The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Ask For A Raise
Agency: R/GA / New York
Client: The Muse, Ladies Get Paid, PayScale, Reply.ai
Category: Influencer Marketing / Single Channel
Points: 50.0
Stories from the other side of the world
Agency: BBDO Paris / Boulogne Billancourt
Client: CARE France
Category: Influencer Marketing / Episodic
Points: 25.0
Break Bread Smash Stigma
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House
Category: Influencer Marketing / Multi-Channel
Points: 25.0
Ask For A Raise
Agency: R/GA / New York
Client: The Muse, Ladies Get Paid, PayScale, Reply.ai
Category: Influencer Marketing / Single Channel
Points: 25.0
More Than A Game
Agency: adam&eveDDB / London
Client: FIFA
Category: Influencer Marketing / Multi-Channel
Points: 25.0
#MoreThanARefugee
Agency: Flying Object / London
Client: YouTube / International Rescue Committee
Category: Influencer Marketing / Single Channel
Points: 15.0
FACEBOOK LIVE STUNT
Agency: Choojai and Friends / Bangkok + The Film Factory / Bangkok
Client: ADVANCED WIRELESS NETWORK CO.,LTD.
Category: Influencer Marketing / Single Channel
Points: 15.0
Box of Greatness
Agency: BBDO / New York + EG+ Worldwide / New York
Client: Foot Locker
Category: Influencer Marketing / Multi-Channel
Points: 15.0
Clean My Path Viral Video
Agency: Sublime Communications / Stamford
Client: Eureka
Category: Influencer Marketing / Single Channel
Points: 10.0
Samsung & Casey Neistat: generating positive brand sentiment using influence not media dollars.
Agency: adam&eveDDB / New York + Helo / New York + Exile / New York
Client: Samsung
Category: Influencer Marketing / Single Channel
Points: 10.0
Comedy Festival
Agency: Figliulo&Partners / New York
Client: Virgin Atlantic Airways
Category: Influencer Marketing / Multi-Channel
Points: 10.0
#MyRealCareerLine
Agency: J. Walter Thompson / Hong Kong
Client: The Women's Foundation Limited
Category: Influencer Marketing / Multi-Channel
Points: 10.0
#Trainingfor2032
Agency: Ogilvy & Mather / Chicago
Client: Kimberly-Clark
Category: Influencer Marketing / Episodic
Points: 2.0
Skolors
Agency: F/Nazca Saatchi & Saatchi / São Paulo + Corazon Filmes / São Paulo + Raw Áudio / São Paulo
Client: Skol
Category: Influencer Marketing / Episodic
Points: 2.0
Make Your Next Move
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York
Client: Squarespace
Category: Influencer Marketing / Multi-Channel
Points: 2.0
#Trainingfor2032
Agency: Ogilvy & Mather / Chicago
Client: Kimberly-Clark
Category: Influencer Marketing / Multi-Channel
Points: 2.0
Music Liberates Music
Agency: BBDO / New York + PhantoscopicLTD
Client: Bacardi
Category: Influencer Marketing / Multi-Channel
Points: 2.0
Unlimited Apologies
Agency: McCann / Lima
Client: Entel
Category: Influencer Marketing / Single Channel
Points: 2.0
Honda "Yearbooks" - Motivational Tweets
Agency: RPA / Santa Monica + Elastic / Santa Monica
Client: American Honda Motor Co., Inc.
