The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Truth Is Worth It
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times
Category: Online Films & Video / Varying Length Campaign
Points: 50.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike
Category: Television & VOD / Long Form - Single
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike
Category: Television & VOD / Long Form - Campaign
Points: 25.0
We are all equal. And no one is more equal than anyone else.
Agency: thjnk Zürich AG / Zurich
Client: Pro Infirmis
Category: Cinema Advertising
Points: 25.0
The Truth Is Worth It: Rigor
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times
Category: Television & VOD / Short Form - Single
Points: 25.0
The Boy & The Piano
Agency: John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London
Client: John Lewis & Partners
Category: Television & VOD / Long Form - Single
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike
Category: Television & VOD / Varying Length Campaign
Points: 25.0
The Truth Is Worth It: Perseverance
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times
Category: Online Films & Video / Long Form - Single
Points: 25.0
The Truth Is Worth It: Resolve
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times
Category: Online Films & Video / Long Form - Single
Points: 25.0
Welcome Home
Agency: MJZ / Los Angeles + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client: Apple
Category: Online Films & Video / Long Form - Single
Points: 25.0
The Truth Is Worth It: Fearlessness
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times
Category: Online Films & Video / Long Form - Single
Points: 25.0
The Boy & The Piano
Agency: John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London
Client: John Lewis & Partners
Category: Online Films & Video / Long Form - Single
Points: 25.0
The Truth Is Worth It
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times
Category: Online Films & Video / Varying Length Campaign
Points: 25.0
The Boy & The Piano
Agency: John Lewis & Partners / London + adam&eveDDB / London + Academy Films / London + MPC / London
Client: John Lewis & Partners
Category: Cinema Advertising
Points: 25.0
Welcome Home
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MJZ / Los Angeles
Client: Apple
Category: Innovation in Film
Points: 25.0
Nike JDI Dream Crazier
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Television & VOD / Long Form - Single
Points: 15.0
THE DEALS
Agency: Buzzman / 75010, Paris
Client: BURGER KING FRANCE
Category: Online Films & Video / Short Form - Campaign
Points: 15.0
We are all equal. And no one is more equal than anyone else.
Agency: thjnk Zürich AG / Zurich
Client: Pro Infirmis
Category: Online Films & Video / Long Form - Single
Points: 15.0
The Endless Ad
Agency: Wieden+Kennedy / São Paulo
Client: Old Spice
Category: Online Films & Video / Long Form - Single
Points: 15.0
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity
Category: Online Films & Video / Long Form - Single
Points: 15.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeroméxico
Category: Online Films & Video / Long Form - Single
Points: 15.0
THE DEALS
Agency: Buzzman / 75010, Paris
Client: BURGER KING FRANCE
Category: Under 100K Budget
Points: 15.0
The Endless Ad
Agency: Wieden+Kennedy / São Paulo
Client: Old Spice
Category: Innovation in Film
Points: 15.0
Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid
Client: International Committee of the Red Cross
Category: Television & VOD / Long Form - Single
Points: 15.0
Make Something Wonderful
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + MPC Advertising / Los Angeles
Client: Apple
Category: Television & VOD / Long Form - Single
Points: 15.0
The Endless Ad
Agency: Wieden+Kennedy / São Paulo
Client: Old Spice
Category: Television & VOD / Long Form - Single
Points: 10.0
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation
Category: Television & VOD / Long Form - Single
Points: 10.0
Great Shows Stay With You
Agency: Droga5 / London + Somesuch & Co / London + Electric Theatre Collective / London + MPC / London
Client: Amazon Prime Video
Category: Television & VOD / Long Form - Campaign
Points: 10.0
The Like New Campaign
Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles
Client: BMW of North America
Category: Online Films & Video / Short Form - Campaign
Points: 10.0
No B.S.
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City
Client: RXBAR
Category: Online Films & Video / Short Form - Campaign
Points: 10.0
Return to Chapman's Peak
Agency: Net#work BBDO / Johannesburg
Client: Mercedes-Benz
Category: Online Films & Video / Long Form - Single
Points: 10.0
FRIENDSHIT
Agency: GREYnJ UNITED / Bangkok
Client: KASIKORNBANK PUBLIC COMPANY LIMITED
Category: Online Films & Video / Long Form - Single
Points: 10.0
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia
Category: Online Films & Video / Varying Length Campaign
Points: 10.0
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation
Category: Online Films & Video / Varying Length Campaign
Points: 10.0
The Like New Campaign
Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles
Client: BMW of North America
Category: Under 100K Budget
Points: 10.0
The Anti-Bullying Bullying Videos
Agency: Leo Burnett Malaysia / Kuala Lumpur
Client: Voice of The Children
Category: Under 100K Budget
Points: 10.0
Bohemian Rhapsody
Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London
Client: John Lewis & Partners / Waitrose & Partners
Category: Television & VOD / Long Form - Single
Points: 10.0
Bohemian Rhapsody
Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London
Client: John Lewis & Partners / Waitrose & Partners
Category: Online Films & Video / Long Form - Single
Points: 10.0
Bohemian Rhapsody
Agency: John Lewis & Partners + Waitrose & Partners / London + adam&eveDDB / London + Blink / London + Moving Picture Company / London
Client: John Lewis & Partners / Waitrose & Partners
Category: Cinema Advertising
Points: 10.0
Hope
Agency: Sra Rushmore SA / Madrid + Blur Films / Madrid
Client: International Committee of the Red Cross
Category: Under 100K Budget
Points: 10.0
Smoooth
Agency: Wieden+Kennedy / London + Somesuch / London
Client: Lurpak
Category: Television & VOD / Short Form - Single
Points: 2.0
The Like New Campaign
Agency: Goodby Silverstein & Partners / San Francisco + BMW of North America / Woodcliff + Elevel / San Francisco + Moving Picture Company / Los Angeles
Client: BMW of North America
Category: Television & VOD / Short Form - Campaign
Points: 2.0
Don't Toss It J-B Weld It
Agency: TBWA\Chiat\Day / New York + Biscuit / Los Angeles
Client: J-B Weld
Category: Television & VOD / Short Form - Campaign
Points: 2.0
No B.S.
