The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Be Zlatan
Agency: Naked Communications Sweden / Stockholm
Client: Nike
Category: Websites / Branded Games
Points: 5.0
A Google A Day
Agency: Google Creative Lab / New York
Client: Google
Category: Websites / Branded Games
Points: 5.0
ESCAPE THE MAP
Agency: Abbott Mead Vickers BBDO / London
Client: MERCEDES BENZ
Category: Websites / Branded Games
Points: 5.0
Champion of the Playground
Agency: BBH LONDON / London
Client: Fruitshoot
Category: Websites / Branded Games
Points: 5.0
The Promise Keeper
Agency: Forsman & Bodenfors / Gothenburg
Client: Reebok
Category: Websites / Consumer Goods
Points: 5.0
The End
Agency: BBDO Toronto/Proximity Canada / Toronto
Client: Frito Lay Canada
Category: Websites / Consumer Goods
Points: 5.0
Nike Free Arena
Agency: R/GA / New York
Client: Nike
Category: Websites / Consumer Goods
Points: 5.0
CATCH THE SWEDISH LIGHT
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA
Category: Websites / Consumer Goods
Points: 5.0
Swap Meet
Agency: mono / Minneapolis
Client: Blu Dot
Category: Websites / Consumer Goods
Points: 5.0
UNIQLO WARM UP!
Agency: AKQA Shanghai / Shanghai
Client: Uniqlo
Category: Websites / Consumer Goods
Points: 5.0
Shaun White
Agency: The Martin Agency / Richmond
Client: BFG
Category: Websites / Corporate Website
Points: 5.0
DentsuNetwork.com
Agency: Firstborn / NY
Client: Dentsu
Category: Websites / Corporate Website
Points: 5.0
U.S. Air Force — Life in the Air Force
Agency: GSD&M / Austin
Client: U.S. Air Force
Category: Websites / Corporate Website
Points: 5.0
BluDot.com
Agency: mono / Minneapolis
Client: Blu Dot
Category: Websites / Corporate Website
Points: 5.0
Porsche: Engineered for Magic, Everyday
Agency: Cramer Krasselt / Chicago
Client: Porsche Cars North America, Inc.
Category: Websites / Durable Goods
Points: 5.0
Being Henry
Agency: The Brooklyn Brothers, Less Rain, Somesuch & Co / London
Client: Land Rover
Category: Websites / Durable Goods
Points: 5.0
Voice Letter
Agency: Akestam Holst / Stockholm
Client: The Swedish Post
Category: Websites / Public Service/Non-Profit
Points: 5.0
Games We Played
Agency: Plate Interactive / Singapore
Client: National Library Board Singapore
Category: Websites / Public Service/Non-Profit
Points: 5.0
Future of Car Sharing
Agency: Hyperakt / Brooklyn
Client: Collaborative Fund
Category: Websites / Public Service/Non-Profit
Points: 5.0
Doggelganger
Agency: Colenso BBDO / Auckland
Client: PEDIGREE Adoption Drive
Category: Websites / Public Service/Non-Profit
Points: 5.0
Infi-Knit
Agency: LBi / London
Client: Macmillan
Category: Websites / Public Service/Non-Profit
Points: 5.0
Digital Death
Agency: TBWA\Chiat\Day / New York
Client: Keep A Child Alive
Category: Websites / Public Service/Non-Profit
Points: 5.0
Virou.gr
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Carrefour
Category: Websites / Public Service/Non-Profit
Points: 5.0
Escape Button
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: SESC_Videobrasil
Category: Websites / Public Service/Non-Profit
Points: 5.0
Spotlight
Agency: Leo Burnett / Millers Point
Client: Australian Bureau of Statistics
Category: Websites / Public Service/Non-Profit
Points: 5.0
Posters in Amsterdam
Agency: Planet Jarr / Amsterdam
Client: Art Director Jarr Geerligs
Category: Websites / Self-Promotion
Points: 5.0
Take This Lollipop
Agency: Tool / Santa Monica
Client: Little Monster
Category: Websites / Self-Promotion
Points: 5.0
What Do You Love?
Agency: Big Spaceship / Brooklyn
Client: Google
Category: Websites / Services
Points: 5.0
The Expressive Web
Agency: Big Spaceship / Brooklyn
Client: Adobe
Category: Websites / Services
Points: 5.0
Holidays without Internet
Agency: SPILLMANN/FELSER/LEO BURNETT / Zurich
Client: Switzerland Tourism
Category: Websites / Services
Points: 5.0
Spotlight
Agency: Leo Burnett / Millers Point
Client: Australian Bureau of Statistics
Category: Websites / Services
Points: 5.0
Always Epic - Brian Wilson
Agency: Hill Holliday / Boston
Client: Major League Baseball
Category: Websites / Services
Points: 5.0
The PNC Christmas Price Index Express
Agency: Deutsch Inc. / NEw york
Client: PNC Bank
Category: Websites / Services
Points: 5.0
Fair Tweets
Agency: Amalgamated / New York
Client: Ben & Jerry's
Category: Websites / Social Networks/Community
Points: 5.0
Groupee
Agency: JWT New York / New York
Client: JWT New York
Category: Websites / Social Networks/Community
Points: 5.0
Facebook Studio
Agency: Evolution Bureau / San Francisco
Client: Facebook
Category: Websites / Social Networks/Community
Points: 5.0
The People's Car Project
Agency: Proximity China / Goodstein & Partners / Beijing
Client: Volkswagen Group China
Category: Websites / Social Networks/Community
Points: 5.0
Swap Meet
Agency: mono / Minneapolis
Client: Blu Dot
Category: Websites / Social Networks/Community
Points: 5.0
EPIC
Agency: R/GA / New York
Client: Nike
Category: Websites / Social Networks/Community
Points: 5.0
The Music Never Stops
Agency: LDC / São Paulo
Client: MTV Brasil
Category: Websites / Social Networks/Community
Points: 5.0
UNIQLO WARM UP!
