The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Polar Bears Movie
Agency: Creative Artists Agency / Los Angeles
Client: Coca-Cola
Category: Promos / Trailer / Film
Points: 5.0
The Gitchikker
Agency: john st. / Toronto
Client: Stanfield's
Category: Experiential / Single
Points: 5.0
The Big Bones Expert
Agency: Saatchi & Saatchi Frankfurt / Frankfurt
Client: Senckenberg World of Biodiversity
Category: Experiential / Single
Points: 5.0
Mimeisthai
Agency: Clemenger BBDO Sydney / Sydney
Client: TEDx
Category: Experiential / Single
Points: 5.0
How to Share Smart - Insight
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics
Category: Film / Documentaries - Shorts
Points: 5.0
Iron Horse
Agency: TBWA\Chiat\Day, New York / New York
Client: Jameson
Category: Craft / Technique / Best Editing
Points: 5.0
Call of Duty: Black Ops II "Surprise" Launch Trailer
Agency: 72andSunny / Los Angeles
Client: Activision Publishing
Category: Craft / Technique / Best Editing
Points: 5.0
Eco Technology
Agency: DENTSU INC. / Tokyo
Client: Panasonic
Category: Craft / Technique / Best Animation
Points: 5.0
Work for Will
Agency: BBDO Atlanta / Atlanta
Client: AT&T
Category: Craft / Technique / Best Writing
Points: 5.0
Letters in their own words
Agency: Pereira & O'Dell / San Francisco
Client: Scrabble
Category: Craft / Technique / Best Writing
Points: 5.0
Hover Car
Agency: Proximity China / Goodstein & Partners / Beijing
Client: Volskawagen Group China
Category: User Generated Content / Single
Points: 5.0
Heisman House
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Nissan
Category: Custom Content / Co-Promotions
Points: 5.0
21 Jump Street - Stakeout
Agency: MTV / New York
Client: Sony Pictures, MTV
Category: Custom Content / Co-Promotions
Points: 5.0
A Simple Plan
Agency: Curious Film / Sydney
Client: MTV Exit
Category: Television / Specials or One-time Screenings
Points: 5.0
The talking window
Agency: BBDO Proximity Duesseldorf GmbH / Duesseldorf
Client: Sky Deutschland GmbH & Co. KG
Category: Best Branded Content Channel / Single
Points: 5.0
The Street House
Agency: Leo Burnett, Toronto / Toronto
Client: Raising The Roof
Category: Experiential
Points: 5.0
Will and George Come to Life
Agency: Arc Worldwide / Chicago
Client: Chicago Shakespeare Theater
Category: Experiential
Points: 5.0
tunatunes
Agency: Leagas Delaney Hamburg GmbH / Hamburg
Client: Followfish
Category: Creative Use of Music Supporting A Brand
Points: 5.0
The Most Popular Song
Agency: JWT San Juan / San Juan
Client: Banco Popular de Puerto Rico
Category: Creative Use of Music Supporting A Brand
Points: 5.0
Golden Chains
Agency: CLM BBDO / Paris
Client: ALB
Category: Creative Use of Music Supporting A Brand
Points: 5.0
How to share SMART - INsight
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics
Category: Non-Broadcast / Long-form
Points: 5.0
Find Your Strength
Agency: 180LA / Santa Monica
Client: Expedia
Category: Non-Broadcast / Long-form
Points: 5.0
Hashtag Killer: #FirstWorldProblems Anthem
Agency: DDB NY / New York
Client: Water is Life
Category: Non-Broadcast / Short-form
Points: 5.0
Top Search Result
Agency: Naked Communications Sweden / Stockholm
Client: Norton
Category: Branded Apps / Single
Points: 5.0
Brisksaber
Agency: Mekanism / San Francisco
Client: PepsiCo
Category: Gaming / Branded Mobile Games
Points: 5.0
Abductionary
Agency: DOJO / San Francisco
Client: DOJO/Abductionary
Category: Gaming / Online gaming
Points: 5.0
Client:
Coca-Cola
Title:
The Polar Bears Movie
Category:
Promos / Trailer / Film
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Stanfield's
Title:
The Gitchikker
Category:
Experiential / Single
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Senckenberg World of Biodiversity
Title:
The Big Bones Expert
Category:
Experiential / Single
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
TEDx
Title:
Mimeisthai
Category:
Experiential / Single
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Samsung Electronics
Title:
How to Share Smart - Insight
Category:
Film / Documentaries - Shorts
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Jameson
Title:
Iron Horse
Category:
Craft / Technique / Best Editing
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Activision Publishing
Title:
Call of Duty: Black Ops II "Surprise" Launch Trailer
Category:
Craft / Technique / Best Editing
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Panasonic
Title:
Eco Technology
Category:
Craft / Technique / Best Animation
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
AT&T
Title:
Work for Will
Category:
Craft / Technique / Best Writing
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Scrabble
Title:
Letters in their own words
Category:
Craft / Technique / Best Writing
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Volskawagen Group China
Title:
Hover Car
Category:
User Generated Content / Single
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Nissan
Title:
Heisman House
Category:
Custom Content / Co-Promotions
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Sony Pictures, MTV
Title:
21 Jump Street - Stakeout
Category:
Custom Content / Co-Promotions
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
MTV Exit
Title:
A Simple Plan
Category:
Television / Specials or One-time Screenings
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Sky Deutschland GmbH & Co. KG
Title:
The talking window
Category:
Best Branded Content Channel / Single
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Raising The Roof
Title:
The Street House
Category:
Experiential
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Chicago Shakespeare Theater
Title:
Will and George Come to Life
Category:
Experiential
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Followfish
Title:
tunatunes
Category:
Creative Use of Music Supporting A Brand
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Banco Popular de Puerto Rico
Title:
The Most Popular Song
Category:
Creative Use of Music Supporting A Brand
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
ALB
Title:
Golden Chains
Category:
Creative Use of Music Supporting A Brand
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Samsung Electronics
Title:
How to share SMART - INsight
Category:
Non-Broadcast / Long-form
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Expedia
Title:
Find Your Strength
Category:
Non-Broadcast / Long-form
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Water is Life
Title:
Hashtag Killer: #FirstWorldProblems Anthem
Category:
Non-Broadcast / Short-form
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
Norton
Title:
Top Search Result
Category:
Branded Apps / Single
Award:
2013 Branded Entertainment Merit Award
Points:
5.0
Client:
PepsiCo
Title:
Brisksaber
Category:
Gaming / Branded Mobile Games
Award:
2013 Branded Entertainment Merit Award
Points:
5.0