The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Blueprint
Agency: DDB MUDRA GROUP / MUMBAI
Client: Union Bank of India Category: Newspaper / Small Space Print - Campaign
Bounty Picks It Up
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Newspaper / Small Space Print - Campaign
The Recorded Contents
Agency: TBWAISTANBUL / ISTANBUL
Client: BEKO Category: Newspaper / Small Space Print - Campaign
Hotwheels Loop
Agency: Ogilvy & Mather Colombia / Bogota
Client: Mattel Category: Out Of Home / Transit & Outdoor Installations - Single
"Here" balloon
Agency: Cheil Worldwide / Seoul
Client: S-Oil Category: Out Of Home / Transit & Outdoor Installations - Single
Message Clouds
Agency: Clemenger BBDO / Brisbane
Client: Energex Category: Out Of Home / Transit & Outdoor Installations - Single
The Skate Wash Denim
Agency: JWT Always Shanghai / Shanghai
Client: Meters\bonwe Category: Out Of Home / Transit & Outdoor Installations - Single
Heaven and Hell
Agency: JWT Shanghai / Shanghai
Client: Samsonite Category: Out Of Home / Transit & Outdoor Installations - Single
Bacteria Billboards
Agency: Lowe Roche / Amuse / Toronto
Client: Warner Brother Pictures Canada Category: Out Of Home / Transit & Outdoor Installations - Single
Little Marina
Agency: Mother / ny
Client: Target Category: Out Of Home / Transit & Outdoor Installations - Single
SPEEDWAY
Agency: Ogilvy / Mexico, D.F.
Client: Mattel Mexico/Hot Wheels Category: Out Of Home / Transit & Outdoor Installations - Single
Sporty Vouchers
Agency: Ogilvy Germany / Frankfurt
Client: SportScheck Category: Out Of Home / Transit & Outdoor Installations - Single
Sending the unthinkable
Agency: RAPP / London
Client: NSPCC Category: Public Service / Collateral - Single
MS Numbing Soap
Agency: Whybin\TBWA\TEQUILA Auckland / Auckland CBD
Client: Multiple Sclerosis Society Category: Public Service / Collateral - Single
Right size of your needs
Agency: AlmapBBDO / São Paulo
Client: MAN Category: Magazine / Full Page or Spread - Campaign
Eyes
Agency: BBDO Mexico / México
Client: Devlyn Optical Stores Category: Magazine / Full Page or Spread - Campaign
Your Own Celebration
Agency: CLM BBDO / BOULOGNE BILLANCOURT
Client: Mars Chocolate - Celebrations Category: Magazine / Full Page or Spread - Campaign
#thegoodstuff
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Nike Category: Magazine / Full Page or Spread - Campaign
Suburbia Can't Compete
Agency: FoxP2 / Cape Town
Client: Media 24 Category: Magazine / Full Page or Spread - Campaign
Stunt
Agency: Fred & Farid Paris / Paris
Client: Wrangler Category: Magazine / Full Page or Spread - Campaign
Unwrap
Agency: Jung von Matt AG / Hamburg
Client: Ricola AG Category: Magazine / Full Page or Spread - Campaign
Deep Sleep Campaign
Agency: Leo Burnett Hong Kong / Hong Kong
Client: Casablanca Category: Magazine / Full Page or Spread - Campaign
Original Parts
Agency: Leo Burnett Tailor Made / São Paulo
Client: Fiat Category: Magazine / Full Page or Spread - Campaign
Seat Typography
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans Category: Magazine / Full Page or Spread - Campaign
Furnitures
Agency: Marcel / Paris
Client: ROWENTA Category: Magazine / Full Page or Spread - Campaign
Pixelated Truth
Agency: Memac Ogilvy & Mather / Dubai
Client: Reporters Without Borders Category: Magazine / Full Page or Spread - Campaign
Tamiya
Agency: Ogilvy & Mather Vietnam / Hochiminh
Client: TAMIYA Category: Magazine / Full Page or Spread - Campaign
BANDSPORTS 24/7
Agency: Ogilvy Brasil / são paulo
Client: BAND SPORTS Category: Magazine / Full Page or Spread - Campaign
Quick Draw Wins
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Magazine / Full Page or Spread - Campaign
Always Thirsty
Agency: Publicis / New York
Client: P&G / Bounty Category: Magazine / Full Page or Spread - Campaign
Instant Furniture
Agency: Publicis Singapore / Singapore
Client: DIY Living Category: Magazine / Full Page or Spread - Campaign
Maps
Agency: Young & Rubicam Mexico / Mexico, D.F.
