The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Goodby Berlin & Silverstein / San Francisco Client: Chevys Mexican Restaurants Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Chiat/Day/Mojo / New York Client: Eveready Battery Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Kirshenbaum & Bond / New York Client: Multimedia Entertainment Category: Consumer Television / Consumer Television :30/:25 Campaign
Agency: Saatchi & Saatchi / London Client: British Airways Category: Non-Broadcast / Non-Broadcast Cinema/Video
Agency: BBDO / Los Angeles Client: Earth Communications Office Category: Non-Broadcast / Non-Broadcast Cinema/Video
Agency: McElligott Wright Morrison White / Minneapolis Client: Memorial Blood Center of Minneapolis Category: Non-Broadcast / Non-Broadcast Cinema/Video
Agency: Della Femina McNamee / New York Client: City Meals on Wheels Category: Public/Service Political / Public Service/Political Newspaper or Magazine: Single
Agency: Delaney Fletcher Slaymaker Delaney & Bozell / London Client: Supporters of Salman Rushdie Category: Public/Service Political / Public Service/Political Newspaper or Magazine: Single
Agency: Earle Palmer Brown / Bethesda Client: Goodwill Category: Public/Service Political / Public Service/Political Newspaper or Magazine: Single
Agency: The Bomb Factory / Los Angeles Client: Wolfgang Puck Food Company Category: Radio / Consumer Radio: Single
Agency: Goldsmith/Jeffrey / New York Client: Crain's New York Business Category: Radio / Consumer Radio: Single
Agency: Chiat/Day/Mojo / New York Client: NYNEX Information Resources Category: Radio / Consumer Radio: Single
Agency: BMP DDB Needham Worldwide / London Client: Barclaycard Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Hal Riney & Partners / San Francisco Client: Saturn Corporation Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: George Patterson / Melbourne Client: Pacific Access Category: Consumer Television / Consumer Television Over :30 Campaign
Agency: Katsin/Loeb Advertising / San Francisco Client: Bay Area Suicide & Crisis Hotline Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Campbell-Mithun-Esty / Minneapolis Client: National Easter Seal Society Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Earle Palmer Brown / Bethesda Client: Goodwill Category: Public/Service Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Arnold Fortuna Lane / Boston Client: Free Romania Foundation Category: Public/Service Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Earle Palmer Brown / Norfolk Client: United Way of South Hampton Roads Category: Public/Service Political / Public Service/Political Newspaper or Magazine: Campaign
Agency: Bartleby / New York Client: The Waldorf Astoria Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Carmichael Lynch / Minneapolis Client: Carmichael Lynch Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Guess? / Los Angeles Client: Guess? Category: Collateral / Collateral Brochures Other Than by Mail
Agency: Chait/Day/Mojo / New York Client: Reebok Category: Consumer Television / Consumer Television :30/:25 Single
Agency: DDB Needham / Los Angeles Client: GTE Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Fallon McElligott / Minneapolis Client: Timex Corporation Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Kirshenbaum & Bond / New York Client: Multimedia Entertainment Category: Consumer Television / Consumer Television :30/:25 Single
Agency: Goldsmith/Jeffrey / New York Client: Everlast Category: Trade / Trade Color One Page or Spread: Single
Agency: Gordon/Gier / Chicago Client: Crain's Chicago Business Category: Trade / Trade Color One Page or Spread: Single
Agency: Fallon McElligott / Minneapolis Client: The Lee Company Category: Trade / Trade Color One Page or Spread: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Political Americana Category: Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Campaign
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Political Americana Category: Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Single
Agency: TBWA Kerlick Switzer / St. Louis Client: Fred Arbogast Company Category: Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Single
Agency: Goldsmith/Jeffrey / New York Client: Lumex Category: Non-Broadcast / Non-Broadcast Out-of-Home
Agency: Weiss Whitten Carroll Stagliano / New York Client: Weiss Whitten Carrol Stagliano Category: Non-Broadcast / Non-Broadcast Out-of-Home
Agency: Fallon McElligott / Minneapolis Client: Aveda Corporation Category: Non-Broadcast / Non-Broadcast Out-of-Home
Agency: Fallon McElligott / Minneapolis Client: Art Directors/Copywriters Club of Minnesota Category: Collateral / Collateral Direct Mail: Single
Agency: Mothra / Charlotte Client: Christian Biker Association Category: Collateral / Collateral Direct Mail: Single
Agency: Admen Against Big Logos / El Segundo Client: Atlantic Exterminating Category: Collateral / Collateral Direct Mail: Single
Agency: Caesar/Wellinger Group / Farmington Hills, MI Client: August Productions Category: Collateral / Collateral Direct Mail: Single
Agency: DDB Needham Worldwide / New York Client: New York State Lottery Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Della Femina McNamee / New York Client: Dribeck Importers/Beck's Beer Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Fallon McElligott / Minneapolis Client: Ralston Purina/Nature's Course Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Chiat/Day/Mojo / Venice Client: Eveready Battery Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Fallon McElligott / Minneapolis Client: Ralston Purina/Nature's Course Category: Consumer Television / Consumer Television :20 and Under: Single
Agency: Leagas Delaney / London Client: Ordnance Survey Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: Follis DeVito Verdi / New York Client: Daffy's Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: McCabe & Company / New York Client: Coleman Natural Meats Category: Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign
Agency: BMP DDB Needham Worldwide / London Client: Barclaycard Category: Consumer Television / Consumer Television Over :30 Single

