The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Quest to LEGOLAND
Agency: VML / New York + The ZOO / Mountain View + MediaMonks / Hilversum
Client: LEGOLAND Florida
Category: Mobile Apps
Points: 2.0
Bischöfliches Hilfswerk MISEREOR "Misereor Micro Meals"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Bischöfliches Hilfswerk MISEREOR e. V.
Category: Experiential / Live Events
Points: 2.0
Unboxing
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks
Category: Experiential / Live Events
Points: 2.0
In Real Life
Agency: BBDO / New York + BBDO Studios / New York
Client: Monica Lewinsky
Category: Experiential / Live Events
Points: 2.0
19 Crimes Augmented Reality App
Agency: J Walter Thompson / San Francisco
Client: Treasury Wine Estates
Category: Experiential / Augmented Reality (AR)
Points: 2.0
The Never-Ending Forest App
Agency: DAVID / São Paulo + Vetor Zero / São Paulo
Client: Faber-Castell
Category: Experiential / Augmented Reality (AR)
Points: 2.0
Gorillaz App
Agency: B-Reel / London
Client: Gorillaz
Category: Experiential / Augmented Reality (AR)
Points: 2.0
Elton John - Farewell Yellow Brick Road Global Launch
Agency: Spinifex Group / Torrance
Client: Sir Elton John
Category: Experiential / Virtual Reality (VR)
Points: 2.0
VRecruitment
Agency: Host/Havas / Sydney
Client: Defence Force Recruiting
Category: Experiential / Virtual Reality (VR)
Points: 2.0
Travel Oregon: The Game
Agency: Wieden+Kennedy / Portland
Client: Travel Oregon
Category: Gaming
Points: 2.0
Battle To The Beehive
Agency: J. Walter Thompson New Zealand / Auckland
Client: Vice New Zealand Limited
Category: Gaming
Points: 2.0
Suburban Horror Story
Agency: BBDO / Atlanta + Spitfire Studios / Atlanta
Client: Street Grace
Category: Experiential / Live Events
Points: 2.0
Rule The Road
Agency: Deutsch / Los Angeles + Steelhead / Los Angeles + The Mill / New York
Client: Volkswagen of America
Category: Mobile Apps
Points: 2.0
The Soundbook App
Agency: Jung von Matt/Limmat / Zurich + Jingle Jungle / Zurich + Swiss Development GmbH / Zurich
Client: NordSued Publishing House
Category: Mobile Apps
Points: 2.0
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc.
Category: Mobile Apps
Points: 2.0
My Voice
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + NoHup / San Giorgio di Nogaro (UD) + SDM interactive passion / Milan
Client: Fondazione Nemo
Category: Mobile Apps
Points: 2.0
An Ode to Arab Feminism
Agency: FP7/BEY / Beirut + Clandestino films / Beirut
Client: Mashrou' Leila
Category: Music Videos
Points: 2.0
Frances - Grow
Agency: Le Cube / Sao Paulo + Not To Scale / London + BBH / London
Client: Refuge
Category: Music Videos
Points: 2.0
Absolut One Source
Agency: VML South Africa / Cape Town
Client: Pernod Ricard
Category: Music Videos
Points: 2.0
Smile
Agency: Smuggler / New York + S. Carter Enterprises / New York + Roc Nation / New York + Work Editorial / New York
Client: Jay-Z
Category: Music Videos
Points: 2.0
Clean Matters :60
Agency: FCB West / San Francisco
Client: Clorox
Category: Broadcast / Short Form - Single
Points: 2.0
Adobe Make The Cut
Agency: Edelman / San Francisco + Adobe / San Jose
Client: Adobe
Category: User-Generated Content
Points: 2.0
Quest to LEGOLAND
Agency: VML / New York + The ZOO / Mountain View + MediaMonks / Hilversum
Client: LEGOLAND Florida
Category: Innovation in Branded Entertainment
Points: 2.0
Echo Escape
Agency: AKQA / Portland + Amazon D1 / Seattle
Client: Amazon
Category: Innovation in Branded Entertainment
Points: 2.0
Unseen Stars
Agency: BBDO / New York + ObscuraDigital
