The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLtd
Client: Bacardi
Category: Innovation in Interactive / Online
Points: 2.0
CHAMELEON
Agency: CONTRAPUNTO BBDO / MADRID
Client: MERCEDES-BENZ ESPAÑA, S.A. (SMART)
Category: Experiential / Digital Installations
Points: 2.0
Roads That Honk
Agency: Hindustan Petroleum Corporation Limited / Mumbai
Client: Hindustan Petroleum Corporation Limited
Category: Experiential / Digital Installations
Points: 2.0
Be Internet Awesome
Agency: Google Brand Studio / San Francisco
Client: Google
Category: Gaming
Points: 2.0
Redefining Distance
Agency: DENTSU INC. / Tokyo + ELEVENPLAY / Tokyo + Rhizomatiks Co., Ltd. / Tokyo + P.I.C.S. / Tokyo
Client: NTT DOCOMO,INC.
Category: Craft / Visual Effects / Animation
Points: 2.0
EcoAlarm
Agency: Wunderman BA / Buenos Aires
Client: Fundación Banco de Bosques
Category: Craft / Music / Sound
Points: 2.0
Course IQ
Agency: McCann / New York + MRM//McCann / New York
Client: Microsoft
Category: Craft / Dynamic Data Visualization
Points: 2.0
The Colour of Corruption
Agency: GREY / SAO PAULO + GREY / LATAM + GREY / -
Client: Reclame Aqui
Category: Craft / Dynamic Data Visualization
Points: 2.0
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo
Client: Estadão Newspaper
Category: Craft / Dynamic Data Visualization
Points: 2.0
Mindsphere.io
Agency: Deutsch / New York
Client: Siemens
Category: Craft / Dynamic Data Visualization
Points: 2.0
R vs R
Agency: RPA / Santa Monica + Unit-9 / Los Angeles
Client: American Honda Motor Co., Inc.
Category: Craft / Dynamic Data Visualization
Points: 2.0
41 Steps
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Craft / Art Direction
Points: 2.0
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro
Category: Craft / Writing
Points: 2.0
White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York
Client: U.S. Army
Category: Innovation in Interactive / Online
Points: 2.0
Speak To Go
Agency: Google Creative Lab / London + Jaume Sanchez / London
Client: Google
Category: Innovation in Interactive / Online
Points: 2.0
Battle To The Beehive
Agency: J. Walter Thompson New Zealand / Auckland
Client: Vice New Zealand Limited
Category: Gaming
Points: 2.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's
Category: Innovation in Interactive / Online
Points: 2.0
JFK - Unsilenced
Agency: Rothco | Accenture Interactive / Dublin
Client: The Times/News UK and Ireland
Category: Innovation in Interactive / Online
Points: 2.0
Know You Again
Agency: F5 / Shanghai
Client: Baidu
Category: Innovation in Interactive / Experiential
Points: 2.0
DRAW and RELEASE
Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + AID-DCC Inc. / Tokyo/Osaka + coconoe inc. / Okayama
Client: SAMSUNG ELECTRONICS
Category: Innovation in Interactive / Experiential
Points: 2.0
Chatty Schoolbus
Agency: INNOCEAN / Seoul + Planit / Seoul + Eliot / Seoul + Dr.Hook / Seoul
Client: Hyundai Motor Group
Category: Innovation in Interactive / Experiential
Points: 2.0
ELI / Wearable English Teacher
Agency: Hakuhodo Inc. / Tokyo + TBWA\HAKUHODO Inc. / Tokyo + HAKUHODO PRODUCT'S INC. / Tokyo + 1-10design, Inc. / Tokyo
Client: Hakuhodo Incorporated
Category: Innovation in Interactive / Experiential
Points: 2.0
Safe Cap
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company
Category: Innovation in Interactive / Experiential
Points: 2.0
Gorillaz App
Agency: B-Reel / London
Client: Gorillaz
Category: Innovation in Interactive / Experiential
Points: 2.0
Destiny 2 Ghost Skill
Agency: AKQA / San Francisco
Client: Activision
Category: Innovation in Interactive / Experiential
Points: 2.0
Elton John - Farewell Yellow Brick Road Global Launch
Agency: Spinifex Group / Torrance
Client: Sir Elton John
Category: Innovation in Interactive / Experiential
Points: 2.0
Live Design
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Innovation in Interactive / Experiential
Points: 2.0
White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York
Client: U.S. Army
Category: Innovation in Interactive / Gaming
Points: 2.0
Cozmo Lost in Reddit
Agency: W+K Lodge / Portland + Uncle Toad's Media Group / Los Angeles + Bent Image Lab / Portland + Joint Editorial / Portland
Client: Anki
Category: Innovation in Interactive / Gaming
Points: 2.0
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE
Category: Experiential / Digital Installations
Points: 2.0
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft
Category: Websites
Points: 2.0
Forgetting Auschwitz, Remembering Auschwitz
Agency: Havas / Milan
Client: CDEC and Sons of Shoah
Category: Websites
Points: 2.0
The Corruption Converter
Agency: FCB Brasil / Sao Paulo + Antonio Brasiliano / São Paulo + UMSTUDIO.COM / São Paulo + Vitor Patalano / São Paulo
Client: Estadão Newspaper
Category: Websites
Points: 2.0
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear
Category: Websites
Points: 2.0
Be Internet Awesome
Agency: Google Brand Studio / San Francisco
Client: Google
Category: Websites
Points: 2.0
Xbox Design Lab Originals: The Fanchise Model
Agency: McCann / London + MRM/McCann / London + Craft/McCann / London
Client: Microsoft
Category: Websites / Utility
Points: 2.0
Re:scam
Agency: DDB Group New Zealand / Auckland
Client: Netsafe
Category: Websites / Utility
Points: 2.0
Type with Pride
Agency: Ogilvy / New York
Client: NewFest & NYC Pride
Category: Websites / Utility
Points: 2.0
The Playable RFP Letter
Agency: Heat / San Francisco
Client: THX
Category: Websites / Utility
Points: 2.0
Adoptify
Agency: SERVICEPLAN GERMANY / Munich
Client: Tiertschutzverein Muenchen
Category: Online Advertising / Banners
Points: 2.0
Bushfire Alert Ad
Agency: Columbus / Melbourne + BWM Dentsu / Melbourne
Client: Victorian Government
Category: Online Advertising / Banners
Points: 2.0
Making the List
Agency: CHE Proximity / Australia
Client: LEGO Australia
Category: Online Advertising / Banners
Points: 2.0
Snapchat Music Video
Agency: BBDO / New York + NorthKingdom
Client: Bacardi
Category: Interactive Video
Points: 2.0
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's
Category: Interactive Video
Points: 2.0
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc.
