The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Dali Llibres
Agency: Bis Dixit / Barcelona
Client: Fundació Gala Salvador Dalí Category: Publication Design / Book Design
Senior Library 2005
Agency: School of Visual Arts / New York
Client: School of Visual Arts Category: Publication Design / Book Design
Men Collection
Agency: Santa Clara / São Paulo
Client: Polaroid Eyewear Category: Consumer Magazine / Color: Full Page or Spread - Campaign
The Hunt
Agency: Euro RSCG 4D / Amstelveen
Client: Volvo Cars Corporation Category: Brand Gaming/Applications / Online
"Soundwaves 1"
Agency: Y&R / Kuala Lumpur
Client: Penguin Books Malaysia Category: Consumer Newspaper / Full Page or Spread: Single
Safe Happens
Agency: Epoch Films / New York
Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
Skittles
Agency: TBWA\Chiat\Day / New York
Client: Masterfoods Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Non plus ultra - Wall Calendar 2006
Agency: Strichpunkt GmbH / Stuttgart
Client: Papierfabrik Scheufelen GmbH+Co. KG Category: Brand and Corporate Identity Design / Corporate Identity - Single
+10 Logo
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Udder
Agency: Y&R Singapore / Singapore
Client: Malaysia Dairy Industries Category: Collateral Design / Posters - Single
WWF "Thermometer"
Agency: BBDO Guerrero Ortega / Makati City
Client: WWF Category: Public Service/Political Print / Outdoor and Posters - Single
Getty Images - 10 ways
Agency: Great Works / Stockholm
Client: Getty Images Category: Web Sites / Business to Consumer
Leaves
Agency: Saatchi & Saatchi NZ / Auckland
Client: World Wildlife Fund Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Guns
Agency: Y&R Asia / Singapore
Client: IANSA Category: Public Service/Political Print / Newspaper or Magazine - Campaign
MTV Canada Station ID's
Agency: Head Gear Animation / Toronto
Client: MTV Canada Category: Broadcast Design / Campaign
Anorexia Mailing "Slim, slimmer, dead"
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: www.magersucht.de (Anorexia) Category: Direct Mail / Single
Hairy-Mail
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Email Marketing / Public Service/Non-Profit/ Educational
G4 Midnight Spank Brand Campaign
Agency: BBDO / New York
Client: G4 Category: Branded Content / Campaign
Come Home to The Simpsons
Agency: devilfish / London
Client: Sky One Category: Online Branded Content / Business to Consumer
Heidies
Agency: Farfar / Stockholm
Client: Diesel Category: Online Branded Content / Business to Consumer
Paper Brick Wall
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett Packard (Malaysia) Category: Environmental Design / Single
Paper Mural
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett Packard (Malaysia) Category: Environmental Design / Single
Sound Off
Agency: DDB Brasil / São Paulo
Client: Henkel Category: Banners - Fixed Space / Business to Consumer - Campaign
Black
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Penline Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
DHL Track & Trace "Picture Puzzle" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: DHL Category: Collateral Design / P.O.P. and In-Store - Campaign
The First Internet Fire
Agency: McKinney / Durham
Client: Full Frame Documentary Film Festival Category: Other Interactive Digital Media
Day of German Design
Agency: Ligalux GmbH / Hamburg
Client: Ligalux GmbH Category: Environmental Design / Campaign
Bonded by Blood
Agency: TBWA\Whybin / Auckland
Client: adidasNZRU Category: Collateral / P.O.P. and In-Store - Campaign
Apple Camp
Agency: Apple Computer / Cupertino
Client: Apple Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
SLOW DOWN CLIMATE CHANGE
Agency: CP PROXIMITY / Barcelona
Client: FUNDACION NATURA Category: Microsites / Public Service/Non-Profit/ Educational
The Dew of Longevity
Agency: Dentsu Inc. Tokyo / Tokyo
Client: Tropical Plant Resources Research Institute Category: Package Design / Campaign
5,0 Original
Agency: feldmann+schultchen design studios GmbH / Hamburg
Client: Carlsberg Group Germany Category: Package Design / Campaign
Foot Doctor
Agency: BBDO / New York
Client: Red Stripe Category: Consumer Television / :30/:25 - Single
Grace
Agency: TBWA\Chiat\Day / New York
Client: Combos Category: Consumer Television / :30/:25 - Single
At Home
Agency: Profero / London
Client: COI/Home Office Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Hand
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Mattel / Matchbox Category: Outdoor / Outdoor: Single
"StillFree"
Agency: Droga5 / NYC
Client: Ecko Unltd./ Marc Ecko Enterprises Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Ketchup
