The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Kobe - Better
Agency: Wieden+Kennedy / Portland + PRETTYBIRD + Spot Welders + a52
Client: Nike Category: Television & VOD / Long Form - Single
You Can't Stop Sisters
Agency: Wieden+Kennedy / Portland + Joint Editorial + a52
Client: Nike Category: Television & VOD / Long Form - Single
Shop Unfriend
Agency: Wolf / Bangkok
Client: Central Department Store Category: Television & VOD / Long Form - Single
For the Love
Agency: BBDO / New York
Client: Foot Locker Category: Spatial Design / Experiential & Immersive
LIGHT SAVER
Agency: Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul
Client: EMART Category: Out of Home / Health & Wellness
BOOK A TRIP
Agency: Dieste, Inc. / Dallas
Client: THE WILD DETECTIVES Category: Digital & Online / Ecommerce
LIGHT SAVER
Agency: Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul
Client: EMART Category: Service Design / Customer Experience (CX)
HORNBACH "It seems impossible. Until you do it."
Agency: HEIMAT / Berlin + LOFT Studios GmbH / Berlin + Untold Studios / London + MJZ / London
Client: HORNBACH Category: Sound Mixing
Rephrasing Parenthood
Agency: FP7 McCann / Dubai + FP7 McCann / Beirut + FP7 McCann / Cairo + In Hype / Dubai
Client: Babyshop Category: Creative Effectiveness / Consumer / Brand
You Can't Stop Us
Agency: Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client: Nike Category: Short Form Video / Single
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client: Al Futtaim IKEA Category: Craft / Use of Technology
You Can't Stop Sports (Campaign)
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Writing / Series
#LaborDayOn
Agency: Droga5 / New York + Red Wing Shoes / New York
Client: Red Wing Shoes Category: Current Event Response
Fortum Circo® Handle
Agency: TBWA\Helsinki / Helsinki
Client: Fortum Category: Innovation & Transformation / Innovation in Lockdown
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client: Al Futtaim IKEA Category: Events & Experiential
HORNBACH "Biodiversity starts in your garden."
Agency: HEIMAT / Berlin + Czar Film GmbH / Hamburg + LOFT Studios GmbH / Berlin
Client: HORNBACH Category: Cinematography / Single
Give for good
Agency: BETC / Paris + General Pop / Paris
Client: Lacoste Category: Innovation & Transformation / Innovation in Lockdown
BOOK A TRIP
Agency: Dieste, Inc. / Dallas
Client: THE WILD DETECTIVES Category: Innovation & Transformation / Innovation in Lockdown
3362 FALABELLA.COM
Agency: Leo Burnett Colombia / Bogotá + Falabella / Bogotá
Client: Falabella Category: Innovation & Transformation / Innovation in Lockdown
Baby Proof Spotify Ads
Agency: Rethink + IKEA Canada / Toronto
Client: IKEA Canada Category: Custom Content
Play For The World
Agency: Wieden+Kennedy / Portland + Joint Editorial + Walker
Client: Nike Category: User-Generated Content
Endless World of Airmax
Agency: BBDO / New York
Client: Foot Locker Category: Non-traditional & Guerrilla Marketing
King Stairs
Agency: DAVID / Madrid + Hobo Audio / New York + ABMC / New York + STEPT Studios / New York
Client: Burger King Category: Non-traditional & Guerrilla Marketing
LIGHT SAVER
Agency: Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul
Client: EMART Category: Physical Product
The Show Must Go On
Agency: Lucky Generals / London + PRETTYBIRD / London
Client: Amazon Category: Casting
Kobe - Better
Agency: Wieden+Kennedy / Portland + PRETTYBIRD + Spot Welders + a52
Client: Nike Category: Writing / Single
You Can't Stop Us: Victory Swim
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Online Films & Video / Long Form - Single
Never Too Far Down
Agency: Wieden+Kennedy / Portland + Park Pictures + Spot Welders
Client: Nike Category: Online Films & Video / Long Form - Single
Play For The World
Agency: Wieden+Kennedy / Portland + Joint Editorial + Walker
Client: Nike Category: Online Films & Video / Long Form - Single
Shop Unfriend
Agency: Wolf / Bangkok
Client: Central Department Store Category: Online Films & Video / Long Form - Single
IKEA The Last Catalogue
Agency: Rethink / Toronto + IKEA Canada / Toronto
Client: IKEA Category: Promotional / Collateral Items
HORNBACH "It seems impossible. Until you do it."
