The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Social Engagement / Community Building
Points: 50.0
Insta Novels
Agency: Mother / New York
Client: The New York Public Library
Category: Social Channel
Points: 25.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery
Category: Social Engagement / Stunts & Activations
Points: 25.0
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee
Category: Livestream
Points: 25.0
The Earnbassadors
Agency: CHE Proximity / Australia + FINCH / Melbourne
Client: Velocity Frequent Flyer
Category: Social Engagement / User-Generated Content
Points: 25.0
Insta Novels
Agency: Mother / New York
Client: The New York Public Library
Category: Craft / Use of Visuals
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives
Category: Social Engagement / Community Building
Points: 25.0
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders
Category: Innovation in Social Media
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike
Category: Social Post / Single
Points: 25.0
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders
Category: Social Channel
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Social Engagement / Community Building
Points: 25.0
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client: Gillette (P&G)
Category: Social Engagement / Community Building
Points: 25.0
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change The Ref
Category: Innovation in Social Media
Points: 15.0
@SeeLikeMenna
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client: Toyota Motor Corporation
Category: Social Channel
Points: 15.0
Women Rewrite Women
Agency: MULLENLOWE SSP3 / Bogotá
Client: El Tiempo Newspaper
Category: Social Engagement / User-Generated Content
Points: 15.0
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client: Joburg Ballet
Category: Social Post / Real-time Response
Points: 15.0
@SeeLikeMenna
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client: Toyota Motor Corporation
Category: Craft / Use of Visuals
Points: 15.0
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity
Category: Craft / Use of Visuals
Points: 15.0
My life as a NPC
Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris
Client: Ubisoft
Category: Social Post / Campaign
Points: 15.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Social Engagement / Community Building
Points: 15.0
IHOb
Agency: Droga5 / New York
Client: IHOP
Category: Social Engagement / Stunts & Activations
Points: 15.0
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying
Category: Social Engagement / Community Building
Points: 10.0
#MyGameMyName
Agency: Africa / Sao Paulo
Client: Telefonica's Vivo/WWT
Category: Social Engagement / User-Generated Content
Points: 10.0
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia
Category: Social Engagement / Stunts & Activations
Points: 10.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Social Engagement / Stunts & Activations
Points: 10.0
The Day Women Left The Set
Agency: Pagés BBDO / Santo Domingo
Client: La Sirena
Category: Livestream
Points: 10.0
The Sopranos Nicknames
Agency: HBO / New York + Engine Group / New York
Client: HBO
Category: Craft / Writing
Points: 10.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Craft / Writing
Points: 10.0
Dogs for Dogs
Agency: CLM BBDO / Boulogne-Billancourt
Client: Pedigree
Category: Social Channel
Points: 10.0
Hailstorm in Istanbul
Agency: TBWA\ / Istanbul
Client: IKEA
Category: Social Post / Real-time Response
Points: 10.0
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client: Gillette (P&G)
Category: Social Post / Single
Points: 10.0
Planet or Plastic
Agency: McCann / New York + National Geographic / New York
Client: National Geographic
Category: Craft / Use of Visuals
Points: 10.0
Live Social Press Junket
Agency: ARGONAUT / San Francisco + PSYOP / Los Angeles
Client: Cricket Wireless
Category: Innovation in Social Media
Points: 2.0
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee
Category: Innovation in Social Media
Points: 2.0
Distracted Goalkepper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber
Category: Social Engagement / Stunts & Activations
Points: 2.0
WeCounterHate
Agency: POSSIBLE / Seattle
Client: Life After Hate
Category: Innovation in Social Media
Points: 2.0
adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings
Category: Innovation in Social Media
Points: 2.0
Unmasking the racist agenda
Agency: Hjaltelin Stahl / Copenhagen K
Client: Ekstra Bladet
Category: Social Engagement / Stunts & Activations
Points: 2.0
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying
Category: Social Engagement / Stunts & Activations
Points: 2.0
Bitcoin Bucket
Agency: Grip Limited / Toronto
Client: Yum! Restaurant
Category: Social Engagement / Stunts & Activations
Points: 2.0
#WTFRonaldo
Agency: AlmapBBDO / São Paulo
Client: Mars - Snickers
Category: Social Engagement / Stunts & Activations
Points: 2.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Social Engagement / Stunts & Activations
Points: 2.0
Insta Novels
Agency: Mother / New York
Client: The New York Public Library
Category: Innovation in Social Media
Points: 2.0
Welcome to Sipnosis
Agency: Deutsch / Los Angeles + Keurig Dr Pepper / Canada Dry / Plano + Arben Vllasaliu / Kosovo
Client: Keurig Dr Pepper: Canada Dry
Category: Craft / Use of Visuals
Points: 2.0
Legal-ade
Agency: Leo Burnett / Chicago