Client: Mabe Category: Magazine / Full Page or Spread - Campaign
Betadine
Agency: Young & Rubicam Prague / Prague
Client: Betadine Category: Magazine / Full Page or Spread - Campaign
Coleman Sleeping Bags
Agency: Young & Rubicam Prague / Prague
Client: Coleman Category: Magazine / Full Page or Spread - Campaign
Targets
Agency: Filadelfia Comunicacao / Belo Horizonte
Client: Inhotim Category: Public Service / Outdoor and Posters - Campaign
MIA Veterans
Agency: GatesmanMarmion+Dave / Pittsburgh
Client: Homeless Veterans Project Category: Public Service / Outdoor and Posters - Campaign
Sexidents
Agency: Grey Worldwide GmbH / Düsseldorf
Client: MTV Networks AG Switzerland Category: Public Service / Outdoor and Posters - Campaign
Nothing But Potential
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Posters - Campaign
Stop The Cycle
Agency: LOWE SINGAPORE / SG
Client: AWARE (ASSOCIATION OF WOMEN FOR ACTION AND RESEARCH) Category: Public Service / Outdoor and Posters - Campaign
Limited Edition
Agency: M & C Saatchi / Sydney
Client: Sydney Dogs and Cats Home Category: Public Service / Outdoor and Posters - Campaign
Word Game
Agency: Ogilvy & Mather, New Delhi / Gurgaon
Client: Organ Retrieval Banking Organisation Category: Public Service / Outdoor and Posters - Campaign
Saddest Show on Earth
Agency: Y&R Chicago / Chicago
Client: PETA Category: Public Service / Outdoor and Posters - Campaign
A-Z of Endangered and Extinct Wildlife
Agency: Kinetic Singapore / Singapore
Client: Fox International Channels Category: Public Service / Newspaper or Magazine - Single
Stare Bear
Agency: Leo Burnett Chicago / Chicago
Client: Coca-Cola Category: Public Service / Newspaper or Magazine - Single
THIAGO
Agency: Ogilvy Brasil / são paulo
Client: UNICEF Category: Public Service / Newspaper or Magazine - Single
Talking Ad
Agency: Publicis Brussels / Brussels
Client: Reporters Without Borders Category: Public Service / Newspaper or Magazine - Single
Frozen Moments
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / 60 Second - Campaign
Breathe Happy
Agency: Grey / New York
Client: Febreze Category: Consumer Television / 60 Second - Campaign
Award:
2012 Advertising Merit Award
Agency:
DDB MUDRA GROUP / MUMBAI
Client:
Union Bank of India
Title:
Blueprint
Category:
Newspaper / Small Space Print - Campaign
Annual ID:
12149A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up
Category:
Newspaper / Small Space Print - Campaign
Annual ID:
12150A
Award:
2012 Advertising Merit Award
Agency:
TBWAISTANBUL / ISTANBUL
Client:
BEKO
Title:
The Recorded Contents
Category:
Newspaper / Small Space Print - Campaign
Annual ID:
12151A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Mattel
Title:
Hotwheels Loop
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
Award:
2012 Advertising Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
S-Oil
Title:
"Here" balloon
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12195A
Award:
2012 Advertising Merit Award
Agency:
Clemenger BBDO / Brisbane
Client:
Energex
Title:
Message Clouds
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12196A
Award:
2012 Advertising Merit Award
Agency:
JWT Always Shanghai / Shanghai
Client:
Meters\bonwe
Title:
The Skate Wash Denim
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12197A
Award:
2012 Advertising Merit Award
Agency:
JWT Shanghai / Shanghai
Client:
Samsonite
Title:
Heaven and Hell
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12198A
Award:
2012 Advertising Merit Award
Agency:
Lowe Roche / Amuse / Toronto
Client:
Warner Brother Pictures Canada
Title:
Bacteria Billboards
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12199A
Award:
2012 Advertising Merit Award
Agency:
Mother / ny
Client:
Target
Title:
Little Marina
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12200A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy / Mexico, D.F.
