The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Kai nu’u o Kanaloa Art Installation
Agency: phenomenon + Central Pacific Bank / Honolulu + 1stAveMachine / Espadaysantacruz Studio / New York + Hana Productions / Honolulu
Client: Central Pacific Bank
Category: Spatial Design / Architecture
Points: 3.0
Beats - Tempo
Agency: Beats Electronics + Firstborn
Client: Beats Electronics
Category: Service Design / Customer Experience (CX)
Points: 3.0
Drinking Alone with the Moon
Agency: Cindy I-Hsuan Wang / Singapore + Nanyang Technological University / Singapore
Client: Cindy I-Hsuan Wang
Category: Craft / Printing & Paper Craft
Points: 3.0
United Sodas of America
Agency: CENTER / Brooklyn + United Sodas of America / Brooklyn + House of 207 / Brooklyn
Client: United Sodas of America
Category: Branding / Identity System
Points: 3.0
Write for Rights
Agency: Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal
Client: Amnesty International
Category: Promotional / Print Advertisements
Points: 3.0
CN100 Commemorative Book
Agency: Sid Lee / Montreal
Client: CN
Category: Promotional / Collateral Items
Points: 3.0
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex
Category: Out of Home / Series
Points: 3.0
Apple Store Opening: Sanlitun Beijing
Agency: Apple
Client: Apple
Category: Out of Home / Brand Installations
Points: 3.0
Good to the last drop. And long after.
Agency: 3 Mad Fish / Atlantic Highlands + Salt Experiential Commerce / Toronto
Client: Kraft Heinz Canada / Maxwell House Coffee
Category: Spatial Design / Experiential & Immersive
Points: 3.0
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite
Category: Spatial Design / Experiential & Immersive
Points: 3.0
Broken Ceiling
Agency: McCann / New York + State Street Global Advisors / Boston
Client: State Street Global Advisors
Category: Spatial Design / Experiential & Immersive
Points: 3.0
The Invisible Store
Agency: Publicis Italy / Milan + Independent Ideas / Milan
Client: Bottega Veneta
Category: Spatial Design / Experiential & Immersive
Points: 3.0
Birds Records ('Dich' by Ivan Dorn)
Agency: BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow
Client: WWF Russia, Yandex.Music
Category: Moving Image / Single
Points: 3.0
Festival of Animation Berlin
Agency: INNOCEAN Worldwide Europe / Berlin + Festival of Animation Berlin / Berlin
Client: Festival of Animation Berlin
Category: Craft / Art Direction
Points: 3.0
Pleasure Icon/Brendan Monroe
Agency: LOLA MullenLowe / Madrid + Unilever / UK
Client: Unilever/Magnum
Category: Craft / Art Direction
Points: 3.0
TMALL NEW CULTURE-#NOT UNCOMMON
Agency: Heaven&Hell / Shanghai
Client: TMALL
Category: Craft / Illustration
Points: 3.0
Festival of Animation Berlin
Agency: INNOCEAN Worldwide Europe / Berlin + Festival of Animation Berlin / Berlin
Client: Festival of Animation Berlin
Category: Craft / Illustration
Points: 3.0
XXL Towel Collection
Agency: LOLA MullenLowe / Madrid
Client: Unilever/Magnum
Category: Craft / Illustration
Points: 3.0
Shamecards
Agency: MullenLowe / US + Produceria / São Paulo
Client: Change the Ref
Category: Craft / Illustration
Points: 3.0
The Endless Letter On Instagram Stories
Agency: RT Creative Lab / Moscow + RANEPA DESIGN SCHOOL / Moscow
Client: RT
Category: Craft / Illustration
Points: 3.0
Save Our Sentinels
Agency: Wunderman Thompson / India
Client: JIMMY NELSON FOUNDATION
Category: Craft / Photography
Points: 3.0
Melting Florida
Agency: Zubi Advertising / Coral Gables
