The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Bates Interactive / London Client: Hewlett Packard Category: Integrated Branding Campaign
Agency: Cole & Weber / Seattle Client: Qpass Category: Integrated Branding Campaign
Agency: Duffy Design / Minneapolis Client: EDS Category: Integrated Branding Campaign
Agency: Leo Burnett / Sydney Client: Kellog Australia Category: Integrated Branding Campaign
Agency: MVBMS/EURO RSCG / New York Client: New Balance Athletic Shoe, Inc. Category: Integrated Branding Campaign
Agency: USWeb/CKS / Atlanta Client: Creative Club of Atlanta Category: Integrated Branding Campaign
Agency: Ad Planet Kinetic Interactive / Singapore Client: Aiwa Sales Singapore Category: Corporate Image - Business to Consumer / Corporate Image B2C - CD-Rom
Agency: Biggs/Gilmore / Kalamazoo Client: Sea Ray Boats Category: Corporate Image - Business to Consumer / Corporate Image B2C - CD-Rom
Agency: Lightspeed Studios, Inc. / Portland Client: adidas International Category: Corporate Image - Business to Consumer / Corporate Image B2C - CD-Rom
Agency: EURO RSCG DSW Partners / Salt Lake City Client: iomega Category: Promotional Advertising / Promotional Advertising - Other Digitial Advertising
Agency: Organic / New York Client: CDNOW Category: Promotional Advertising / Promotional Advertising - Other Digitial Advertising
Agency: Beaufonts / UK Client: Beaufonts Category: Non-Profit Organizations
Agency: SYZYGY Ltd / London Client: South Bank Centre Category: Non-Profit Organizations
Agency: Zentropy Partners / San Francisco Client: Walter Kaitz Foundation Category: Non-Profit Organizations
Agency: Blue Hypermedia / New York Client: Douglas Elliman Category: E-Commerce / E-Commerce - Web Sites
Agency: The Chopping Block, Inc. / New York Client: buyarock.com Category: E-Commerce / E-Commerce - Web Sites
Agency: marchFIRST / Salt Lake City Client: Timberland Category: E-Commerce / E-Commerce - Web Sites
Agency: Modem Media / Norwalk Client: IBM Personal Systems Group Category: E-Commerce / E-Commerce - Web Sites
Agency: Aoi Advertising / Tokyo Client: Try Group Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Arnold Communications / Boston Client: Converse Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Cole & Weber / Seattle Client: K2 Skis Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Deepend London / London Client: Cartoon Network UK Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Deepend London / London Client: Design Museum Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: DoubleYou / Barcelona Client: Audi Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Duffy Design / Minneapolis Client: BMW of North America Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: EURO RSCG DSW Partners / Salt Lake City Client: Intel Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: hillmancurtis.com / New York Client: The Feed Room Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Hyperlink / London Client: Goldfish Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Intel / Santa Clara Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Luminant Worldwide / New York Client: The Diamond Information Center Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: marchFIRST / San Francisco Client: Levi Strauss & Co. Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: McCann-Erickson Publicade Ltda. / São Paulo Client: Dupont of Brazil Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: OgilvyInteractive / New York Client: Arthur Anderson Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: OgilvyInteractive / New York Client: Jaguar North America Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: R/GA / New York Client: Brooklyn Academy of Music Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: R/GA / New York Client: The Van Gogh Museum, Amsterdam Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Razorfish / New York Client: Whitney / Intel Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Sapient / San Francisco Client: United Airlines Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Second Story / Portland Client: Kodak Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Team One Advertising / El Segundo Client: Lexus Category: Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites
Agency: Pivot Design, Inc. / Chicago Client: Focal Communications Corporation Category: Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising
Agency: OgilvyInteractive / New York Client: Syndicate Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Agency: Elephant Seven / Hamburg Client: Warner Home Video GmbH Category: Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Agency: Milligan Design / New York Client: Siemens Category: Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Agency: Periscope / Minneapolis Client: Net Radio Category: Corporate Image - Business to Business / Corporate Image B2B - CD-ROM
Agency: Lot 21 Interactive Advertising / San Francisco Client: Palm Computing Category: Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Agency: Fuse, Inc. / Laguna Beach Client: Fuse, Inc. Category: Self-Promotion / Self-Promotion - CD-ROM
Agency: Laurel Marketing and Design / Laurel Client: LMD Category: Self-Promotion / Self-Promotion - CD-ROM
Agency: Periscope / Minneapolis Client: Periscope Category: Self-Promotion / Self-Promotion - CD-ROM
Agency: Ribit Productions, Inc. / Dallas Client: Ribit Productions, Inc. Category: Self-Promotion / Self-Promotion - CD-ROM

2000 Interactive Merit Award

Bates Interactive / London

Hewlett Packard

Integrated Branding Campaign

00_0170N

2000 Interactive Merit Award

Cole & Weber / Seattle

Qpass

Integrated Branding Campaign

00_0171N

2000 Interactive Merit Award

Duffy Design / Minneapolis

EDS

Integrated Branding Campaign

00_0172N

2000 Interactive Merit Award

Leo Burnett / Sydney

Kellog Australia

Integrated Branding Campaign

00_0173N

2000 Interactive Merit Award

MVBMS/EURO RSCG / New York

New Balance Athletic Shoe, Inc.

