The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Taichi, 10 famous morning exercises, Hip hop moves
Agency: OgilvyOne worldwide / Beijing
Client: China Mobile
Category: Banners / Banner - Campaign
Points: 5.0
Without Online Ads, Stock market up/down?, Computer goes down, I'm getting old, Insurance against stains
Agency: Berger Baader Hermes /digital / Munich
Client: HypoVereinsbank
Category: Banners / Banner - Campaign
Points: 5.0
the finger, the tape, the picture
Agency: Neue Digitale / Frankfurt am Main
Client: NITRO Snowboards
Category: Banners / Banner - Campaign
Points: 5.0
Twins, Singing, Mother X Girlfriend, Hot Sister
Agency: AgênciaClick / São Paulo
Client: Coca-Cola Brasil
Category: Banners / Banner - Campaign
Points: 5.0
Pregnancy, Sneeze, Stress, Rabbits, Flopper
Agency: Syrup / BMF / Chippendale
Client: Blackmores Limited
Category: Banners / Banner - Campaign
Points: 5.0
Chopper Pilot, Firefighter, Desert Thunder, Ranger, Stryker Driver
Agency: iLeo / Chicago
Client: U.S. Army
Category: Banners / Banner - Campaign
Points: 5.0
Dive, Next Reward, Textures, Orbit, Power
Agency: Digitas / Boston
Client: American Express
Category: Banners / Banner - Campaign
Points: 5.0
Sketch, Drag, Notebook
Agency: OgilvyOne worldwide / Singapore
Client: Nokia
Category: Banners / Banner - Campaign
Points: 5.0
Global Crisis Counter-1, Global Crisis Counter-2, Global Crisis Counter-3
Agency: Hakuhodo / Minatoku
Client: World Wide Fund for Nature Japan
Category: Banners / Banner - Campaign
Points: 5.0
Spotlight, Headphones, Plugged In
Agency: Organic / Bloomfield Hills
Client: Napster
Category: Banners / Banner - Campaign
Points: 5.0
Baseball, Crew, Golf, Hockey
Agency: MRM Partners / San Francisco
Client: Microsoft
Category: Banners / Banner - Campaign
Points: 5.0
Waterfall, Lake, Reeds, Grass
Agency: Zentropy Partners / London
Client: Tourism Ireland
Category: Banners / Banner - Campaign
Points: 5.0
Grabber"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Danone Marketing
Category: Banners / Banner - Single
Points: 5.0
Ring the bell
Agency: Neue Digitale / Frankfurt am Main
Client: JK's Tattoo & Piercing
Category: Banners / Banner - Single
Points: 5.0
FootBag
Agency: AgênciaClick / São Paulo
Client: Coca-Cola Brasil
Category: Banners / Banner - Single
Points: 5.0
Recycling Program
Agency: AgênciaClick / São Paulo
Client: Coca-Cola Brasil
Category: Banners / Banner - Single
Points: 5.0
Search Engine
Agency: TBWA\Germany / Berlin
Client: Alzheimer Research
Category: Banners / Banner - Single
Points: 5.0
expression
Agency: Saatchi & Saatchi AtPlay / Cape Town
Client: Amnesty International
Category: Banners / Banner - Single
Points: 5.0
Tail
Agency: Loducca Publicidade Ltda / São Paulo
Client: Purina
Category: Banners / Banner - Single
Points: 5.0
Secure Method
Agency: Loducca Publicidade Ltda / São Paulo
Client: SCHERING
Category: Banners / Banner - Single
Points: 5.0
Golf
Agency: Tribal DDB / Vancouver
Client: BMO Investorline
Category: Banners / Banner - Single
Points: 5.0
Levis 501 Washing Machine
Agency: OgilvyOne worldwide / Singapore
Client: Levi Strauss
Category: Banners / Banner - Single
Points: 5.0
Smooth
Agency: OgilvyOne worldwide / Singapore
Client: Unilever - Dove
Category: Banners / Banner - Single
Points: 5.0
Scotts Emulsion "Tall"
Agency: OgilvyOne worldwide / Singapore
Client: GlaxoSmithKline
Category: Banners / Banner - Single
Points: 5.0
A small car carries big
Agency: Dentsu / Tokyo
Client: Daihatsu Motor
Category: Banners / Banner - Single
Points: 5.0
Isn't this ANNOYING?
