The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Most Awarded Work Rankings

Can You Serve Reality TV Show Agency: BBH ASIA PACIFIC / Singapore Client: Singapore Tourism Board Category: Television / Reality/Unscripted Series Points: 5.0

Lacta Surprises Agency: OgilvyOne Worldwide, Athens / Gerakas Client: Kraft Foods Category: Television / Reality/Unscripted Series Points: 5.0

Macy's Million Dollar Makeover Agency: JWT New York / New York Client: Macy's Category: Television / Reality/Unscripted Series Points: 5.0

Jeffs Day Agency: TBWA\Toronto / Toronto Client: Accessible Media Inc. Category: Television / Specials or one-time screenings Points: 5.0

Earth 2050: The Future of Energy Agency: MediaCom / New York Client: Shell Oil Company Category: Television / Specials or one-time screenings Points: 5.0

"One Day" Agency: Futuristic Films / Denver Client: Steelcase Category: Cinema / Documentaries Points: 5.0

From Perú For Peru Agency: Y & R Perú / Lima Client: Prom Perú Category: Cinema / Documentaries Points: 5.0

OUT+PACE Agency: The George Washington Univ. Medical Faculty Associates / Washington Client: GW Cardiology Category: Cinema / Documentaries Points: 5.0

Arigato! We Will Always Remember You Agency: Dentsu New York/TK Digital / Brooklyn Client: JCCI NY Category: Cinema / Documentaries Points: 5.0

Art & Corny Agency: Trunchpole & Trunchpole / London Client: Trunchpole & Trunchpole Category: Cinema / Documentaries Points: 5.0

Nuts About Bolts Agency: Discovery Networks Asia-Pacific / Singapore Client: Discovery Turbo Category: Motion Graphics / Title Sequences - Television Points: 5.0

Be Zlatan Agency: Naked Communications Sweden / Stockholm Client: Nike Category: Gaming / Online gaming Points: 5.0

Shiphunt - Oceans of Treasure Agency: 180LA / Santa Monica Client: Sony Electronics Category: Gaming / Online gaming Points: 5.0

Idle Worship Agency: Idle Games / San Francisco Client: Idle Games Category: Gaming / Online gaming Points: 5.0

Dig Deeper Agency: BBDO / New York Client: HBO Category: Gaming / Online gaming Points: 5.0

Wieners + Wieners Christmas dictation Agency: Grabarz & Partner WA GmbH / Hamburg Client: Wieners + Wieners GmbH Category: Gaming / Online gaming Points: 5.0

Who Murdered Rico? Agency: .99 / Auckland Client: Mike Tod Category: Gaming / Online gaming Points: 5.0

Global Resistance Agency: Soap Creative / Los Angeles Client: Sony Computer Entertainment America & Insomniac Games Category: Gaming / Online gaming Points: 5.0

Tap Joint Agency: Pereira & O'Dell / San Francisco Client: Yahoo! Category: Gaming / Online gaming Points: 5.0

Live Frog Agency: Ogilvy Brasil / são paulo Client: Allianz Category: Gaming / Online gaming Points: 5.0

James Ready Spelling Bee Lottery Agency: Leo Burnett, Toronto / Toronto Client: James Ready Category: Gaming / Online gaming Points: 5.0

APB Reloaded Live Action Trailer Agency: Ayzenberg Group / Pasadena Client: alistgames & GamersFirst Category: Gaming / Console and PC gaming Points: 5.0

Kinect Effect Agency: twofifteenmccann / San Francisco Client: Microsoft Category: Gaming / Console and PC gaming Points: 5.0

THE NIGHTJAR Agency: Abbott Mead Vickers BBDO / London Client: WRIGLEYS Category: Gaming / Branded mobile games Points: 5.0

ARIEL BIG STAIN Agency: Saatchi & Saatchi / Shanghai Client: P&G Category: Branded Applications / Branded applications Points: 5.0

Believe-O-Magic Agency: JWT New York / New York Client: Macy's Category: Branded Applications / Branded applications Points: 5.0

Pepsi Max Top Mates Agency: Clemenger BBDO Sydney / Sydney Client: Pepsi Max Category: Branded Applications / Branded applications Points: 5.0

MINI Maps Agency: DDB, Paris / Paris Client: MINI France Category: Branded Applications / Branded applications Points: 5.0