Agency: HEIMAT / Berlin + LOFT Studios GmbH / Berlin + Untold Studios / London + MJZ / London
Client: HORNBACH Category: Visual Effects / Single
Buy With Your Time
Agency: Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client: Al Futtaim IKEA Category: Customer Experience / CX
Voice of Hunger
Agency: Dentsu Webchutney / Bengaluru
Client: Swiggy (Bundl Technologies Private Limited) Category: User-Generated Content
Perussian Prices
Agency: FAHRENHEIT DDB / Lima + Canica Films / Lima + Audiopost / Lima + Atomica / Lima
Client: Plaza Vea Category: Brand Installations
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup
Client: IKEA Category: Innovation in Integrated Branding
Voice of Hunger
Agency: Dentsu Webchutney / Bengaluru
Client: Swiggy (Bundl Technologies Private Limited) Category: Social Channel / Single Platform
ThisAbles
Agency: McCann / Tel Aviv + McCann Worldgroup
Client: IKEA Category: Innovation in Direct Marketing
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil Category: Innovation in Out of Home
IKEA Bedtime
Agency: Rethink / Toronto + FRANK / Toronto + Jungle Media / Toronto
Client: IKEA Canada Category: Targeted Video / Targeted Online Video
Burn That Ad
Agency: David / São Paulo + Burger King / São Paulo
Client: Burger King Brasil Category: Non-traditional & Guerrilla Marketing
What's in it?
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + Système U / Rungis
Client: Système U Category: Applications
Award:
2021 Film Merit Award
Agency:
Wieden+Kennedy / Portland + PRETTYBIRD + Spot Welders + a52
Client:
Nike
Title:
Kobe - Better
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_068M
Award:
2021 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Joint Editorial + a52
Client:
Nike
Title:
You Can't Stop Sisters
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_069M
Award:
2021 Film Merit Award
Agency:
Wolf / Bangkok
Client:
Central Department Store
Title:
Shop Unfriend
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_070M
Award:
2021 Interactive & Online Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
For the Love
Category:
Craft / Art Direction
Annual ID:
OS_IN21_059M
Award:
2021 Design Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
For the Love
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE21_136M
Award:
2021 Health, Wellness & Pharma Merit Award
Agency:
Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul
Client:
EMART
Title:
LIGHT SAVER
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW21_066M
Award:
2021 Design Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Endless World of Airmax
Category:
Digital Design
Annual ID:
OS_DE21_113M
Award:
2021 Direct Marketing Merit Award
Agency:
Dieste, Inc. / Dallas
Client:
THE WILD DETECTIVES
Title:
BOOK A TRIP
Category:
Digital & Online / Ecommerce
Annual ID:
OS_DM21_074M
Award:
2021 Design Merit Award
Agency:
Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul
Client:
EMART
Title:
LIGHT SAVER
Category:
Service Design / Customer Experience (CX)
Annual ID:
OS_DE21_149M
Award:
2021 Direct Marketing Merit Award
Agency:
BETC / Paris + General Pop / Paris
Client:
Lacoste
Title:
Give for good
Category:
Physical Items
Annual ID:
OS_DM21_047M
Award:
2021 Music & Sound Craft Merit Award
Agency:
HEIMAT / Berlin + LOFT Studios GmbH / Berlin + Untold Studios / London + MJZ / London
Client:
HORNBACH
Title:
HORNBACH "It seems impossible. Until you do it."
