The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London
Client: The Cybersmile Foundation
Category: Influencer Marketing / Single Channel
Points: 50.0
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia
Category: Influencer Marketing / Multi-Channel
Points: 25.0
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London
Client: The Cybersmile Foundation
Category: Influencer Marketing / Single Channel
Points: 25.0
Unboxing the Truth
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York
Client: Thomson Reuters Corporation
Category: Influencer Marketing / Single Channel
Points: 15.0
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying
Category: Influencer Marketing / Multi-Channel
Points: 15.0
Their story is my story
Agency: FF / Paris + Urgence Homophobie / Paris
Client: Urgence Homophobie
Category: Influencer Marketing / Multi-Channel
Points: 15.0
Diesel Ha(u)te Couture
Agency: Publicis Italy / Milan + Stink / London + The Mill New York / London + Sizzer / Amsterdam
Client: Diesel
Category: Influencer Marketing / Multi-Channel
Points: 15.0
Let Me Talk
Agency: Iris / London + Sweetshop / London
Client: SANE
Category: Influencer Marketing / Single Channel
Points: 10.0
Share for Good
Agency: DAVID The Agency / Miami + AB-Inbev / New York
Client: ABInbev – Estrella Jalisco
Category: Influencer Marketing / Single Channel
Points: 10.0
I Touch Myself Project X Serena
Agency: J Walter Thompson / Sydney + Berlei / Sydney
Client: Berlei
Category: Influencer Marketing / Multi-Channel
Points: 10.0
@SeeLikeMenna
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client: Toyota Motor Corporation
Category: Influencer Marketing / Episodic
Points: 2.0
Live Moves
Agency: BBDO / New York + BBDO Studios / New York
Client: Bacardi
Category: Influencer Marketing / Single Channel
Points: 2.0
Al Umobuwah: Putting "Mum" into "Parenthood"
Agency: FP7 McCann / Dubai
Client: Babyshop
Category: Influencer Marketing / Multi-Channel
Points: 2.0
State of Decay 2: Apocalypse Diaries
Agency: 215 McCann / San Francisco
Client: Xbox
Category: Influencer Marketing / Multi-Channel
Points: 2.0
Samsung x Fortnite: The Galaxy Skin
Agency: R/GA / New York
Client: Samsung Global
Category: Influencer Marketing / Multi-Channel
Points: 2.0
Loud against Nazis "#unfollowme. The hashtag against hate."
Agency: HEIMAT / Berlin + achtung! / Hamburg + Bleech GmbH / Berlin + Pizza Pizza Design Services GmbH / Berlin
Client: Laut gegen Nazis
Category: Influencer Marketing / Multi-Channel
Points: 2.0
52 Mayors of Danzhai
Agency: Ogilvy / Beijing
Client: DALIAN WANDA GROUP CO.,LTD
Category: Influencer Marketing / Multi-Channel
Points: 2.0
The 85-Year-Old Regret
Agency: Energy BBDO / Chicago
Client: Mars Inc.
Category: Influencer Marketing / Multi-Channel
Points: 2.0
Trolli Sour Brite Sneaks Campaign
Agency: Periscope / Minneapolis
Client: Ferrara Candy Company
Category: Influencer Marketing / Multi-Channel
Points: 2.0
@SeeLikeMenna
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client: Toyota Motor Corporation
Category: Influencer Marketing / Single Channel
Points: 2.0
Client:
The Cybersmile Foundation
Title:
#TrollingIsUgly
Category:
Influencer Marketing / Single Channel
Award:
2019 Social Influencer Marketing Best of Discipline Pencil
Points:
50.0
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Influencer Marketing / Multi-Channel
Award:
2019 Social Influencer Marketing Gold Pencil
Points:
25.0
Client:
The Cybersmile Foundation
Title:
#TrollingIsUgly
Category:
Influencer Marketing / Single Channel
Award:
2019 Social Influencer Marketing Gold Pencil
Points:
25.0
Client:
Thomson Reuters Corporation
Title:
Unboxing the Truth
Category:
Influencer Marketing / Single Channel
Award:
2019 Social Influencer Marketing Silver Pencil
Points:
15.0
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Influencer Marketing / Multi-Channel
Award:
2019 Social Influencer Marketing Silver Pencil
Points:
15.0
Client:
Urgence Homophobie
Title:
Their story is my story
Category:
Influencer Marketing / Multi-Channel
Award:
2019 Social Influencer Marketing Silver Pencil
Points:
15.0
Client:
Diesel
Title:
Diesel Ha(u)te Couture
Category:
Influencer Marketing / Multi-Channel
Award:
2019 Social Influencer Marketing Silver Pencil
Points:
15.0
Client:
SANE
Title:
Let Me Talk
Category:
Influencer Marketing / Single Channel
Award:
2019 Social Influencer Marketing Bronze Pencil
Points:
10.0
Client:
ABInbev – Estrella Jalisco
Title:
Share for Good
Category:
Influencer Marketing / Single Channel
Award:
2019 Social Influencer Marketing Bronze Pencil
Points:
10.0
Client:
Berlei
Title:
I Touch Myself Project X Serena
Category:
Influencer Marketing / Multi-Channel
Award:
2019 Social Influencer Marketing Bronze Pencil
Points:
10.0
Client:
Toyota Motor Corporation
Title:
@SeeLikeMenna
Category:
Influencer Marketing / Episodic
Award:
2019 Social Influencer Marketing Merit Award
Points:
2.0
Client:
Bacardi
Title:
Live Moves
Category:
Influencer Marketing / Single Channel
Award:
2019 Social Influencer Marketing Merit Award
Points:
2.0
Client:
Babyshop
Title:
Al Umobuwah: Putting "Mum" into "Parenthood"
Category:
Influencer Marketing / Multi-Channel
Award:
2019 Social Influencer Marketing Merit Award
Points:
2.0
Client:
Xbox
Title:
State of Decay 2: Apocalypse Diaries
Category:
Influencer Marketing / Multi-Channel
Award:
2019 Social Influencer Marketing Merit Award
Points:
2.0
Client:
Samsung Global
Title:
Samsung x Fortnite: The Galaxy Skin
Category:
Influencer Marketing / Multi-Channel
Award:
2019 Social Influencer Marketing Merit Award
Points:
2.0
Client:
Laut gegen Nazis
Title:
Loud against Nazis "#unfollowme. The hashtag against hate."
Category:
Influencer Marketing / Multi-Channel
Award:
2019 Social Influencer Marketing Merit Award
Points:
2.0
Client:
DALIAN WANDA GROUP CO.,LTD
Title:
52 Mayors of Danzhai
Category:
Influencer Marketing / Multi-Channel
Award:
2019 Social Influencer Marketing Merit Award
Points:
2.0
Client:
Mars Inc.
Title:
The 85-Year-Old Regret
Category:
Influencer Marketing / Multi-Channel
Award:
2019 Social Influencer Marketing Merit Award
Points:
2.0
Client:
Ferrara Candy Company
Title:
Trolli Sour Brite Sneaks Campaign
Category:
Influencer Marketing / Multi-Channel
Award:
2019 Social Influencer Marketing Merit Award
Points:
2.0