Autodance Agency: CP+B / Gothenburg Client: Ubisoft Category: Branded Applications / Branded applications Points: 5.0

Country Life - The Great British Picnic App Agency: Grey London / London Client: Dairy Crest Category: Branded Applications / Branded applications Points: 5.0

King of the Slope Agency: Lowe Brindfors / Stockholm Client: Vattenfall - Linus Almqvist/David Wolgers/Jasper Hein-Nording Category: Branded Applications / Branded applications Points: 5.0

Touching The Stars Agency: BBH / New York Client: BBC Category: Branded Applications / Branded applications Points: 5.0

DIPS DESPERADO Agency: Abbott Mead Vickers BBDO / London Client: PEPSICO DORITOS Category: Branded Applications / Branded applications Points: 5.0

Corona Beach Break Agency: Pereira & O'Dell / San Francisco Client: Corona Category: Branded Applications / Branded applications Points: 5.0

The Paper Baron Agency: George Patterson Y&R / Melbourne Client: Australian Defence Force Category: Branded Applications / Branded applications Points: 5.0

Spider Agency: The Martin Agency / Richmond Client: Mentos Category: Branded Applications / Branded applications Points: 5.0

Frank the Fruitcake Agency: The Martin Agency / Richmond Client: Walmart Category: Branded Applications / Branded applications Points: 5.0

Google Wallet Agency: R/GA / New York Client: Google Wallet Category: Branded Applications / Branded applications Points: 5.0

Death Road Agency: 180LA / Santa Monica Client: Mitsubishi Motors Category: Online Branded Entertainment / Short-form Points: 5.0

Quick Fix with Gwen and Maxi Agency: 180LA / Santa Monica Client: Los Angeles Mission Category: Online Branded Entertainment / Short-form Points: 5.0

Charlie Bit My Finger - The Horror Agency: doug & serge inc. / Toronto Client: Canadian Film Centre Category: Online Branded Entertainment / Short-form Points: 5.0

Million Mile Joe - Parade Agency: RPA / Santa Moinca Client: American Honda Motor Co., Inc. Category: Online Branded Entertainment / Short-form Points: 5.0

Chipotle's Abandoned Agency: Creative Artists Agency / Los Angeles Client: Chipotle Category: Online Branded Entertainment / Short-form Points: 5.0

Shit Girls Say Agency: Hard Citizen / Toronto Client: Shit Girls Say Category: Online Branded Entertainment / Short-form Points: 5.0

WeRClassic.com Agency: Tribal DDB Worldwide / New York Client: Reebok Category: Online Branded Entertainment / Short-form Points: 5.0

Bieber/Usher Agency: The Martin Agency / Richmond Client: American Cancer Category: Online Branded Entertainment / Short-form Points: 5.0

THE BEAUTY OF A SECOND Agency: Leo Burnett Italy / Milan Client: MONTBLANC INTERNATIONAL GMBH Category: Online Branded Entertainment / Short-form Points: 5.0

Bug Circus Generator Agency: Denizen Company / Culver City Client: Qualcomm Category: Online Branded Entertainment / Short-form Points: 5.0

The Return of Dictator Ben Ali Agency: Memac Ogilvy Label / Tunis Mahrajene Client: Engagement Citoyen Category: Online Branded Entertainment / Short-form Points: 5.0

Metamorphosis Agency: String Theory / Auckland Client: Good Books Category: Online Branded Entertainment / Short-form Points: 5.0

The One Show

Learn more about The One Show 2026

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2012

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Year

2012

Year

2012

#

One ShowMost Awarded Work Rankings

Client

Title

Category

Award

Points

Client: Singapore Tourism Board

Title: Can You Serve Reality TV Show

Category: Television / Reality/Unscripted Series

Award: 2012 Branded Entertainment Merit Award

Points: 5.0

Client: Kraft Foods

Title: Lacta Surprises

Category: Television / Reality/Unscripted Series

Award: 2012 Branded Entertainment Merit Award

Points: 5.0

Client: Macy's

Title: Macy's Million Dollar Makeover

Category: Television / Reality/Unscripted Series

Award: 2012 Branded Entertainment Merit Award

Points: 5.0

Client: Accessible Media Inc.

