The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Pharmaceuticals
Award
Agency
Client
Title
Category
Annual ID
PainVisible
Agency: VML Health Spain + VML / New York + Aritium + WideLabs
Client: Aritium Category: Best of Pharma
Birds Never Forget To Fly
Agency: Playmakers / Tbilisi + Enkeny Films / Tbilisi + Heima Production / Tbilisi
Client: PSP Category: Creative Marketer
Autism Rocks
Agency: Area 23 / New York + Bodega Studios / New York + Canja Audio Culture / Curitiba + Storefront Music / New York
Client: Eurofarma / Unicorns & Unicorns / Cherab Foundation Category: Craft / Music
The EarliShow
Agency: Area 23 / New York + EarliTech / Decatur, GA + Aardman Animations / Bristol
Client: EarliTec Diagnostics Category: Creative Use of Data
PainVisible
Agency: VML Health Spain + VML / New York + Aritium + WideLabs
Client: Aritium Category: Products
Glowing Relief
Agency: de la Cruz - Ogilvy / San Juan + Ogilvy Health / New York
Client: Alivia Health Category: Innovation / New Ideas in Pharma
Friedreich's Back
Agency: 21GRAMS / New York + Room42 / New York + Score a Score / Los Angeles + MinusL / New York City
Client: Biogen Category: Social Media
PainVisible
Agency: VML Health Spain + VML / New York + Aritium + WideLabs
Client: Aritium Category: Craft / Use of Technology
Glowing Relief
Agency: de la Cruz - Ogilvy / San Juan + Ogilvy Health / New York
Client: Alivia Health Category: Innovation / Execution in Pharma
Glowing Relief
Agency: de la Cruz - Ogilvy / San Juan + Ogilvy Health / New York
Client: Alivia Health Category: Innovation / Execution in Design & Branding
Birds Never Forget To Fly
Agency: Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client: PSP Category: Film & Video
Glowing Relief
Agency: de la Cruz - Ogilvy / San Juan + Ogilvy Health / New York
Client: Alivia Health Category: Product Packaging
Birds Never Forget To Fly
Agency: Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client: PSP Category: Film & Video for Good
Autism Rocks
Agency: Area 23 / New York + Bodega Studios / New York + Canja Audio Culture / Curitiba + Storefront Music / New York
Client: Eurofarma / Unicorns & Unicorns / Cherab Foundation Category: Innovation in Music & Sound Craft
The EarliShow
Agency: Area 23 / New York + EarliTech / Decatur, GA + Aardman Animations / Bristol
Client: EarliTec Diagnostics Category: Branded Content
Autism Rocks
Agency: Area 23 / New York + Bodega Studios / New York + Canja Audio Culture / Curitiba + Storefront Music / New York
Client: Eurofarma / Unicorns & Unicorns / Cherab Foundation Category: Radio & Audio
Glowing Relief
Agency: de la Cruz - Ogilvy / San Juan + Ogilvy Health / New York
Client: Alivia Health Category: Design for Good
Birds Never Forget To Fly
Agency: Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client: PSP Category: Campaigns for Good
Birds Never Forget To Fly
Agency: Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client: PSP Category: Cultural Driver for Good
Birds Never Forget To Fly
Agency: Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client: PSP Category: TV, VOD, & Online / Over 90 Seconds - Single
Autism Rocks
Agency: Area 23 / New York + Bodega Studios / New York + Canja Audio Culture / Curitiba + Storefront Music / New York
Client: Eurofarma / Unicorns & Unicorns / Cherab Foundation Category: Use of Gaming as a Tool
PainVisible
Agency: VML Health Spain + VML / New York + Aritium + WideLabs
Client: Aritium Category: Craft / Use of Technology - AI
Glowing Relief
Agency: de la Cruz - Ogilvy / San Juan + Ogilvy Health / New York
Client: Alivia Health Category: In-Market / Physical Product
PainVisible
Agency: VML Health Spain + VML / New York + Aritium + WideLabs
Client: Aritium Category: AI Integration in New Products
Birds Never Forget To Fly
Agency: Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client: PSP Category: Direction / Single
