The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Taste of Reunion
Agency: Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City
Client: AB INBEV
Category: Craft / Art Direction
Points: 3.0
Get Smoooth Again
Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client: Klarna
Category: Craft / Art Direction
Points: 3.0
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland
Category: Craft / Art Direction
Points: 3.0
Vanguards of Photography
Agency: GUT / Miami + Activision Blizzard / Santa Monica
Client: Activision Blizzard / Call of Duty
Category: Experiential / Brand Installations
Points: 3.0
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Long Form Video / Single
Points: 3.0
Project Courage
Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica
Client: American Honda Motor Co., Inc.
Category: Brand Partnerships
Points: 3.0
9/12: The untold story of reconnecting New York
Agency: Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York
Client: Verizon
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 3.0
The Ad Break Championship – GTI Hijack
Agency: DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney
Client: Volkswagen Group Australia
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 3.0
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 3.0
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: Experiential / Virtual Events
Points: 3.0
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
#TogetherAgainstCorona
Agency: antoni Holding GmbH / Berlin
Client: All #TogetherAgainstCorona
Category: Brand Partnerships
Points: 3.0
A Future Begins
Agency: Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA
Client: Chipotle
Category: Short Form Video / Single
Points: 3.0
A Song for Every CMO
Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client: Spotify
Category: Audio
Points: 3.0
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France
Category: Brand Partnerships
Points: 3.0
BEETHOVEN X - THE AI PROJECT
Agency: DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH
Client: Telekom Deutschland GmbH
Category: Audio
Points: 3.0
Coded: The Hidden Love of J.C. Leyendecker
Agency: Imagine Documentaries / Los Angeles + Delirio Films / Los Angeles + P&G Studios / Cincinnati + Tripod Media / Los Angeles
Client: P&G
Category: Full Length Video / Single or Series / Episodic
Points: 3.0
Craft, Camera, Action!
Agency: M&C Saatchi / Sydney + Song Zu / Sydney + Facebook / Sydney + Zebrar / Sydney
Client: BIG W
Category: Craft / Use of Technology
Points: 3.0
Forward Rhythm
Agency: Google Brand Studio / San Francisco
Client: Google
Category: Long Form Video / Single
Points: 3.0
Generation Rewear
Agency: Hungry Man / London + Havas / London
Client: Vanish
Category: Full Length Video / Single or Series / Episodic
Points: 3.0
Generation Rewear
Agency: Havas / London + UNIT / London + The Editors / London + Hungry Man / London
Client: Reckitt / Vanish
Category: Long Form Video / Series / Episodic
Points: 3.0
Get Out And See The Worlds
Agency: Wieden+Kennedy / Portland + Meow Wolf / Santa FE + Biscuit Filmworks / Los Angeles
Client: Meow Wolf
Category: Short Form Video / Single
Points: 3.0
Get Smoooth Again
Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client: Klarna
Category: Short Form Video / Single
Points: 3.0
GFNW Entertainment
Agency: SOUR Bangkok + FoolHouse Production / Bangkok + White Light Post Co., Ltd. / Bangkok + Jungka Bangkok
Client: Netflix + BRAVO! Studios + GMM Studios International
Category: Full Length Video / Single or Series / Episodic
Points: 3.0
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / Chicago
Client: Goldfish
Category: User-Generated Content
Points: 3.0
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO
Category: User-Generated Content
Points: 3.0
Hens Behind the Lens
Agency: Preacher / Austin + Lightbox Productions, Inc.
Client: Vital Farms
Category: Craft / Use of Technology
Points: 3.0
Hollywood In Your Pocket
Agency: SMUGGLER + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Short Form Video / Single
Points: 3.0
In Love We Trust
Agency: dentsuMB Taiwan / Taipei
Client: Sinyi Realty
Category: Long Form Video / Single
Points: 3.0
Invaluable Food
Agency: Leo Burnett / Madrid
Client: Madrid Fusion
Category: Experiential / In-Person Events
Points: 3.0
INVISIBLES
Agency: Ogilvy / Paris + LUCIE CARE
Client: LUCIE CARE
Category: Full Length Video / Single or Series / Episodic
Points: 3.0
Life, Scripted
Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client: The Chicago International Film Festival
Category: Experiential / Brand Installations
Points: 3.0
Lost Roads
Agency: Commonwealth//McCann / Bogota
Client: General Motors / Chevrolet
Category: Full Length Video / Single or Series / Episodic
Points: 3.0
Love, Lawyers, and The Government
Agency: TBWA\Chiat\Day / New York + Cabin Editing Company + Company 3 + Furlined
Client: Family
Category: Short Form Video / Single
Points: 3.0
Millerverse
Agency: DDB / Chicago
Client: Miller
Category: Experiential / Virtual Events
Points: 3.0
Misunderstandings of Miscarriage
Agency: This Film Studio @ M&C Saatchi / Sydney + M&C Saatchi / Sydney + This Film / Sydney + Neon Jane / Sydney
Client: Virtus Health
Category: Full Length Video / Single or Series / Episodic
Points: 3.0
No Comply
Agency: Droga5 / New York + Facebook / Instagram + Reset Content / New York + Blacksmith / New York
Client: Facebook
Category: Short Form Video / Single
Points: 3.0
Oreo Stuf Scan
Agency: VMLY&R Commerce / New York
Client: Mondelez / Oreo
Category: Craft / Use of Technology
Points: 3.0
OREO x Pokémon
Agency: 360i / New York + OREO + Media.Monks
Client: OREO
Category: Brand Partnerships
Points: 3.0
P25 Music
Agency: MediaCom Creative Systems / New York + Media.Monks / New York + Partizan / New York + UMG FOR BRANDS / Santa Monica
Client: The Pokémon Company International
Category: Experiential / Virtual Events
Points: 3.0
Peter Schreyer's Roots and Wings
Agency: INNOCEAN Worldwide Europe / Berlin + Hyundai Motor Europe / Frankfurt am Main + Hyundai Motor Group / Seoul + Trigger Happy / Berlin
Client: Hyundai Motor Group
Category: Craft / Art Direction
Points: 3.0
Protective Coloration Melted in Love
Agency: Puff / Shanghai
Client: Midea
Category: Craft / Art Direction
Points: 3.0
R.I.P. Xavier | The Afterparty
Agency: Apple + Apple TV+ / Los Angeles + MOCEAN + GLOW
Client: Apple TV+
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 3.0
Runtime
Agency: thjnk Zürich AG / Zürich + thjnk AG / Hamburg + Ateo GmbH / Zürich
Client: Ochsner Sport AG
Category: Audio
Points: 3.0