Title: Jeffs Day

Category: Television / Specials or one-time screenings

Award: 2012 Branded Entertainment Merit Award

Points: 5.0

Client: Shell Oil Company

Title: Earth 2050: The Future of Energy

Category: Television / Specials or one-time screenings

Award: 2012 Branded Entertainment Merit Award

Points: 5.0

Client: Steelcase

Title: "One Day"

Category: Cinema / Documentaries

Award: 2012 Branded Entertainment Merit Award

Points: 5.0

Client: Prom Perú

Title: From Perú For Peru

Category: Cinema / Documentaries

Award: 2012 Branded Entertainment Merit Award

Points: 5.0

Client: GW Cardiology

Title: OUT+PACE

Category: Cinema / Documentaries

Award: 2012 Branded Entertainment Merit Award

Points: 5.0

Client: JCCI NY

Title: Arigato! We Will Always Remember You

Category: Cinema / Documentaries

Award: 2012 Branded Entertainment Merit Award

Points: 5.0

Client: Trunchpole & Trunchpole

Title: Art & Corny

Category: Cinema / Documentaries

Award: 2012 Branded Entertainment Merit Award

Points: 5.0

Client: Discovery Turbo

Title: Nuts About Bolts

Category: Motion Graphics / Title Sequences - Television

Award: 2012 Branded Entertainment Merit Award

Points: 5.0

One Show
Most Awarded Work Rankings

Client:
Singapore Tourism Board

Title:
Can You Serve Reality TV Show

Category:
Television / Reality/Unscripted Series

Award:
2012 Branded Entertainment Merit Award

Points:
5.0

Client:
Kraft Foods

Title:
Lacta Surprises

Category:
Television / Reality/Unscripted Series

Award:
2012 Branded Entertainment Merit Award

Points:
5.0

Client:
Macy's

Title:
Macy's Million Dollar Makeover

Category:
Television / Reality/Unscripted Series

Award:
2012 Branded Entertainment Merit Award

Points:
5.0

Client:
Accessible Media Inc.

Title:
Jeffs Day

Category:
Television / Specials or one-time screenings

Award:
2012 Branded Entertainment Merit Award

Points:
5.0

Client:
Shell Oil Company

Title:
Earth 2050: The Future of Energy

Category:
Television / Specials or one-time screenings

Award:
2012 Branded Entertainment Merit Award

Points:
5.0

Client:
Steelcase

Title:
"One Day"

Category:
Cinema / Documentaries

Award:
2012 Branded Entertainment Merit Award

Points:
5.0

Client:
Prom Perú

Title:
From Perú For Peru

Category:
Cinema / Documentaries

Award:
2012 Branded Entertainment Merit Award

Points:
5.0

Client:
GW Cardiology

Title:
OUT+PACE

Category:
Cinema / Documentaries

Award:
2012 Branded Entertainment Merit Award

Points:
5.0

Client:
JCCI NY

Title:
Arigato! We Will Always Remember You

Category:
Cinema / Documentaries

Award:
2012 Branded Entertainment Merit Award

Points:
5.0

Client:
Trunchpole & Trunchpole

Title:
Art & Corny

Category:
Cinema / Documentaries

Award:
2012 Branded Entertainment Merit Award

Points:
5.0

Client:
Discovery Turbo

Title:
Nuts About Bolts

Category:
Motion Graphics / Title Sequences - Television

Award:
2012 Branded Entertainment Merit Award

Points:
5.0

Client:
Nike

Title:
Be Zlatan

Category:
Gaming / Online gaming

Award:
2012 Branded Entertainment Merit Award

Points:
5.0

Client:
Sony Electronics

Title:
Shiphunt - Oceans of Treasure

Category:
Gaming / Online gaming

Award:
2012 Branded Entertainment Merit Award

Points:
5.0

Client:
Idle Games

Title:
Idle Worship

Category:
Gaming / Online gaming

Award:
2012 Branded Entertainment Merit Award

Points:
5.0

Client:
HBO

Title:
Dig Deeper

Category:
Gaming / Online gaming

Award:
2012 Branded Entertainment Merit Award

Points:
5.0

Client:
Wieners + Wieners GmbH

Title:
Wieners + Wieners Christmas dictation

Category:
Gaming / Online gaming

Award:
2012 Branded Entertainment Merit Award