1992 Advertising Gold Pencil

Wieden+Kennedy / Portland

Nike

Consumer Television / Consumer Television :30/:25 Campaign

92096T

1992 Advertising Gold Pencil

Goodby Berlin & Silverstein / San Francisco

Chevys Mexican Restaurants

Consumer Television / Consumer Television :30/:25 Campaign

92097T

1992 Advertising Silver Pencil

Chiat/Day/Mojo / New York

Eveready Battery

Consumer Television / Consumer Television :30/:25 Campaign

92098T

1992 Advertising Bronze Pencil

Kirshenbaum & Bond / New York

Multimedia Entertainment

Consumer Television / Consumer Television :30/:25 Campaign

92099T

1992 Advertising Gold Pencil

Saatchi & Saatchi / London

British Airways

Non-Broadcast / Non-Broadcast Cinema/Video

92110T

1992 Advertising Silver Pencil

BBDO / Los Angeles

Earth Communications Office

Non-Broadcast / Non-Broadcast Cinema/Video

92111T

1992 Advertising Bronze Pencil

McElligott Wright Morrison White / Minneapolis

Memorial Blood Center of Minneapolis

Non-Broadcast / Non-Broadcast Cinema/Video

92112T

1992 Advertising Gold Pencil

Della Femina McNamee / New York

City Meals on Wheels

Public/Service Political / Public Service/Political Newspaper or Magazine: Single

92063A

1992 Advertising Silver Pencil

Delaney Fletcher Slaymaker Delaney & Bozell / London

Supporters of Salman Rushdie

Public/Service Political / Public Service/Political Newspaper or Magazine: Single

92064A

1992 Advertising Bronze Pencil

Earle Palmer Brown / Bethesda

Goodwill

Public/Service Political / Public Service/Political Newspaper or Magazine: Single

92065A

1992 Advertising Gold Pencil

The Bomb Factory / Los Angeles

Wolfgang Puck Food Company

Radio / Consumer Radio: Single

92078R

1992 Advertising Silver Pencil

Goldsmith/Jeffrey / New York

Crain's New York Business

Radio / Consumer Radio: Single

92079R

1992 Advertising Bronze Pencil

Chiat/Day/Mojo / New York

NYNEX Information Resources

Radio / Consumer Radio: Single

92080R

1992 Advertising Gold Pencil

BMP DDB Needham Worldwide / London

Barclaycard

Consumer Television / Consumer Television Over :30 Campaign

92089T

1992 Advertising Silver Pencil

Hal Riney & Partners / San Francisco

Saturn Corporation

Consumer Television / Consumer Television Over :30 Campaign

92090T

1992 Advertising Bronze Pencil

George Patterson / Melbourne

Pacific Access

Consumer Television / Consumer Television Over :30 Campaign

92091T

1992 Advertising Silver Pencil

Katsin/Loeb Advertising / San Francisco

Bay Area Suicide & Crisis Hotline

Public Service/Political / Public Service/Political Radio: Single

92072R

1992 Advertising Bronze Pencil

Campbell-Mithun-Esty / Minneapolis

National Easter Seal Society

Public Service/Political / Public Service/Political Radio: Single

92073R

1992 Advertising Gold Pencil

Earle Palmer Brown / Bethesda

Goodwill

Public/Service Political / Public Service/Political Newspaper or Magazine: Campaign

92066A

1992 Advertising Silver Pencil

Arnold Fortuna Lane / Boston

Free Romania Foundation

Public/Service Political / Public Service/Political Newspaper or Magazine: Campaign

92067A

1992 Advertising Silver Pencil

Earle Palmer Brown / Norfolk

United Way of South Hampton Roads

Public/Service Political / Public Service/Political Newspaper or Magazine: Campaign

92068A

1992 Advertising Gold Pencil

Bartleby / New York

The Waldorf Astoria

Collateral / Collateral Brochures Other Than by Mail

92047A

1992 Advertising Silver Pencil

Carmichael Lynch / Minneapolis

Carmichael Lynch

Collateral / Collateral Brochures Other Than by Mail

92048A

1992 Advertising Bronze Pencil

Guess? / Los Angeles

Guess?

