The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic
Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 2.0
Distracted Goalkepper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber
Category: Events & Competitions
Points: 2.0
The Restaurant With No Food
Agency: Ogilvy UK / London
Client: Unilever
Category: Spaces & Immersive / Brand-Owned Experiences
Points: 2.0
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg
Client: Philips & The Nelson Mandela Foundation
Category: Spaces & Immersive / Brand-Owned Experiences
Points: 2.0
"RUN THE WORLD" STUNT
Agency: Wieden+Kennedy / Shanghai
Client: Nike Greater China
Category: Responsive Environments / Architecture Enhancement
Points: 2.0
Re:Imagine Street ARt
Agency: Cheil Germany / Schwalbach am Taunus
Client: Samsung Electronics Germany
Category: Responsive Environments / User Activation
Points: 2.0
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic
Category: Use of Technology
Points: 2.0
Draw to Art
Agency: Google Creative Lab / London
Client: Google Arts and Culture
Category: Use of Technology
Points: 2.0
Bixby Voice Forever
Agency: CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul
Client: Samsung Electronics
Category: Use of Technology
Points: 2.0
Unlock the Drop - ComplexCon
Agency: Jam3 / Toronto
Client: adidas Originals
Category: Use of Technology
Points: 2.0
KINGO. affordable solar energy on demand
Agency: Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala
Client: KINGO
Category: Use of Technology
Points: 2.0
2018 Pyeongchang Winter Olympic, Paralympic Hyundai Pavilion
Agency: INNOCEAN / Seoul + Hyundai Motors Company / Seoul
Client: Hyundai Motor Company
Category: Spaces & Immersive / Brand-Owned Experiences
Points: 2.0
Paint flow
Agency: Taproot Dentsu / Mumbai
Client: Dulux Paints
Category: Craft / Art Direction
Points: 2.0
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review
Category: Craft / Art Direction
Points: 2.0
Living Objects
Agency: DDB / Paris + Studio 5 / Paris + Maul / Paris
Client: Museum of the Great War
Category: Craft / Writing
Points: 2.0
The Room
Agency: DDB Group Italy / Milan + Karen Film / Milan
Client: IKEA Italy
Category: Craft / Use of Sound
Points: 2.0
BlindMeters
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client: OVK / PEVR (Parents of Road Victims)
Category: Craft / Dynamic Data Visualization
Points: 2.0
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea
Category: Innovation in Experiential
Points: 2.0
The Metro Gun Share Program
Agency: The Escape Pod / Chicago
Client: The Brady Campaign to Prevent Gun Violence
Category: Innovation in Experiential
Points: 2.0
Accessibility Mat
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company
Category: Innovation in Experiential
Points: 2.0
The Nightmare King
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King
Category: Innovation in Experiential
Points: 2.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery
Category: Innovation in Experiential
Points: 2.0
Adidas 747 Warehouse St.
Agency: Kamp Grizzly / Portland + adidas / Portland
Client: Adidas
Category: Spaces & Immersive / Brand-Owned Experiences
Points: 2.0
LG B&Binge
Agency: FCB / New York + Allied Experiential / New York + LG Electronics / New Jersey
Client: LG Electronics
Category: Events & Competitions
Points: 2.0
The Healing House
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: Casey House
Category: Events & Competitions
Points: 2.0
Stop Traffick
Agency: BBDO / Atlanta
Client: Street Grace
Category: Events & Competitions
Points: 2.0
Unlock the Drop - ComplexCon
Agency: Jam3 / Toronto
Client: adidas Originals
Category: Events & Competitions
Points: 2.0
Sandwiches for Life
Agency: Fallon / Minneapolis
Client: Arby's
Category: Events & Competitions
Points: 2.0
Souvenirs de Paris
Agency: Centre Pompidou / Paris + Marcel / Paris
Client: Centre Pompidou
Category: Events & Competitions
Points: 2.0
Tour de Femmes
Agency: Leo Burnett / London + Fallon / London
Client: Skoda
Category: Events & Competitions
Points: 2.0
Dutch Masterjuices
Agency: Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam
Client: Ogilvy & Mather Singapore
Category: Spaces & Immersive / Brand Installations
Points: 2.0
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea
Category: Spaces & Immersive / Brand Installations
Points: 2.0
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Adidas
Category: Spaces & Immersive / Brand Installations
Points: 2.0
The Reese's Candy Converter
Agency: Anomaly / New York
Client: Reese's
Category: Spaces & Immersive / Brand Installations
Points: 2.0
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review
Category: Spaces & Immersive / Brand Installations
Points: 2.0
The Restaurant With No Food
Agency: Ogilvy UK / London
Client: Unilever
Category: Spaces & Immersive / Brand Installations
Points: 2.0
12-Hour Drive-Thru
Agency: GSD&M / Austin
Client: Popeyes Louisiana Kitchen
Category: Spaces & Immersive / Brand Installations
Points: 2.0
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King
Category: Spaces & Immersive / Brand Installations
Points: 2.0
Seen by TRECA
Agency: SID LEE / PARIS
Client: ADOVA
Category: Spaces & Immersive / Brand Installations
Points: 2.0
Black Future Social Club
Agency: DUDE / Milan
Client: NETFLIX
Category: Spaces & Immersive / Brand-Owned Experiences
Points: 2.0
The Macallan Visitor Experience
Agency: ATELIER BRÜCKNER / Stuttgart + Speirs + Major / London + TAMSCHICK MEDIA+SPACE / Berlin + Jason Bruges Studio / London
Client: The Edrington Group
Category: Spaces & Immersive / Brand-Owned Experiences
Points: 2.0
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify
Category: Craft / Art Direction
Points: 2.0
HORNBACH "Room of silence – Giving toilets a voice."
