The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Repurposeful Instructions
Agency: Rethink / Toronto + IKEA
Client: IKEA Canada Category: Integrated Digital & Physical Product / In-Market
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Online & Mobile Video / Interactive Video
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Use of Technology
Meat?
Agency: DAVID / Madrid + LundLund / Stockholm
Client: Burger King Category: Craft / Photography
NEW ICONIC KISSES
Agency: GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo
Client: Mercado Livre (Ebazar) Category: Integrated Branding Campaign
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Innovation & Transformation / Innovation in Radio & Audio
Shopping Inside Songs
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza Category: Brand Partnerships
Black Business Beats
Agency: GUT / São Paulo + HEFTY / São Paulo + Magma / São Paulo
Client: Mercado Livre (Ebazar) Category: Brand Partnerships
Ability Signs
Agency: Rethink / Toronto + Decathlon
Client: Decathlon Canada Category: Spatial Design / Wayfinding
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Experiential Audio
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Artist / Brand Collaboration
Green Screen Shirt
Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client: Harry Rosen Category: Innovation & Transformation / Innovation in Lockdown
Cardboard Media
Agency: Yandex Magic Camp / Moscow
Client: Yandex Market Category: Experiential / Customer Experience / CX
3362 Falabella.com
Agency: Leo Burnett Colombia / Bogotá
Client: Falabella Colombia Category: Creative Effectiveness / CSR
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Craft / Use of Technology
Green Screen Shirt
Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client: Harry Rosen Category: Craft / Use of Technology
SuperMarc
Agency: Jung von Matt AG / Hamburg + Zauberberg Productions GmbH / Berlin
Client: EDEKA Category: Music Videos
Even More Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + Wearesicarios / Madrid
Client: Burger King Category: Craft / Writing
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Online Films & Video / Long Form - Single
A new sound for air
Agency: German Wahnsinn / Hamburg + Atelier Grand Berg / Rastatt
Client: ADAM Category: Sonic Branding / Branded Audio
Black Beauty is Beauty
Agency: R/GA / New York + Rock Paper Scissors / Los Angeles + DeVries Global / New York + m ss ng p eces / New York
Client: Sephora Category: Integrated PR Campaign
Craft, Camera, Action!
Agency: M&C Saatchi / Sydney + Song Zu / Sydney + Facebook / Sydney + Zebrar / Sydney
Client: BIG W Category: Craft / Use of Technology
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Craft / Use of Sound
Shopping Inside Songs
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza Category: Utility / Ecommerce
NEW ICONIC KISSES
Agency: GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo
Client: Mercado Livre (Ebazar) Category: Single Country or Region / CSR
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart Category: Craft / Use of Technology
Green Screen Shirt
Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client: Harry Rosen Category: Physical Product & Mobile Integration
A new sound for air
Agency: German Wahnsinn / Hamburg + Atelier Grand Berg / Rastatt
Client: ADAM Category: Sonic Branding / Branded Audio
Green Screen Shirt
Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client: Harry Rosen Category: Integrated Digital & Physical Product / Promotional
Repurposeful Instructions
Agency: Rethink / Toronto + IKEA
Client: IKEA Canada Category: Promotional Items / Booklets / Books / Brochures
Green Screen Shirt
Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client: Harry Rosen Category: Innovation & Transformation / Innovation in Lockdown
Letters to the Future
Agency: Ki Saigon / Ho Chi Minh City + 4PS Corporation / Ho Chi Minh City
Client: 4PS Corporation Category: Craft / Printing & Production
Ability Signs
Agency: Rethink / Toronto + Decathlon
Client: Decathlon Canada Category: Stunts & Activations
Love Seats
Agency: Rethink / Toronto + IKEA
Client: IKEA Canada Category: Promotional / Collateral Items
Guess Which Book Is It?
Agency: The Nine Shanghai / Shanghai
Client: Yan Ji You Bookstore Category: Promotional / Collateral Items
Shopping - Shop Small Murals
Agency: BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York
Client: Google Category: Out of Home / Brand Installations
Shopping - Shop Small Murals
Agency: BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York
Client: Google Category: Out of Home / Series
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Long Form Video / Single
Letters to the Future
Agency: Ki Saigon / Ho Chi Minh City + 4PS Corporation / Ho Chi Minh City
Client: 4PS Corporation Category: Innovation & Transformation / Innovation in Design
Award:
2022 IP & Products Bronze Pencil
Agency:
Rethink / Toronto + IKEA
Client:
IKEA Canada
Title:
Repurposeful Instructions
Category:
Integrated Digital & Physical Product / In-Market
Annual ID:
OS22_IP011B
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Agency:
BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client:
Google
Title:
Black-Owned Friday
Category:
Online & Mobile Video / Interactive Video
Annual ID:
OS22_IN022B
Award:
2022 Interactive & Mobile Craft Bronze Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client:
Walmart
Title:
Bedtime Stories
Category:
Use of Technology
Annual ID:
OS22_IC012B
Award:
2022 Print Bronze Pencil
Agency:
DAVID / Madrid + LundLund / Stockholm
Client:
Burger King
Title:
Meat?