Category: Interactive Video
Points: 2.0
Shadow of War
Agency: The Martin Agency / Richmond
Client: Warner Bros
Category: Interactive Video
Points: 2.0
Thermal Discount
Agency: Rethink / Toronto
Client: Sports Experts
Category: Experiential / Digital Installations
Points: 2.0
Stop The Horror
Agency: Cummins&Partners / Sydney + Cummins&Partners / Melbourne + History Will Be Kind / Sydney + Revolver/Will O’Rourke / Sydney
Client: Go Gentle Australia
Category: Interactive Video
Points: 2.0
Fail
Agency: Try / Oslo + Tangrystan / Oslo
Client: Norwegian Red Cross
Category: Interactive Video
Points: 2.0
Client:
Bacardi
Title:
Music Liberates Music
Category:
Innovation in Interactive / Online
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
MERCEDES-BENZ ESPAÑA, S.A. (SMART)
Title:
CHAMELEON
Category:
Experiential / Digital Installations
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Hindustan Petroleum Corporation Limited
Title:
Roads That Honk
Category:
Experiential / Digital Installations
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Google
Title:
Be Internet Awesome
Category:
Gaming
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
NTT DOCOMO,INC.
Title:
Redefining Distance
Category:
Craft / Visual Effects / Animation
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Fundación Banco de Bosques
Title:
EcoAlarm
Category:
Craft / Music / Sound
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Microsoft
Title:
Course IQ
Category:
Craft / Dynamic Data Visualization
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Reclame Aqui
Title:
The Colour of Corruption
Category:
Craft / Dynamic Data Visualization
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Craft / Dynamic Data Visualization
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Siemens
Title:
Mindsphere.io
Category:
Craft / Dynamic Data Visualization
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
American Honda Motor Co., Inc.
Title:
R vs R
Category:
Craft / Dynamic Data Visualization
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Gatorade
Title:
41 Steps
Category:
Craft / Art Direction
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Hasbro
Title:
Emerging species
Category:
Craft / Writing
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Innovation in Interactive / Online
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Google
Title:
Speak To Go
Category:
Innovation in Interactive / Online
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Vice New Zealand Limited
Title:
Battle To The Beehive
Category:
Gaming
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Lowe's
Title:
Converticals
Category:
Innovation in Interactive / Online
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
The Times/News UK and Ireland
Title:
JFK - Unsilenced
Category:
Innovation in Interactive / Online
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Baidu
Title:
Know You Again
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
SAMSUNG ELECTRONICS
Title:
DRAW and RELEASE
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Hyundai Motor Group
Title:
Chatty Schoolbus
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Hakuhodo Incorporated
Title:
ELI / Wearable English Teacher
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Ford Motor Company
Title:
Safe Cap
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Gorillaz
Title:
Gorillaz App
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Activision
Title:
Destiny 2 Ghost Skill
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Sir Elton John
Title:
Elton John - Farewell Yellow Brick Road Global Launch
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Nike
Title:
Live Design
Category:
Innovation in Interactive / Experiential
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Innovation in Interactive / Gaming
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Anki
Title:
Cozmo Lost in Reddit
Category:
Innovation in Interactive / Gaming
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
GE
Title:
Unseen Stars
Category:
Experiential / Digital Installations
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Websites
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
CDEC and Sons of Shoah
Title:
Forgetting Auschwitz, Remembering Auschwitz
Category:
Websites
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Estadão Newspaper
Title:
The Corruption Converter
Category:
Websites
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Websites
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Google
Title:
Be Internet Awesome
Category:
Websites
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Microsoft
Title:
Xbox Design Lab Originals: The Fanchise Model
Category:
Websites / Utility
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Netsafe
Title:
Re:scam
Category:
Websites / Utility
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
NewFest & NYC Pride
Title:
Type with Pride
Category:
Websites / Utility
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
THX
Title:
The Playable RFP Letter
Category:
Websites / Utility
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Tiertschutzverein Muenchen
Title:
Adoptify
Category:
Online Advertising / Banners
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Victorian Government
Title:
Bushfire Alert Ad
Category:
Online Advertising / Banners
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
LEGO Australia
Title:
Making the List
Category:
Online Advertising / Banners
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Bacardi
Title:
Snapchat Music Video
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Lowe's
Title:
Converticals
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Warner Bros
Title:
Shadow of War
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Sports Experts
Title:
Thermal Discount
Category:
Experiential / Digital Installations
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Coca-Cola GmbH
Title:
SnapSkate
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Go Gentle Australia
Title:
Stop The Horror
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Norwegian Red Cross
Title:
Fail
Category:
Interactive Video
Award:
2018 Interactive Merit Award
Points:
2.0