Client: GE
Category: Innovation in Branded Entertainment
Points: 2.0
Détour
Agency: TBWA\Media Arts Lab / London + Partizan / Paris + OMD / London
Client: Apple
Category: Innovation in Branded Entertainment
Points: 2.0
Re:scam
Agency: DDB Group New Zealand / Auckland
Client: Netsafe
Category: Innovation in Branded Entertainment
Points: 2.0
More Than 70%
Agency: J.Walter Thompson / Sao Paulo
Client: Instituto AzMina
Category: Innovation in Branded Entertainment
Points: 2.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records
Category: Innovation in Branded Entertainment
Points: 2.0
Reimagine Zahra's World
Agency: Ogilvy One / Dubai + Memac Ogilvy / Dubai
Client: UNHCR
Category: User-Generated Content
Points: 2.0
Welcome to @Apple
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple
Category: User-Generated Content
Points: 2.0
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records
Category: Music Videos
Points: 2.0
Zinger Launch
Agency: Wieden+Kennedy / Portland
Client: KFC
Category: Experiential / Live Events
Points: 2.0
World's Smallest KFC
Agency: Wieden+Kennedy / Portland
Client: KFC
Category: Experiential / Live Events
Points: 2.0
TWO GUYS GO TO CINEMA
Agency: The Cyranos // McCann / Barcelona + Landia / Madrid
Client: Cinemes Texas
Category: Experiential / Live Events
Points: 2.0
Elton John - Farewell Yellow Brick Road Global Launch
Agency: Spinifex Group / Torrance
Client: Sir Elton John
Category: Experiential / Live Events
Points: 2.0
Racing the Sun
Agency: Courageous Studios / New York + CNN / New York + Grey / New York + Mindshare / New York
Client: Volvo
Category: Experiential / Live Events
Points: 2.0
#LIFEINHEL
Agency: TBWA\ / Helsinki + KLOK / Helsinki
Client: Finavia
Category: Experiential / Live Events
Points: 2.0
Black Supermarket
Agency: Carrefour / Massy
Client: Carrefour
Category: Experiential / Live Events
Points: 2.0
Escape Train
Agency: TBWA\ / Helsinki
Client: VR (National Railways)
Category: Experiential / Live Events
Points: 2.0
The Mud Soldier
Agency: Ogilvy & Social.Lab Belgium / Brussels + Sculpture Events Europe / Beerzel
Client: Visit Flanders
Category: Experiential / Live Events
Points: 2.0
More Than Nice
Agency: Young & Rubicam / New York
Client: KIND Snacks
Category: Online / Short Form - Single
Points: 2.0
The World's First Baby Marathon
Agency: Ogilvy / Johannesburg
Client: Kimberly-Clark (Huggies)
Category: Online / Short Form - Campaign
Points: 2.0
Snack Time
Agency: DDB Canada / Vancouver
Client: Milk West
Category: Online / Short Form - Campaign
Points: 2.0
Responsibly the beer
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Craft / London + Think Cattleya / Milan
Client: Ubrew
Category: Online / Short Form - Campaign
Points: 2.0
John Malkovich's Journey
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York
Client: Squarespace
Category: Online / Short Form - Single
Points: 2.0
Beyond Money
Agency: MRM//McCann / Madrid
Client: Banco Santander
Category: Online / Short Form - Single
Points: 2.0
ANZ #HOLDTIGHT
Agency: TBWA\Melbourne / Melbourne
Client: ANZ
Category: Online / Short Form - Single
Points: 2.0
Above the Noise
Agency: HUTSLE LA / Los Angeles
Client: Beats by Dr. Dre
Category: Online / Short Form - Single
Points: 2.0
#SistersInSweat
Agency: Tool / Santa Monica + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Online / Short Form - Single
Points: 2.0
Client:
LEGOLAND Florida
Title:
Quest to LEGOLAND
Category:
Mobile Apps
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Bischöfliches Hilfswerk MISEREOR e. V.
