The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Giving is Glorious
Agency: Mother Advertising Ltd / London
Client: Mother Category: Collateral / Self-promotion (Agencies or individuals )
Bike Lock
Agency: BBDO Canada / Toronto
Client: smart Canada Category: Experiential Advertising / Single
DIRTY WATER for $1
Agency: Casanova Pendrill / New York
Client: UNICEF Category: Experiential Advertising / Single
Drop The Bomb
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Fosters: Carlton Draught Category: Experiential Advertising / Single
The Fun Theory
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Experiential Advertising / Single
The Wall Project
Agency: DDB West / San Francisco
Client: The Wende Museum and Archive of the Cold War Category: Experiential Advertising / Single
The World's Biggest Signpost
Agency: Farfar / Stockholm
Client: Nokia Category: Experiential Advertising / Single
Facebook Showroom
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Experiential Advertising / Single
White Gold's Battle for Milkquarious
Agency: Goodby, Silverstein and Partners / San Francisco
Client: California Milk Processor Board Category: Experiential Advertising / Single
Summit on the Summit
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Hewlett Packard Category: Experiential Advertising / Single
Last Call
Agency: Jung von Matt AG / Hamburg
Client: NBC Universal/13TH STREET Category: Experiential Advertising / Single
Flyvertising - the world´s first fly banner.
Agency: Jung von Matt AG / Stuttgart
Client: Eichborn Category: Experiential Advertising / Single
The My First Book Project
Agency: JWT Cape Town / Cape Town
Client: Global Literacy Project Incorporated Category: Experiential Advertising / Single
HEINEKEN AUDITORIUM
Agency: JWT Italia / Milano
Client: Heineken Italia Category: Experiential Advertising / Single
House of Cards Exhibition
Agency: Leo Burnett / London
Client: Shelter Category: Experiential Advertising / Single
House of Cards - Glastonbury
Agency: Leo Burnett / London
Client: Shelter Category: Experiential Advertising / Single
Monuments
Agency: Leo Burnett / Millers Point
Client: WWF/Earth Hour Category: Experiential Advertising / Single
The Great Christmas Paper Swindle
Agency: Lowe Sydney / Sydney
Client: Football Federation Australia Category: Experiential Advertising / Single
Fire Scooter
Agency: McCann Worldgroup India / Mumbai
Client: Republic of Chicken Category: Experiential Advertising / Single
Real Good Experiment
Agency: mono / minneapolis
Client: Blu Dot Category: Experiential Advertising / Single
ProContra
Agency: Serviceplan / München
Client: LeadAcademy e.V. Category: Experiential Advertising / Single
Gym
Agency: Devito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Dance Club
Agency: Devito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Oktoberfest
Agency: Devito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
El Loco
Agency: Draftfcb Johannesburg / Johannesburg
Client: Toyota / Genuine Parts Category: Consumer Radio / Single
I wanna know what love is.
Agency: Ogilvy / são paulo
Client: Motorola Category: Consumer Radio / Single
Lions
Agency: Ogilvy Johannesburg / Johannesburg
Client: Exclusive Books Category: Consumer Radio / Single
Ping Pong
Agency: TBWA\Vancouver / Vancouver
Client: Okanagan Spring Brewery Category: Consumer Radio / Single
Madmen TV Show - Madison Products
Agency: US Sydney / Redfern
Client: SBS Category: Consumer Radio / Single
LIVE WITH IT
Agency: Abbott Mead Vickers BBDO / London
Client: DEPT FOR TRANSPORT Category: Public Service / Television - Single
PR
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service / Television - Single
Lecture Hall
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service / Television - Single
Child Pornography
Agency: BETC Euro RSCG / Paris
Client: ECPAT/Air France Category: Public Service / Television - Single
Desperate
Agency: Casanova Pendrill / New York
Client: UNICEF Category: Public Service / Television - Single
Everybody Hurts
Agency: Grey / Melbourne
Client: Transport Accident Commission Category: Public Service / Television - Single
Beautifully Imperfect
Agency: Leo Burnett/Arc Worldwide Singapore / Singapore
Client: Ministry of Community Development, Youth And Sports Category: Public Service / Television - Single
Tracey
Agency: MetropolitanRepublic / Johanneesburg
