The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Automotive

Award

Agency

Client

Title

Category

Annual ID

Emergency Bikes Agency: Wunderman Thompson / Paris + Ecox / Paris Client: Ecox Category: Best of In-House
Emergency Bikes Agency: Wunderman Thompson / Paris + Ecox / Paris Client: Ecox Category: Innovation & Transformation / Innovation in Design
Emergency Bikes Agency: Wunderman Thompson / Paris + Ecox / Paris Client: Ecox Category: In-House / External Agency Collaboration
Upstream Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo Client: Toyota Motor Corporation / Toyota Motor North America Category: Visual Effects / Single
Certified Story Time- Super Fresh Granny Agency: MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago Client: General Motors Certified Pre-Owned Category: Craft / Writing
See The Unseen Agency: Factory / London Client: Volkswagen Category: Sound Editing
Abandoned Stations Agency: Cheil / Hong Kong Client: Volkswagen Category: Craft / Photography
Upstream Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo Client: Toyota Motor Corporation / Toyota Motor North America Category: Cinematography / Single
The Parents Agency: Forsman & Bodenfors / Göteborg Client: Volvo Car Corporation Category: Editing / Single
Village Electrique Agency: Publicis Conseil / Paris + BIG / Paris + OMD / Paris Client: Renault Category: Experiential / Live Events
The Carbon-Neutral Net Agency: TAXI / TYPE1 / Toronto Client: Volkswagen Category: Websites
Abandoned Stations Agency: Cheil / Hong Kong Client: Volkswagen Category: Craft / Photography
Abandoned Stations Agency: Cheil / Hong Kong Client: Volkswagen Category: Craft / Art Direction
Upstream Agency: Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo Client: Toyota Motor Corporation / Toyota Motor North America Category: Writing / Single
Abandoned Stations Agency: Cheil / Hong Kong Client: Volkswagen Category: Posters / Series
ProPILOT GOLF BALL Agency: TBWA\HAKUHODO Inc. / Tokyo + TYO PRO2 / TOKYO + Birdman / Tokyo Client: Nissan Motor Co., Ltd. Category: Craft / Use of Technology
Recycle the noise silence the city Agency: BETC / Paris + L’ensemble + Make me pulse Client: Peugeot Category: Experiential & Installations / Experiential & Immersive
Village Electrique Agency: Publicis Conseil / Paris + BIG / Paris + OMD / Paris Client: Renault Category: Experiential & Installations / Experiential & Immersive
Don't Hate. Imitate. - The Super Bowl Clapback Agency: POL / Oslo + Shortcut / Oslo + Einar Film / Oslo Client: Audi Norway Category: Targeted Video / Targeted Online Video
Emergency Bikes Agency: Wunderman Thompson / Paris + Ecox / Paris Client: Ecox Category: Physical Items
The Ultimate Safety Test Agency: Grey / London + Volvo Cars + Wildfire / London + Smuggler / London Client: Volvo Cars (Global) Category: Craft / Art Direction
Abandoned Stations Agency: Cheil / Hong Kong Client: Volkswagen Category: Craft / Photography
BORN FROM WRC GR YARIS Agency: Dentsu Inc. / Tokyo + ADBRAIN / Tokyo + PICT INC. / Tokyo Client: Toyota Motor Corporation Category: Craft / Photography
The Ultimate Safety Test Agency: Grey / London + Smuggler / London + Volvo Cars + Wildfire / London Client: Volvo Cars (Global) Category: Short Form Video / Single
Village Electrique Agency: Publicis Conseil / Paris + BIG / Paris + OMD / Paris Client: Renault Category: Non-traditional & Guerrilla Marketing
The Wheel Agency: Johannes Leonardo / New York + The Mill / New York + Imperial Woodpecker / New York + LIME Studios Client: Volkswagen Category: Animation / Single
The Nomad Hotel by MINI Agency: Anomaly / Shanghai + MINI China / Beijing + Starcom / Beijing Client: MINI Category: Events / Stunts / Competitions / Live / In-Person