Client: The CLEO Institute
Category: Innovation & Transformation / Innovation in Design
Points: 3.0
No Douche Bag
Agency: Forsman & Bodenfors / Göteborg
Client: Västtrafik
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
"Inside the Boys" XR + Main Title
Agency: Aggressive / Ridgewood
Client: Amazon Prime
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
#WindowsOfHope
Agency: Goodby Silverstein & Partners / San Francisco
Client: HP
Category: Promotional / Posters - Series
Points: 3.0
283 Saint-Louis
Agency: Paprika / Montreal
Client:
Category: Spatial Design / Experiential & Immersive
Points: 3.0
Abandoned Stations
Agency: Cheil / Hong Kong
Client: Volkswagen
Category: Craft / Photography
Points: 3.0
ABSOLUT - It's In Our Spirit
Agency: BBH / Singapore + Psyop + Stink Films / London
Client: Absolut Vodka
Category: Craft / Animation
Points: 3.0
Adobe Creativity Tour
Agency: Adobe + Live Nation
Client: Adobe
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Apple Music Brand Refresh
Agency: Apple / Los Angeles + Buck + Apple / Los Angeles
Client: Apple
Category: Branding / Rebranding
Points: 3.0
Beats - Tempo
Agency: Beats Electronics + Firstborn
Client: Beats Electronics
Category: Digital Design
Points: 3.0
Best book from all over the World, 1991-2019
Agency: Nanjing Han Qing Tang Design / Nanjing
Client: Phoenix Fine Arts Publishing
Category: Editorial / Books
Points: 3.0
Big Change Starts Small
Agency: Kin / New York
Client: Mailchimp
Category: Craft / Animation
Points: 3.0
Book Box
Agency: Shun Morikawa / Sapporo + HACOYA / Sapporo + Hajime Nohara / Sapporo + HOKKAI SHIKOHSHA co.,ltd. / Sapporo
Client: HACOYA
Category: Promotional / Booklets & Brochures
Points: 3.0
Boring Heroes
Agency: McCann / New York + Reckitt Benckiser / Parsippany
Client: Reckitt Benckiser / Mucinex
Category: Promotional / Posters - Series
Points: 3.0
BORN FROM WRC GR YARIS
Agency: Dentsu Inc. / Tokyo + ADBRAIN / Tokyo + PICT INC. / Tokyo
Client: Toyota Motor Corporation
Category: Craft / Photography
Points: 3.0
Broken Ceiling
Agency: McCann / New York + State Street Global Advisors / Boston
Client: State Street Global Advisors
Category: Out of Home / Brand Installations
Points: 3.0
But make it Mzansi
Agency: TBWA Hunt Lascaris / Johannesburg + Fresh Helga / Johannesburg
Client: Spotify
Category: Craft / Illustration
Points: 3.0
Cadbury
Agency: Bulletproof / London
Client: Mondelez International - Cadbury
Category: Branding / Rebranding
Points: 3.0
Cadbury Dairy Milk
Agency: Bulletproof / London
Client: Mondelez International - Cadbury
Category: Packaging / Mass-market
Points: 3.0
Caobu Public Library Logo
Agency: Centre Design / Zhongshan City, Guangdong Province
Client: Caobu Public Library
Category: Branding / Logo
Points: 3.0
CES Case Study
Agency: Verizon Creative Marketing / New York + Verizon / New York + The Mill / New York
Client: Verizon
Category: Branding / Corporate Communications
Points: 3.0
Clear Mobile
Agency: Superunion / London
Client: Clear Mobile
Category: Branding / Identity System
Points: 3.0
CN100 Commemorative Book
Agency: Sid Lee / Montreal
Client: CN
Category: Branding / Corporate Communications
Points: 3.0
Crack Open Happy
Agency: The Martin Agency / Richmond + Flutter/Jacky Winter Group / Melbourne + Spang TV / Richmond
Client: Happy Egg
Category: Craft / Illustration
Points: 3.0
Dating Twitter Advice Bureau
Agency: Flying Object / London + Hey Big Man / London
Client: Twitter UK
