The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Red Bull Soapbox Racer
Agency: Less Rain GmbH / Berlin
Client: Red Bull
Category: Websites & Microsites / Branded Games
Points: 5.0
Facebook Showroom
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA
Category: Websites & Microsites / Branded Games
Points: 5.0
Killzone 2 Webgame
Agency: Agency Republic / London
Client: PlayStation - Sony Computer Entertainment UK
Category: Websites & Microsites / Branded Games
Points: 5.0
Expedition 2
Agency: Arkadium / New York
Client: National Geographic Channel
Category: Websites & Microsites / Branded Games
Points: 5.0
T-Racer
Agency: AgenciaClick Isobar / São Paulo
Client: FIAT Automóveis
Category: Websites & Microsites / Branded Games
Points: 5.0
Sony\'s Fantasy Festival
Agency: Altogether / London
Client: Sony Audio Products Europe
Category: Websites & Microsites / Branded Games
Points: 5.0
Asylum 626
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos
Category: Websites & Microsites / Branded Games
Points: 5.0
GOOGLE WORLD
Agency: Abbott Mead Vickers BBDO / London
Client: GUINNESS
Category: Websites & Microsites / Branded Games
Points: 5.0
Civil War Online
Agency: Soap Creative / Ultimo
Client: Activision
Category: Websites & Microsites / Branded Games
Points: 5.0
The Team Test
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces
Category: Websites & Microsites / Branded Games
Points: 5.0
Office Pong
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Novartis - Voltaren
Category: Websites & Microsites / Consumer Goods
Points: 5.0
NIKEiD - Their Game, Your Finishing Touch
Agency: AKQA / London
Client: Nike
Category: Websites & Microsites / Consumer Goods
Points: 5.0
Liquid Awesomeness Website
Agency: Venables Bell & Partners / San Francisco
Client: Nestea
Category: Websites & Microsites / Consumer Goods
Points: 5.0
Make the most of now
Agency: Clemenger BBDO Sydney / Sydney
Client: Vodafone Pty Ltd
Category: Websites & Microsites / Consumer Goods
Points: 5.0
Put on a Panto
Agency: PIRATA / London
Client: Robinsons
Category: Websites & Microsites / Consumer Goods
Points: 5.0
Packland
Agency: Big Spaceship / Brooklyn
Client: Lands' End
Category: Websites & Microsites / Consumer Goods
Points: 5.0
My Virginia Memory
Agency: Grow Interactive / Norfolk
Client: Virginia Tourism Corporation
Category: Websites & Microsites / Consumer Goods
Points: 5.0
Whale Song
Agency: M & C Saatchi / Mark / Sydney
Client: Optus
Category: Websites & Microsites / Consumer Goods
Points: 5.0
Index
Agency: Droga5 / New York
Client: Puma
Category: Websites & Microsites / Consumer Goods
Points: 5.0
Lacoste Red!
Agency: Megalo(s) / Annecy-le-Vieux
Client: LACOSTE
Category: Websites & Microsites / Consumer Goods
Points: 5.0
Samsung Shakedown
Agency: From Stockholm With Love / Stockholm
Client: Samsung
Category: Websites & Microsites / Consumer Goods
Points: 5.0
Expense-a-Steak
Agency: Walrus / New York
Client: Maloney & Porcelli
Category: Websites & Microsites / Consumer Goods
Points: 5.0
Asylum 626
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos
Category: Websites & Microsites / Consumer Goods
Points: 5.0
UNIQLO COLLECTION TOKYO 2009
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO CO.,LTD.
