
Category:
Music Adaptation / Song
Award:
2023 Music & Sound Craft Gold Pencil
Points:
45.0
Client:
Adidas
Title:
Remember The Why
Category:
Sound Design
Award:
2023 Music & Sound Craft Gold Pencil
Points:
45.0
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Game Marketing
Award:
2023 Gaming Gold Pencil
Points:
45.0
Client:
Apple
Title:
Public Displays of Encouragement
Category:
Craft / Writing
Award:
2023 Print & Promotional Gold Pencil
Points:
45.0
Client:
Apple
Title:
Public Displays of Encouragement
Category:
Billboards & Transit / Series
Award:
2023 Out of Home Gold Pencil
Points:
45.0
Client:
MIDEA
Title:
90 Minutes of Air Conditioning
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Gold Pencil
Points:
45.0
Client:
Apple
Title:
The Greatest
Category:
Brand-Side Initiated & Originated Projects
Award:
2023 Brand-Side / In-House Gold Pencil
Points:
45.0
Client:
Cox Communications
Title:
Project Convey
Category:
Digital Product / In-Market
Award:
2023 IP & Product Design Gold Pencil
Points:
45.0
Client:
Apple
Title:
R.I.P. Leon
Category:
Video Content / Single
Award:
2023 Brand-Side / In-House Gold Pencil
Points:
45.0
Client:
EA Sports + Apple
Title:
FIFA 23 x TED LASSO
Category:
Brand Partnerships
Award:
2023 Brand-Side / In-House Gold Pencil
Points:
45.0
Client:
Apple
Title:
The Greatest
Category:
Direction / Single
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.0
Client:
Apple
Title:
Escape From The Office
Category:
Writing / Single
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.0
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Writing / Series
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.0
Client:
Apple
Title:
The Greatest
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Gold Pencil
Points:
45.0
Client:
Netflix
Title:
Wednesday hates marketing
Category:
Social Channel / Multi-Platform
Award:
2023 Social Media Gold Pencil
Points:
45.0
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Visual Craft / Art Direction
Award:
2023 Interactive & Mobile Craft Gold Pencil
Points:
45.0
Client:
Cheetos
Title:
Hands-free
Category:
Integrated Campaign
Award:
2023 Integrated Gold Pencil
Points:
45.0
Client:
Apple
Title:
Escape From The Office
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Nike
Title:
Nike FC Presents the Footballverse
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
SOS International
Title:
The Rabbit Hole
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
The Coca-Cola Company / Coca-Cola
Title:
Alma - Christmas Always Finds Its Way
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Nike
Title:
We Are All Witnesses
Category:
Original Music / Song
Award:
2023 Music & Sound Craft Silver Pencil
Points:
21.0
Client:
Nike
Title:
Seen It All - 50th Anniversary
Category:
Sound Mixing
Award:
2023 Music & Sound Craft Silver Pencil
Points:
21.0
Client:
EA Sports + Apple
Title:
FIFA 23 x TED LASSO
Category:
Brand Integration
Award:
2023 Gaming Silver Pencil
Points:
21.0
Client:
Apple
Title:
Escape From The Office
Category:
Brand-Side Initiated & Originated Projects
Award:
2023 Brand-Side / In-House Silver Pencil
Points:
21.0
Client:
Apple
Title:
Action Mode
Category:
Video Content / Single
Award:
2023 Brand-Side / In-House Silver Pencil
Points:
21.0
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Writing / Single
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
21.0
Client:
Travel Oregon
Title:
Extraordinary is Ordinary
Category:
Animation / Series
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
21.0
Client:
Apple
Title:
R.I.P. Leon
Category:
Television & VOD / 30 Seconds and Under - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.0
Client:
Nike
Title:
Nike FC Presents the Footballverse
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.0
Client:
Native
Title:
Traffic Stop
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.0
Client:
Beats by Dre
Title:
This is a Beats Ad
Category:
Social Post / Single Platform Series
Award:
2023 Social Media Silver Pencil
Points:
21.0
Client:
Kraft Heinz Company
Title:
Toby the Vegetarian Vampire
Category:
Social Video / Over 15 Seconds
Award:
2023 Social Media Silver Pencil
Points:
21.0
Client:
Cox Communications
Title:
Project Convey
Category:
Innovation & Transformation / Innovation in Data
Award:
2023 Creative Use of Data Silver Pencil
Points:
21.0
Client:
Domino's
Title:
Mind Ordering
Category:
Brand Partnerships
Award:
2023 Integrated Silver Pencil
Points:
21.0
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Craft / Art Direction
Award:
2023 Integrated Silver Pencil
Points:
21.0
Client:
Cox Communications
Title:
Project Convey
Category:
Craft / Use of Technology
Award:
2023 Integrated Silver Pencil
Points:
21.0
Client:
Apple
Title:
Behind the Mac: Skywalker Sound
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Apple
Title:
Shot on iPhone 14 Pro - Fursat
Category:
Full Length Video / Single
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.0
Client:
Apple
Title:
R.I.P. Leon
Category:
Use of Licensed Music
Award:
2023 Music & Sound Craft Bronze Pencil
Points:
9.0