Collateral / Collateral Brochures Other Than by Mail

92049A

1992 Advertising Gold Pencil

Chait/Day/Mojo / New York

Reebok

Consumer Television / Consumer Television :30/:25 Single

92092T

1992 Advertising Silver Pencil

DDB Needham / Los Angeles

GTE

Consumer Television / Consumer Television :30/:25 Single

92093T

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

Timex Corporation

Consumer Television / Consumer Television :30/:25 Single

92094T

1992 Advertising Bronze Pencil

Kirshenbaum & Bond / New York

Multimedia Entertainment

Consumer Television / Consumer Television :30/:25 Single

92095T

1992 Advertising Bronze Pencil

Goldsmith/Jeffrey / New York

Everlast

Trade / Trade Color One Page or Spread: Single

92017A2

1992 Advertising Gold Pencil

Gordon/Gier / Chicago

Crain's Chicago Business

Trade / Trade Color One Page or Spread: Single

92038A

1992 Advertising Silver Pencil

Fallon McElligott / Minneapolis

The Lee Company

Trade / Trade Color One Page or Spread: Single

92039A

1992 Advertising Silver Pencil

Loeffler Ketchum Mountjoy / Charlotte

Political Americana

Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Campaign

92028A

1992 Advertising Silver Pencil

Loeffler Ketchum Mountjoy / Charlotte

Political Americana

Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Single

92025A

1992 Advertising Bronze Pencil

TBWA Kerlick Switzer / St. Louis

Fred Arbogast Company

Consumer Magazine / Consumer Magazine Less Than One Page B/W or Color: Single

92026A

1992 Advertising Gold Pencil

Goldsmith/Jeffrey / New York

Lumex

Non-Broadcast / Non-Broadcast Out-of-Home

92113T

1992 Advertising Silver Pencil

Weiss Whitten Carroll Stagliano / New York

Weiss Whitten Carrol Stagliano

Non-Broadcast / Non-Broadcast Out-of-Home

92114T

1992 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Aveda Corporation

Non-Broadcast / Non-Broadcast Out-of-Home

92115T

1992 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Art Directors/Copywriters Club of Minnesota

Collateral / Collateral Direct Mail: Single

92053A

1992 Advertising Silver Pencil

Mothra / Charlotte

Christian Biker Association

Collateral / Collateral Direct Mail: Single

92054A

1992 Advertising Bronze Pencil

Admen Against Big Logos / El Segundo

Atlantic Exterminating

Collateral / Collateral Direct Mail: Single

92055A

1992 Advertising Bronze Pencil

Caesar/Wellinger Group / Farmington Hills, MI

August Productions

Collateral / Collateral Direct Mail: Single

92056A

1992 Advertising Gold Pencil

DDB Needham Worldwide / New York

New York State Lottery

Consumer Television / Consumer Television :20 and Under: Single

92100T

1992 Advertising Gold Pencil

Della Femina McNamee / New York

Dribeck Importers/Beck's Beer

Consumer Television / Consumer Television :20 and Under: Single

92101T

1992 Advertising Gold Pencil

Fallon McElligott / Minneapolis

Ralston Purina/Nature's Course

Consumer Television / Consumer Television :20 and Under: Single

92102T

1992 Advertising Silver Pencil

Chiat/Day/Mojo / Venice

Eveready Battery

Consumer Television / Consumer Television :20 and Under: Single

92103T

1992 Advertising Bronze Pencil

Fallon McElligott / Minneapolis

Ralston Purina/Nature's Course

Consumer Television / Consumer Television :20 and Under: Single

92104T

1992 Advertising Gold Pencil

Leagas Delaney / London

Ordnance Survey

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

92005A

1992 Advertising Silver Pencil

Follis DeVito Verdi / New York

Daffy's

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

92006A

1992 Advertising Bronze Pencil

McCabe & Company / New York

Coleman Natural Meats

Consumer Newspaper / Consumer Newspaper Over 600 Lines: Campaign

92007A

1992 Advertising Gold Pencil

BMP DDB Needham Worldwide / London

Barclaycard

Consumer Television / Consumer Television Over :30 Single

92085T

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