Agency: Publicis Mojo / Auckland
Client: Campaign Against Landmines Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Dinning Room
Agency: Grey Worldwide South Africa / Johannesburg
Client: Geronimo's Condoms Category: Consumer Radio / Single
HDDVD Banners
Agency: Goodby, Silverstein & Partners / San Francisco
Client: HD DVD Category: Banners - Dynamic / Business to Consumer - Campaign
Fresco
Agency: TBWA\ Germany / Berlin
Client: adidas Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Award:
2007 Design Bronze Pencil
Agency:
Bis Dixit / Barcelona
Client:
Fundació Gala Salvador Dalí
Title:
Dali Llibres
Category:
Publication Design / Book Design
Annual ID:
07054D
Award:
2007 Design Bronze Pencil
Agency:
School of Visual Arts / New York
Client:
School of Visual Arts
Title:
Senior Library 2005
Category:
Publication Design / Book Design
Annual ID:
07055D
Award:
2007 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
NikeStore
Category:
Web Sites / E-Commerce
Annual ID:
07033N
Award:
2007 Advertising Bronze Pencil
Agency:
Santa Clara / São Paulo
Client:
Polaroid Eyewear
Title:
Men Collection
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07014A
Award:
2007 Interactive Bronze Pencil
Agency:
Euro RSCG 4D / Amstelveen
Client:
Volvo Cars Corporation
Title:
The Hunt
Category:
Brand Gaming/Applications / Online
Annual ID:
07038N
Award:
2007 Advertising Bronze Pencil
Agency:
Y&R / Kuala Lumpur
Client:
Penguin Books Malaysia
Title:
"Soundwaves 1"
Category:
Consumer Newspaper / Full Page or Spread: Single
Annual ID:
07001A
Award:
2007 Advertising Bronze Pencil
Agency:
Epoch Films / New York
Client:
Volkswagen
Title:
Safe Happens
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
07067T
Award:
2007 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Masterfoods
Title:
Skittles
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
07016A
Award:
2007 Design Bronze Pencil
Agency:
Strichpunkt GmbH / Stuttgart
Client:
Papierfabrik Scheufelen GmbH+Co. KG
Title:
Non plus ultra - Wall Calendar 2006
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
07007D
Award:
2007 Design Bronze Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
+10 Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
Annual ID:
07013D
Award:
2007 Design Bronze Pencil
Agency:
Y&R Singapore / Singapore
Client:
Malaysia Dairy Industries
Title:
Udder
Category:
Collateral Design / Posters - Single
Annual ID:
07026D
Award:
2007 Advertising Bronze Pencil
Agency:
BBDO Guerrero Ortega / Makati City
Client:
WWF
Title:
WWF "Thermometer"
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
07037A
Award:
2007 Interactive Bronze Pencil
Agency:
Big Spaceship / Brooklyn
Client:
Nike
Title:
Nike Air
Category:
Web Sites / Business to Consumer
Annual ID:
07029N
Award:
2007 Interactive Bronze Pencil
Agency:
Great Works / Stockholm
Client:
Getty Images
Title:
Getty Images - 10 ways
Category:
Web Sites / Business to Consumer
Annual ID:
07030N
Award:
2007 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi NZ / Auckland
Client:
World Wildlife Fund
Title:
Leaves
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07034A
Award:
2007 Advertising Bronze Pencil
Agency:
Y&R Asia / Singapore
Client:
IANSA
Title:
Guns
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
07035A
Award:
2007 Design Bronze Pencil
Agency:
Head Gear Animation / Toronto
Client:
MTV Canada
Title:
MTV Canada Station ID's
Category:
Broadcast Design / Campaign
Annual ID:
07068D
Award:
2007 Design Bronze Pencil
Agency:
Apple Computer / Cupertino
Client:
Apple
Title:
iPod shuffle
Category:
Package Design / Single
Annual ID:
07016D
Award:
2007 Design Bronze Pencil
Agency:
Apple Computer / Cupertino
Client:
Apple
Title:
Mac Pro
Category:
Package Design / Single
Annual ID:
07017D
Award:
2007 Design Bronze Pencil
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
www.magersucht.de (Anorexia)
Title:
Anorexia Mailing "Slim, slimmer, dead"
Category:
Direct Mail / Single
Annual ID:
07061D
Award:
2007 Interactive Bronze Pencil
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Hairy-Mail
Category:
Email Marketing / Public Service/Non-Profit/ Educational
Annual ID:
07045N
Award:
2007 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
G4
Title:
G4 Midnight Spank Brand Campaign
Category:
Branded Content / Campaign
Annual ID:
07093T
Award:
2007 Interactive Bronze Pencil
Agency:
devilfish / London
Client:
Sky One
Title:
Come Home to The Simpsons
Category:
Online Branded Content / Business to Consumer
Annual ID:
07048N
Award:
2007 Interactive Bronze Pencil
Agency:
Farfar / Stockholm
Client:
Diesel
Title:
