The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Crystal Light Music Partnership
Agency: OgilvyEntertainment / New York
Client: Crystal Light
Category: Music / Integration of a brand in a music environment
Points: 5.0
Starbucks Love Project Integrated Campaign
Agency: BBDO / New York
Client: Starbucks & (RED)™
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Y'all vs Us
Agency: Young & Rubicam / New York
Client: Cellular South
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Kasabian Football Hero
Agency: Sony Music Entertainment UK / London
Client: Columbia Records / Umbro
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Digital Concert Hall
Agency: argonauten G2 GmbH / Berlin
Client: Berlin Phil Media GmbH
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Lance Mackey
Agency: Radical Media / New York
Client: Nike
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Puma Index
Agency: Droga5 / New York
Client: Puma
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Milkquarious
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Milk Processor Board
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Taxi Rockola
Agency: Sancho BBDO / Bogotá
Client: GM Colmotores/Chevrolet
Category: Music / Integration of a brand in a music environment
Points: 5.0
3 Doors Down
Agency: The Martin Agency / Richmond
Client: GEICO
Category: Music / Integration of a brand in a music environment
Points: 5.0
Everything Sounds
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Sony Ericsson
Category: Music / Integration of a brand in a music environment
Points: 5.0
The Life
Agency: human / New York
Client: Microsoft Xbox 360 Halo 3 ODST
Category: Music / Integration of a brand in a music environment
Points: 5.0
Starbucks Love Project Integrated Campaign
Agency: BBDO / New York
Client: Starbucks & (RED)™
Category: Music / Integration of a brand in a music environment
Points: 5.0
Be Good
Agency: Hill Holliday / Boston
Client: Liberty Mutual
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Baby Strollers
Agency: BBDO / New York
Client: Autism Speaks
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
VAIO Mannequins
Agency: 180LA / Santa Monica
Client: Sony
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
Piss Screen Bluetooth
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Main Taxi Frankfurt
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
Fallout 3 PAX Experience
Agency: AKQA / Washington
Client: Bethesda Softworks
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
Visit-the-Pin
Agency: Hill Holliday / Boston
Client: The City of Boston
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
Hard Rock Memorabilia on Microsoft Surface
Agency: Duncan/Channon / San Francisco
Client: Hard Rock International
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 5.0
Pizza Hut iPhone App
Agency: IMC2 / dallas
Client: Pizza Hut
Category: Gaming & Branded Applications / Branded applications
Points: 5.0
Showtime Nurse Jackie on Kindle
Agency: OMD / New York
Client: Showtime
Category: Gaming & Branded Applications / Branded applications
Points: 5.0
Light the Dark
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Amnesty International
Category: Gaming & Branded Applications / Branded applications
Points: 5.0
Expedition Africa- The game
Agency: Pod Digital Design / Lexington
Client: History Channel
Category: Gaming & Branded Applications / Branded applications
Points: 5.0
Doritos: Concert in a Bag
Agency: Goodby Silverstein & Partners / San Francisco
Client: Frito-Lay Doritos
Category: Gaming & Branded Applications / Branded applications
Points: 5.0
Monopoly City Streets
Agency: Tribal DDB London / London
Client: Hasbro
Category: Gaming & Branded Applications / Online gaming
Points: 5.0
ELLE-The City
Agency: Creative Artists Agency / Los Angeles
Client: ELLE
Category: Television / Unscripted series
Points: 5.0
Cranberry Christmas
Agency: Arnold Worldwide / Boston
Client: Ocean Spray
Category: Television / Specials or one-time screening
Points: 5.0
The Killers 'Goodnight, travel well'
Agency: Colman Rasic Carrasco / East Sydney
Client: MTV EXIT FOUNDATION/UNICEF
Category: Television / Specials or one-time screening
Points: 5.0
How Sweet The Sound
Agency: @radical.media / New York
Client: Verizon
Category: Television / Specials or one-time screening
Points: 5.0
The Informant - Crossed version
Agency: Kellehouse, Inc. / Topanga
Client: Warner Bros.