Category: Out of Home / Series
Points: 3.0
Drinking Alone with the Moon
Agency: Cindy I-Hsuan Wang / Singapore + Nanyang Technological University / Singapore
Client: Cindy I-Hsuan Wang
Category: Typography / Typeface Design
Points: 3.0
Client:
Central Pacific Bank
Title:
Kai nu’u o Kanaloa Art Installation
Category:
Spatial Design / Architecture
Award:
2021 Design Merit Award
Points:
3.0
Client:
Beats Electronics
Title:
Beats - Tempo
Category:
Service Design / Customer Experience (CX)
Award:
2021 Design Merit Award
Points:
3.0
Client:
Spotify
Title:
Listening
Category:
Craft / Animation
Award:
2021 Design Merit Award
Points:
3.0
Client:
Cindy I-Hsuan Wang
Title:
Drinking Alone with the Moon
Category:
Craft / Printing & Paper Craft
Award:
2021 Design Merit Award
Points:
3.0
Client:
United Sodas of America
Title:
United Sodas of America
Category:
Branding / Identity System
Award:
2021 Design Merit Award
Points:
3.0
Client:
Amnesty International
Title:
Write for Rights
Category:
Promotional / Print Advertisements
Award:
2021 Design Merit Award
Points:
3.0
Client:
CN
Title:
CN100 Commemorative Book
Category:
Promotional / Collateral Items
Award:
2021 Design Merit Award
Points:
3.0
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Out of Home / Series
Award:
2021 Design Merit Award
Points:
3.0
Client:
Apple
Title:
Apple Store Opening: Sanlitun Beijing
Category:
Out of Home / Brand Installations
Award:
2021 Design Merit Award
Points:
3.0
Client:
Kraft Heinz Canada / Maxwell House Coffee
Title:
Good to the last drop. And long after.
Category:
Spatial Design / Experiential & Immersive
Award:
2021 Design Merit Award
Points:
3.0
Client:
Miller Lite
Title:
Farewell, Work Holiday Parties
Category:
Spatial Design / Experiential & Immersive
Award:
2021 Design Merit Award
Points:
3.0
Client:
State Street Global Advisors
Title:
Broken Ceiling
Category:
Spatial Design / Experiential & Immersive
Award:
2021 Design Merit Award
Points:
3.0
Client:
Bottega Veneta
Title:
The Invisible Store
Category:
Spatial Design / Experiential & Immersive
Award:
2021 Design Merit Award
Points:
3.0
Client:
WWF Russia, Yandex.Music
Title:
Birds Records ('Dich' by Ivan Dorn)
Category:
Moving Image / Single
Award:
2021 Design Merit Award
Points:
3.0
Client:
Festival of Animation Berlin
Title:
Festival of Animation Berlin
Category:
Craft / Art Direction
Award:
2021 Design Merit Award
Points:
3.0
Client:
Unilever/Magnum
Title:
Pleasure Icon/Brendan Monroe
Category:
Craft / Art Direction
Award:
2021 Design Merit Award
Points:
3.0
Client:
Merch Aid
Title:
Merch Aid
Category:
Craft / Art Direction
Award:
2021 Design Merit Award
Points:
3.0
Client:
TMALL
Title:
TMALL NEW CULTURE-#NOT UNCOMMON
Category:
Craft / Illustration
Award:
2021 Design Merit Award
Points:
3.0
Client:
Festival of Animation Berlin
Title:
Festival of Animation Berlin
Category:
Craft / Illustration
Award:
2021 Design Merit Award
Points:
3.0
Client:
Unilever/Magnum
Title:
XXL Towel Collection
Category:
Craft / Illustration
Award:
2021 Design Merit Award
Points:
3.0
Client:
Change the Ref
Title:
Shamecards
Category:
Craft / Illustration
Award:
2021 Design Merit Award
Points:
3.0
Client:
RT
Title:
The Endless Letter On Instagram Stories
Category:
Craft / Illustration
Award:
2021 Design Merit Award
Points:
3.0
Client:
JIMMY NELSON FOUNDATION
Title:
Save Our Sentinels
Category:
Craft / Photography
Award:
2021 Design Merit Award
Points:
3.0
Client:
The CLEO Institute
Title:
