The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Nivea Hugger or Kisser
Agency: OMD / New York
Client: Nivea
Category: Television / Unscripted series
Points: 10.0
Chase
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China
Category: Television / Unscripted series
Points: 10.0
Y'all vs Us
Agency: Young & Rubicam / New York
Client: Cellular South
Category: Television / Unscripted series
Points: 10.0
'Country Australia Border Security - Nothing Soft Gets In'
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia
Category: Television / Specials or one-time screening
Points: 10.0
Oasis 'Dig Out Your Soul' - In the Streets
Agency: BBH / New York
Client: NYC & Co, and Warner Brothers
Category: Film / Documentaries
Points: 10.0
Gatorade NBA 2K9
Agency: OMD / New York
Client: Gatorade
Category: Gaming & Branded Applications / Online gaming
Points: 10.0
Haus of Hotties
Agency: Engauge / Columbus
Client: NGK Spark Plugs
Category: Gaming & Branded Applications / Online gaming
Points: 10.0
Puppy Pulling Power
Agency: Saatchi & Saatchi Berlin / Frankfurt
Client: Sony Ericsson
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 10.0
Gymkhana Two
Agency: DC Shoes / Vista
Client: DC Shoes
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 10.0
LEGO CL!CK
Agency: Pereira & O'Dell / San Francisco
Client: LEGO Systems
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 10.0
White Gold i-tunes
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Milk Processor Board
Category: Music / Integration of a brand in a music environment
Points: 10.0
Los Felinos de La Noche
Agency: FiRe Advertainment/Alma DDB / Miami
Client: State Farm
Category: Music / Integration of a brand in a music environment
Points: 10.0
NIKEiD GENERATOR
Agency: beacon communications k.k. / Tokyo
Client: NIKE JAPAN
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 10.0
uArt
Agency: BBDO / New York
Client: Procter & Gamble/Gillette
Category: Gaming & Branded Applications / Branded applications
Points: 10.0
Real Racing GTI
Agency: AKQA / Washington
Client: Volkswagen
Category: Gaming & Branded Applications / Branded applications
Points: 10.0
Killzone 2 Webgame
Agency: Agency Republic / London
Client: PlayStation - Sony Computer Entertainment UK
Category: Gaming & Branded Applications / Branded applications
Points: 10.0
Client:
Nivea
Title:
Nivea Hugger or Kisser
Category:
Television / Unscripted series
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Nike China
Title:
Chase
Category:
Television / Unscripted series
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Cellular South
Title:
Y'all vs Us
Category:
Television / Unscripted series
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Toyota Motor Corporation Australia
Title:
'Country Australia Border Security - Nothing Soft Gets In'
Category:
Television / Specials or one-time screening
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
NYC & Co, and Warner Brothers
Title:
Oasis 'Dig Out Your Soul' - In the Streets
Category:
Film / Documentaries
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Gatorade
Title:
Gatorade NBA 2K9
Category:
Gaming & Branded Applications / Online gaming
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
NGK Spark Plugs
Title:
Haus of Hotties
Category:
Gaming & Branded Applications / Online gaming
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Sony Ericsson
Title:
Puppy Pulling Power
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
DC Shoes
Title:
Gymkhana Two
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
LEGO Systems
Title:
LEGO CL!CK
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
California Milk Processor Board
Title:
White Gold i-tunes
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
State Farm
Title:
Los Felinos de La Noche
Category:
Music / Integration of a brand in a music environment
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
NIKE JAPAN
Title:
NIKEiD GENERATOR
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Procter & Gamble/Gillette
Title:
uArt
Category:
Gaming & Branded Applications / Branded applications
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Real Racing GTI
Category:
Gaming & Branded Applications / Branded applications
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0