Village Electrique Agency: Publicis Conseil / Paris + BIG / Paris + OMD / Paris Client: Renault Category: Events / Stunts / Competitions / Live / In-Person
No Way Norway Agency: McCann / Detroit + Gifted Youth, LLC / Los Angeles Client: General Motors Category: Online Films & Video / Varying Length Series
Blood Drive Thru Agency: WMcCann / São Paulo + Commonwealth//McCann / São Paulo + McCann Health / New Jersey + Commonwealth//McCann / Bogotá Client: Chevrolet Category: Innovation & Transformation / Innovation in Lockdown
Carmageddon Agency: TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg Client: Datsun South Africa Category: Broadcast / Single
Recycle the noise silence the city Agency: BETC / Paris + L’ensemble + Make me pulse Client: Peugeot Category: Billboards & Transit / Dynamic Billboards & Transit
The pocket dealership Agency: BETC / Paris + TRACTION / Paris + Start Rec + Bullprint Client: Citroen Category: Social Media
The pocket dealership Agency: BETC / Paris + TRACTION / Paris + Start Rec + Bullprint Client: Citroen Category: Targeting
The Hy Project Agency: The Electric Factory / Montevideo + Ayax Toyota / Montevideo + Focus / Montevideo + Niko Films / Montevideo Client: Toyota Uruguay Category: Green Pencil
Slow Dogs Agency: Innocean Worldwide Europe GmbH / Berlin + Moreira Estudio / Caruaru Client: Kia Motors Europe/ Kia Forward Collision-Avoidance Assist Category: Craft / Photography
Emergency Bikes Agency: Wunderman Thompson / Paris + Ecox / Paris Client: Ecox Category: Innovation & Transformation / Innovation in Out of Home
Ingenious Productions Agency: Iconoclast / London + Publicis • Poke / London + Dacia Client: Dacia Category: Innovation & Transformation / Innovation in Lockdown
The pocket dealership Agency: BETC / Paris + TRACTION / Paris + Start Rec + Bullprint Client: Citroen Category: Physical Product & Mobile Integration
A Million More Agency: Forsman & Bodenfors / Göteborg Client: Volvo Car Corporation Category: Television & VOD / Long Form - Single
The Parents Agency: Forsman & Bodenfors / Göteborg Client: Volvo Car Corporation Category: Television & VOD / Long Form - Single
No Way Norway :60 Agency: McCann / Detroit + Gifted Youth, LLC / Los Angeles Client: General Motors Category: Television & VOD / Long Form - Single
Upstream Agency: RadicalMedia / New York + Dentsu Inc. / Tokyo + Saatchi & Saatchi / El Segundo + Toyota / Plano, TX Client: Toyota Motor Corporation / Toyota Motor North America Category: Television & VOD / Long Form - Single
Blood Drive Thru Agency: WMcCann / São Paulo + Commonwealth//McCann / Bogotá + McCann Health / New Jersey Client: Chevrolet Category: Innovation & Transformation / Innovation in Lockdown
The Parents Agency: Forsman & Bodenfors / Göteborg Client: Volvo Car Corporation Category: Online Films & Video / Long Form - Single
The Tower Agency: Forsman & Bodenfors / Göteborg + Bacon / Copenhagen Client: Volvo Trucks Category: Online Films & Video / Long Form - Single
The Ultimate Safety Test Agency: Grey / London + Volvo Cars + Wildfire / London + Smuggler / London Client: Volvo Cars (Global) Category: Online Films & Video / Long Form - Single
No Way Norway :90 Agency: McCann / Detroit + Gifted Youth, LLC / Los Angeles Client: General Motors Category: Online Films & Video / Long Form - Single
Certified Story Time- Hidden Camera Hunt Agency: MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago Client: General Motors Certified Pre-Owned Category: Craft / Writing
Abandoned Stations Agency: Cheil / Hong Kong Client: Volkswagen Category: Billboards & Transit / Series

