The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Use of Technology
Points: 50.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery
Category: Spaces & Immersive / Brand-Owned Experiences
Points: 25.0
My Line
Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá
Client: Ministry of Technology & Communication of Colombia
Category: Use of Technology
Points: 25.0
A/R Jordan
Agency: R/GA / Portland
Client: Jordan Brand
Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 25.0
DEISEL GO WITH THE FAKE
Agency: Publicis Italy / Milan + Publicis / New York
Client: Diesel
Category: Spaces & Immersive / Brand Installations
Points: 25.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's
Category: Spaces & Immersive / Brand Installations
Points: 25.0
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour
Category: Events & Competitions
Points: 25.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery
Category: Events & Competitions
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Use of Technology
Points: 25.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's
Category: Events & Competitions
Points: 15.0
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber
Category: Spaces & Immersive / Brand Installations
Points: 15.0
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour
Category: Spaces & Immersive / Brand Installations
Points: 15.0
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber
Category: Craft / Art Direction
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Innovation in Experiential
Points: 15.0
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Adidas
Category: Events & Competitions
Points: 15.0
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably
Category: Spaces & Immersive / Brand Installations
Points: 15.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox
Category: Craft / Dynamic Data Visualization
Points: 10.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico
Category: Innovation in Experiential
Points: 10.0
The Unbreakable Rainbow
Agency: 180heartbeats + JUNG v MATT / Warsaw
Client: Unilever - Ben&Jerry's
Category: Spaces & Immersive / Brand Installations
Points: 10.0
The Remarkable Journey of the All-New BMW X5
Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + m ss ng p eces / New York + Elevel / San Francisco
Client: BMW of North America
Category: Events & Competitions
Points: 10.0
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client: Forbes Brasil
Category: Craft / Storytelling
Points: 10.0
Hidden Flag
Agency: LOLA MullenLowe / Madrid + Primo Content / Barcelona
Client: FELGTB
Category: Innovation in Experiential
Points: 10.0
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber
Category: Spaces & Immersive / Brand-Owned Experiences
Points: 10.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox
Category: Events & Competitions
Points: 10.0
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify
Category: Spaces & Immersive / Brand Installations
Points: 10.0
Unlock the Drop - ComplexCon
Agency: Jam3 / Toronto
Client: adidas Originals
Category: Use of Technology
Points: 2.0
Paint flow
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints
Category: Craft / Art Direction
Points: 2.0
Bixby Voice Forever
Agency: CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul
Client: Samsung Electronics
Category: Use of Technology
Points: 2.0
Draw to Art
Agency: Google Creative Lab / London
Client: Google Arts and Culture
Category: Use of Technology
Points: 2.0
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic
Category: Use of Technology
Points: 2.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery
Category: Innovation in Experiential
Points: 2.0
Re:Imagine Street ARt
Agency: Cheil Germany / Schwalbach am Taunus
Client: Samsung Electronics Germany
Category: Responsive Environments / User Activation
Points: 2.0
KINGO. affordable solar energy on demand
Agency: Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala
Client: KINGO
Category: Use of Technology
Points: 2.0
The Nightmare King
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King
Category: Innovation in Experiential
Points: 2.0
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic
Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 2.0
Accessibility Mat
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company
Category: Innovation in Experiential
Points: 2.0
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea
Category: Innovation in Experiential
Points: 2.0
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review
Category: Craft / Art Direction
Points: 2.0
Living Objects
Agency: DDB / Paris + Studio 5 / Paris + Maul / Paris
Client: Museum of the Great War
Category: Craft / Writing
Points: 2.0
The Room
Agency: DDB Group Italy / Milan + Karen Film / Milan
Client: IKEA Italy
Category: Craft / Use of Sound
Points: 2.0
The Metro Gun Share Program
Agency: The Escape Pod / Chicago
Client: The Brady Campaign to Prevent Gun Violence
Category: Innovation in Experiential
Points: 2.0
BlindMeters
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client: OVK / PEVR (Parents of Road Victims)
Category: Craft / Dynamic Data Visualization
Points: 2.0
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg
Client: Philips & The Nelson Mandela Foundation
Category: Spaces & Immersive / Brand-Owned Experiences
Points: 2.0
Distracted Goalkepper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber
Category: Events & Competitions
Points: 2.0
LG B&Binge
Agency: FCB / New York + Allied Experiential / New York + LG Electronics / New Jersey
Client: LG Electronics