Client: Kraft Heinz Country Time Lemonade
Category: Social Engagement / Stunts & Activations
Points: 2.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico
Category: Social Engagement / Stunts & Activations
Points: 2.0
#TrollingIsUgly
Agency: The Cybersmile Foundation / London + adam&eveDDB / London
Client: The Cybersmile Foundation
Category: Social Engagement / Stunts & Activations
Points: 2.0
Score the iPhone
Agency: R/GA / New York
Client: Verizon
Category: Craft / Use of Visuals
Points: 2.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Social Engagement / Community Building
Award:
2019 Social Media Best of Discipline Pencil
Points:
50.0
Client:
The New York Public Library
Title:
Insta Novels
Category:
Social Channel
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Livestream
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
Velocity Frequent Flyer
Title:
The Earnbassadors
Category:
Social Engagement / User-Generated Content
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
The New York Public Library
Title:
Insta Novels
Category:
Craft / Use of Visuals
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Social Engagement / Community Building
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Innovation in Social Media
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Social Post / Single
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Social Channel
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Social Engagement / Community Building
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
Gillette (P&G)
Title:
We Believe
Category:
Social Engagement / Community Building
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
Change The Ref
Title:
Posts Into Letters
Category:
Innovation in Social Media
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
Toyota Motor Corporation
Title:
@SeeLikeMenna
Category:
Social Channel
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
El Tiempo Newspaper
Title:
Women Rewrite Women
Category:
Social Engagement / User-Generated Content
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
Joburg Ballet
Title:
Breaking Ballet
Category:
Social Post / Real-time Response
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
Toyota Motor Corporation
Title:
@SeeLikeMenna
Category:
Craft / Use of Visuals
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
Essity
Title:
Viva La Vulva
Category:
Craft / Use of Visuals
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
Ubisoft
Title:
My life as a NPC
Category:
Social Post / Campaign
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Social Engagement / Community Building
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
IHOP
Title:
IHOb
Category:
Social Post / Single
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
IHOP
Title:
IHOb
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Social Engagement / Community Building
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
Telefonica's Vivo/WWT
Title:
#MyGameMyName
Category:
Social Engagement / User-Generated Content
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
La Sirena
Title:
The Day Women Left The Set
Category:
Livestream
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
HBO
Title:
The Sopranos Nicknames
Category:
Craft / Writing
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Craft / Writing
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
Pedigree
Title:
Dogs for Dogs
Category:
Social Channel
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
IKEA
Title:
Hailstorm in Istanbul
Category:
Social Post / Real-time Response
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
Gillette (P&G)
Title:
We Believe
Category:
Social Post / Single
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
National Geographic
Title:
Planet or Plastic
Category:
Craft / Use of Visuals
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
Cricket Wireless
Title:
Live Social Press Junket
Category:
Innovation in Social Media
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Il Makiage
Title:
High Maintenance
Category:
Craft / Writing
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Innovation in Social Media
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Uber
Title:
Distracted Goalkepper
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Life After Hate
Title:
WeCounterHate
Category:
Innovation in Social Media
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Innovation in Social Media
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Ekstra Bladet
Title:
Unmasking the racist agenda
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Yum! Restaurant
Title:
Bitcoin Bucket
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Mars - Snickers
Title:
#WTFRonaldo
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
The New York Public Library
Title:
Insta Novels
Category:
Innovation in Social Media
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Keurig Dr Pepper: Canada Dry
Title:
Welcome to Sipnosis
Category:
Craft / Use of Visuals
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Kraft Heinz Country Time Lemonade
Title:
Legal-ade
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
The Cybersmile Foundation
Title:
#TrollingIsUgly
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
Verizon
Title:
Score the iPhone
Category:
Craft / Use of Visuals
Award:
2019 Social Media Merit Award
Points:
2.0