Title:
Bischöfliches Hilfswerk MISEREOR "Misereor Micro Meals"
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Volvo Trucks
Title:
Unboxing
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Monica Lewinsky
Title:
In Real Life
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Treasury Wine Estates
Title:
19 Crimes Augmented Reality App
Category:
Experiential / Augmented Reality (AR)
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Faber-Castell
Title:
The Never-Ending Forest App
Category:
Experiential / Augmented Reality (AR)
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Gorillaz
Title:
Gorillaz App
Category:
Experiential / Augmented Reality (AR)
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Sir Elton John
Title:
Elton John - Farewell Yellow Brick Road Global Launch
Category:
Experiential / Virtual Reality (VR)
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Defence Force Recruiting
Title:
VRecruitment
Category:
Experiential / Virtual Reality (VR)
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Travel Oregon
Title:
Travel Oregon: The Game
Category:
Gaming
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Vice New Zealand Limited
Title:
Battle To The Beehive
Category:
Gaming
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Street Grace
Title:
Suburban Horror Story
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Volkswagen of America
Title:
Rule The Road
Category:
Mobile Apps
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
NordSued Publishing House
Title:
The Soundbook App
Category:
Mobile Apps
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Mobile Apps
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Fondazione Nemo
Title:
My Voice
Category:
Mobile Apps
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Mashrou' Leila
Title:
An Ode to Arab Feminism
Category:
Music Videos
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Refuge
Title:
Frances - Grow
Category:
Music Videos
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Pernod Ricard
Title:
Absolut One Source
Category:
Music Videos
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Jay-Z
Title:
Smile
Category:
Music Videos
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Clorox
Title:
Clean Matters :60
Category:
Broadcast / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Adobe
Title:
Adobe Make The Cut
Category:
User-Generated Content
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
LEGOLAND Florida
Title:
Quest to LEGOLAND
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Amazon
Title:
Echo Escape
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
GE
Title:
Unseen Stars
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Apple
Title:
Détour
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Netsafe
Title:
Re:scam
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Instituto AzMina
Title:
More Than 70%
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Downtown Records
Title:
Live Looper
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
UNHCR
Title:
Reimagine Zahra's World
Category:
User-Generated Content
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Apple
Title:
Welcome to @Apple
Category:
User-Generated Content
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Downtown Records
Title:
Live Looper
Category:
Music Videos
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
KFC
Title:
Zinger Launch
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
KFC
Title:
World's Smallest KFC
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Cinemes Texas
Title:
TWO GUYS GO TO CINEMA
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Sir Elton John
Title:
Elton John - Farewell Yellow Brick Road Global Launch
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Volvo
Title:
Racing the Sun
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Finavia
Title:
#LIFEINHEL
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Carrefour
Title:
Black Supermarket
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
VR (National Railways)
Title:
Escape Train
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Visit Flanders
Title:
The Mud Soldier
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
KIND Snacks
Title:
More Than Nice
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Kimberly-Clark (Huggies)
Title:
The World's First Baby Marathon
Category:
Online / Short Form - Campaign
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Milk West
Title:
Snack Time
Category:
Online / Short Form - Campaign
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Ubrew
Title:
Responsibly the beer
Category:
Online / Short Form - Campaign
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Squarespace
Title:
John Malkovich's Journey
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Banco Santander
Title:
Beyond Money
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
ANZ
Title:
ANZ #HOLDTIGHT
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Beats by Dr. Dre
Title:
Above the Noise
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Gatorade
Title:
#SistersInSweat
Category:
Online / Short Form - Single
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