Category: Events & Competitions
Points: 2.0
The Healing House
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: Casey House
Category: Events & Competitions
Points: 2.0
Stop Traffick
Agency: BBDO / Atlanta
Client: Street Grace
Category: Events & Competitions
Points: 2.0
Unlock the Drop - ComplexCon
Agency: Jam3 / Toronto
Client: adidas Originals
Category: Events & Competitions
Points: 2.0
Sandwiches for Life
Agency: Fallon / Minneapolis
Client: Arby's
Category: Events & Competitions
Points: 2.0
Souvenirs de Paris
Agency: Centre Pompidou / Paris + Marcel / Paris
Client: Centre Pompidou
Category: Events & Competitions
Points: 2.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Use of Technology
Award:
2019 Experiential & Immersive Best of Discipline Pencil
Points:
50.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Spaces & Immersive / Brand-Owned Experiences
Award:
2019 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Ministry of Technology & Communication of Colombia
Title:
My Line
Category:
Use of Technology
Award:
2019 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Jordan Brand
Title:
A/R Jordan
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Award:
2019 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Diesel
Title:
DEISEL GO WITH THE FAKE
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
McDonald's
Title:
The Flip
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Carrefour
Title:
Black Supermarket
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Use of Technology
Award:
2019 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
McDonald's
Title:
The Flip
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Uber
Title:
Uber Toys
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Carrefour
Title:
Black Supermarket
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Uber
Title:
Uber Toys
Category:
Craft / Art Direction
Award:
2019 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Innovation in Experiential
Award:
2019 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Craft / Dynamic Data Visualization
Award:
2019 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Innovation in Experiential
Award:
2019 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Unilever - Ben&Jerry's
Title:
The Unbreakable Rainbow
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
BMW of North America
Title:
The Remarkable Journey of the All-New BMW X5
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Craft / Storytelling
Award:
2019 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
FELGTB
Title:
Hidden Flag
Category:
Innovation in Experiential
Award:
2019 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Uber
Title:
Uber Toys
Category:
Spaces & Immersive / Brand-Owned Experiences
Award:
2019 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Spotify
Title:
David Bowie Is Here
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
adidas Originals
Title:
Unlock the Drop - ComplexCon
Category:
Use of Technology
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Dulux Paints
Title:
Paint flow
Category:
Craft / Art Direction
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Samsung Electronics
Title:
Bixby Voice Forever
Category:
Use of Technology
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Google Arts and Culture
Title:
Draw to Art
Category:
Use of Technology
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Use of Technology
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Innovation in Experiential
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Samsung Electronics Germany
Title:
Re:Imagine Street ARt
Category:
Responsive Environments / User Activation
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
KINGO
Title:
KINGO. affordable solar energy on demand
Category:
Use of Technology
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Burger King
Title:
The Nightmare King
Category:
Innovation in Experiential
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Innovation in Experiential
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Ikea
Title:
Museum of Romanticism
Category:
Innovation in Experiential
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Craft / Art Direction
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Museum of the Great War
Title:
Living Objects
Category:
Craft / Writing
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
IKEA Italy
Title:
The Room
Category:
Craft / Use of Sound
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
The Brady Campaign to Prevent Gun Violence
Title:
The Metro Gun Share Program
Category:
Innovation in Experiential
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
OVK / PEVR (Parents of Road Victims)
Title:
BlindMeters
Category:
Craft / Dynamic Data Visualization
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Spaces & Immersive / Brand-Owned Experiences
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Uber
Title:
Distracted Goalkepper
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
LG Electronics
Title:
LG B&Binge
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Casey House
Title:
The Healing House
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Street Grace
Title:
Stop Traffick
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
adidas Originals
Title:
Unlock the Drop - ComplexCon
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Arby's
Title:
Sandwiches for Life
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Centre Pompidou
Title:
Souvenirs de Paris
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
