The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Preventative
Award
Agency
Client
Title
Category
Annual ID
Owlet
Agency: R/GA / New York + Owlet / Provo
Client: Owlet Baby Care Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Owlet
Agency: R/GA / New York + Owlet / Provo
Client: Owlet Baby Care Category: Consumer - Mobile / User Experience
Owlet
Agency: R/GA / New York + Owlet / Provo
Client: Owlet Baby Care Category: Consumer - Use of Technology / Product & Mobile Integration
Kinetic
Agency: R/GA / New York + Kinetic / New York
Client: One Million Metrics Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Award:
2016 Intellectual Property Gold Pencil
Agency:
R/GA / New York + Owlet / Provo
Client:
Owlet Baby Care
Title:
Owlet
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Annual ID:
IP16002G
Award:
2016 UX / UI Silver Pencil
Agency:
R/GA / New York + Owlet / Provo
Client:
Owlet Baby Care
Title:
Owlet
Category:
Consumer - Mobile / User Experience
Annual ID:
UX16009S
Award:
2016 Mobile Bronze Pencil
Agency:
R/GA / New York + Owlet / Provo
Client:
Owlet Baby Care
Title:
Owlet
Category:
Consumer - Use of Technology / Product & Mobile Integration
Annual ID:
MO16014B