Agency: AKQA Shanghai / Shanghai
Client: Uniqlo
Category: Websites / Social Networks/Community
Points: 5.0
Camry Effect
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA
Category: Websites / Social Networks/Community
Points: 5.0
Stumbling Stones
Agency: Jung von Matt / Hamburg
Client: Gunter Demnig – Stolpersteine
Category: Interactive Advertising / Banners - Fixed Space - Single
Points: 5.0
Google Chrome: The Web Is What You Make of It
Agency: BBH / New York + Google Creative Lab / New York
Client: Google
Category: Interactive Advertising / Banners - Fixed Space - Campaign
Points: 5.0
Microsite PLAY
Agency: Baillat Cardell & fils + Iregular / Montréal
Client: MUTEK
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Unbottle Yourself
Agency: Akestam Holst / Stockholm
Client: Carlsberg
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
The face of the marathon.
Agency: HEIMAT / Berlin
Client: adidas
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
SoundAffects
Agency: mono / Minneapolis
Client: Parsons The New School for Design
Category: Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Client:
Nike
Title:
Be Zlatan
Category:
Websites / Branded Games
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Google
Title:
A Google A Day
Category:
Websites / Branded Games
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
MERCEDES BENZ
Title:
ESCAPE THE MAP
Category:
Websites / Branded Games
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Fruitshoot
Title:
Champion of the Playground
Category:
Websites / Branded Games
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Reebok
Title:
The Promise Keeper
Category:
Websites / Consumer Goods
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Frito Lay Canada
Title:
The End
Category:
Websites / Consumer Goods
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Free Arena
Category:
Websites / Consumer Goods
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
IKEA
Title:
CATCH THE SWEDISH LIGHT
Category:
Websites / Consumer Goods
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Blu Dot
Title:
Swap Meet
Category:
Websites / Consumer Goods
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Uniqlo
Title:
UNIQLO WARM UP!
Category:
Websites / Consumer Goods
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
BFG
Title:
Shaun White
Category:
Websites / Corporate Website
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Dentsu
Title:
DentsuNetwork.com
Category:
Websites / Corporate Website
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
U.S. Air Force
Title:
U.S. Air Force — Life in the Air Force
Category:
Websites / Corporate Website
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Blu Dot
Title:
BluDot.com
Category:
Websites / Corporate Website
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Porsche Cars North America, Inc.
Title:
Porsche: Engineered for Magic, Everyday
Category:
Websites / Durable Goods
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Land Rover
Title:
Being Henry
Category:
Websites / Durable Goods
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
HBO
Title:
Dig Deeper
Category:
Websites / Durable Goods
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
The Swedish Post
Title:
Voice Letter
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
National Library Board Singapore
Title:
Games We Played
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Collaborative Fund
Title:
Future of Car Sharing
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
PEDIGREE Adoption Drive
Title:
Doggelganger
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Macmillan
Title:
Infi-Knit
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Keep A Child Alive
Title:
Digital Death
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Carrefour
Title:
Virou.gr
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
SESC_Videobrasil
Title:
Escape Button
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Australian Bureau of Statistics
Title:
Spotlight
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Loducca
Title:
TwitTV
Category:
Websites / Self-Promotion
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Art Director Jarr Geerligs
Title:
Posters in Amsterdam
Category:
Websites / Self-Promotion
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Little Monster
Title:
Take This Lollipop
Category:
Websites / Self-Promotion
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Google
Title:
What Do You Love?
Category:
Websites / Services
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Adobe
Title:
The Expressive Web
Category:
Websites / Services
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Switzerland Tourism
Title:
Holidays without Internet
Category:
Websites / Services
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Australian Bureau of Statistics
Title:
Spotlight
Category:
Websites / Services
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Major League Baseball
Title:
Always Epic - Brian Wilson
Category:
Websites / Services
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
PNC Bank
Title:
The PNC Christmas Price Index Express
Category:
Websites / Services
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Ben & Jerry's
Title:
Fair Tweets
Category:
Websites / Social Networks/Community
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
JWT New York
Title:
Groupee
Category:
Websites / Social Networks/Community
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Facebook
Title:
Facebook Studio
Category:
Websites / Social Networks/Community
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Volkswagen Group China
Title:
The People's Car Project
Category:
Websites / Social Networks/Community
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Blu Dot
Title:
Swap Meet
Category:
Websites / Social Networks/Community
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
EPIC
Category:
Websites / Social Networks/Community
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
MTV Brasil
Title:
The Music Never Stops
Category:
Websites / Social Networks/Community
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Uniqlo
Title:
UNIQLO WARM UP!
Category:
Websites / Social Networks/Community
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Toyota Motor Sales, USA
Title:
Camry Effect
Category:
Websites / Social Networks/Community
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Gunter Demnig – Stolpersteine
Title:
Stumbling Stones
Category:
Interactive Advertising / Banners - Fixed Space - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Google
Title:
Google Chrome: The Web Is What You Make of It
Category:
Interactive Advertising / Banners - Fixed Space - Campaign
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
MUTEK
Title:
Microsite PLAY
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Carlsberg
Title:
Unbottle Yourself
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
adidas
Title:
The face of the marathon.
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Parsons The New School for Design
Title:
SoundAffects
Category:
Interactive Advertising / Environmental/Experiential - Single
Award:
2012 Interactive Merit Award
Points:
5.0