Category: Film / Theatrical and DVD releases
Points: 5.0
ALAN
Agency: Abbott Mead Vickers BBDO / London
Client: DORITOS
Category: Film / Theatrical and DVD releases
Points: 5.0
6 Beers of Separation
Agency: BMF / Pyrmont
Client: Lion Nathan
Category: Film / Documentaries
Points: 5.0
Chase
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China
Category: Film / Documentaries
Points: 5.0
START THINKING SOLDIER
Agency: Publicis / London
Client: BRITISH ARMY/C.O.I
Category: Gaming & Branded Applications / Online gaming
Points: 5.0
Sugar Streak
Agency: TAXI Canada / Toronto
Client: Koodo Mobile
Category: Gaming & Branded Applications / Online gaming
Points: 5.0
Copa Coca Cola Football Stars
Agency: whatwewant Branded Entertainment / Johannesburg
Client: whatwewant Branded Entertainment
Category: Television / Unscripted series
Points: 5.0
Trivial Pursuit Experiment
Agency: Tribal DDB London / London
Client: Hasbro
Category: Gaming & Branded Applications / Online gaming
Points: 5.0
33 Keys
Agency: Doner / Naperville
Client: Mazda
Category: Gaming & Branded Applications / Online gaming
Points: 5.0
Civil War Online
Agency: Soap Creative / Ultimo
Client: Activision
Category: Gaming & Branded Applications / Online gaming
Points: 5.0
Lynx Instinct
Agency: Soap Creative / Ultimo
Client: Unilever Lynx
Category: Gaming & Branded Applications / Online gaming
Points: 5.0
New Kid
Agency: Saatchi & Saatchi NY / New York
Client: Luvs
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
The Affair
Agency: BBDO / New York
Client: HBO
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Leroy Smith Campaign
Agency: Wieden+Kennedy New York / Brooklyn
Client: Jordan Brand
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Kisses from Paris
Agency: DDB, Paris / Paris
Client: Comité Régional du Tourisme Paris Ile-de-France
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
FLY 53 House of 53
Agency: The Wade Brothers / Kansas City
Client: Fly 53
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Reclage De Luxe
Agency: Mother / London
Client: Anheuser-Busch InBev
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Smooth Originals
Agency: Mother / London
Client: Anheuser-Busch InBev
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
The Wilde Ones
Agency: School of Visual Arts / New York
Client: SVA
Category: Film / Documentaries
Points: 5.0
Client:
Crystal Light
Title:
Crystal Light Music Partnership
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Starbucks & (RED)™
Title:
Starbucks Love Project Integrated Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Cellular South
Title:
Y'all vs Us
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Columbia Records / Umbro
Title:
Kasabian Football Hero
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Berlin Phil Media GmbH
Title:
Digital Concert Hall
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Nike
Title:
Lance Mackey
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Puma
Title:
Puma Index
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
California Milk Processor Board
Title:
Milkquarious
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
GM Colmotores/Chevrolet
Title:
Taxi Rockola
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
GEICO
Title:
3 Doors Down
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Sony Ericsson
Title:
Everything Sounds
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Microsoft Xbox 360 Halo 3 ODST
Title:
The Life
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Starbucks & (RED)™
Title:
Starbucks Love Project Integrated Campaign
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Liberty Mutual
Title:
Be Good
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Autism Speaks
Title:
Baby Strollers
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Sony
Title:
VAIO Mannequins
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Main Taxi Frankfurt
Title:
Piss Screen Bluetooth
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Bethesda Softworks
Title:
Fallout 3 PAX Experience
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
The City of Boston
Title:
Visit-the-Pin
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Hard Rock International
Title:
Hard Rock Memorabilia on Microsoft Surface
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Pizza Hut
Title:
Pizza Hut iPhone App
Category:
Gaming & Branded Applications / Branded applications
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Showtime
Title:
Showtime Nurse Jackie on Kindle
Category:
Gaming & Branded Applications / Branded applications
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Amnesty International
Title:
Light the Dark
Category:
Gaming & Branded Applications / Branded applications
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
History Channel
Title:
Expedition Africa- The game
Category:
Gaming & Branded Applications / Branded applications
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Frito-Lay Doritos
Title:
Doritos: Concert in a Bag
Category:
Gaming & Branded Applications / Branded applications
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Hasbro
Title:
Monopoly City Streets
Category:
Gaming & Branded Applications / Online gaming
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
ELLE
Title:
ELLE-The City
Category:
Television / Unscripted series
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Ocean Spray
Title:
Cranberry Christmas
Category:
Television / Specials or one-time screening
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
MTV EXIT FOUNDATION/UNICEF
Title:
The Killers 'Goodnight, travel well'
Category:
Television / Specials or one-time screening
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Verizon
Title:
How Sweet The Sound
Category:
Television / Specials or one-time screening
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Warner Bros.
Title:
The Informant - Crossed version
Category:
Film / Theatrical and DVD releases
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
DORITOS
Title:
ALAN
Category:
Film / Theatrical and DVD releases
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Lion Nathan
Title:
6 Beers of Separation
Category:
Film / Documentaries
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Nike China
Title:
Chase
Category:
Film / Documentaries
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
BRITISH ARMY/C.O.I
Title:
START THINKING SOLDIER
Category:
Gaming & Branded Applications / Online gaming
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Koodo Mobile
Title:
Sugar Streak
Category:
Gaming & Branded Applications / Online gaming
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
whatwewant Branded Entertainment
Title:
Copa Coca Cola Football Stars
Category:
Television / Unscripted series
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Hasbro
Title:
Trivial Pursuit Experiment
Category:
Gaming & Branded Applications / Online gaming
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Mazda
Title:
33 Keys
Category:
Gaming & Branded Applications / Online gaming
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Activision
Title:
Civil War Online
Category:
Gaming & Branded Applications / Online gaming
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Unilever Lynx
Title:
Lynx Instinct
Category:
Gaming & Branded Applications / Online gaming
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Luvs
Title:
New Kid
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
HBO
Title:
The Affair
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Jordan Brand
Title:
Leroy Smith Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Comité Régional du Tourisme Paris Ile-de-France
Title:
Kisses from Paris
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Fly 53
Title:
FLY 53 House of 53
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Anheuser-Busch InBev
Title:
Reclage De Luxe
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Anheuser-Busch InBev
Title:
Smooth Originals
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Merit Award
Points:
5.0