The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings
Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 50.0
Greetings from the Blockchain
Agency: Havas / New York + TD Ameritrade / Jersey City
Client: TD Ameritrade
Category: Online Advertising / Native Ads
Points: 25.0
Oat the Goat
Agency: Assembly / Auckland + FCB New Zealand / Auckland
Client: Ministry of Education
Category: Craft / Art Direction
Points: 25.0
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3
Category: Online Video / Interactive Video
Points: 25.0
adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings
Category: Innovation in Interactive
Points: 25.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico
Category: Online Video / Online-only Video - Single
Points: 25.0
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3
Category: Gaming / Branded Games
Points: 25.0
My life as a NPC
Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris
Client: Ubisoft
Category: Online Video / Online-only Video - Campaign
Points: 25.0
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice
Client: Spotify
Category: Websites
Points: 25.0
adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings
Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 25.0
Draw to Art
Agency: Google Creative Lab / London
Client: Google Arts and Culture
Category: Digital Experiential & Immersive / Interactive Installations
Points: 15.0
Game of Thrones White Walkers are Organizing
Agency: Arts & Letters Creative Co. / Richmond
Client: Google Chromebook
Category: Craft / Writing
Points: 15.0
Black Friday Whopper Shopper
Agency: Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover
Client: Burger King Corporation
Category: Websites / E-Commerce
Points: 15.0
The Endless Ad
Agency: Wieden+Kennedy / São Paulo
Client: Old Spice
Category: Online Video / Online-only Video - Single
Points: 15.0
Story Sign
Agency: FCB Inferno / London
Client: Huawei
Category: Innovation in Interactive
Points: 15.0
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King
Category: Online Video / Online-only Video - Single
Points: 15.0
Craft a Western Whopper
Agency: INGO / Stockholm
Client: Burger King
Category: Gaming / Branded Games
Points: 10.0
Unlock the Drop - ComplexCon
Agency: Jam3 / Toronto
Client: adidas Originals
Category: Digital Experiential & Immersive / Interactive Installations
Points: 10.0
Oat the Goat
Agency: FCB New Zealand / Auckland + Assembly / Auckland
Client: Ministry of Education NZ
Category: Online Video / Interactive Video
Points: 10.0
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Craft / Writing
Points: 10.0
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Online Video / Online-only Video - Single
Points: 10.0
Alexa, Play My Song
Agency: Blink Digital / Mumbai
Client: Amazon Echo
Category: Online Advertising / Native Ads
Points: 10.0
BIHOR COUTURE
Agency: MCCANN / BUCHAREST + MRM//MCCANN / BUCHAREST + UM / BUCHAREST
Client: BEAU MONDE
Category: Websites / E-Commerce
Points: 10.0
AutoAds
Agency: CHE Proximity / Australia
Client: carsales.com.au
Category: Websites / Utility
Points: 10.0
LA FORÊT - BET ON A MURDERER
Agency: PUBLICIS CONSEIL / Paris + FRANCE TÉLÉVISIONS - FRANCE 3 / Paris + WINAMAX / paris
Client: FRANCE TÉLÉVISIONS - FRANCE 3
Category: Innovation in Interactive
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Innovation in Interactive
Points: 10.0
The Lost Typography of Bauhaus
Agency: Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco
Client: Adobe
Category: Craft / Art Direction
Points: 10.0
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King
Category: Online Video / Online-only Video - Campaign
Points: 2.0
Duroc
Agency: Bonhomme / Paris + Made / Brussels + Se Quema / Paris
Client: Duroc
Category: Craft / Art Direction
Points: 2.0
The Anti-Bullying Bullying Videos
Agency: Leo Burnett Malaysia / Kuala Lumpur
Client: Voice of The Children
Category: Online Video / Online-only Video - Campaign
Points: 2.0
Healing Jungle
Agency: INNOCEAN / Seoul + Hyundai Marine & Fire Insurance / Seoul + LINEHOLIC Corp. / Seoul + TRUMAKUS / Seoul
Client: Hyundai Marine & Fire Insurance
Category: Digital Experiential & Immersive / Interactive Installations
Points: 2.0
Unboxing the Truth
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York
Client: Thomson Reuters Corporation
Category: Online Video / Online-only Video - Campaign
Points: 2.0
Carriberrie
Agency: Isobar / Melbourne + RedDogs VR / Melbourne
Client: Carriberrie Pty Ltd
Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 2.0
Honda - Magic Snow Globe
Agency: RPA / Santa Monica + Psyop / Santa Monica + Q Dept. / Santa Monica
Client: American Honda Motor Co., Inc.
Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 2.0
Tech Drive VR
Agency: Critical Mass / Calgary
Client: Nissan North America
Category: Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 2.0
#PowerlessQueen
Agency: WATConsult / Mumbai
Client: Project Nanhi Kali
Category: Gaming / Branded Games
Points: 2.0
Guns 101
Agency: Ogilvy / Chicago
Client: The Chicago Sun-Times
Category: Online Video / Online-only Video - Single
Points: 2.0
Warboard
Agency: FCB Brasil / São Paulo
Client: Estadão Newspaper
Category: Craft / Art Direction
Points: 2.0
Oat the Goat
Agency: FCB New Zealand / Auckland + Assembly / Auckland
Client: Ministry of Education NZ
Category: Craft / Writing
Points: 2.0
BK Bot
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King
Category: Craft / Writing
Points: 2.0
Final Space - Facebook Live: Cards With Gary
Agency: GLOW / New York + TBS / Atlanta
Client: TBS
Category: Innovation in Interactive
Points: 2.0
Black Friday Whopper Shopper
Agency: Grabarz & Partner / Hamburg + Burger King Corporation / Miami + Burger King Deutschland GmbH / Hannover
Client: Burger King Corporation
Category: Innovation in Interactive
Points: 2.0
Unlock the Drop - ComplexCon
Agency: Jam3 / Toronto
Client: adidas Originals
Category: Innovation in Interactive
Points: 2.0
Naughty or Nice Bauble
Agency: Myer / Melbourne + Clemenger BBDO / Melbourne
Client: Myer
Category: Innovation in Interactive
Points: 2.0
TXT 2 HLP
Agency: Area 23, An FCB Health Network Company / New York
Client: NY Presbyterian Hospital
Category: Websites / Utility
Points: 2.0
Buffer Rage
Agency: Happiness / an FCB alliance / Brussels
Client: VOO
Category: Online Advertising / Display Ads
Points: 2.0
The Evolving Music Video starring Ella Mai
Agency: TBWA\Chiat\Day / Los Angeles + Tool of North America / Los Angeles
Client: The Recording Academy
Category: Online Video / Online-only Video - Single
Points: 2.0
One for Two
Agency: BBDO / New York + JHFProductions/WorldWarSeven
Client: Mars Chocolate North America/ Snickers
Category: Online Advertising / Display Ads
Points: 2.0
Billboards Beyond Borders
Agency: Akestam Holst / Stockholm
Client: Reporters Without Borders
Category: Online Advertising / Native Ads
Points: 2.0
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Award:
2019 Interactive & Online Best of Discipline Pencil
Points:
50.0
Client:
TD Ameritrade
Title:
Greetings from the Blockchain
Category:
Online Advertising / Native Ads
Award:
2019 Interactive & Online Gold Pencil
Points:
25.0
Client:
Ministry of Education
Title:
Oat the Goat
Category:
Craft / Art Direction
Award:
2019 Interactive & Online Gold Pencil
Points:
25.0
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Online Video / Interactive Video
Award:
2019 Interactive & Online Gold Pencil
Points:
25.0
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Innovation in Interactive
Award:
2019 Interactive & Online Gold Pencil
Points:
25.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Online Video / Online-only Video - Single
Award:
2019 Interactive & Online Gold Pencil
Points:
25.0
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Gaming / Branded Games
Award:
2019 Interactive & Online Gold Pencil
Points:
25.0
Client:
Ubisoft
Title:
My life as a NPC
Category:
Online Video / Online-only Video - Campaign
Award:
2019 Interactive & Online Gold Pencil
Points:
25.0
Client:
Spotify
Title:
Your 2018 Wrapped
Category:
Websites
Award:
2019 Interactive & Online Gold Pencil
Points:
25.0
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Award:
2019 Interactive & Online Gold Pencil
Points:
25.0
Client:
Google Arts and Culture
Title:
Draw to Art
Category:
Digital Experiential & Immersive / Interactive Installations
Award:
2019 Interactive & Online Silver Pencil
Points:
15.0
Client:
Google Chromebook
Title:
Game of Thrones White Walkers are Organizing
Category:
Craft / Writing
Award:
2019 Interactive & Online Silver Pencil
Points:
15.0
Client:
Burger King Corporation
Title:
Black Friday Whopper Shopper
Category:
Websites / E-Commerce
Award:
2019 Interactive & Online Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
The Endless Ad
Category:
Online Video / Online-only Video - Single
Award:
2019 Interactive & Online Silver Pencil
Points:
15.0
Client:
Huawei
Title:
Story Sign
Category:
Innovation in Interactive
Award:
2019 Interactive & Online Silver Pencil
Points:
15.0
Client:
Getty Images
Title:
Endless Stories
Category:
Websites
Award:
2019 Interactive & Online Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Whopper Neutrality
Category:
Online Video / Online-only Video - Single
Award:
2019 Interactive & Online Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Craft a Western Whopper
Category:
Gaming / Branded Games
Award:
2019 Interactive & Online Bronze Pencil
Points:
10.0
Client:
adidas Originals
Title:
Unlock the Drop - ComplexCon
Category:
Digital Experiential & Immersive / Interactive Installations
Award:
2019 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Ministry of Education NZ
Title:
Oat the Goat
Category:
Online Video / Interactive Video
Award:
2019 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
Endless Stories
Category:
Craft / Writing
Award:
2019 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Getty Images
Title:
Endless Stories
Category:
Online Video / Online-only Video - Single
Award:
2019 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Amazon Echo
Title:
Alexa, Play My Song
Category:
Online Advertising / Native Ads
Award:
2019 Interactive & Online Bronze Pencil
Points:
10.0
Client:
BEAU MONDE
Title:
BIHOR COUTURE
Category:
Websites / E-Commerce
Award:
2019 Interactive & Online Bronze Pencil
Points:
10.0
Client:
carsales.com.au
Title:
AutoAds
Category:
Websites / Utility
Award:
2019 Interactive & Online Bronze Pencil
Points:
10.0
Client:
FRANCE TÉLÉVISIONS - FRANCE 3
Title:
LA FORÊT - BET ON A MURDERER
Category:
Innovation in Interactive
Award:
2019 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Innovation in Interactive
Award:
2019 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Adobe
Title:
The Lost Typography of Bauhaus
Category:
Craft / Art Direction
Award:
2019 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
BK Bot
Category:
Online Video / Online-only Video - Campaign
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Duroc
Title:
Duroc
Category:
Craft / Art Direction
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Voice of The Children
Title:
The Anti-Bullying Bullying Videos
Category:
Online Video / Online-only Video - Campaign
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Hyundai Marine & Fire Insurance
Title:
Healing Jungle
Category:
Digital Experiential & Immersive / Interactive Installations
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Thomson Reuters Corporation
Title:
Unboxing the Truth
Category:
Online Video / Online-only Video - Campaign
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Carriberrie Pty Ltd
Title:
Carriberrie
Category:
Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
American Honda Motor Co., Inc.
Title:
Honda - Magic Snow Globe
Category:
Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Nissan North America
Title:
Tech Drive VR
Category:
Digital Experiential & Immersive / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Project Nanhi Kali
Title:
#PowerlessQueen
Category:
Gaming / Branded Games
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
The Chicago Sun-Times
Title:
Guns 101
Category:
Online Video / Online-only Video - Single
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Estadão Newspaper
Title:
Warboard
Category:
Craft / Art Direction
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Ministry of Education NZ
Title:
Oat the Goat
Category:
Craft / Writing
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Burger King
Title:
BK Bot
Category:
Craft / Writing
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
TBS
Title:
Final Space - Facebook Live: Cards With Gary
Category:
Innovation in Interactive
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Burger King Corporation
Title:
Black Friday Whopper Shopper
Category:
Innovation in Interactive
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
adidas Originals
Title:
Unlock the Drop - ComplexCon
Category:
Innovation in Interactive
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Myer
Title:
Naughty or Nice Bauble
Category:
Innovation in Interactive
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
NY Presbyterian Hospital
Title:
TXT 2 HLP
Category:
Websites / Utility
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
VOO
Title:
Buffer Rage
Category:
Online Advertising / Display Ads
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
The Recording Academy
Title:
The Evolving Music Video starring Ella Mai
Category:
Online Video / Online-only Video - Single
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Mars Chocolate North America/ Snickers
Title:
One for Two
Category:
Online Advertising / Display Ads
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Reporters Without Borders
Title:
Billboards Beyond Borders
Category:
Online Advertising / Native Ads
Award:
2019 Interactive & Online Merit Award
Points:
2.0