Friedreich's Back
Agency: 21GRAMS / New York + Room42 / New York + Score a Score / Los Angeles + MinusL / New York City
Client: Biogen Category: Branded Content
Glowing Relief
Agency: de la Cruz - Ogilvy / San Juan + Ogilvy Health / New York
Client: Alivia Health Category: Direct Marketing
PainVisible
Agency: VML Health Spain + VML / New York + Aritium + WideLabs
Client: Aritium Category: Integration of AI
PainVisible
Agency: VML Health Spain + VML / New York + Aritium + WideLabs
Client: Aritium Category: Innovation / New Ideas in Pharma
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Best of Radio & Audio-First
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Innovation / New Ideas in Pharma
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Experiential Radio & Audio
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Custom Content
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Audio
The Heart Surgeon’s Cookbook
Agency: Forsman & Bodenfors / Gothenburg
Client: Getinge Category: B2B Communications
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Radio & Audio
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Custom Content
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Experiential Music & Sound
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Experiential / Immersive / Events
Airquity
Agency: Havas Lynx / Manchester + Prose on Pixels / Manchester + EarSwitch / Manchester + Realise Design / Bristol
Client: EarSwitch Category: Products
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Experiential Audio
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Branded Content
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Innovation / New Ideas in Branded Entertainment
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Craft / Sound Design
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Low Budget
Princesses on Periods
Agency: MullenLowe UK / London + Bayer / Basel + BIG Studios / Sao Paulo
Client: Bayer / Dorival Category: Short Form Video / Single
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Craft / Writing - Series
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers Category: Craft / Writing
Award:
2026 Pharma Best of Discipline Pencil
Agency:
VML Health Spain + VML / New York + Aritium + WideLabs
Client:
Aritium
Title:
PainVisible
Category:
Best of Pharma
Annual ID:
OS26_PH000G
Award:
2026 Creative Marketer Creative Marketer Pencil
Agency:
Playmakers / Tbilisi + Enkeny Films / Tbilisi + Heima Production / Tbilisi
Client:
PSP
Title:
Birds Never Forget To Fly
Category:
Creative Marketer
Annual ID:
OS26_CM002G
Award:
2026 Interactive, Online & Mobile Gold Pencil
Agency:
Area 23 / New York + Bodega Studios / New York + Canja Audio Culture / Curitiba + Storefront Music / New York
Client:
Eurofarma / Unicorns & Unicorns / Cherab Foundation
Title:
Autism Rocks
Category:
Craft / Music
Annual ID:
OS26_IN003G
Award:
2026 Pharma Gold Pencil
Agency:
Area 23 / New York + EarliTech / Decatur, GA + Aardman Animations / Bristol
Client:
EarliTec Diagnostics
Title:
The EarliShow
Category:
Creative Use of Data
Annual ID:
OS26_PH001G
Award:
2026 Pharma Gold Pencil
Agency:
VML Health Spain + VML / New York + Aritium + WideLabs
Client:
Aritium
Title:
PainVisible
Category:
Products
Annual ID:
OS26_PH002G
Award:
2026 Pharma Gold Pencil
Agency:
de la Cruz - Ogilvy / San Juan + Ogilvy Health / New York
Client:
Alivia Health
Title:
Glowing Relief
Category:
Innovation / New Ideas in Pharma
Annual ID:
OS26_PH004G
Award:
2026 Pharma Silver Pencil
Agency:
21GRAMS / New York + Room42 / New York + Score a Score / Los Angeles + MinusL / New York City
Client:
Biogen
Title:
Friedreich's Back
Category:
Social Media
Annual ID:
OS26_PH007S
Award:
2026 Pharma Silver Pencil
Agency:
VML Health Spain + VML / New York + Aritium + WideLabs
Client:
Aritium
Title:
PainVisible
Category:
Craft / Use of Technology
