The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival
Category: Experiential / Live / In-Person Events
Points: 3.0
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
McDo
Agency: NORD DDB / Stockholm
Client: McDonald's Scandinavia
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client: ESPN / State Farm
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Kentucky Turtle Derby
Agency: Energy BBDO / Chicago + Flare Chicago / Chicago + Current Global / Chicago
Client: Brown-Forman, Old Forester
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
The whole working-from-home thing
Agency: Apple + SMUGGLER + a52 + Work Editorial
Client: Apple
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
TWO MONSTERS IN MY STORY
Agency: Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client: FACE A L'INCESTE
Category: Craft / Art Direction
Points: 3.0
The Ultimate Safety Test
Agency: Grey / London + Volvo Cars + Wildfire / London + Smuggler / London
Client: Volvo Cars (Global)
Category: Craft / Art Direction
Points: 3.0
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders
Category: Craft / Art Direction
Points: 3.0
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon
Category: Craft / Art Direction
Points: 3.0
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.0
Hulu Sellouts x Dame D.O.L.L.A.
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles
Client: Hulu
Category: Music Videos
Points: 3.0
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo
Category: Long Form Video / Single
Points: 3.0
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai
Client: Apple, Inc.
Category: Long Form Video / Single
Points: 3.0
Cantenna
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 3.0
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group
Category: Craft / Use of Technology
Points: 3.0
Zaadii's Unfinished Story
Agency: TBWA\Chiat\Day / New York + Travelers Insurance / Hartford
Client: Travelers Insurance
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 3.0
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client: ESPN / State Farm
Category: Short Form Video / Single
Points: 3.0
''Underplayed'' Feature Length Documentary
Agency: Anomaly / Toronto + AB InBev / Bud Light Canada / Toronto + Vizeum Canada / Toronto + Veritas Communications / Toronto
Client: AB InBev / Bud Light
Category: Full Length Video / Single or Series / Episodic
Points: 3.0
Big Game Dream
Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York
Client: Coors Light
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 3.0
Birds Records ('Dich' by Ivan Dorn)
Agency: BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow
Client: WWF Russia, Yandex.Music
Category: Craft / Art Direction
Points: 3.0
Black Santa
Agency: WMcCann / Rio de Janeiro + Globo Network / Rio de Janeiro + Sonido Antro / Rio de Janeiro + Craft / São Paulo
Client: Coca-Cola
Category: Full Length Video / Single or Series / Episodic
Points: 3.0
Bob Ross
Agency: TBWA\Chiat\Day / New York + MTN DEW / New York + Direct Focus / New York + The Mill / New York
Client: MTN DEW
Category: Full Length Video / Single or Series / Episodic
Points: 3.0
Call Me Blood
Agency: Google Brand Studio / San Francisco
Client: Google
Category: Long Form Video / Single
Points: 3.0
Cantenna
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite
Category: Long Form Video / Single
Points: 3.0
Changing Papa Culture Through Pop Culture with Dad
Agency: Unilever Entertainment / United Kingdom + United Entertainment Group / New York + Edelman / New York + Dove Men+Care / United Kingdom
Client: Dove Men+Care
Category: Full Length Video / Single or Series / Episodic
Points: 3.0
Dante's Heartbeats
Agency: Abby Priest / Stockholm + New Land / Stockholm
Client: The Swedish Heartchild Foundation
Category: Music Videos
Points: 3.0
Everyday
Agency: Ogilvy / New York + Blacksmith TV + Epoch Films + Work Editorial
Client: Instagram
Category: User-Generated Content
Points: 3.0
Google Black-Owned Friday
Agency: BBH / New York + Not to Scale / New York + STATE / Los Angeles
Client: Google
Category: Music Videos
Points: 3.0
Hulu Has Live Sports: The Deepfake
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + Hungry Man Productions / Los Angeles
Client: Hulu
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Hulu Sellouts x Dame D.O.L.L.A.
Agency: Big Family Table / Los Angeles + Hulu / Santa Monica + The Den Editorial / Los Angeles + Hungry Man Productions / Los Angeles
Client: Hulu
Category: Audio
Points: 3.0
Kentucky Turtle Derby
Agency: Energy BBDO / Chicago + Flare Chicago / Chicago + Current Global / Chicago
Client: Brown-Forman, Old Forester
Category: Experiential / Virtual Events - Livestream
Points: 3.0
Live from the Library
Agency: FCB / Chicago + Lord + Thomas / Chicago
Client: Chicago Public Library
Category: Experiential / Virtual Events - Pre-Recorded
Points: 3.0
MTN DEW Major Million
Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York
Client: MTN DEW
Category: Games
Points: 3.0
Omega Mart Grand Opening
Agency: Wieden+Kennedy / Portland + Joint Editorial + Kevin + Biscuit Filmworks
Client: Meow Wolf
Category: Short Form Video / Single
Points: 3.0
Open Like Never Before
Agency: 72andSunny / Amsterdam
Client: The Coca-Cola Company
Category: Short Form Video / Single
Points: 3.0
Project Dark Horse
Agency: R/GA / Shanghai
Client: Nike
Category: Long Form Video / Series / Episodic
Points: 3.0
Proud Parent
Agency: OREO + 360i / New York
Client: Mondelēz International, Inc.