Client: Drive Alive Category: Public Service / Television - Single
Anti Knife Crime - Physical
Agency: RKCR/Y&R / London
Client: Home Office Category: Public Service / Television - Single
Father and Son
Agency: The Sweet Shop / Auckland
Client: Starship Category: Public Service / Television - Single
Men vs Women
Agency: 72andSunny / Los Angeles
Client: Nike EMEA Category: Integrated Branding / Integrated Branding Campaign
Award:
2010 Advertising Merit Award
Agency:
Mother Advertising Ltd / London
Client:
Mother
Title:
Giving is Glorious
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
10272A
Award:
2010 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
smart Canada
Title:
Bike Lock
Category:
Experiential Advertising / Single
Annual ID:
10473G
Award:
2010 Advertising Merit Award
Agency:
Casanova Pendrill / New York
Client:
UNICEF
Title:
DIRTY WATER for $1
Category:
Experiential Advertising / Single
Annual ID:
10474G
Award:
2010 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Fosters: Carlton Draught
Title:
Drop The Bomb
Category:
Experiential Advertising / Single
Annual ID:
10475G
Award:
2010 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen Sweden
Title:
The Fun Theory
Category:
Experiential Advertising / Single
Annual ID:
10476G
Award:
2010 Advertising Merit Award
Agency:
DDB West / San Francisco
Client:
The Wende Museum and Archive of the Cold War
Title:
The Wall Project
Category:
Experiential Advertising / Single
Annual ID:
10477G
Award:
2010 Advertising Merit Award
Agency:
Farfar / Stockholm
Client:
Nokia
Title:
The World's Biggest Signpost
Category:
Experiential Advertising / Single
Annual ID:
10478G
Award:
2010 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Facebook Showroom
Category:
Experiential Advertising / Single
Annual ID:
10479G
Award:
2010 Advertising Merit Award
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
California Milk Processor Board
Title:
White Gold's Battle for Milkquarious
Category:
Experiential Advertising / Single
Annual ID:
10480G
Award:
2010 Advertising Merit Award
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Hewlett Packard
Title:
Summit on the Summit
Category:
Experiential Advertising / Single
Annual ID:
10481G
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
NBC Universal/13TH STREET
Title:
Last Call
Category:
Experiential Advertising / Single
Annual ID:
10482G
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Eichborn
Title:
Flyvertising - the world´s first fly banner.
Category:
Experiential Advertising / Single
Annual ID:
10483G
Award:
2010 Advertising Merit Award
Agency:
JWT Cape Town / Cape Town
Client:
Global Literacy Project Incorporated
Title:
The My First Book Project
Category:
Experiential Advertising / Single
Annual ID:
10484G
Award:
2010 Advertising Merit Award
Agency:
JWT Italia / Milano
Client:
Heineken Italia
Title:
HEINEKEN AUDITORIUM
Category:
Experiential Advertising / Single
Annual ID:
10485G
Award:
2010 Advertising Merit Award
Agency:
JWT London / London
Client:
Nestle
Title:
Snow Stamp
Category:
Experiential Advertising / Single
Annual ID:
10486G
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards Exhibition
Category:
Experiential Advertising / Single
Annual ID:
10487G
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards - Glastonbury
Category:
Experiential Advertising / Single
Annual ID:
10488G
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / Millers Point
Client:
WWF/Earth Hour
Title:
Monuments
Category:
Experiential Advertising / Single
Annual ID:
10489G
Award:
2010 Advertising Merit Award
Agency:
Lowe Sydney / Sydney
Client:
Football Federation Australia
Title:
The Great Christmas Paper Swindle
Category:
Experiential Advertising / Single
Annual ID:
10490G
Award:
2010 Advertising Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Republic of Chicken
Title:
Fire Scooter
Category:
Experiential Advertising / Single
Annual ID:
10491G
Award:
2010 Advertising Merit Award
Agency:
mono / minneapolis
Client:
Blu Dot
Title:
Real Good Experiment
Category:
Experiential Advertising / Single
Annual ID:
10492G
Award:
2010 Advertising Merit Award
Agency:
Serviceplan / München
Client:
LeadAcademy e.V.
Title:
ProContra
Category:
Experiential Advertising / Single
Annual ID:
10493G
Award:
2010 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
FedEx Canada Ltd.