Annual ID:
OS26_PH008S
Award:
2026 Pharma Silver Pencil
Agency:
de la Cruz - Ogilvy / San Juan + Ogilvy Health / New York
Client:
Alivia Health
Title:
Glowing Relief
Category:
Innovation / Execution in Pharma
Annual ID:
OS26_PH009S
Award:
2026 Design & Branding Bronze Pencil
Agency:
de la Cruz - Ogilvy / San Juan + Ogilvy Health / New York
Client:
Alivia Health
Title:
Glowing Relief
Category:
Innovation / Execution in Design & Branding
Annual ID:
OS26_DE031B
Award:
2026 The Indies Bronze Pencil
Agency:
Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client:
PSP
Title:
Birds Never Forget To Fly
Category:
Film & Video
Annual ID:
OS26_ID040B
Award:
2026 Direct Marketing Bronze Pencil
Agency:
de la Cruz - Ogilvy / San Juan + Ogilvy Health / New York
Client:
Alivia Health
Title:
Glowing Relief
Category:
Product Packaging
Annual ID:
OS26_DM016B
Award:
2026 Film & Video Bronze Pencil
Agency:
Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client:
PSP
Title:
Birds Never Forget To Fly
Category:
Film & Video for Good
Annual ID:
OS26_FI036B
Award:
2026 Music & Sound Craft Bronze Pencil
Agency:
Area 23 / New York + Bodega Studios / New York + Canja Audio Culture / Curitiba + Storefront Music / New York
Client:
Eurofarma / Unicorns & Unicorns / Cherab Foundation
Title:
Autism Rocks
Category:
Innovation in Music & Sound Craft
Annual ID:
OS26_MS013B
Award:
2026 Pharma Bronze Pencil
Agency:
Area 23 / New York + EarliTech / Decatur, GA + Aardman Animations / Bristol
Client:
EarliTec Diagnostics
Title:
The EarliShow
Category:
Branded Content
Annual ID:
OS26_PH010B
Award:
2026 Pharma Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Alexion
Title:
Rare Toys
Category:
Experiential / Immersive / Events
Annual ID:
OS26_PH011B
Award:
2026 Pharma Bronze Pencil
Agency:
Area 23 / New York + Bodega Studios / New York + Canja Audio Culture / Curitiba + Storefront Music / New York
Client:
Eurofarma / Unicorns & Unicorns / Cherab Foundation
Title:
Autism Rocks
Category:
Radio & Audio
Annual ID:
OS26_PH012B
Award:
2026 Pharma Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Alexion
Title:
Broken Records
Category:
Craft / Use of Sound
Annual ID:
OS26_PH015B
Award:
2026 Design in Advertising Merit Award
Agency:
de la Cruz - Ogilvy / San Juan + Ogilvy Health / New York
Client:
Alivia Health
Title:
Glowing Relief
Category:
Design for Good
Annual ID:
OS26_DA034M
Award:
2026 The Indies Merit Award
Agency:
Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client:
PSP
Title:
Birds Never Forget To Fly
Category:
Campaigns for Good
Annual ID:
OS26_ID101M
Award:
2026 Cultural Driver Merit Award
Agency:
Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client:
PSP
Title:
Birds Never Forget To Fly
Category:
Cultural Driver for Good
Annual ID:
OS26_CD038M
Award:
2026 Film & Video Merit Award
Agency:
Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client:
PSP
Title:
Birds Never Forget To Fly
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Annual ID:
OS26_FI074M
Award:
2026 Gaming Merit Award
Agency:
Area 23 / New York + Bodega Studios / New York + Canja Audio Culture / Curitiba + Storefront Music / New York
Client:
Eurofarma / Unicorns & Unicorns / Cherab Foundation
Title:
Autism Rocks
Category:
Use of Gaming as a Tool
Annual ID:
OS26_GA015M
Award:
2026 Interactive, Online & Mobile Merit Award
Agency:
VML Health Spain + VML / New York + Aritium + WideLabs
Client:
Aritium
Title:
PainVisible
Category:
Craft / Use of Technology - AI
Annual ID:
OS26_IN031M
Award:
2026 IP & Product Design Merit Award
Agency:
de la Cruz - Ogilvy / San Juan + Ogilvy Health / New York
Client:
Alivia Health
Title:
Glowing Relief
Category:
In-Market / Physical Product
Annual ID:
OS26_IP011M
Award:
2026 IP & Product Design Merit Award
Agency:
VML Health Spain + VML / New York + Aritium + WideLabs
Client:
Aritium
Title:
PainVisible
Category:
AI Integration in New Products
