The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Sony "The Rocket Project: We Have Lift-off"
Agency: 180LA / Santa Monica
Client: Sony Electronics
Category: Non-Broadcast / Single
Points: 10.0
Sword Collector
Agency: Young & Rubicam / New York
Client: Land Rover
Category: Consumer Television / Over :30 / Under :90 - Single
Points: 10.0
The Force
Agency: Deutsch LA / Los Angeles
Client: Volkswagen
Category: Consumer Television / :30/:25 - Single
Points: 10.0
This is SportsCenter
Agency: Wieden+Kennedy New York / New York
Client: ESPN
Category: Consumer Television / :30/:25 - Campaign
Points: 10.0
Boat
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :20 and Under - Single
Points: 10.0
Potato 3D
Agency: BBH/New York and Google Creative Lab
Client: Google
Category: Cinema Advertising / Maximum 3 minutes - Single
Points: 10.0
The Megane Experiment
Agency: Publicis London / London
Client: Renault UK Ltd
Category: Branded Content / Single
Points: 10.0
The Last Text Integrated Campaign
Agency: BBDO / New York
Client: AT&T
Category: Branded Content / Campaign
Points: 10.0
WHO KILLED DEON
Agency: Abbott Mead Vickers BBDO / London
Client: THE METROPOLITAN POLICE
Category: Branded Content / Campaign
Points: 10.0
Fire
Agency: TBWA\Chiat / New York
Client: Jameson
Category: Consumer Television / Over :30 / Under :90 - Single
Points: 10.0
Own Voice
Agency: Wieden+Kennedy / Glue Isobar / Starcut
Client: Nokia
Category: Non-Broadcast / Single
Points: 10.0
Support Scent
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Guide Dogs Victoria
Category: Innovation in Advertising / Single
Points: 10.0
Pay With A Tweet
Agency: R/GA / New York
Client: Innovative Thunder
Category: Innovation in Advertising / Single
Points: 10.0
Speed Camera Lottery
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden
Category: Innovation in Advertising / Campaign
Points: 10.0
NASCAR Sponsafier II 360º Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc.
Category: Integrated Branding / Integrated Branding Campaign
Points: 10.0
Watson
Agency: Ogilvy New York / New York
Client: IBM
Category: Integrated Branding / Integrated Branding Campaign
Points: 10.0
James Ready Cap Recall
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready
Category: Experiential Advertising / Single
Points: 10.0
Suggested Retail
Agency: TDA_Boulder / Boulder
Client: Sir Richard's Condom Company
Category: Collateral / P.O.P and In-store - Campaign
Points: 10.0
Copy on Campaign - Motif: Baby
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine
Category: Magazine / Full Page or Spread - Single
Points: 10.0
Builders of Tomorrow
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: LEGO
Category: Magazine / Full Page or Spread - Campaign
Points: 10.0
Zombieland
Agency: Y&R Dubai / DUBAI
Client: Microsoft Corporation Xbox Resident Evil 5
Category: Small Space Print / Campaign
Points: 10.0
Copy on Campaign - Motif: Road Crossing
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine
Category: Collateral / Posters - Single
Points: 10.0
Hands-free parking. (Tiguan)
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Collateral / Posters - Campaign
Points: 10.0
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg
Client: Goertz 17 GmbH
Category: Collateral / P.O.P and In-store - Single
Points: 10.0
Sindy
Agency: DDB, Paris / Paris
Client: Chupa Chups
Category: Newspaper / Full Page or Spread - Single
Points: 10.0
Stories From The Street
Agency: JWT Melbourne / Richmond
Client: Melbourne Writers Festival
Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 10.0
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg
Client: Goertz 17 GmbH
Category: Collateral / Promotion (Agencies creating work for individuals)
Points: 10.0
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign
Agency: BBDO / New York
Client: AT&T
Category: Public Service / Newspaper or Magazine - Campaign
Points: 10.0
DEATH PENALTY CANDLES
Agency: TBWA\PARIS / Boulogne Billancourt
Client: AMNESTY INTERNATIONAL
Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Points: 10.0
"The Bird"
Agency: Kirshenbaum Bond Senecal + Partners / New York
Client: Ad Council
Category: Public Service / Television - Single
Points: 10.0
Hoarse Whisperer
Agency: JWT Melbourne / Richmond
Client: Chemmart Pharmacy
Category: Consumer Radio / Single
Points: 10.0
Rothko, Pollock, Van Gogh
Agency: DDB New Zealand / Auckland
Client: SKY Television
Category: Consumer Radio / Campaign
Points: 10.0
Client:
Sony Electronics
Title:
Sony "The Rocket Project: We Have Lift-off"
Category:
Non-Broadcast / Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Land Rover
Title:
Sword Collector
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
The Force
Category:
Consumer Television / :30/:25 - Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
ESPN
Title:
This is SportsCenter
Category:
Consumer Television / :30/:25 - Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Boat
Category:
Consumer Television / :20 and Under - Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Google
Title:
Potato 3D
Category:
Cinema Advertising / Maximum 3 minutes - Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Renault UK Ltd
Title:
The Megane Experiment
Category:
Branded Content / Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
The Last Text Integrated Campaign
Category:
Branded Content / Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
THE METROPOLITAN POLICE
Title:
WHO KILLED DEON
Category:
Branded Content / Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Jameson
Title:
Fire
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Nokia
Title:
Own Voice
Category:
Non-Broadcast / Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Guide Dogs Victoria
Title:
Support Scent
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Innovative Thunder
Title:
Pay With A Tweet
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen Sweden
Title:
Speed Camera Lottery
Category:
Innovation in Advertising / Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Toyota Motor Sales, Inc.
Title:
NASCAR Sponsafier II 360º Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
IBM
Title:
Watson
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
James Ready
Title:
James Ready Cap Recall
Category:
Experiential Advertising / Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Sir Richard's Condom Company
Title:
Suggested Retail
Category:
Collateral / P.O.P and In-store - Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Baby
Category:
Magazine / Full Page or Spread - Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
LEGO
Title:
Builders of Tomorrow
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Microsoft Corporation Xbox Resident Evil 5
Title:
Zombieland
Category:
Small Space Print / Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
TVNZ
Title:
Dog FIght
Category:
Out Of Home / Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
IBM
Title:
LOTUS T5
Category:
Out Of Home / Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Road Crossing
Category:
Collateral / Posters - Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Hands-free parking. (Tiguan)
Category:
Collateral / Posters - Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Collateral / P.O.P and In-store - Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Chupa Chups
Title:
Sindy
Category:
Newspaper / Full Page or Spread - Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Melbourne Writers Festival
Title:
Stories From The Street
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Collateral / Promotion (Agencies creating work for individuals)
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
AMNESTY INTERNATIONAL
Title:
DEATH PENALTY CANDLES
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Ad Council
Title:
"The Bird"
Category:
Public Service / Television - Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
Chemmart Pharmacy
Title:
Hoarse Whisperer
Category:
Consumer Radio / Single
Award:
2011 Advertising Bronze Pencil
Points:
10.0