2021 In-House Best of Discipline Pencil

Wunderman Thompson / Paris + Ecox / Paris

Ecox

Emergency Bikes

Best of In-House

OS_IH21_001G

2021 Design Gold Pencil

Wunderman Thompson / Paris + Ecox / Paris

Ecox

Emergency Bikes

Innovation & Transformation / Innovation in Design

OS_DE21_041G

2021 In-House Gold Pencil

Wunderman Thompson / Paris + Ecox / Paris

Ecox

Emergency Bikes

In-House / External Agency Collaboration

OS_IH21_001G

2021 Moving Image Craft Silver Pencil

Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo

Toyota Motor Corporation / Toyota Motor North America

Upstream

Visual Effects / Single

OS_MI21_027S

2021 Interactive & Online Silver Pencil

MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago

General Motors Certified Pre-Owned

Certified Story Time- Super Fresh Granny

Craft / Writing

OS_IN21_020S

2021 Music & Sound Craft Silver Pencil

Factory / London

Volkswagen

See The Unseen

Sound Editing

OS_MS21_020S

2021 Print Silver Pencil

Cheil / Hong Kong

Volkswagen

Abandoned Stations

Craft / Photography

OS_PT21_027S

2021 Moving Image Craft Silver Pencil

Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo

Toyota Motor Corporation / Toyota Motor North America

Upstream

Cinematography / Single

OS_MI21_018S

2021 Moving Image Craft Silver Pencil

Forsman & Bodenfors / Göteborg

Volvo Car Corporation

The Parents

Editing / Single

OS_MI21_015S

2021 Direct Marketing Bronze Pencil

Publicis Conseil / Paris + BIG / Paris + OMD / Paris

Renault

Village Electrique

Experiential / Live Events

OS_DM21_013B

2021 Interactive & Online Bronze Pencil

TAXI / TYPE1 / Toronto

Volkswagen

The Carbon-Neutral Net

Websites

OS_IN21_002B

2021 Out of Home Bronze Pencil

Cheil / Hong Kong

Volkswagen

Abandoned Stations

Craft / Photography

OS_OH21_022B

2021 Print Bronze Pencil

Cheil / Hong Kong

Volkswagen

Abandoned Stations

Craft / Art Direction

OS_PT21_020B

2021 Moving Image Craft Bronze Pencil

Saatchi & Saatchi / El Segundo + Dentsu Inc. / Tokyo

Toyota Motor Corporation / Toyota Motor North America

Upstream

Writing / Single

OS_MI21_011B

2021 Print Bronze Pencil

Cheil / Hong Kong

Volkswagen

Abandoned Stations

Posters / Series

OS_PT21_011B

2021 Branded Entertainment Bronze Pencil

TBWA\HAKUHODO Inc. / Tokyo + TYO PRO2 / TOKYO + Birdman / Tokyo

Nissan Motor Co., Ltd.

ProPILOT GOLF BALL

Craft / Use of Technology

OS_BE21_026B

2021 Out of Home Merit Award

BETC / Paris + L’ensemble + Make me pulse

Peugeot

Recycle the noise silence the city

Experiential & Installations / Experiential & Immersive

OS_OH21_056M

2021 Out of Home Merit Award

Publicis Conseil / Paris + BIG / Paris + OMD / Paris

Renault

Village Electrique

Experiential & Installations / Experiential & Immersive

OS_OH21_061M

2021 Direct Marketing Merit Award

POL / Oslo + Shortcut / Oslo + Einar Film / Oslo

Audi Norway

Don't Hate. Imitate. - The Super Bowl Clapback

Targeted Video / Targeted Online Video

OS_DM21_060M

2021 Direct Marketing Merit Award

Wunderman Thompson / Paris + Ecox / Paris

Ecox

Emergency Bikes

Physical Items

OS_DM21_055M

2021 Branded Entertainment Merit Award

Grey / London + Volvo Cars + Wildfire / London + Smuggler / London

Volvo Cars (Global)

The Ultimate Safety Test

Craft / Art Direction

OS_BE21_075M

2021 Design Merit Award

Cheil / Hong Kong

Volkswagen

Abandoned Stations

Craft / Photography

OS_DE21_175M

2021 Design Merit Award

Dentsu Inc. / Tokyo + ADBRAIN / Tokyo + PICT INC. / Tokyo

Toyota Motor Corporation

BORN FROM WRC GR YARIS

Craft / Photography

OS_DE21_176M

2021 Branded Entertainment Merit Award

Grey / London + Smuggler / London + Volvo Cars + Wildfire / London

Volvo Cars (Global)

The Ultimate Safety Test

Short Form Video / Single

OS_BE21_036M

2021 Direct Marketing Merit Award

Publicis Conseil / Paris + BIG / Paris + OMD / Paris

Renault

Village Electrique

Non-traditional & Guerrilla Marketing

OS_DM21_097M

2021 Moving Image Craft Merit Award

Johannes Leonardo / New York + The Mill / New York + Imperial Woodpecker / New York + LIME Studios

Volkswagen

The Wheel

Animation / Single

OS_MI21_083M

2021 Experiential & Immersive Merit Award

Anomaly / Shanghai + MINI China / Beijing + Starcom / Beijing

MINI

The Nomad Hotel by MINI

Events / Stunts / Competitions / Live / In-Person

OS_EX21_031M

2021 Experiential & Immersive Merit Award

Publicis Conseil / Paris + BIG / Paris + OMD / Paris

Renault

Village Electrique

Events / Stunts / Competitions / Live / In-Person

OS_EX21_039M

2021 Film Merit Award

McCann / Detroit + Gifted Youth, LLC / Los Angeles

General Motors

No Way Norway

Online Films & Video / Varying Length Series

OS_FI21_115M

2021 Health, Wellness & Pharma Merit Award

WMcCann / São Paulo + Commonwealth//McCann / São Paulo + McCann Health / New Jersey + Commonwealth//McCann / Bogotá

