The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Tribal sovereignty
Agency: Ruf Lanz Werbeagentur AG / Zürich
Client: Sport Factory Outlet
Category: Consumer Radio / Single
Points: 10.0
"New" Diamond Shreddies
Agency: Ogilvy & Mather / Toronto
Client: Kraft Canada Inc - Shreddies
Category: Integrated Branding / Integrated Branding Campaign
Points: 10.0
Earth Hour
Agency: Leo Burnett / Sydney
Client: World Wildlife Fund
Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Points: 10.0
THE GUM THIEF -DOUGLAS COUPLAND
Agency: Crush Inc. / Toronto
Client: RANDOM HOUSE
Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Points: 10.0
Motorby
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI
Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Points: 10.0
Birthday Girl
Agency: JWT / Sydney
Client: Thrifty
Category: Consumer Television / Under $50K Budget - Single
Points: 10.0
The L Word
Agency: DraftFCB New Zealand / Auckland
Client: Prime
Category: Consumer Television / :20 and Under - Campaign
Points: 10.0
Dog
Agency: TAXI Canada Inc / Toronto
Client: Pfizer Canada Inc
Category: Consumer Television / :20 and Under - Single
Points: 10.0
Jim, Elizabeth, Mike
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Coke Zero
Category: Consumer Television / :30/:25 - Campaign
Points: 10.0
Stable
Agency: TBWA\Chiat\Day / New York
Client: Skittles
Category: Consumer Television / :30/:25 - Single
Points: 10.0
Baby Trading
Agency: Grey Worldwide / New York
Client: E*Trade
Category: Consumer Television / :30/:25 - Single
Points: 10.0
The films you should have seen by now
Agency: VITRUVIO LEO BURNETT / Madrid
Client: TCM. Turner Classic Movies
Category: Consumer Television / Over :30 - Campaign
Points: 10.0
Coca Cola "It's Mine"
Agency: Wieden+Kennedy/Portland
Client: Coca Cola
Category: Consumer Television / Over :30 - Single - max. :90
Points: 10.0
Surprise
Agency: BBDO / New York
Client: HBO
Category: Consumer Television / Over :30 - Single - max. :90
Points: 10.0
GORILLA
Agency: Fallon London / London
Client: CADBURY'S DAIRY MILK
Category: Consumer Television / Over :30 - Single - max. :90
Points: 10.0
PLAY-DOH
Agency: Fallon London / London
Client: SONY BRAVIA
Category: Consumer Television / Over :30 - Single - max. :90
Points: 10.0
Helicopter View
Agency: Ogilvy Singapore / Singapore
Client: The Economist
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 10.0
KILL THE GUN
Agency: Abbott Mead Vickers BBDO / London
Client: CHOICE FM
Category: Public Service/Political Television / Single
Points: 10.0
Surfing Campaign
Agency: DRAFTFCB / Chicago
Client: International Surfing Museum
Category: Public Service/Political Print / Outdoor and Posters - Campaign
Points: 10.0
DOOMSDAY
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Global Environment Organization
Category: Public Service/Political Print / Outdoor and Posters - Campaign
Points: 10.0
AIDS Stats
Agency: King James / Cape Town
Client: Independent Newspapers
Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Points: 10.0
One Cigarette
Agency: Saatchi & Saatchi South Africa / Cape Town
Client: Volunteer Wildfire Services
Category: Public Service/Political Print / Newspaper or Magazine - Single
Points: 10.0
Green Letter
Agency: Inferno, London / London
Client: Honda
Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 10.0
stomach
Agency: Ogilvy & Mather - New Delhi / Gurgaon
Client: GlaxoSmithKline
Category: Collateral / Posters - Campaign
Points: 10.0
United Countries of Baseball - Country Maps
Agency: Cole & Weber United / Seattle
Client: Nike / MLB
Category: Collateral / P.O.P. and In-Store - Campaign
Points: 10.0
Postcards & Look up
Agency: TBWA\ESPAÑA / MADRID
Client: Sony Playstation
Category: Collateral / P.O.P. and In-Store - Campaign
Points: 10.0
Guide Dog
Agency: TBWA\ESPAÑA / MADRID
Client: SONY PLAYSTATION
Category: Collateral / P.O.P. and In-Store - Single
Points: 10.0
Tan
Agency: TBWA\Tequila Singapore / Singapore
Client: Photolibrary
Category: Trade / Full Page or Spread - Single
Points: 10.0
Wall Mural Campaign
Agency: BBDO / New York
Client: Havaianas
Category: Outdoor / Outdoor - Campaign
Points: 10.0
Heaven on earth
Agency: Jung von Matt AG / Hamburg
Client: Daimler AG
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 10.0
Horror Movies
Agency: Hill Holliday / Boston
Client: Liberty Mutual
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 10.0
Cape Times
Agency: Lowe Bull (Cape) / Cape Town
Client: Independent Newspaper
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 10.0
Client:
Sport Factory Outlet
Title:
Tribal sovereignty
Category:
Consumer Radio / Single
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
Kraft Canada Inc - Shreddies
Title:
"New" Diamond Shreddies
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
World Wildlife Fund
Title:
Earth Hour
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
RANDOM HOUSE
Title:
THE GUM THIEF -DOUGLAS COUPLAND
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Motorby
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
Thrifty
Title:
Birthday Girl
Category:
Consumer Television / Under $50K Budget - Single
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
Prime
Title:
The L Word
Category:
Consumer Television / :20 and Under - Campaign
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
Pfizer Canada Inc
Title:
Dog
Category:
Consumer Television / :20 and Under - Single
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
Coke Zero
Title:
Jim, Elizabeth, Mike
Category:
Consumer Television / :30/:25 - Campaign
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
Skittles
Title:
Stable
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
E*Trade
Title:
Baby Trading
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
TCM. Turner Classic Movies
Title:
The films you should have seen by now
Category:
Consumer Television / Over :30 - Campaign
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
Coca Cola
Title:
Coca Cola "It's Mine"
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
HBO
Title:
Surprise
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
CADBURY'S DAIRY MILK
Title:
GORILLA
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
SONY BRAVIA
Title:
PLAY-DOH
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
The Economist
Title:
Helicopter View
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
CHOICE FM
Title:
KILL THE GUN
Category:
Public Service/Political Television / Single
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
International Surfing Museum
Title:
Surfing Campaign
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
Global Environment Organization
Title:
DOOMSDAY
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
Independent Newspapers
Title:
AIDS Stats
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
Volunteer Wildfire Services
Title:
One Cigarette
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
Honda
Title:
Green Letter
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
GlaxoSmithKline
Title:
stomach
Category:
Collateral / Posters - Campaign
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
Nike / MLB
Title:
United Countries of Baseball - Country Maps
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
Sony Playstation
Title:
Postcards & Look up
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
SONY PLAYSTATION
Title:
Guide Dog
Category:
Collateral / P.O.P. and In-Store - Single
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
Photolibrary
Title:
Tan
Category:
Trade / Full Page or Spread - Single
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
Havaianas
Title:
Wall Mural Campaign
Category:
Outdoor / Outdoor - Campaign
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
Daimler AG
Title:
Heaven on earth
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
Liberty Mutual
Title:
Horror Movies
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2008 Advertising Bronze Pencil
Points:
10.0