Melting Florida
Category:
Innovation & Transformation / Innovation in Design
Award:
2021 Design Merit Award
Points:
3.0
Client:
Västtrafik
Title:
No Douche Bag
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Design Merit Award
Points:
3.0
Client:
Amazon Prime
Title:
"Inside the Boys" XR + Main Title
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Design Merit Award
Points:
3.0
Client:
HP
Title:
#WindowsOfHope
Category:
Promotional / Posters - Series
Award:
2021 Design Merit Award
Points:
3.0
Client:
N/A
Title:
283 Saint-Louis
Category:
Spatial Design / Experiential & Immersive
Award:
2021 Design Merit Award
Points:
3.0
Client:
Volkswagen
Title:
Abandoned Stations
Category:
Craft / Photography
Award:
2021 Design Merit Award
Points:
3.0
Client:
Absolut Vodka
Title:
ABSOLUT - It's In Our Spirit
Category:
Craft / Animation
Award:
2021 Design Merit Award
Points:
3.0
Client:
Adobe
Title:
Adobe Creativity Tour
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Design Merit Award
Points:
3.0
Client:
Apple
Title:
Apple Music Brand Refresh
Category:
Branding / Rebranding
Award:
2021 Design Merit Award
Points:
3.0
Client:
Beats Electronics
Title:
Beats - Tempo
Category:
Digital Design
Award:
2021 Design Merit Award
Points:
3.0
Client:
Phoenix Fine Arts Publishing
Title:
Best book from all over the World, 1991-2019
Category:
Editorial / Books
Award:
2021 Design Merit Award
Points:
3.0
Client:
Mailchimp
Title:
Big Change Starts Small
Category:
Craft / Animation
Award:
2021 Design Merit Award
Points:
3.0
Client:
KINTO
Title:
BONBO
Category:
Packaging / Mass-market
Award:
2021 Design Merit Award
Points:
3.0
Client:
HACOYA
Title:
Book Box
Category:
Promotional / Booklets & Brochures
Award:
2021 Design Merit Award
Points:
3.0
Client:
Reckitt Benckiser / Mucinex
Title:
Boring Heroes
Category:
Promotional / Posters - Series
Award:
2021 Design Merit Award
Points:
3.0
Client:
Toyota Motor Corporation
Title:
BORN FROM WRC GR YARIS
Category:
Craft / Photography
Award:
2021 Design Merit Award
Points:
3.0
Client:
State Street Global Advisors
Title:
Broken Ceiling
Category:
Out of Home / Brand Installations
Award:
2021 Design Merit Award
Points:
3.0
Client:
Spotify
Title:
But make it Mzansi
Category:
Craft / Illustration
Award:
2021 Design Merit Award
Points:
3.0
Client:
Mondelez International - Cadbury
Title:
Cadbury
Category:
Branding / Rebranding
Award:
2021 Design Merit Award
Points:
3.0
Client:
Mondelez International - Cadbury
Title:
Cadbury Dairy Milk
Category:
Packaging / Mass-market
Award:
2021 Design Merit Award
Points:
3.0
Client:
Caobu Public Library
Title:
Caobu Public Library Logo
Category:
Branding / Logo
Award:
2021 Design Merit Award
Points:
3.0
Client:
Verizon
Title:
CES Case Study
Category:
Branding / Corporate Communications
Award:
2021 Design Merit Award
Points:
3.0
Client:
Clear Mobile
Title:
Clear Mobile
Category:
Branding / Identity System
Award:
2021 Design Merit Award
Points:
3.0
Client:
CN
Title:
CN100 Commemorative Book
Category:
Branding / Corporate Communications
Award:
2021 Design Merit Award
Points:
3.0
Client:
Happy Egg
Title:
Crack Open Happy
Category:
Craft / Illustration
Award:
2021 Design Merit Award
Points:
3.0
Client:
Twitter UK
Title:
Dating Twitter Advice Bureau
Category:
Out of Home / Series
Award:
2021 Design Merit Award
Points:
3.0
Client:
Cindy I-Hsuan Wang
Title:
Drinking Alone with the Moon
Category:
Typography / Typeface Design
Award:
2021 Design Merit Award
Points:
3.0