Category:
Craft / Photography
Annual ID:
OS22_PT022B
Award:
2022 Integrated Bronze Pencil
Agency:
GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo
Client:
Mercado Livre (Ebazar)
Title:
NEW ICONIC KISSES
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG011B
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Wish
Category:
Writing / Single
Annual ID:
OS22_MI046B
Award:
2022 Radio & Audio Bronze Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client:
Walmart
Title:
Bedtime Stories
Category:
Innovation & Transformation / Innovation in Radio & Audio
Annual ID:
OS22_RA018B
Award:
2022 Radio & Audio Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client:
Magazine Luiza
Title:
Shopping Inside Songs
Category:
Brand Partnerships
Annual ID:
OS22_RA017B
Award:
2022 Branded Entertainment Bronze Pencil
Agency:
GUT / São Paulo + HEFTY / São Paulo + Magma / São Paulo
Client:
Mercado Livre (Ebazar)
Title:
Black Business Beats
Category:
Brand Partnerships
Annual ID:
OS22_BE034B
Award:
2022 Film Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Wish
Category:
Cinema Advertising
Annual ID:
OS22_FI035B
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Wish
Category:
Casting
Annual ID:
OS22_MI057B
Award:
2022 Public Relations Bronze Pencil
Agency:
Hjaltelin Stahl / Copenhagen
Client:
IKEA
Title:
CIRKULÄR
Category:
Events & Experiential
Annual ID:
OS22_PR018B
Award:
2022 Design Bronze Pencil
Agency:
Rethink / Toronto + Decathlon
Client:
Decathlon Canada
Title:
Ability Signs
Category:
Spatial Design / Wayfinding
Annual ID:
OS22_DE045B
Award:
2022 Experiential & Immersive Bronze Pencil
Agency:
FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client:
Walmart
Title:
Bedtime Stories
Category:
Experiential Audio
Annual ID:
OS22_EX023B
Award:
2022 Music & Sound Craft Bronze Pencil
Agency:
BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client:
Google
Title:
Black-Owned Friday
Category:
Artist / Brand Collaboration
Annual ID:
OS22_MS018B
Award:
2022 Direct Marketing Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client:
Harry Rosen
Title:
Green Screen Shirt
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_DM110M
Award:
2022 Direct Marketing Merit Award
Agency:
Yandex Magic Camp / Moscow
Client:
Yandex Market
Title:
Cardboard Media
Category:
Experiential / Customer Experience / CX
Annual ID:
OS22_DM065M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
M&C Saatchi / Sydney + BWS / Sydney
Client:
BWS
Title:
InstaPour
Category:
Utility
Annual ID:
OS22_IN034M
Award:
2022 Creative Effectiveness Merit Award
Agency:
Leo Burnett Colombia / Bogotá
Client:
Falabella Colombia
Title:
3362 Falabella.com
Category:
Creative Effectiveness / CSR
Annual ID:
OS22_CE022M
Award:
2022 Direct Marketing Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client:
Walmart
Title:
Bedtime Stories
Category:
Craft / Use of Technology
Annual ID:
OS22_DM100M
Award:
2022 Direct Marketing Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client:
Harry Rosen
Title:
Green Screen Shirt
Category:
Craft / Use of Technology
Annual ID:
OS22_DM103M
Award:
2022 Social Media Merit Award
Agency:
M&C Saatchi / Sydney + BWS / Sydney
Client:
BWS
Title:
InstaPour
Category:
Craft / Use of Visuals
Annual ID:
OS22_SM093M
Award:
2022 Branded Entertainment Merit Award
Agency:
Jung von Matt AG / Hamburg + Zauberberg Productions GmbH / Berlin
Client:
EDEKA
Title:
SuperMarc
Category:
Music Videos
Annual ID:
OS22_BE064M
Award:
2022 Print Merit Award
Agency:
DAVID / Madrid + BURGER KING / Miami + Wearesicarios / Madrid
Client:
Burger King
Title:
Even More Confusing Times
Category:
Craft / Writing
Annual ID:
OS22_PT053M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
Yandex Magic Camp / Moscow
Client:
Yandex Market
Title:
Cardboard Media
Category:
Social Impact
Annual ID:
OS22_BS034M
Award:
2022 Film Merit Award
Agency:
BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client:
Google
Title:
Black-Owned Friday
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI075M
Award:
2022 Music & Sound Craft Merit Award
Agency:
German Wahnsinn / Hamburg + Atelier Grand Berg / Rastatt
Client:
ADAM
Title:
A new sound for air
Category:
Sonic Branding / Branded Audio
Annual ID:
OS22_MS024M
Award:
2022 Public Relations Merit Award
Agency:
R/GA / New York + Rock Paper Scissors / Los Angeles + DeVries Global / New York + m ss ng p eces / New York
Client:
Sephora
Title:
Black Beauty is Beauty
Category:
Integrated PR Campaign
Annual ID:
OS22_PR072M
Award:
2022 Moving Image Craft Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Wish
Category:
Editing / Single
Annual ID:
OS22_MI091M
Award:
2022 Branded Entertainment Merit Award
Agency:
M&C Saatchi / Sydney + Song Zu / Sydney + Facebook / Sydney + Zebrar / Sydney
Client:
BIG W
Title:
Craft, Camera, Action!