Heidies
Category:
Online Branded Content / Business to Consumer
Annual ID:
07049N
Award:
2007 Design Bronze Pencil
Agency:
BBDO / New York
Client:
BBC World
Title:
Corners: Soldier
Category:
Environmental Design / Single
Annual ID:
07044D
Award:
2007 Design Bronze Pencil
Agency:
BBDO / New York
Client:
BBC World
Title:
Corners: Border
Category:
Environmental Design / Single
Annual ID:
07045D
Award:
2007 Design Bronze Pencil
Agency:
Publicis Malaysia / Petaling Jaya
Client:
Hewlett Packard (Malaysia)
Title:
Paper Brick Wall
Category:
Environmental Design / Single
Annual ID:
07046D
Award:
2007 Design Bronze Pencil
Agency:
Publicis Malaysia / Petaling Jaya
Client:
Hewlett Packard (Malaysia)
Title:
Paper Mural
Category:
Environmental Design / Single
Annual ID:
07047D
Award:
2007 Design Bronze Pencil
Agency:
PSYOP / New York City
Client:
MHD
Title:
Crow
Category:
Broadcast Design / Single
Annual ID:
07065D
Award:
2007 Interactive Bronze Pencil
Agency:
DDB Brasil / São Paulo
Client:
Henkel
Title:
Sound Off
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Annual ID:
07006N
Award:
2007 Advertising Bronze Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
Penline Sdn Bhd
Title:
Black
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
07023A
Award:
2007 Design Bronze Pencil
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
DHL
Title:
DHL Track & Trace "Picture Puzzle" Campaign
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
07036D
Award:
2007 Interactive Bronze Pencil
Agency:
McKinney / Durham
Client:
Full Frame Documentary Film Festival
Title:
The First Internet Fire
Category:
Other Interactive Digital Media
Annual ID:
07058N
Award:
2007 Design Bronze Pencil
Agency:
Ligalux GmbH / Hamburg
Client:
Ligalux GmbH
Title:
Day of German Design
Category:
Environmental Design / Campaign
Annual ID:
07050D
Award:
2007 Advertising Bronze Pencil
Agency:
TBWA\Whybin / Auckland
Client:
adidasNZRU
Title:
Bonded by Blood
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
07026A
Award:
2007 Design Bronze Pencil
Agency:
Apple Computer / Cupertino
Client:
Apple
Title:
Apple Camp
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07011D
Award:
2007 Interactive Bronze Pencil
Agency:
CP PROXIMITY / Barcelona
Client:
FUNDACION NATURA
Title:
SLOW DOWN CLIMATE CHANGE
Category:
Microsites / Public Service/Non-Profit/ Educational
Annual ID:
07024N
Award:
2007 Design Bronze Pencil
Agency:
Dentsu Inc. Tokyo / Tokyo
Client:
Tropical Plant Resources Research Institute
Title:
The Dew of Longevity
Category:
Package Design / Campaign
Annual ID:
07020D
Award:
2007 Design Bronze Pencil
Agency:
feldmann+schultchen design studios GmbH / Hamburg
Client:
Carlsberg Group Germany
Title:
5,0 Original
Category:
Package Design / Campaign
Annual ID:
07021D
Award:
2007 Design Bronze Pencil
Agency:
Riot / Cape Town
Client:
@home
Title:
@home Shopping Bags
Category:
Package Design / Campaign
Annual ID:
07022D
Award:
2007 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
Red Stripe
Title:
Foot Doctor
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07063T
Award:
2007 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Combos
Title:
Grace
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07064T
Award:
2007 Interactive Bronze Pencil
Agency:
Profero / London
Client:
COI/Home Office
Title:
At Home
Category:
Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Annual ID:
07016N
Award:
2007 Advertising Bronze Pencil
Agency:
Ogilvy & Mather, S.A. / Mexico, D.F.
Client:
Mattel / Matchbox
Title:
Hand
Category:
Outdoor / Outdoor: Single
Annual ID:
07018A
Award:
2007 Advertising Bronze Pencil
Agency:
Droga5 / NYC
Client:
Ecko Unltd./ Marc Ecko Enterprises
Title:
"StillFree"
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
07083A
Award:
2007 Advertising Bronze Pencil
Agency:
Publicis Mojo / Auckland
Client:
Campaign Against Landmines
Title:
Ketchup
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Annual ID:
07084A
Award:
2007 Advertising Bronze Pencil
Agency:
Grey Worldwide South Africa / Johannesburg
Client:
Geronimo's Condoms
Title:
Dinning Room
Category:
Consumer Radio / Single
Annual ID:
07049R
Award:
2007 Advertising Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
TELE2
Title:
MMS
Category:
Outdoor / Outdoor - Campaign
Annual ID:
07020A
Award:
2007 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
HD DVD
Title:
HDDVD Banners
Category:
Banners - Dynamic / Business to Consumer - Campaign
Annual ID:
07014N
Award:
2007 Advertising Bronze Pencil
Agency:
TBWA\ Germany / Berlin
Client:
adidas
Title:
Fresco
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07081A