Category: Websites & Microsites / Consumer Goods
Points: 5.0
Gold 120
Agency: Ogilvy Shanghai / Shanghai
Client: Lee Jeans China
Category: Websites & Microsites / Consumer Goods
Points: 5.0
Museum of Power
Agency: Syrup / New York
Client: Puma
Category: Websites & Microsites / Consumer Goods
Points: 5.0
O2 Be The Difference 2010
Agency: Brando / Dublin
Client: O2 Telefónica Ireland
Category: Websites & Microsites / Consumer Goods
Points: 5.0
Born To Fit
Agency: AKQA / San Francisco
Client: GAP
Category: Websites & Microsites / Consumer Goods
Points: 5.0
The Institute for Human Continuity
Agency: Big Spaceship / Brooklyn
Client: Sony Pictures
Category: Websites & Microsites / Corporate Website
Points: 5.0
Je tue un ami/I kill a friend
Agency: BETC Euro RSCG / Paris
Client: 13EME RUE
Category: Websites & Microsites / Corporate Website
Points: 5.0
LLR Corporate Website
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Lukas Lindemann Rosinski GmbH
Category: Websites & Microsites / Corporate Website
Points: 5.0
Apple.com Website
Agency: Apple / Cupertino
Client: Apple
Category: Websites & Microsites / Corporate Website
Points: 5.0
We're All Fans3
Agency: TBWAChiatDay / Los Angeles
Client: Recording Academy of Los Angeles
Category: Websites & Microsites / Corporate Website
Points: 5.0
SoBe.com
Agency: Firstborn / NY
Client: SoBe
Category: Websites & Microsites / Corporate Website
Points: 5.0
cpbgroup.com
Agency: Crispin Porter + Bogusky / Boulder
Client: CP+B
Category: Websites & Microsites / Corporate Website
Points: 5.0
SM Metrics
Agency: Sarkissian Mason / Shelby Township
Client: Sarkissian Mason
Category: Websites & Microsites / Corporate Website
Points: 5.0
Mystery Egg
Agency: Ogilvy Beijing / Beijing
Client: Lenovo
Category: Websites & Microsites / Durable Goods
Points: 5.0
SAS - GLOBE OF FORTUNE
Agency: Crispin Porter + Bogusky Europe / Gothenburg
Client: SCANDINAVIAN AIRLINES SWEDEN
Category: Websites & Microsites / Durable Goods
Points: 5.0
Herman Miller
Agency: Hello Design / Culver City
Client: Herman Miller
Category: Websites & Microsites / Durable Goods
Points: 5.0
Toyota Prius Promo site
Agency: BrandStudio / Moscow
Client: Toyota
Category: Websites & Microsites / Durable Goods
Points: 5.0
NIHON-IRO ^JAPAN COLOR
Agency: Dentsu Inc. / Tokyo
Client: Canon Marketing Japan inc.
Category: Websites & Microsites / Durable Goods
Points: 5.0
Behind the Beauty
Agency: MacLaren McCann / Toronto
Client: General Motors of Canada
Category: Websites & Microsites / Durable Goods
Points: 5.0
www.bugaboo.com
Agency: 72andSunny / Los Angeles
Client: Bugaboo
Category: Websites & Microsites / E-Commerce
Points: 5.0
OpenOne
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI USA
Category: Websites & Microsites / E-Commerce
Points: 5.0
MoMA.org
Agency: The Museum of Modern Art / New York
Client: The Museum of Modern Art
Category: Websites & Microsites / Public Service/ Non-Profit
Points: 5.0
The Teens' Speech
Agency: POKE / London
Client: Barnardo's
Category: Websites & Microsites / Public Service/ Non-Profit
Points: 5.0
The Million Baby Crawl
Agency: Big Spaceship / Brooklyn
Client: Seventh Generation
Category: Websites & Microsites / Public Service/ Non-Profit
Points: 5.0
Track My T
Agency: AgencyNet / Ft. Lauderdale
Client: Anvil Knitwear, Inc.