Chevrolet

Blood Drive Thru

Innovation & Transformation / Innovation in Lockdown

OS_HW21_082M

2021 Radio & Audio Merit Award

TBWA Hunt Lascaris / Johannesburg + Produce Sound / Johannesburg

Datsun South Africa

Carmageddon

Broadcast / Single

OS_RA21_025M

2021 Out of Home Merit Award

BETC / Paris + L’ensemble + Make me pulse

Peugeot

Recycle the noise silence the city

Billboards & Transit / Dynamic Billboards & Transit

OS_OH21_048M

2021 Creative Use of Data Merit Award

BETC / Paris + TRACTION / Paris + Start Rec + Bullprint

Citroen

The pocket dealership

Social Media

OS_CU21_020M

2021 Creative Use of Data Merit Award

BETC / Paris + TRACTION / Paris + Start Rec + Bullprint

Citroen

The pocket dealership

Targeting

OS_CU21_017M

2021 Green Pencil Merit Award

The Electric Factory / Montevideo + Ayax Toyota / Montevideo + Focus / Montevideo + Niko Films / Montevideo

Toyota Uruguay

The Hy Project

Green Pencil

OS_GP21_007M

2021 Out of Home Merit Award

Innocean Worldwide Europe GmbH / Berlin + Moreira Estudio / Caruaru

Kia Motors Europe/ Kia Forward Collision-Avoidance Assist

Slow Dogs

Craft / Photography

OS_OH21_075M

2021 Out of Home Merit Award

Wunderman Thompson / Paris + Ecox / Paris

Ecox

Emergency Bikes

Innovation & Transformation / Innovation in Out of Home

OS_OH21_083M

2021 Film Merit Award

Iconoclast / London + Publicis • Poke / London + Dacia

Dacia

Ingenious Productions

Innovation & Transformation / Innovation in Lockdown

OS_FI21_140M

2021 Mobile Merit Award

BETC / Paris + TRACTION / Paris + Start Rec + Bullprint

Citroen

The pocket dealership

Physical Product & Mobile Integration

OS_MO21_027M

2021 Film Merit Award

Forsman & Bodenfors / Göteborg

Volvo Car Corporation

A Million More

Television & VOD / Long Form - Single

OS_FI21_055M

2021 Film Merit Award

Forsman & Bodenfors / Göteborg

Volvo Car Corporation

The Parents

Television & VOD / Long Form - Single

OS_FI21_056M

2021 Film Merit Award

McCann / Detroit + Gifted Youth, LLC / Los Angeles

General Motors

No Way Norway :60

Television & VOD / Long Form - Single

OS_FI21_059M

2021 Film Merit Award

RadicalMedia / New York + Dentsu Inc. / Tokyo + Saatchi & Saatchi / El Segundo + Toyota / Plano, TX

Toyota Motor Corporation / Toyota Motor North America

Upstream

Television & VOD / Long Form - Single

OS_FI21_064M

2021 Public Relations Merit Award

WMcCann / São Paulo + Commonwealth//McCann / Bogotá + McCann Health / New Jersey

Chevrolet

Blood Drive Thru

Innovation & Transformation / Innovation in Lockdown

OS_PR21_094M

2021 Film Merit Award

Forsman & Bodenfors / Göteborg

Volvo Car Corporation

The Parents

Online Films & Video / Long Form - Single

OS_FI21_086M

2021 Film Merit Award

Forsman & Bodenfors / Göteborg + Bacon / Copenhagen

Volvo Trucks

The Tower

Online Films & Video / Long Form - Single

OS_FI21_087M

2021 Film Merit Award

Grey / London + Volvo Cars + Wildfire / London + Smuggler / London

Volvo Cars (Global)

The Ultimate Safety Test

Online Films & Video / Long Form - Single

OS_FI21_091M

2021 Film Merit Award

McCann / Detroit + Gifted Youth, LLC / Los Angeles

General Motors

No Way Norway :90

Online Films & Video / Long Form - Single

OS_FI21_095M

2021 Interactive & Online Merit Award

MRM / Detroit + Station Films / Los Angeles + Hudson Edit / Detroit + The Mill / Chicago

General Motors Certified Pre-Owned

Certified Story Time- Hidden Camera Hunt

Craft / Writing

OS_IN21_064M

2021 Out of Home Merit Award

Cheil / Hong Kong

Volkswagen

Abandoned Stations

Billboards & Transit / Series

OS_OH21_041M

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