Client:
Mattel Mexico/Hot Wheels
Title:
SPEEDWAY
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12201A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Germany / Frankfurt
Client:
SportScheck
Title:
Sporty Vouchers
Category:
Out Of Home / Transit & Outdoor Installations - Single
Annual ID:
12202A
Award:
2012 Advertising Merit Award
Agency:
RAPP / London
Client:
NSPCC
Title:
Sending the unthinkable
Category:
Public Service / Collateral - Single
Annual ID:
12277A
Award:
2012 Advertising Merit Award
Agency:
Whybin\TBWA\TEQUILA Auckland / Auckland CBD
Client:
Multiple Sclerosis Society
Title:
MS Numbing Soap
Category:
Public Service / Collateral - Single
Annual ID:
12278A
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN
Title:
Right size of your needs
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12166A
Award:
2012 Advertising Merit Award
Agency:
BBDO Mexico / México
Client:
Devlyn Optical Stores
Title:
Eyes
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12167A
Award:
2012 Advertising Merit Award
Agency:
CLM BBDO / BOULOGNE BILLANCOURT
Client:
Mars Chocolate - Celebrations
Title:
Your Own Celebration
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12168A
Award:
2012 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Nike
Title:
#thegoodstuff
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12169A
Award:
2012 Advertising Merit Award
Agency:
FoxP2 / Cape Town
Client:
Media 24
Title:
Suburbia Can't Compete
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12170A
Award:
2012 Advertising Merit Award
Agency:
Fred & Farid Paris / Paris
Client:
Wrangler
Title:
Stunt
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12171A
Award:
2012 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Ricola AG
Title:
Unwrap
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12172A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Hong Kong / Hong Kong
Client:
Casablanca
Title:
Deep Sleep Campaign
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12173A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / São Paulo
Client:
Fiat
Title:
Original Parts
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12174A
Award:
2012 Advertising Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Mercedes-Benz Vans
Title:
Seat Typography
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12175A
Award:
2012 Advertising Merit Award
Agency:
Marcel / Paris
Client:
ROWENTA
Title:
Furnitures
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12176A
Award:
2012 Advertising Merit Award
Agency:
Memac Ogilvy & Mather / Dubai
Client:
Reporters Without Borders
Title:
Pixelated Truth
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12177A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather Vietnam / Hochiminh
Client:
TAMIYA
Title:
Tamiya
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12178A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
BAND SPORTS
Title:
BANDSPORTS 24/7
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12179A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Mattel (M) Sdn Bhd
Title:
Quick Draw Wins
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12180A
Award:
2012 Advertising Merit Award
Agency:
Publicis / New York
Client:
P&G / Bounty
Title:
Always Thirsty
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12181A
Award:
2012 Advertising Merit Award
Agency:
Publicis Singapore / Singapore
Client:
DIY Living
Title:
Instant Furniture
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12182A
Award:
2012 Advertising Merit Award
Agency:
Young & Rubicam Mexico / Mexico, D.F.
Client:
Mabe
Title:
Maps
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12183A
Award:
2012 Advertising Merit Award
Agency:
Young & Rubicam Prague / Prague
Client:
Betadine
Title:
Betadine
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12184A
Award:
2012 Advertising Merit Award
Agency:
Young & Rubicam Prague / Prague
Client:
Coleman
Title:
Coleman Sleeping Bags
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12185A
Award:
2012 Advertising Merit Award
Agency:
Filadelfia Comunicacao / Belo Horizonte
Client:
Inhotim
Title:
Targets
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12269A
Award:
2012 Advertising Merit Award
Agency:
GatesmanMarmion+Dave / Pittsburgh
Client:
Homeless Veterans Project
Title:
MIA Veterans
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12270A
Award:
2012 Advertising Merit Award
Agency:
Grey Worldwide GmbH / Düsseldorf
Client:
MTV Networks AG Switzerland
Title:
Sexidents
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12271A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Raising The Roof
Title:
Nothing But Potential
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12272A
Award:
2012 Advertising Merit Award
Agency:
LOWE SINGAPORE / SG
Client:
AWARE (ASSOCIATION OF WOMEN FOR ACTION AND RESEARCH)
Title:
Stop The Cycle
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12273A
Award:
2012 Advertising Merit Award
Agency:
M & C Saatchi / Sydney
Client:
Sydney Dogs and Cats Home
Title:
Limited Edition
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12274A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather, New Delhi / Gurgaon
Client:
Organ Retrieval Banking Organisation
Title:
Word Game
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12275A
Award:
2012 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
PETA
Title:
Saddest Show on Earth
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12276A
Award:
2012 Advertising Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Fox International Channels
Title:
A-Z of Endangered and Extinct Wildlife
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
12254A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Coca-Cola
Title:
Stare Bear
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
12255A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
UNICEF
Title:
THIAGO
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
12256A
Award:
2012 Advertising Merit Award
Agency:
Publicis Brussels / Brussels
Client:
Reporters Without Borders
Title:
Talking Ad
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
12257A
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Frozen Moments
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
12349T
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
Febreze
Title:
Breathe Happy
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
12350T
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO/Eastbound and Down
Title:
Tough Guy
Category:
Consumer Radio / Single
Annual ID:
12287R
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO/Eastbound and Down
Title:
Cock Fight
Category:
Consumer Radio / Single
Annual ID:
12288R