Annual ID:
OS26_IP013M
Award:
2026 Moving Image Craft & Production Merit Award
Agency:
Playmakers / Tbilisi + Heima Production / Tbilisi + Enkeny Films / Tbilisi
Client:
PSP
Title:
Birds Never Forget To Fly
Category:
Direction / Single
Annual ID:
OS26_MI040M
Award:
2026 Pharma Merit Award
Agency:
21GRAMS / New York + Room42 / New York + Score a Score / Los Angeles + MinusL / New York City
Client:
Biogen
Title:
Friedreich's Back
Category:
Branded Content
Annual ID:
OS26_PH016M
Award:
2026 Pharma Merit Award
Agency:
de la Cruz - Ogilvy / San Juan + Ogilvy Health / New York
Client:
Alivia Health
Title:
Glowing Relief
Category:
Direct Marketing
Annual ID:
OS26_PH020M
Award:
2026 Pharma Merit Award
Agency:
VML Health Spain + VML / New York + Aritium + WideLabs
Client:
Aritium
Title:
PainVisible
Category:
Integration of AI
Annual ID:
OS26_PH023M
Award:
2026 Pharma Merit Award
Agency:
VML Health Spain + VML / New York + Aritium + WideLabs
Client:
Aritium
Title:
PainVisible
Category:
Innovation / New Ideas in Pharma
Annual ID:
OS26_PH024M
Award:
2025 Radio & Audio-First Best of Discipline Pencil
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Best of Radio & Audio-First
Annual ID:
OS25_RA000G
Award:
2025 Pharma Gold Pencil
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Innovation / New Ideas in Pharma
Annual ID:
OS25_PH003G
Award:
2025 Radio & Audio-First Gold Pencil
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Experiential Radio & Audio
Annual ID:
OS25_RA001G
Award:
2025 Music & Sound Craft Gold Pencil
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Custom Content
Annual ID:
OS25_MS001G
Award:
2025 Branded Entertainment Gold Pencil
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Audio
Annual ID:
OS25_BE001G
Award:
2025 Pharma Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Getinge
Title:
The Heart Surgeon’s Cookbook
Category:
B2B Communications
Annual ID:
OS25_PH001G
Award:
2025 Pharma Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Radio & Audio
Annual ID:
OS25_PH005S
Award:
2025 Radio & Audio-First Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Custom Content
Annual ID:
OS25_RA004S
Award:
2025 Music & Sound Craft Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Experiential Music & Sound
Annual ID:
OS25_MS007S
Award:
2025 Pharma Silver Pencil
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Experiential / Immersive / Events
Annual ID:
OS25_PH004S
Award:
2025 Pharma Bronze Pencil
Agency:
Havas Lynx / Manchester + Prose on Pixels / Manchester + EarSwitch / Manchester + Realise Design / Bristol
Client:
EarSwitch
Title:
Airquity
Category:
Products
Annual ID:
OS25_PH007B
Award:
2025 Experiential & Immersive Bronze Pencil
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Experiential Audio
Annual ID:
OS25_EX019B
Award:
2025 Pharma Bronze Pencil
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Branded Content
Annual ID:
OS25_PH006B
Award:
2025 Branded Entertainment Bronze Pencil
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Innovation / New Ideas in Branded Entertainment
Annual ID:
OS25_BE031B
Award:
2025 Radio & Audio-First Bronze Pencil
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Craft / Sound Design
Annual ID:
OS25_RA014B
Award:
2025 Branded Entertainment Merit Award
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Low Budget
Annual ID:
OS25_BE059M
Award:
2025 Branded Entertainment Merit Award
Agency:
MullenLowe UK / London + Bayer / Basel + BIG Studios / Sao Paulo
Client:
Bayer / Dorival
Title:
Princesses on Periods
Category:
Short Form Video / Single
Annual ID:
OS25_BE034M
Award:
2025 Radio & Audio-First Merit Award
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Craft / Writing - Series
Annual ID:
OS25_RA040M
Award:
2025 Pharma Merit Award
Agency:
Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Craft / Writing
Annual ID:
OS25_PH018M