Category: Influencer Marketing / Single Channel
Points: 2.0
Baywatch Slo-Mo Marathon
Agency: Droga5 / London + Smuggler / London
Client: Paramount
Category: Influencer Marketing / Single Channel
Points: 2.0
SnapSkate
Agency: Ogilvy / Germany
Client: Coca-Cola GmbH
Category: Influencer Marketing / Single Channel
Points: 2.0
Client:
The Muse, Ladies Get Paid, PayScale, Reply.ai
Title:
Ask For A Raise
Category:
Influencer Marketing / Single Channel
Award:
2018 Social Influencer Marketing Best of Discipline Pencil
Points:
50.0
Client:
CARE France
Title:
Stories from the other side of the world
Category:
Influencer Marketing / Episodic
Award:
2018 Social Influencer Marketing Gold Pencil
Points:
25.0
Client:
Casey House
Title:
Break Bread Smash Stigma
Category:
Influencer Marketing / Multi-Channel
Award:
2018 Social Influencer Marketing Gold Pencil
Points:
25.0
Client:
The Muse, Ladies Get Paid, PayScale, Reply.ai
Title:
Ask For A Raise
Category:
Influencer Marketing / Single Channel
Award:
2018 Social Influencer Marketing Gold Pencil
Points:
25.0
Client:
FIFA
Title:
More Than A Game
Category:
Influencer Marketing / Multi-Channel
Award:
2018 Social Influencer Marketing Gold Pencil
Points:
25.0
Client:
YouTube / International Rescue Committee
Title:
#MoreThanARefugee
Category:
Influencer Marketing / Single Channel
Award:
2018 Social Influencer Marketing Silver Pencil
Points:
15.0
Client:
ADVANCED WIRELESS NETWORK CO.,LTD.
Title:
FACEBOOK LIVE STUNT
Category:
Influencer Marketing / Single Channel
Award:
2018 Social Influencer Marketing Silver Pencil
Points:
15.0
Client:
Foot Locker
Title:
Box of Greatness
Category:
Influencer Marketing / Multi-Channel
Award:
2018 Social Influencer Marketing Silver Pencil
Points:
15.0
Client:
Eureka
Title:
Clean My Path Viral Video
Category:
Influencer Marketing / Single Channel
Award:
2018 Social Influencer Marketing Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
Samsung & Casey Neistat: generating positive brand sentiment using influence not media dollars.
Category:
Influencer Marketing / Single Channel
Award:
2018 Social Influencer Marketing Bronze Pencil
Points:
10.0
Client:
Virgin Atlantic Airways
Title:
Comedy Festival
Category:
Influencer Marketing / Multi-Channel
Award:
2018 Social Influencer Marketing Bronze Pencil
Points:
10.0
Client:
The Women's Foundation Limited
Title:
#MyRealCareerLine
Category:
Influencer Marketing / Multi-Channel
Award:
2018 Social Influencer Marketing Bronze Pencil
Points:
10.0
Client:
Kimberly-Clark
Title:
#Trainingfor2032
Category:
Influencer Marketing / Episodic
Award:
2018 Social Influencer Marketing Merit Award
Points:
2.0
Client:
Skol
Title:
Skolors
Category:
Influencer Marketing / Episodic
Award:
2018 Social Influencer Marketing Merit Award
Points:
2.0
Client:
Squarespace
Title:
Make Your Next Move
Category:
Influencer Marketing / Multi-Channel
Award:
2018 Social Influencer Marketing Merit Award
Points:
2.0
Client:
Kimberly-Clark
Title:
#Trainingfor2032
Category:
Influencer Marketing / Multi-Channel
Award:
2018 Social Influencer Marketing Merit Award
Points:
2.0
Client:
Bacardi
Title:
Music Liberates Music
Category:
Influencer Marketing / Multi-Channel
Award:
2018 Social Influencer Marketing Merit Award
Points:
2.0
Client:
Entel
Title:
Unlimited Apologies
Category:
Influencer Marketing / Single Channel
Award:
2018 Social Influencer Marketing Merit Award
Points:
2.0
Client:
American Honda Motor Co., Inc.
Title:
Honda "Yearbooks" - Motivational Tweets
Category:
Influencer Marketing / Single Channel
Award:
2018 Social Influencer Marketing Merit Award
Points:
2.0
Client:
Paramount
Title:
Baywatch Slo-Mo Marathon
Category:
Influencer Marketing / Single Channel
Award:
2018 Social Influencer Marketing Merit Award
Points:
2.0