The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Moving Image Craft
- All
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Health, Wellness & Pharma
- Integrated
- Intellectual Property
- Interactive & Online
- Mobile
- Moving Image Craft
- Print & Outdoor
- Public Relations
- Radio & Audio
- Social Influencer Marketing
- Social Media
Award
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid
Client: International Committee of the Red Cross
Category: Craft - Writing / Single
Points: 50.0
Hope
Agency: Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve
Client: International Committee of the Red Cross
Category: Craft - Direction / Single
Points: 25.0
The Truth Is Worth It
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times
Category: Craft - Direction / Campaign
Points: 25.0
Anthem
Agency: BBDO / Toronto
Client: Right To Play
Category: Craft - Cinematography / Single
Points: 25.0
We Rise
Agency: BBDO / Toronto
Client: Right To Play
Category: Craft - Cinematography / Campaign
Points: 25.0
Right on Tracks
Agency: 72andSunny / New York + General Mills, Inc. (Cheerios) / Minneapolis + Nexus Studios / London + Factory Studios / London
Client: General Mills, Inc. (Cheerios)
Category: Craft - Use of Music / Original Music
Points: 25.0
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Craft - Direction / Single
Points: 25.0
Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid
Client: International Committee of the Red Cross
Category: Craft - Writing / Single
Points: 25.0
The Truth Is Worth It
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times
Category: Craft - Writing / Campaign
Points: 25.0
The Truth Is Worth It
Agency: Final Cut / New York + Droga5 / New York + Furlined / Los Angeles + Significant Others / New York
Client: The New York Times
Category: Craft - Editing / Campaign
Points: 25.0
First Christmas
Agency: Passion Animation Studios / London + Jung von Matt/Donau / Vienna + Mcasso / London + UNIT / London
Client: Erste Group Bank AG
Category: Craft - Animation / Single
Points: 25.0
The Boy & The Piano
Agency: MPC / London + adam&eveDDB / London + Academy Films / London
Client: John Lewis & Partners
Category: Craft - Visual Effects / Single
Points: 25.0
The Truth Is Worth It: Fearlessness
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times
Category: Craft - Sound Design / Single
Points: 25.0
The Truth Is Worth It
Agency: Droga5 / New York + Wave Studios / New York + Furlined / Los Angeles
Client: The New York Times
Category: Craft - Sound Design / Campaign
Points: 25.0
Disgusting Stories
Agency: TBWA\Santiago Mangada Puno / Makati + How's Everything / Makati
Client: Bahay Tuluyan Foundation Inc.
Category: Craft - Use of Music / Licensed / Adapted Music
Points: 25.0
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Craft - Use of Music / Licensed / Adapted Music
Points: 25.0
Boys Don't Cry
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: White Ribbon
Category: Craft - Writing / Single
Points: 15.0
We Rise
Agency: BBDO / Toronto
Client: Right To Play
Category: Craft - Writing / Campaign
Points: 15.0
Hope
Agency: Blur / Madrid + Sra Rushmore SA / Madrid + ICRC / Geneve
Client: International Committee of the Red Cross
Category: Craft - Editing / Single
Points: 15.0
The Seven Worlds
Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client: Hennessy
Category: Craft - Cinematography / Single
Points: 15.0
Chocolate World
Agency: Vetor Zero / Lobo / São Paulo + Wieden+Kennedy / São Paulo + Evil Twin / São Paulo
Client: Lacta
Category: Craft - Animation / Campaign
Points: 15.0
Deadpool 2 opening titles
Agency: Method Studios / New York + 20th Century Fox / Los Angeles
Client: 20th Century Fox
Category: Craft - Title Sequences / Title Sequences
Points: 15.0
Phones Are Good
Agency: 750mph / London
Client: Three
Category: Craft - Sound Design / Single
Points: 15.0
The Seven Worlds
Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client: Hennessy
Category: Craft - Sound Design / Single
Points: 15.0
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation
Category: Craft - Use of Music / Original Music
Points: 15.0
The Most Vicious Cycle
Agency: McCann / New York
Client: March for Our Lives
Category: Craft - Use of Music / Original Music
Points: 15.0
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity
Category: Craft - Use of Music / Licensed / Adapted Music
Points: 15.0
HPE I.T. Monster
Agency: The Mill / New York + Publicis / New York + Hewlett Packard Enterprise / San Jose
Client: Hewlett Packard Enterprise
Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Points: 15.0
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation
Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Points: 15.0
The Boy & The Piano
Agency: Academy Films / London + adam&eveDDB / London + MPC / London
Client: John Lewis & Partners
Category: Craft - Direction / Single
Points: 15.0
The Baptism
Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client: Ubisoft
Category: Craft - Direction / Single
Points: 15.0
The Truth Is Worth It: Fearlessness
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times
Category: Craft - Writing / Single
Points: 15.0
Welcome Home
Agency: Final Cut / Los Angeles + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Craft - Editing / Single
Points: 15.0
The Baptism
Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client: Ubisoft
Category: Craft - Cinematography / Single
Points: 15.0
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Craft - Animation / Single
Points: 15.0
Anthem
Agency: BBDO / Toronto
Client: Right To Play
Category: Craft - Direction / Single
Points: 10.0
Boys Don't Cry
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: White Ribbon
Category: Craft - Direction / Single
Points: 10.0
Sbu 2.0
Agency: Romance Films / Cape Town + Joe Public (Pty) Ltd / Johannesburg
Client: Chicken Licken
Category: Craft - Direction / Single
Points: 10.0
The Seven Worlds
Agency: DDB / Paris + RSA Films / London + 75 / Paris + MPC / London
Client: Hennessy
Category: Craft - Direction / Single
Points: 10.0
Vikings
Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London
Client: Amazon Prime Video
Category: Craft - Writing / Single
Points: 10.0
Great Shows Stay With You
Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London
Client: Amazon Prime Video
Category: Craft - Writing / Campaign
Points: 10.0
adidas Brand - SS18
Agency: Johannes Leonardo / New York + adidas Originals / Portland
Client: adidas
Category: Craft - Editing / Single
Points: 10.0
The little duck
Agency: BETC / Paris
Client: Disneyland Paris
Category: Craft - Animation / Single
Points: 10.0
Unsilenced
Agency: BETC / Paris
Client: La parole aux sourds
Category: Craft - Use of Music / Original Music
Points: 10.0
Sbu 2.0
Agency: Romance Films / Cape Town + Joe Public (Pty) Ltd / Johannesburg + Golden Fried Chicken / Johannesburg
Client: Chicken Licken
Category: Craft - Use of Music / Licensed / Adapted Music
Points: 10.0
Pride In London - Somewhere Over The Rainbow
Agency: BMB / London + Academy Films / London + SoundTree / London + The Assembly Rooms / London
Client: Pride
Category: Craft - Use of Music / Licensed / Adapted Music
Points: 10.0
Get Ready
Agency: MJZ / Los Angeles + Dollar Shave Club / Los Angeles + Final Cut / Los Angeles + The Mill / Los Angeles
Client: Dollar Shave Club
Category: Craft - Direction / Single
Points: 10.0
The Baptism
Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client: Ubisoft
Category: Craft - Editing / Single
Points: 10.0
The Boy & The Piano
Agency: Academy Films / London + adam&eveDDB / London + MPC / London
Client: John Lewis & Partners
Category: Craft - Cinematography / Single
Points: 10.0