Agency: Dentsu / Tokyo
Client: Japan Advertising Council
Category: Banners / Banner - Single
Points: 5.0
Growing Banner
Agency: Dentsu / Tokyo
Client: Japan Advertising Council
Category: Banners / Banner - Single
Points: 5.0
Pass The Parcel
Agency: Saatchi & Saatchi / Wellington
Client: Telecom NZ
Category: Banners / Banner - Single
Points: 5.0
Nokia 3200 "Drag"
Agency: OgilvyOne worldwide / Singapore
Client: Nokia
Category: Banners / Banner - Single
Points: 5.0
Cabriolet
Agency: AlmapBBDO / São Paulo
Client: Audi
Category: Banners / Banner - Single
Points: 5.0
Dandruff "scratch and win" banner
Agency: e-Crusade Marketing / Quarry Bay
Client: Janssen Pharmaceutica
Category: Banners / Banner - Single
Points: 5.0
Eyes
Agency: OgilvyInteractive worldwide / São Paulo
Client: IBM
Category: Banners / Banner - Single
Points: 5.0
Blues Banner"
Agency: Venables, Bell & Partners / San Francisco
Client: Napster
Category: Banners / Banner - Single
Points: 5.0
EKG Banner"
Agency: Venables, Bell & Partners / San Francisco
Client: Napster
Category: Banners / Banner - Single
Points: 5.0
ESP/ESPN
Agency: Fusebox, inc / New York
Client: ESPN The Magazine
Category: Banners / Banner - Single
Points: 5.0
Wimbledon 2003 MPU
Agency: OgilvyOne worldwide / London
Client: IBM
Category: Banners / Banner - Single
Points: 5.0
Dinosaur Planet
Agency: itraffic an AGENCY.COM company / New York
Client: Discovery Channel
Category: Banners / Banner - Single
Points: 5.0
Jama
Agency: TBWA\Chiat\Day / New York
Client: Absolut
Category: Banners / Banner - Single
Points: 5.0
New Beetle Convertible
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Beyond the Banner
Points: 5.0
Touareg
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Beyond the Banner
Points: 5.0
Pods Unite
Agency: Arnold Worldwide / Boston
Client: Volkswagen
Category: Beyond the Banner
Points: 5.0
REC
Agency: Loducca Publicidade / São Paulo
Client: 2001 VIDEOLOCADORA
Category: Beyond the Banner
Points: 5.0
The Bonsite
Agency: Saatchi & Saatchi / Frankfurt
Client: Bonsai Rüger
Category: Beyond the Banner
Points: 5.0
F-150 LAUNCH MODULE
Agency: J. Walter Thompson / Detroit
Client: Ford Motor Company
Category: Beyond the Banner
Points: 5.0
Metal"
Agency: Venables, Bell & Partners / San Francisco
Client: Napster
Category: Beyond the Banner
Points: 5.0
Blues"
Agency: Venables, Bell & Partners / San Francisco
Client: Napster
Category: Beyond the Banner
Points: 5.0
The Deal"
Agency: Venables, Bell & Partners / San Francisco
Client: Napster
Category: Beyond the Banner
Points: 5.0
EKG"
Agency: Venables, Bell & Partners / San Francisco
Client: Napster
Category: Beyond the Banner
Points: 5.0
Indie"
Agency: Venables, Bell & Partners / San Francisco
Client: Napster
Category: Beyond the Banner
Points: 5.0
Client:
China Mobile
Title:
Taichi, 10 famous morning exercises, Hip hop moves
Category:
Banners / Banner - Campaign
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
HypoVereinsbank
Title:
Without Online Ads, Stock market up/down?, Computer goes down, I'm getting old, Insurance against stains
Category:
Banners / Banner - Campaign
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
NITRO Snowboards
Title:
the finger, the tape, the picture
Category:
Banners / Banner - Campaign
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Coca-Cola Brasil
Title:
Twins, Singing, Mother X Girlfriend, Hot Sister
Category:
Banners / Banner - Campaign
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Blackmores Limited
Title:
Pregnancy, Sneeze, Stress, Rabbits, Flopper
Category:
Banners / Banner - Campaign
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
U.S. Army
Title:
Chopper Pilot, Firefighter, Desert Thunder, Ranger, Stryker Driver
Category:
Banners / Banner - Campaign
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
American Express
Title:
Dive, Next Reward, Textures, Orbit, Power
Category:
Banners / Banner - Campaign
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Nokia
Title:
Sketch, Drag, Notebook
Category:
Banners / Banner - Campaign
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
World Wide Fund for Nature Japan
Title:
Global Crisis Counter-1, Global Crisis Counter-2, Global Crisis Counter-3
Category:
Banners / Banner - Campaign
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Napster
Title:
Spotlight, Headphones, Plugged In
Category:
Banners / Banner - Campaign
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Microsoft
Title:
Baseball, Crew, Golf, Hockey
Category:
Banners / Banner - Campaign
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Tourism Ireland
Title:
Waterfall, Lake, Reeds, Grass
Category:
Banners / Banner - Campaign
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Danone Marketing
Title:
Grabber"
Category:
Banners / Banner - Single
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
JK's Tattoo & Piercing
Title:
Ring the bell
Category:
Banners / Banner - Single
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Coca-Cola Brasil
Title:
FootBag
Category:
Banners / Banner - Single
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Coca-Cola Brasil
Title:
Recycling Program
Category:
Banners / Banner - Single
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Alzheimer Research
Title:
Search Engine
Category:
Banners / Banner - Single
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Amnesty International
Title:
expression
Category:
Banners / Banner - Single
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Purina
Title:
Tail
Category:
Banners / Banner - Single
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
SCHERING
Title:
Secure Method
Category:
Banners / Banner - Single
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
BMO Investorline
Title:
Golf
Category:
Banners / Banner - Single
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Levi Strauss
Title:
Levis 501 Washing Machine
Category:
Banners / Banner - Single
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Unilever - Dove
Title:
Smooth
Category:
Banners / Banner - Single
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
GlaxoSmithKline
Title:
Scotts Emulsion "Tall"
Category:
Banners / Banner - Single
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Daihatsu Motor
Title:
A small car carries big
Category:
Banners / Banner - Single
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Japan Advertising Council
Title:
Isn't this ANNOYING?
Category:
Banners / Banner - Single
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Japan Advertising Council
Title:
Growing Banner
Category:
Banners / Banner - Single
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Telecom NZ
Title:
Pass The Parcel
Category:
Banners / Banner - Single
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Nokia
Title:
Nokia 3200 "Drag"
Category:
Banners / Banner - Single
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Audi
Title:
Cabriolet
Category:
Banners / Banner - Single
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Janssen Pharmaceutica
Title:
Dandruff "scratch and win" banner
Category:
Banners / Banner - Single
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
IBM
Title:
Eyes
Category:
Banners / Banner - Single
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Napster
Title:
Blues Banner"
Category:
Banners / Banner - Single
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Napster
Title:
EKG Banner"
Category:
Banners / Banner - Single
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
ESPN The Magazine
Title:
ESP/ESPN
Category:
Banners / Banner - Single
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
IBM
Title:
Wimbledon 2003 MPU
Category:
Banners / Banner - Single
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Discovery Channel
Title:
Dinosaur Planet
Category:
Banners / Banner - Single
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Absolut
Title:
Jama
Category:
Banners / Banner - Single
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Reebok
Title:
RBK Whodunit?
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
New Beetle Convertible
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Touareg
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Pods Unite
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
2001 VIDEOLOCADORA
Title:
REC
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Bonsai Rüger
Title:
The Bonsite
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Ford Motor Company
Title:
F-150 LAUNCH MODULE
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Napster
Title:
Metal"
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Napster
Title:
Blues"
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Napster
Title:
The Deal"
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Napster
Title:
EKG"
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
Client:
Napster
Title:
Indie"
Category:
Beyond the Banner
Award:
2004 Interactive Merit Award
Points:
5.0