Category: Websites & Microsites / Public Service/ Non-Profit
Points: 5.0
Stanislav
Agency: KONG / Amsterdam
Client: Ministry of Justice
Category: Websites & Microsites / Public Service/ Non-Profit
Points: 5.0
SAT Site
Agency: College Board / New York
Client: College Board
Category: Websites & Microsites / Public Service/ Non-Profit
Points: 5.0
Client:
Red Bull
Title:
Red Bull Soapbox Racer
Category:
Websites & Microsites / Branded Games
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
IKEA
Title:
Facebook Showroom
Category:
Websites & Microsites / Branded Games
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
PlayStation - Sony Computer Entertainment UK
Title:
Killzone 2 Webgame
Category:
Websites & Microsites / Branded Games
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
National Geographic Channel
Title:
Expedition 2
Category:
Websites & Microsites / Branded Games
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
FIAT Automóveis
Title:
T-Racer
Category:
Websites & Microsites / Branded Games
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Sony Audio Products Europe
Title:
Sony\'s Fantasy Festival
Category:
Websites & Microsites / Branded Games
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Doritos
Title:
Asylum 626
Category:
Websites & Microsites / Branded Games
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
GUINNESS
Title:
GOOGLE WORLD
Category:
Websites & Microsites / Branded Games
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Activision
Title:
Civil War Online
Category:
Websites & Microsites / Branded Games
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Swedish Armed Forces
Title:
The Team Test
Category:
Websites & Microsites / Branded Games
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Novartis - Voltaren
Title:
Office Pong
Category:
Websites & Microsites / Consumer Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
NIKEiD - Their Game, Your Finishing Touch
Category:
Websites & Microsites / Consumer Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Nestea
Title:
Liquid Awesomeness Website
Category:
Websites & Microsites / Consumer Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Vodafone Pty Ltd
Title:
Make the most of now
Category:
Websites & Microsites / Consumer Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Robinsons
Title:
Put on a Panto
Category:
Websites & Microsites / Consumer Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Lands' End
Title:
Packland
Category:
Websites & Microsites / Consumer Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Virginia Tourism Corporation
Title:
My Virginia Memory
Category:
Websites & Microsites / Consumer Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Optus
Title:
Whale Song
Category:
Websites & Microsites / Consumer Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Puma
Title:
Index
Category:
Websites & Microsites / Consumer Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
LACOSTE
Title:
Lacoste Red!
Category:
Websites & Microsites / Consumer Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Samsung
Title:
Samsung Shakedown
Category:
Websites & Microsites / Consumer Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Maloney & Porcelli
Title:
Expense-a-Steak
Category:
Websites & Microsites / Consumer Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Doritos
Title:
Asylum 626
Category:
Websites & Microsites / Consumer Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
UNIQLO CO.,LTD.
Title:
UNIQLO COLLECTION TOKYO 2009
Category:
Websites & Microsites / Consumer Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Lee Jeans China
Title:
Gold 120
Category:
Websites & Microsites / Consumer Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Puma
Title:
Museum of Power
Category:
Websites & Microsites / Consumer Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
O2 Telefónica Ireland
Title:
O2 Be The Difference 2010
Category:
Websites & Microsites / Consumer Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
GAP
Title:
Born To Fit
Category:
Websites & Microsites / Consumer Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Sony Pictures
Title:
The Institute for Human Continuity
Category:
Websites & Microsites / Corporate Website
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
13EME RUE
Title:
Je tue un ami/I kill a friend
Category:
Websites & Microsites / Corporate Website
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Lukas Lindemann Rosinski GmbH
Title:
LLR Corporate Website
Category:
Websites & Microsites / Corporate Website
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Apple
Title:
Apple.com Website
Category:
Websites & Microsites / Corporate Website
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Recording Academy of Los Angeles
Title:
We're All Fans3
Category:
Websites & Microsites / Corporate Website
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
SoBe
Title:
SoBe.com
Category:
Websites & Microsites / Corporate Website
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
CP+B
Title:
cpbgroup.com
Category:
Websites & Microsites / Corporate Website
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Sarkissian Mason
Title:
SM Metrics
Category:
Websites & Microsites / Corporate Website
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Lenovo
Title:
Mystery Egg
Category:
Websites & Microsites / Durable Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
SCANDINAVIAN AIRLINES SWEDEN
Title:
SAS - GLOBE OF FORTUNE
Category:
Websites & Microsites / Durable Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Herman Miller
Title:
Herman Miller
Category:
Websites & Microsites / Durable Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Toyota
Title:
Toyota Prius Promo site
Category:
Websites & Microsites / Durable Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Canon Marketing Japan inc.
Title:
NIHON-IRO ^JAPAN COLOR
Category:
Websites & Microsites / Durable Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
General Motors of Canada
Title:
Behind the Beauty
Category:
Websites & Microsites / Durable Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Bugaboo
Title:
www.bugaboo.com
Category:
Websites & Microsites / E-Commerce
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
MINI USA
Title:
OpenOne
Category:
Websites & Microsites / E-Commerce
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
The Museum of Modern Art
Title:
MoMA.org
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Barnardo's
Title:
The Teens' Speech
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Seventh Generation
Title:
The Million Baby Crawl
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Anvil Knitwear, Inc.
Title:
Track My T
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Ministry of Justice
Title:
Stanislav
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
College Board
Title:
SAT Site
Category:
Websites & Microsites / Public Service/ Non-Profit
Award:
2010 Interactive Merit Award
Points:
5.0