Category:
Sound Mixing
Annual ID:
OS_MS21_049M
Award:
2021 Creative Effectiveness Merit Award
Agency:
FP7 McCann / Dubai + FP7 McCann / Beirut + FP7 McCann / Cairo + In Hype / Dubai
Client:
Babyshop
Title:
Rephrasing Parenthood
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS_CE21_023M
Award:
2021 Branded Entertainment Merit Award
Agency:
Wieden+Kennedy / Portland + Pulse Films + Joint Editorial + a52
Client:
Nike
Title:
You Can't Stop Us
Category:
Short Form Video / Single
Annual ID:
OS_BE21_040M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Craft / Use of Technology
Annual ID:
OS_EX21_069M
Award:
2021 Public Relations Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Endless World of Airmax
Category:
Community Building
Annual ID:
OS_PR21_051M
Award:
2021 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
You Can't Stop Sports (Campaign)
Category:
Writing / Series
Annual ID:
OS_MI21_062M
Award:
2021 Public Relations Merit Award
Agency:
Droga5 / New York + Red Wing Shoes / New York
Client:
Red Wing Shoes
Title:
#LaborDayOn
Category:
Current Event Response
Annual ID:
OS_PR21_069M
Award:
2021 Design Merit Award
Agency:
TBWA\Helsinki / Helsinki
Client:
Fortum
Title:
Fortum Circo® Handle
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_194M
Award:
2021 Public Relations Merit Award
Agency:
Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Events & Experiential
Annual ID:
OS_PR21_046M
Award:
2021 Moving Image Craft Merit Award
Agency:
HEIMAT / Berlin + Czar Film GmbH / Hamburg + LOFT Studios GmbH / Berlin
Client:
HORNBACH
Title:
HORNBACH "Biodiversity starts in your garden."
Category:
Cinematography / Single
Annual ID:
OS_MI21_073M
Award:
2021 Direct Marketing Merit Award
Agency:
BETC / Paris + General Pop / Paris
Client:
Lacoste
Title:
Give for good
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DM21_117M
Award:
2021 Direct Marketing Merit Award
Agency:
Dieste, Inc. / Dallas
Client:
THE WILD DETECTIVES
Title:
BOOK A TRIP
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DM21_118M
Award:
2021 Direct Marketing Merit Award
Agency:
Leo Burnett Colombia / Bogotá + Falabella / Bogotá
Client:
Falabella
Title:
3362 FALABELLA.COM
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DM21_120M
Award:
2021 Radio & Audio Merit Award
Agency:
Rethink + IKEA Canada / Toronto
Client:
IKEA Canada
Title:
Baby Proof Spotify Ads
Category:
Custom Content
Annual ID:
OS_RA21_034M
Award:
2021 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Joint Editorial + Walker
Client:
Nike
Title:
Play For The World
Category:
User-Generated Content
Annual ID:
OS_FI21_134M
Award:
2021 Direct Marketing Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Endless World of Airmax
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DM21_089M
Award:
2021 Direct Marketing Merit Award
Agency:
DAVID / Madrid + Hobo Audio / New York + ABMC / New York + STEPT Studios / New York
Client:
Burger King
Title:
King Stairs
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DM21_093M
Award:
2021 IP & Products Merit Award
Agency:
Cheil Worldwide / Seoul + GIANT STEP / Seoul + ALLEYSQUARE CREATIVE / Seoul + SOMERZ SOUND / Seoul
Client:
EMART
Title:
LIGHT SAVER
Category:
Physical Product
Annual ID:
OS_IP21_013M
Award:
2021 Moving Image Craft Merit Award
Agency:
Lucky Generals / London + PRETTYBIRD / London
Client:
Amazon
Title:
The Show Must Go On
Category:
Casting
Annual ID:
OS_MI21_104M
Award:
2021 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / Portland + PRETTYBIRD + Spot Welders + a52
Client:
Nike
Title:
Kobe - Better
Category:
Writing / Single
Annual ID:
OS_MI21_060M
Award:
2021 Interactive & Online Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
Endless World of Airmax
Category:
Websites
Annual ID:
OS_IN21_025M
Award:
2021 Film Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike
Title:
You Can't Stop Us: Victory Swim
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_107M
Award:
2021 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Park Pictures + Spot Welders
Client:
Nike
Title:
Never Too Far Down
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_108M
Award:
2021 Film Merit Award
Agency:
Wieden+Kennedy / Portland + Joint Editorial + Walker
Client:
Nike
Title:
Play For The World
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_109M
Award:
2021 Film Merit Award
Agency:
Wolf / Bangkok
Client:
Central Department Store
Title:
Shop Unfriend
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_111M
Award:
2021 Design Merit Award
Agency:
Rethink / Toronto + IKEA Canada / Toronto
Client:
IKEA
Title:
IKEA The Last Catalogue
Category:
Promotional / Collateral Items
Annual ID:
OS_DE21_093M
Award:
2021 Moving Image Craft Merit Award
Agency:
HEIMAT / Berlin + LOFT Studios GmbH / Berlin + Untold Studios / London + MJZ / London
Client:
HORNBACH
Title:
HORNBACH "It seems impossible. Until you do it."