Samsung Exposure on Hulu
Agency: BBH USA / Los Angeles + Samsung Electronics America / Plano + Hulu / Santa Monica + Westbrook Media / Calabasas
Client: Samsung Electronics
Category: Brand Partnerships
Points: 3.0
SuperMarc
Agency: Jung von Matt AG / Hamburg + Zauberberg Productions GmbH / Berlin
Client: EDEKA
Category: Music Videos
Points: 3.0
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records
Category: Experiential / Virtual Events
Points: 3.0
Client:
Ad Council
Title:
Sound It Out
Category:
Music Videos
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
AB INBEV
Title:
The Taste of Reunion
Category:
Craft / Art Direction
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Klarna
Title:
Get Smoooth Again
Category:
Craft / Art Direction
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
House of Lapland
Title:
Salla 2032
Category:
Craft / Art Direction
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Activision Blizzard / Call of Duty
Title:
Vanguards of Photography
Category:
Experiential / Brand Installations
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Google
Title:
Black-Owned Friday
Category:
Long Form Video / Single
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
American Honda Motor Co., Inc.
Title:
Project Courage
Category:
Brand Partnerships
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Verizon
Title:
9/12: The untold story of reconnecting New York
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Volkswagen Group Australia
Title:
The Ad Break Championship – GTI Hijack
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Experiential / Virtual Events
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
All #TogetherAgainstCorona
Title:
#TogetherAgainstCorona
Category:
Brand Partnerships
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Chipotle
Title:
A Future Begins
Category:
Short Form Video / Single
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Spotify
Title:
A Song for Every CMO
Category:
Audio
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Fondation de France
Title:
Bee Influencer
Category:
Brand Partnerships
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Telekom Deutschland GmbH
Title:
BEETHOVEN X - THE AI PROJECT
Category:
Audio
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
P&G
Title:
Coded: The Hidden Love of J.C. Leyendecker
Category:
Full Length Video / Single or Series / Episodic
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
BIG W
Title:
Craft, Camera, Action!
Category:
Craft / Use of Technology
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Google
Title:
Forward Rhythm
Category:
Long Form Video / Single
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Vanish
Title:
Generation Rewear
Category:
Full Length Video / Single or Series / Episodic
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Reckitt / Vanish
Title:
Generation Rewear
Category:
Long Form Video / Series / Episodic
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Meow Wolf
Title:
Get Out And See The Worlds
Category:
Short Form Video / Single
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Klarna
Title:
Get Smoooth Again
Category:
Short Form Video / Single
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Netflix + BRAVO! Studios + GMM Studios International
Title:
GFNW Entertainment
Category:
Full Length Video / Single or Series / Episodic
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Goldfish
Title:
Go For The Handful
Category:
User-Generated Content
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Guides TAO
Title:
Hate to Protect
Category:
User-Generated Content
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Vital Farms
Title:
Hens Behind the Lens
Category:
Craft / Use of Technology
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Apple
Title:
Hollywood In Your Pocket
Category:
Short Form Video / Single
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Sinyi Realty
Title:
In Love We Trust
Category:
Long Form Video / Single
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Madrid Fusion
Title:
Invaluable Food
Category:
Experiential / In-Person Events
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
LUCIE CARE
Title:
INVISIBLES
Category:
Full Length Video / Single or Series / Episodic
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
The Chicago International Film Festival
Title:
Life, Scripted
Category:
Experiential / Brand Installations
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
General Motors / Chevrolet
Title:
Lost Roads
Category:
Full Length Video / Single or Series / Episodic
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Family
Title:
Love, Lawyers, and The Government
Category:
Short Form Video / Single
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Miller
Title:
Millerverse
Category:
Experiential / Virtual Events
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Virtus Health
Title:
Misunderstandings of Miscarriage
Category:
Full Length Video / Single or Series / Episodic
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Facebook
Title:
No Comply
Category:
Short Form Video / Single
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Mondelez / Oreo
Title:
Oreo Stuf Scan
Category:
Craft / Use of Technology
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
OREO
Title:
OREO x Pokémon
Category:
Brand Partnerships
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
The Pokémon Company International
Title:
P25 Music
Category:
Experiential / Virtual Events
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Hyundai Motor Group
Title:
Peter Schreyer's Roots and Wings
Category:
Craft / Art Direction
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Little Simz
Title:
Point and Kill
Category:
Music Videos
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Midea
Title:
Protective Coloration Melted in Love
Category:
Craft / Art Direction
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Apple TV+
Title:
R.I.P. Xavier | The Afterparty
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Ochsner Sport AG
Title:
Runtime
Category:
Audio
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Samsung Electronics
Title:
Samsung Exposure on Hulu
Category:
Brand Partnerships
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Ad Council
Title:
Sound It Out
Category:
Audio
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
EDEKA
Title:
SuperMarc
Category:
Music Videos
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Experiential / Virtual Events
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
