The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Easy Way Test
Agency: LDC / São Paulo
Client: Easy Way Language Center
Category: Websites / Branded Games
Points: 5.0
Build With Chrome
Agency: M&C Saatchi/Mark / Sydney
Client: Google Australia & Lego
Category: Websites / Branded Games
Points: 5.0
SPARKLING AVATAR LIVE SHOW
Agency: Dentsu / Tokyo
Client: Kirin Brewery
Category: Websites / Branded Games
Points: 5.0
Airman Challenge
Agency: GSD&M / Austin
Client: U.S. Air Force
Category: Websites / Branded Games
Points: 5.0
Air Jordan 2012
Agency: Blast Radius / Vancouver
Client: Jordan Brand
Category: Websites / Consumer Goods
Points: 5.0
Stop At Never
Agency: Vitro / San Diego
Client: ASICS
Category: Websites / Consumer Goods
Points: 5.0
The Evolution Car
Agency: Forsman & Bodenfors / Gothenburg
Client: PREEM
Category: Websites / Consumer Goods
Points: 5.0
Launch site on eBay
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks
Category: Websites / Consumer Goods
Points: 5.0
The World's Deepest Site
Agency: Ogilvy & Mather Ukraine / Kyiv
Client: Borjomi
Category: Websites / Consumer Goods
Points: 5.0
The Princess and the Finger
Agency: BBDO / Toronto
Client: Wrigley Canada
Category: Websites / Consumer Goods
Points: 5.0
[Inner] Creative
Agency: AlmapBBDO / São Paulo
Client: Panamericana Escola de Arte
Category: Websites / Corporate Website
Points: 5.0
Renaissance Hotels
Agency: Anomaly / New York
Client: Marriott
Category: Websites / Corporate Website
Points: 5.0
VisYOUalizer Microsite
Agency: BBDO / New York
Client: Denon
Category: Websites / Durable Goods
Points: 5.0
Elantra Driveway Decision Maker
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai
Category: Websites / Durable Goods
Points: 5.0
MINI Psychic Roadster
Agency: Profero / London
Client: MINI
Category: Websites / Durable Goods
Points: 5.0
Volvo FH Magazine
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks
Category: Websites / Durable Goods
Points: 5.0
MagazineYou
Agency: Ogilvy Brasil / São Paulo
Client: Magazine Luiza
Category: Websites / E-Commerce
Points: 5.0
Name Tunnels
Agency: M&C Saatchi / Sydney
Client: Amnesty International
Category: Websites / Public Service/Non-Profit
Points: 5.0
No HomoPhobes
Agency: Calder Bateman / Edmonton
Client: Institute for Sexual Minority Studies and Services
Category: Websites / Public Service/Non-Profit
Points: 5.0
I Will if You Will
Agency: Leo Burnett / Chicago
Client: WWF Earth Hour 2012
Category: Websites / Public Service/Non-Profit
Points: 5.0
Blind
Agency: Hungry Boys / Moscow
Client: Right to a Smile Charity Fund
Category: Websites / Public Service/Non-Profit
Points: 5.0
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains
Category: Websites / Public Service/Non-Profit
Points: 5.0
Century of the Child
Agency: Hello Monday / New York
Client: MoMA
Category: Websites / Public Service/Non-Profit
Points: 5.0
One Small Tweet
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum
Category: Websites / Public Service/Non-Profit
Points: 5.0
Civil Rights Captcha
Agency: Prime / Stockholm
Client: Civil Rights Defenders
Category: Websites / Public Service/Non-Profit
Points: 5.0
Carly's Cafe
Agency: John St / Toronto
Client: Carly's Voice
Category: Websites / Public Service/Non-Profit
Points: 5.0
Sweden's Most Hospitable Agency
Agency: Kristoffer Gandsager / Gothenburg
Client: Kristoffer Gandsager
Category: Websites / Self-Promotion
Points: 5.0
Dare to Stamp Out Hunger
Agency: Forsman & Bodenfors / Gothenburg
Client: Swedish Church
Category: Websites / Services
Points: 5.0
Chaos In Your Town
Agency: DDB / Chicago
Client: State Farm
Category: Websites / Services
Points: 5.0
CataCombo Sound System
Agency: Akestam Holst / Stockholm
Client: Pause Home Entertainment
Category: Websites / Services
Points: 5.0
Gif me more party
Agency: Buzzman / Paris
Client: MTV Mobile Europe
Category: Websites / Services
Points: 5.0
SR-PLUS
Agency: Forsman & Bodenfors / Gothenburg
Client: Swedish Radio
Category: Websites / Social Networks/Community
Points: 5.0
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike
Category: Websites / Social Networks/Community
Points: 5.0
This Exquisite Forest
Agency: Google Creative Lab / Tate Modern / New York
Client: Google & Tate Modern
Category: Websites / Social Networks/Community
Points: 5.0
Nike#WinAgainstTheElements
Agency: AKQA / Shanghai
Client: Nike
Category: Websites / Social Networks/Community
Points: 5.0
Nokia Lumia Augmented Reality
Agency: VML / Kansas City
Client: Nokia
Category: Interactive Advertising / Augmented Reality
Points: 5.0
The Pinch Banner
Agency: McCann Digital Israel / Tel-Aviv
Client: Opticana
Category: Interactive Advertising / Banners - Dynamic - Single
Points: 5.0
Scroll Up
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa
Category: Interactive Advertising / Banners - Dynamic - Single
Points: 5.0
Rav4 - No Time to Waste!