Title:
Legs
Category:
Consumer Radio / Single
Annual ID:
10336R
Award:
2010 Advertising Merit Award
Agency:
DDB / New York
Client:
NY Lottery
Title:
Love Kittens
Category:
Consumer Radio / Single
Annual ID:
10337R
Award:
2010 Advertising Merit Award
Agency:
Devito/Verdi / New York
Client:
Ehrlich Pest Control
Title:
OK
Category:
Consumer Radio / Single
Annual ID:
10338R
Award:
2010 Advertising Merit Award
Agency:
Devito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Gym
Category:
Consumer Radio / Single
Annual ID:
10339R
Award:
2010 Advertising Merit Award
Agency:
Devito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Dance Club
Category:
Consumer Radio / Single
Annual ID:
10340R
Award:
2010 Advertising Merit Award
Agency:
Devito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Oktoberfest
Category:
Consumer Radio / Single
Annual ID:
10341R
Award:
2010 Advertising Merit Award
Agency:
Draftfcb Johannesburg / Johannesburg
Client:
Toyota / Genuine Parts
Title:
El Loco
Category:
Consumer Radio / Single
Annual ID:
10342R
Award:
2010 Advertising Merit Award
Agency:
Grupo Gallegos / Long Beach
Client:
Comcast
Title:
Robinson
Category:
Consumer Radio / Single
Annual ID:
10343R
Award:
2010 Advertising Merit Award
Agency:
Grupo Gallegos / Long Beach
Client:
Comcast
Title:
Epic
Category:
Consumer Radio / Single
Annual ID:
10344R
Award:
2010 Advertising Merit Award
Agency:
Lowe Bull / Johannesburg
Client:
Medal Paints
Title:
BLUE
Category:
Consumer Radio / Single
Annual ID:
10345R
Award:
2010 Advertising Merit Award
Agency:
Net#work BBDO Cape Town / Cape Town
Client:
I&J
Title:
URL
Category:
Consumer Radio / Single
Annual ID:
10346R
Award:
2010 Advertising Merit Award
Agency:
Ogilvy / são paulo
Client:
Motorola
Title:
I wanna know what love is.
Category:
Consumer Radio / Single
Annual ID:
10347R
Award:
2010 Advertising Merit Award
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
Exclusive Books
Title:
Lions
Category:
Consumer Radio / Single
Annual ID:
10348R
Award:
2010 Advertising Merit Award
Agency:
TBWA\Vancouver / Vancouver
Client:
Okanagan Spring Brewery
Title:
Ping Pong
Category:
Consumer Radio / Single
Annual ID:
10349R
Award:
2010 Advertising Merit Award
Agency:
US Sydney / Redfern
Client:
SBS
Title:
Madmen TV Show - Madison Products
Category:
Consumer Radio / Single
Annual ID:
10350R
Award:
2010 Advertising Merit Award
Agency:
zig / Toronto
Client:
IKEA Canada
Title:
Morning Song
Category:
Consumer Radio / Single
Annual ID:
10351R
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DEPT FOR TRANSPORT
Title:
LIVE WITH IT
Category:
Public Service / Television - Single
Annual ID:
10320T
Award:
2010 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
PR
Category:
Public Service / Television - Single
Annual ID:
10321T
Award:
2010 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Lecture Hall
Category:
Public Service / Television - Single
Annual ID:
10322T
Award:
2010 Advertising Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
ECPAT/Air France
Title:
Child Pornography
Category:
Public Service / Television - Single
Annual ID:
10323T
Award:
2010 Advertising Merit Award
Agency:
Casanova Pendrill / New York
Client:
UNICEF
Title:
Desperate
Category:
Public Service / Television - Single
Annual ID:
10324T
Award:
2010 Advertising Merit Award
Agency:
DDB, Paris / Paris
Client:
INPES
Title:
Chance
Category:
Public Service / Television - Single
Annual ID:
10325T
Award:
2010 Advertising Merit Award
Agency:
Grey / Melbourne
Client:
Transport Accident Commission
Title:
Everybody Hurts
Category:
Public Service / Television - Single
Annual ID:
10326T
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett/Arc Worldwide Singapore / Singapore
Client:
Ministry of Community Development, Youth And Sports
Title:
Beautifully Imperfect
Category:
Public Service / Television - Single
Annual ID:
10327T
Award:
2010 Advertising Merit Award
Agency:
MetropolitanRepublic / Johanneesburg
Client:
Drive Alive
Title:
Tracey
Category:
Public Service / Television - Single
Annual ID:
10328T
Award:
2010 Advertising Merit Award
Agency:
RKCR/Y&R / London
Client:
Home Office
Title:
Anti Knife Crime - Physical
Category:
Public Service / Television - Single
Annual ID:
10329T
Award:
2010 Advertising Merit Award
Agency:
The Sweet Shop / Auckland
Client:
Starship
Title:
Father and Son
Category:
Public Service / Television - Single
Annual ID:
10330T
Award:
2010 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
Nike EMEA
Title:
Men vs Women
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
10460G