Category:
Craft / Use of Technology
Annual ID:
OS22_BE097M
Award:
2022 Experiential & Immersive Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client:
Walmart
Title:
Bedtime Stories
Category:
Craft / Use of Sound
Annual ID:
OS22_EX067M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client:
Magazine Luiza
Title:
Shopping Inside Songs
Category:
Utility / Ecommerce
Annual ID:
OS22_IN039M
Award:
2022 Creative Effectiveness Merit Award
Agency:
GUT / São Paulo + Saigon Filmes / São Paulo + LOUD + / São Paulo
Client:
Mercado Livre (Ebazar)
Title:
NEW ICONIC KISSES
Category:
Single Country or Region / CSR
Annual ID:
OS22_CE033M
Award:
2022 Experiential & Immersive Merit Award
Agency:
FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client:
Walmart
Title:
Bedtime Stories
Category:
Craft / Use of Technology
Annual ID:
OS22_EX062M
Award:
2022 Interactive, Online & Mobile Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client:
Harry Rosen
Title:
Green Screen Shirt
Category:
Physical Product & Mobile Integration
Annual ID:
OS22_IN066M
Award:
2022 Radio & Audio Merit Award
Agency:
German Wahnsinn / Hamburg + Atelier Grand Berg / Rastatt
Client:
ADAM
Title:
A new sound for air
Category:
Sonic Branding / Branded Audio
Annual ID:
OS22_RA020M
Award:
2022 IP & Products Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client:
Harry Rosen
Title:
Green Screen Shirt
Category:
Integrated Digital & Physical Product / Promotional
Annual ID:
OS22_IP027M
Award:
2022 Print Merit Award
Agency:
Rethink / Toronto + IKEA
Client:
IKEA Canada
Title:
Repurposeful Instructions
Category:
Promotional Items / Booklets / Books / Brochures
Annual ID:
OS22_PT041M
Award:
2022 Social Media Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client:
Harry Rosen
Title:
Green Screen Shirt
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_SM101M
Award:
2022 Print Merit Award
Agency:
Ki Saigon / Ho Chi Minh City + 4PS Corporation / Ho Chi Minh City
Client:
4PS Corporation
Title:
Letters to the Future
Category:
Craft / Printing & Production
Annual ID:
OS22_PT065M
Award:
2022 Social Media Merit Award
Agency:
Rethink / Toronto + Decathlon
Client:
Decathlon Canada
Title:
Ability Signs
Category:
Stunts & Activations
Annual ID:
OS22_SM077M
Award:
2022 Branded Entertainment Merit Award
Agency:
Publicis Conseil / Paris
Client:
Carrefour
Title:
The Healthy Map
Category:
Games / Gaming
Annual ID:
OS22_BE075M
Award:
2022 Design Merit Award
Agency:
Rethink / Toronto + IKEA
Client:
IKEA Canada
Title:
Love Seats
Category:
Promotional / Collateral Items
Annual ID:
OS22_DE091M
Award:
2022 Design Merit Award
Agency:
The Nine Shanghai / Shanghai
Client:
Yan Ji You Bookstore
Title:
Guess Which Book Is It?
Category:
Promotional / Collateral Items
Annual ID:
OS22_DE092M
Award:
2022 Integrated Merit Award
Agency:
Hjaltelin Stahl / Copenhagen
Client:
IKEA
Title:
CIRKULÄR
Category:
Integrated Branding Campaign
Annual ID:
OS22_IG025M
Award:
2022 Design Merit Award
Agency:
BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York
Client:
Google
Title:
Shopping - Shop Small Murals
Category:
Out of Home / Brand Installations
Annual ID:
OS22_DE121M
Award:
2022 Design Merit Award
Agency:
BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York
Client:
Google
Title:
Shopping - Shop Small Murals
Category:
Out of Home / Series
Annual ID:
OS22_DE117M
Award:
2022 Branded Entertainment Merit Award
Agency:
BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client:
Google
Title:
Black-Owned Friday
Category:
Long Form Video / Single
Annual ID:
OS22_BE049M
Award:
2022 Branded Entertainment Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Wish
Category:
Long Form Video / Single
Annual ID:
OS22_BE054M
Award:
2022 Design Merit Award
Agency:
Ki Saigon / Ho Chi Minh City + 4PS Corporation / Ho Chi Minh City
Client:
4PS Corporation
Title:
Letters to the Future
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS22_DE159M