Category: Long Form Video / Single
Points: 3.0
Radio Recliner
Agency: Luckie / Atlanta & Birmingham + Bridge Senior Living / Orlando + Boutwell Studios / Birmingham + MKE Communications / Atlanta
Client: Bridge Senior Living
Category: Audio
Points: 3.0
Records of Credit
Agency: TBWA\Chiat\Day / Los Angeles + The Youth + Colossal + Canja Audio Culture / Curitiba
Client: The Recording Academy
Category: Short Form Video / Single
Points: 3.0
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer
Category: Craft / Use of Technology
Points: 3.0
Starr Park
Agency: Biscuit Filmworks / Los Angeles + Revolver / Sydney
Client: Brawl Stars
Category: Craft / Art Direction
Points: 3.0
Super Wendy's World
Agency: VMLY&R / Kansas City + Wendy's + Spark Foundry / New York + Ketchum / Chicago
Client: Wendy's
Category: Experiential / Virtual Events - Livestream
Points: 3.0
TeAR down this WALL
Agency: Virtue Northern Europe / Copenhagen + No Sleep / Copenhagen + The DDR Museum / Berlin + BaconX / Copenhagen
Client: The DDR Museum
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.0
The Artist
Agency: Ogilvy / Mumbai + ITC - Savlon / Kolkata + Good Morning / Mumbai
Client: Savlon
Category: Short Form Video / Single
Points: 3.0
The Client Said No
Agency: INNOCEAN Worldwide Europe / Berlin + DaHouse Audio / Sao Paulo + Le Tour Du Monde / Sao Paulo
Client: DaHouse Audio/ Music Production House
Category: Audio
Points: 3.0
The Eventful Life of Rosemarie
Agency: Roof Studio + CRK / Switzerland
Client: CURAVIVA Schweiz
Category: Craft / Art Direction
Points: 3.0
The Ultimate Safety Test
Agency: Grey / London + Smuggler / London + Volvo Cars + Wildfire / London
Client: Volvo Cars (Global)
Category: Short Form Video / Single
Points: 3.0
The whole working-from-home thing
Agency: SMUGGLER + Apple
Client: Apple
Category: Long Form Video / Single
Points: 3.0
The ZXience Network
Agency: Johannes Leonardo / New York + Builders Club / London + BlinkInk / London + Blink LA / New York
Client: adidas Originals
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Client:
Goteborg Film Festival
Title:
The Isolated Cinema
Category:
Experiential / Live / In-Person Events
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
McDonald's Scandinavia
Title:
McDo
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Brown-Forman, Old Forester
Title:
Kentucky Turtle Derby
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Apple
Title:
The whole working-from-home thing
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
FACE A L'INCESTE
Title:
TWO MONSTERS IN MY STORY
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Volvo Cars (Global)
Title:
The Ultimate Safety Test
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Reporters Without Borders
Title:
THE UNCENSORED LIBRARY
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Verizon
Title:
The MET Unframed
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Verizon
Title:
The MET Unframed
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Hulu
Title:
Hulu Sellouts x Dame D.O.L.L.A.
Category:
Music Videos
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Mondelez / Oreo
Title:
The OREO Doomsday Vault
Category:
Long Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Apple, Inc.
Title:
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Category:
Long Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Miller Lite
Title:
Cantenna
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Warner Music Group
Title:
Saylists
Category:
Craft / Use of Technology
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Travelers Insurance
Title:
Zaadii's Unfinished Story
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Short Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
AB InBev / Bud Light
Title:
''Underplayed'' Feature Length Documentary
Category:
Full Length Video / Single or Series / Episodic
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Coors Light
Title:
Big Game Dream
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
WWF Russia, Yandex.Music
Title:
Birds Records ('Dich' by Ivan Dorn)
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Coca-Cola
Title:
Black Santa
Category:
Full Length Video / Single or Series / Episodic
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
MTN DEW
Title:
Bob Ross
Category:
Full Length Video / Single or Series / Episodic
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Google
Title:
Call Me Blood
Category:
Long Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Miller Lite
Title:
Cantenna
Category:
Long Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Dove Men+Care
Title:
Changing Papa Culture Through Pop Culture with Dad
Category:
Full Length Video / Single or Series / Episodic
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
The Swedish Heartchild Foundation
Title:
Dante's Heartbeats
Category:
Music Videos
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Instagram
Title:
Everyday
Category:
User-Generated Content
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Google
Title:
Google Black-Owned Friday
Category:
Music Videos
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Hulu
Title:
Hulu Has Live Sports: The Deepfake
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Hulu
Title:
Hulu Sellouts x Dame D.O.L.L.A.
Category:
Audio
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Brown-Forman, Old Forester
Title:
Kentucky Turtle Derby
Category:
Experiential / Virtual Events - Livestream
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Chicago Public Library
Title:
Live from the Library
Category:
Experiential / Virtual Events - Pre-Recorded
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
MTN DEW
Title:
MTN DEW Major Million
Category:
Games
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Meow Wolf
Title:
Omega Mart Grand Opening
Category:
Short Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
The Coca-Cola Company
Title:
Open Like Never Before
Category:
Short Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Nike
Title:
Project Dark Horse
Category:
Long Form Video / Series / Episodic
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Mondelēz International, Inc.
Title:
Proud Parent
Category:
Long Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Bridge Senior Living
Title:
Radio Recliner
Category:
Audio
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
The Recording Academy
Title:
Records of Credit
Category:
Short Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Woojer
Title:
SICK BEATS
Category:
Craft / Use of Technology
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Brawl Stars
Title:
Starr Park
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Wendy's
Title:
Super Wendy's World
Category:
Experiential / Virtual Events - Livestream
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
The DDR Museum
Title:
TeAR down this WALL
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Savlon
Title:
The Artist
Category:
Short Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
DaHouse Audio/ Music Production House
Title:
The Client Said No
Category:
Audio
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
CURAVIVA Schweiz
Title:
The Eventful Life of Rosemarie
Category:
Craft / Art Direction
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Volvo Cars (Global)
Title:
The Ultimate Safety Test
Category:
Short Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
Apple
Title:
The whole working-from-home thing
Category:
Long Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
Client:
adidas Originals
Title:
The ZXience Network
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Branded Entertainment Merit Award
Points:
3.0