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland + Anonymous Content / Culver City
Client: RXBAR
Category: Television & VOD / Short Form - Campaign
Points: 2.0
Tested
Agency: Scholz & Friends / Berlin
Client: toom hardware stores
Category: Television & VOD / Short Form - Campaign
Points: 2.0
Escape to Football
Agency: FIG / New York + Buffalo Wild Wings / Atlanta + Biscuit Filmworks / Los Angeles + Horizon Media / New York
Client: Buffalo Wild Wings
Category: Television & VOD / Short Form - Campaign
Points: 2.0
Lamp 2
Agency: Rethink / Toronto
Client: IKEA
Category: Television & VOD / Long Form - Single
Points: 2.0
Bodybuilder
Agency: Ogilvy & Mather / Singapore + Stink Films / Shanghai + Chimney / Singapore + Fuse Adventures in Audio / Singapore
Client: Ogilvy & Mather Singapore
Category: Television & VOD / Long Form - Single
Points: 2.0
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia
Category: Television & VOD / Long Form - Single
Points: 2.0
Anthem
Agency: BBDO / Toronto
Client: Right To Play
Category: Television & VOD / Long Form - Single
Points: 2.0
Client:
The New York Times
Title:
The Truth Is Worth It
Category:
Online Films & Video / Varying Length Campaign
Award:
2019 Film Best of Discipline Pencil
Points:
50.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Television & VOD / Long Form - Campaign
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
Pro Infirmis
Title:
We are all equal. And no one is more equal than anyone else.
Category:
Cinema Advertising
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth Is Worth It: Rigor
Category:
Television & VOD / Short Form - Single
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
John Lewis & Partners
Title:
The Boy & The Piano
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Television & VOD / Varying Length Campaign
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth Is Worth It: Perseverance
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth Is Worth It: Resolve
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
Apple
Title:
Welcome Home
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth Is Worth It: Fearlessness
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
John Lewis & Partners
Title:
The Boy & The Piano
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
The New York Times
Title:
The Truth Is Worth It
Category:
Online Films & Video / Varying Length Campaign
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
John Lewis & Partners
Title:
The Boy & The Piano
Category:
Cinema Advertising
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
Apple
Title:
Welcome Home
Category:
Innovation in Film
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike JDI Dream Crazier
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
BURGER KING FRANCE
Title:
THE DEALS
Category:
Online Films & Video / Short Form - Campaign
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
Pro Infirmis
Title:
We are all equal. And no one is more equal than anyone else.
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
The Endless Ad
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
Essity
Title:
Viva La Vulva
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
Aeroméxico
Title:
DNA Discounts
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
BURGER KING FRANCE
Title:
THE DEALS
Category:
Under 100K Budget
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
The Endless Ad
Category:
Innovation in Film
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
Apple
Title:
Make Something Wonderful
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
The Endless Ad
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
Amazon Prime Video
Title:
Great Shows Stay With You
Category:
Television & VOD / Long Form - Campaign
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
BMW of North America
Title:
The Like New Campaign
Category:
Online Films & Video / Short Form - Campaign
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
RXBAR
Title:
No B.S.
Category:
Online Films & Video / Short Form - Campaign
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
Mercedes-Benz
Title:
Return to Chapman's Peak
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
KASIKORNBANK PUBLIC COMPANY LIMITED
Title:
FRIENDSHIT
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Online Films & Video / Varying Length Campaign
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Online Films & Video / Varying Length Campaign
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
BMW of North America
Title:
The Like New Campaign
Category:
Under 100K Budget
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
Voice of The Children
Title:
The Anti-Bullying Bullying Videos
Category:
Under 100K Budget
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
John Lewis & Partners / Waitrose & Partners
Title:
Bohemian Rhapsody
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
John Lewis & Partners / Waitrose & Partners
Title:
Bohemian Rhapsody
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
John Lewis & Partners / Waitrose & Partners
Title:
Bohemian Rhapsody
Category:
Cinema Advertising
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
International Committee of the Red Cross
Title:
Hope
Category:
Under 100K Budget
Award:
2019 Film Bronze Pencil
Points:
10.0
Client:
Lurpak
Title:
Smoooth
Category:
Television & VOD / Short Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
BMW of North America
Title:
The Like New Campaign
Category:
Television & VOD / Short Form - Campaign
Award:
2019 Film Merit Award
Points:
2.0
Client:
J-B Weld
Title:
Don't Toss It J-B Weld It
Category:
Television & VOD / Short Form - Campaign
Award:
2019 Film Merit Award
Points:
2.0
Client:
RXBAR
Title:
No B.S.
Category:
Television & VOD / Short Form - Campaign
Award:
2019 Film Merit Award
Points:
2.0
Client:
toom hardware stores
Title:
Tested
Category:
Television & VOD / Short Form - Campaign
Award:
2019 Film Merit Award
Points:
2.0
Client:
Buffalo Wild Wings
Title:
Escape to Football
Category:
Television & VOD / Short Form - Campaign
Award:
2019 Film Merit Award
Points:
2.0
Client:
IKEA
Title:
Lamp 2
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Ogilvy & Mather Singapore
Title:
Bodybuilder
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Right To Play
Title:
Anthem
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