Category:
Visual Effects / Single
Annual ID:
OS_MI21_091M
Award:
2021 Social Media Merit Award
Agency:
Kroger + 360i / New York
Client:
Kroger
Title:
Chefbot
Category:
Social Channel / Single Platform
Annual ID:
OS_SM21_046M
Award:
2021 Experiential & Immersive Merit Award
Agency:
Memac Ogilvy / Dubai + Goldmine Films / Dubai
Client:
Al Futtaim IKEA
Title:
Buy With Your Time
Category:
Customer Experience / CX
Annual ID:
OS_EX21_045M
Award:
2020 Sustainable Development Goals Pencil SDG Pencil
Agency:
Marcel / Paris
Client:
Carrefour
Title:
Black Supermarket
Category:
Sustainable Development Goals
Annual ID:
OS_SD20_001D
Award:
2020 Design Gold Pencil
Agency:
McCann / Tel Aviv + McCann Worldgroup
Client:
IKEA
Title:
ThisAbles
Category:
Innovation in Design
Annual ID:
OS_DE20_060G
Award:
2020 Social Media Gold Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
Swiggy (Bundl Technologies Private Limited)
Title:
Voice of Hunger
Category:
User-Generated Content
Annual ID:
OS_SM20_019G
Award:
2020 Experiential & Immersive Gold Pencil
Agency:
FAHRENHEIT DDB / Lima + Canica Films / Lima + Audiopost / Lima + Atomica / Lima
Client:
Plaza Vea
Title:
Perussian Prices
Category:
Brand Installations
Annual ID:
OS_EX20_005G
Award:
2020 Integrated Gold Pencil
Agency:
McCann / Tel Aviv + McCann Worldgroup
Client:
IKEA
Title:
ThisAbles
Category:
Innovation in Integrated Branding
Annual ID:
OS_IG20_016G
Award:
2020 Social Media Gold Pencil
Agency:
Dentsu Webchutney / Bengaluru
Client:
Swiggy (Bundl Technologies Private Limited)
Title:
Voice of Hunger
Category:
Social Channel / Single Platform
Annual ID:
OS_SM20_002G
Award:
2020 Direct Marketing Silver Pencil
Agency:
McCann / Tel Aviv + McCann Worldgroup
Client:
IKEA
Title:
ThisAbles
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI20_042S
Award:
2020 Out of Home Silver Pencil
Agency:
David / São Paulo + Burger King / São Paulo
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Innovation in Out of Home
Annual ID:
OS_OH20_032S
Award:
2020 Direct Marketing Silver Pencil
Agency:
Rethink / Toronto + FRANK / Toronto + Jungle Media / Toronto
Client:
IKEA Canada
Title:
IKEA Bedtime
Category:
Targeted Video / Targeted Online Video
Annual ID:
OS_DI20_010S
Award:
2020 Direct Marketing Silver Pencil
Agency:
David / São Paulo + Burger King / São Paulo
Client:
Burger King Brasil
Title:
Burn That Ad
Category:
Non-traditional & Guerrilla Marketing
Annual ID:
OS_DI20_023S
Award:
2020 Mobile Silver Pencil
Agency:
TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + Système U / Rungis
Client:
Système U
Title:
What's in it?
Category:
Applications
Annual ID:
OS_MO20_004S