Agency: HEIMAT / Berlin + Bentele Becker Bewegtbild / Berlin + Loft Tonstudios / Berlin + Mediaplus / München
Client: HORNBACH Baumarkt AG
Category: Spaces & Immersive / Brand Installations
Points: 2.0
HORNBACH "WERKSTÜCK Edition 001"
Agency: HEIMAT / Berlin + Markenfilm Crossing / Berlin
Client: HORNBACH Baumarkt AG
Category: Spaces & Immersive / Brand-Owned Experiences
Points: 2.0
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably
Category: Innovation in Experiential
Points: 2.0
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify
Category: Spaces & Immersive / Brand-Owned Experiences
Points: 2.0
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Uber
Title:
Distracted Goalkepper
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Unilever
Title:
The Restaurant With No Food
Category:
Spaces & Immersive / Brand-Owned Experiences
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Philips & The Nelson Mandela Foundation
Title:
#ShaveToRemember
Category:
Spaces & Immersive / Brand-Owned Experiences
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Nike Greater China
Title:
"RUN THE WORLD" STUNT
Category:
Responsive Environments / Architecture Enhancement
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Samsung Electronics Germany
Title:
Re:Imagine Street ARt
Category:
Responsive Environments / User Activation
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Use of Technology
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Google Arts and Culture
Title:
Draw to Art
Category:
Use of Technology
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Samsung Electronics
Title:
Bixby Voice Forever
Category:
Use of Technology
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
adidas Originals
Title:
Unlock the Drop - ComplexCon
Category:
Use of Technology
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
KINGO
Title:
KINGO. affordable solar energy on demand
Category:
Use of Technology
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Hyundai Motor Company
Title:
2018 Pyeongchang Winter Olympic, Paralympic Hyundai Pavilion
Category:
Spaces & Immersive / Brand-Owned Experiences
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Dulux Paints
Title:
Paint flow
Category:
Craft / Art Direction
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Craft / Art Direction
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Museum of the Great War
Title:
Living Objects
Category:
Craft / Writing
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
IKEA Italy
Title:
The Room
Category:
Craft / Use of Sound
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
OVK / PEVR (Parents of Road Victims)
Title:
BlindMeters
Category:
Craft / Dynamic Data Visualization
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Ikea
Title:
Museum of Romanticism
Category:
Innovation in Experiential
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
The Brady Campaign to Prevent Gun Violence
Title:
The Metro Gun Share Program
Category:
Innovation in Experiential
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Ford Motor Company
Title:
Accessibility Mat
Category:
Innovation in Experiential
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Burger King
Title:
The Nightmare King
Category:
Innovation in Experiential
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Innovation in Experiential
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Adidas
Title:
Adidas 747 Warehouse St.
Category:
Spaces & Immersive / Brand-Owned Experiences
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
LG Electronics
Title:
LG B&Binge
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Casey House
Title:
The Healing House
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Street Grace
Title:
Stop Traffick
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
adidas Originals
Title:
Unlock the Drop - ComplexCon
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Arby's
Title:
Sandwiches for Life
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Centre Pompidou
Title:
Souvenirs de Paris
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Skoda
Title:
Tour de Femmes
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Ogilvy & Mather Singapore
Title:
Dutch Masterjuices
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Ikea
Title:
Museum of Romanticism
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Reese's
Title:
The Reese's Candy Converter
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Columbia Journalism Review
Title:
The Fake News Stand
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Unilever
Title:
The Restaurant With No Food
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Popeyes Louisiana Kitchen
Title:
12-Hour Drive-Thru
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Burger King
Title:
Whopper Neutrality
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
ADOVA
Title:
Seen by TRECA
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
NETFLIX
Title:
Black Future Social Club
Category:
Spaces & Immersive / Brand-Owned Experiences
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
The Edrington Group
Title:
The Macallan Visitor Experience
Category:
Spaces & Immersive / Brand-Owned Experiences
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Spotify
Title:
David Bowie Is Here
Category:
Craft / Art Direction
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
HORNBACH Baumarkt AG
Title:
HORNBACH "Room of silence – Giving toilets a voice."
Category:
Spaces & Immersive / Brand Installations
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
HORNBACH Baumarkt AG
Title:
HORNBACH "WERKSTÜCK Edition 001"
Category:
Spaces & Immersive / Brand-Owned Experiences
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Innovation in Experiential
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0