Integrated Branding Campaign

00_0174N

2000 Interactive Merit Award

USWeb/CKS / Atlanta

Creative Club of Atlanta

Integrated Branding Campaign

00_0175N

2000 Interactive Merit Award

Ad Planet Kinetic Interactive / Singapore

Aiwa Sales Singapore

Corporate Image - Business to Consumer / Corporate Image B2C - CD-Rom

00_0152N

2000 Interactive Merit Award

Biggs/Gilmore / Kalamazoo

Sea Ray Boats

Corporate Image - Business to Consumer / Corporate Image B2C - CD-Rom

00_0153N

2000 Interactive Merit Award

Lightspeed Studios, Inc. / Portland

adidas International

Corporate Image - Business to Consumer / Corporate Image B2C - CD-Rom

00_0154N

2000 Interactive Merit Award

EURO RSCG DSW Partners / Salt Lake City

iomega

Promotional Advertising / Promotional Advertising - Other Digitial Advertising

00_0128N

2000 Interactive Merit Award

Organic / New York

CDNOW

Promotional Advertising / Promotional Advertising - Other Digitial Advertising

00_0129N

2000 Interactive Merit Award

Beaufonts / UK

Beaufonts

Non-Profit Organizations

00_0197N

2000 Interactive Merit Award

SYZYGY Ltd / London

South Bank Centre

Non-Profit Organizations

00_0198N

2000 Interactive Merit Award

Zentropy Partners / San Francisco

Walter Kaitz Foundation

Non-Profit Organizations

00_0199N

2000 Interactive Merit Award

Blue Hypermedia / New York

Douglas Elliman

E-Commerce / E-Commerce - Web Sites

00_0166N

2000 Interactive Merit Award

The Chopping Block, Inc. / New York

buyarock.com

E-Commerce / E-Commerce - Web Sites

00_0167N

2000 Interactive Merit Award

marchFIRST / Salt Lake City

Timberland

E-Commerce / E-Commerce - Web Sites

00_0168N

2000 Interactive Merit Award

Modem Media / Norwalk

IBM Personal Systems Group

E-Commerce / E-Commerce - Web Sites

00_0169N

2000 Interactive Merit Award

Aoi Advertising / Tokyo

Try Group

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0130N

2000 Interactive Merit Award

Arnold Communications / Boston

Converse

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0131N

2000 Interactive Merit Award

Cole & Weber / Seattle

K2 Skis

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0132N

2000 Interactive Merit Award

Deepend London / London

Cartoon Network UK

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0133N

2000 Interactive Merit Award

Deepend London / London

Design Museum

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0134N

2000 Interactive Merit Award

DoubleYou / Barcelona

Audi

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0135N

2000 Interactive Merit Award

Duffy Design / Minneapolis

BMW of North America

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0136N

2000 Interactive Merit Award

EURO RSCG DSW Partners / Salt Lake City

Intel

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0137N

2000 Interactive Merit Award

hillmancurtis.com / New York

The Feed Room

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0138N

2000 Interactive Merit Award

Hyperlink / London

Goldfish

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0139N

2000 Interactive Merit Award

Intel / Santa Clara

N/A

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0140N

2000 Interactive Merit Award

Luminant Worldwide / New York

The Diamond Information Center

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0141N

2000 Interactive Merit Award

marchFIRST / San Francisco

Levi Strauss & Co.

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0142N

2000 Interactive Merit Award

McCann-Erickson Publicade Ltda. / São Paulo

Dupont of Brazil

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0143N

2000 Interactive Merit Award

OgilvyInteractive / New York

Arthur Anderson

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0144N

2000 Interactive Merit Award

OgilvyInteractive / New York

Jaguar North America

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0145N

2000 Interactive Merit Award

R/GA / New York

Brooklyn Academy of Music

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0146N

2000 Interactive Merit Award

R/GA / New York

The Van Gogh Museum, Amsterdam

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0147N

2000 Interactive Merit Award

Razorfish / New York

Whitney / Intel

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0148N

2000 Interactive Merit Award

Sapient / San Francisco

United Airlines

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0149N

2000 Interactive Merit Award

Second Story / Portland

Kodak

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0150N

2000 Interactive Merit Award

Team One Advertising / El Segundo

Lexus

Corporate Image - Business to Consumer / Corporate Image B2C - Web Sites

00_0151N

2000 Interactive Merit Award

Pivot Design, Inc. / Chicago

Focal Communications Corporation

Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising

00_0165N

2000 Interactive Merit Award

OgilvyInteractive / New York

Syndicate

Self-Promotion / Self-Promotion - Other Digital Advertising

00_0196N

2000 Interactive Merit Award

Elephant Seven / Hamburg

Warner Home Video GmbH

Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

00_0162N

2000 Interactive Merit Award

Milligan Design / New York

Siemens

Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

00_0163N

2000 Interactive Merit Award

Periscope / Minneapolis

Net Radio

Corporate Image - Business to Business / Corporate Image B2B - CD-ROM

00_0164N

2000 Interactive Merit Award

Lot 21 Interactive Advertising / San Francisco

Palm Computing

Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising

00_0155N

2000 Interactive Merit Award

Fuse, Inc. / Laguna Beach

Fuse, Inc.

Self-Promotion / Self-Promotion - CD-ROM

00_0192N

2000 Interactive Merit Award

Laurel Marketing and Design / Laurel

LMD

Self-Promotion / Self-Promotion - CD-ROM

00_0193N

2000 Interactive Merit Award

Periscope / Minneapolis

Periscope

Self-Promotion / Self-Promotion - CD-ROM

00_0194N

2000 Interactive Merit Award

Ribit Productions, Inc. / Dallas

Ribit Productions, Inc.

Self-Promotion / Self-Promotion - CD-ROM

00_0195N

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