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota
Category: Interactive Advertising / Banners - Dynamic - Campaign
Points: 5.0
Scrolling for pleasure
Agency: Herezie / Paris
Client: Passage du D?sir
Category: Interactive Advertising / Banners - Fixed Space - Single
Points: 5.0
The Upgradable Banner
Agency: Cundari / Toronto
Client: BMW Canada
Category: Interactive Advertising / Banners - Fixed Space - Single
Points: 5.0
Original Click
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Interactive Advertising / Banners - Fixed Space - Single
Points: 5.0
Oil Spill Take Over
Agency: Rethink / Vancouver
Client: Dogwood Initiative
Category: Interactive Advertising / Banners - Fixed Space - Single
Points: 5.0
Automatic Banner
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Interactive Advertising / Banners - Fixed Space - Single
Points: 5.0
Car vs Piano
Agency: BBDO Russia / Moscow
Client: Intouch
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
PUMA iPad Wall
Agency: kbs+ Spies & Assassins / New York
Client: PUMA
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
LYNX Anarchy
Agency: Soap Creative / Sydney
Client: Unilever
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
The Fountain of Electrolytenment
Agency: McCann / New York
Client: Nestle Resource Water
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Client:
Easy Way Language Center
Title:
Easy Way Test
Category:
Websites / Branded Games
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Google Australia & Lego
Title:
Build With Chrome
Category:
Websites / Branded Games
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Kirin Brewery
Title:
SPARKLING AVATAR LIVE SHOW
Category:
Websites / Branded Games
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
U.S. Air Force
Title:
Airman Challenge
Category:
Websites / Branded Games
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Jordan Brand
Title:
Air Jordan 2012
Category:
Websites / Consumer Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
ASICS
Title:
Stop At Never
Category:
Websites / Consumer Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
PREEM
Title:
The Evolution Car
Category:
Websites / Consumer Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Volvo Trucks
Title:
Launch site on eBay
Category:
Websites / Consumer Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Borjomi
Title:
The World's Deepest Site
Category:
Websites / Consumer Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Wrigley Canada
Title:
The Princess and the Finger
Category:
Websites / Consumer Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Geox
Title:
Amphibiox
Category:
Websites / Consumer Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Panamericana Escola de Arte
Title:
[Inner] Creative
Category:
Websites / Corporate Website
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Marriott
Title:
Renaissance Hotels
Category:
Websites / Corporate Website
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Denon
Title:
VisYOUalizer Microsite
Category:
Websites / Durable Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Hyundai
Title:
Elantra Driveway Decision Maker
Category:
Websites / Durable Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
MINI
Title:
MINI Psychic Roadster
Category:
Websites / Durable Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Volvo Trucks
Title:
Volvo FH Magazine
Category:
Websites / Durable Goods
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Magazine Luiza
Title:
MagazineYou
Category:
Websites / E-Commerce
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Name Tunnels
Category:
Websites / Public Service/Non-Profit
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Institute for Sexual Minority Studies and Services
Title:
No HomoPhobes
Category:
Websites / Public Service/Non-Profit
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
WWF Earth Hour 2012
Title:
I Will if You Will
Category:
Websites / Public Service/Non-Profit
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Right to a Smile Charity Fund
Title:
Blind
Category:
Websites / Public Service/Non-Profit
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Websites / Public Service/Non-Profit
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
MoMA
Title:
Century of the Child
Category:
Websites / Public Service/Non-Profit
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
The JFK Presidential Library & Museum
Title:
One Small Tweet
Category:
Websites / Public Service/Non-Profit
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Civil Rights Defenders
Title:
Civil Rights Captcha
Category:
Websites / Public Service/Non-Profit
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Carly's Voice
Title:
Carly's Cafe
Category:
Websites / Public Service/Non-Profit
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Kristoffer Gandsager
Title:
Sweden's Most Hospitable Agency
Category:
Websites / Self-Promotion
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Intouch
Title:
Car vs Piano
Category:
Websites / Services
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Swedish Church
Title:
Dare to Stamp Out Hunger
Category:
Websites / Services
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
State Farm
Title:
Chaos In Your Town
Category:
Websites / Services
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Pause Home Entertainment
Title:
CataCombo Sound System
Category:
Websites / Services
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
MTV Mobile Europe
Title:
Gif me more party
Category:
Websites / Services
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Swedish Radio
Title:
SR-PLUS
Category:
Websites / Social Networks/Community
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike+ FuelBand
Category:
Websites / Social Networks/Community
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Google & Tate Modern
Title:
This Exquisite Forest
Category:
Websites / Social Networks/Community
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike#WinAgainstTheElements
Category:
Websites / Social Networks/Community
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Nokia
Title:
Nokia Lumia Augmented Reality
Category:
Interactive Advertising / Augmented Reality
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Opticana
Title:
The Pinch Banner
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Volkswagen South Africa
Title:
Scroll Up
Category:
Interactive Advertising / Banners - Dynamic - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Toyota
Title:
Rav4 - No Time to Waste!
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Passage du D?sir
Title:
Scrolling for pleasure
Category:
Interactive Advertising / Banners - Fixed Space - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
BMW Canada
Title:
The Upgradable Banner
Category:
Interactive Advertising / Banners - Fixed Space - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Original Click
Category:
Interactive Advertising / Banners - Fixed Space - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Dogwood Initiative
Title:
Oil Spill Take Over
Category:
Interactive Advertising / Banners - Fixed Space - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Automatic Banner
Category:
Interactive Advertising / Banners - Fixed Space - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Intouch
Title:
Car vs Piano
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
PUMA
Title:
PUMA iPad Wall
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Unilever
Title:
LYNX Anarchy
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
Client:
Nestle Resource Water
Title:
The Fountain of Electrolytenment
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2013 Interactive Merit Award
Points:
5.0
