The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
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Award
Agency
Client
Title
Category
Annual ID
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Integrated Branding / Public Service Campaign
The Whole Picture
Agency: BBH / London
Client: Guardian Category: Integrated Branding / Consumer Campaign
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: MINI New Zealand Category: Integrated Branding / Consumer Campaign
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Consumer Campaign
Push to add drama
Agency: Duval Guillaume / Paris
Client: Turner Broadcasting System Europe Category: Experiential Advertising / Installations
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vitoria Category: Integrated Branding / Public Service Campaign
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Integrated Branding / Public Service Campaign
Pantone Queen
Agency: Leo Burnett London / London
Client: Pantone Category: Collateral / Promotional Items - Single or Campaign
The Sunday Times Rich List-Sport
Agency: CHI & Partners / London
Client: News International Category: Newspaper / Full Page or Spread - Single
Best Job
Agency: Wieden+Kennedy / Portland
Client: P&G Category: Consumer Television / Over 60 second - Single
Smoking Kid
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Thai Health Promotion Foundation Category: Public Service / Television - Single
LEGO Builders of Sound
Agency: serviceplan / Munich
Client: LEGO Category: Out Of Home / Transit & Outdoor Installations - Single
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vitoria Category: Experiential Advertising / Events and Competitions
The Sunday Times Rich List Campaign
Agency: CHI & Partners / London
Client: News International Category: Newspaper / Full Page or Spread - Campaign
Help! I Want to Save a Life
Agency: Droga5 / New York
Client: Help Remedies/DKMS Category: Public Service / Promotional Items - Single or Campaign
Iceberg
Agency: Grey Group China / Beijing
Client: Tui Category: Magazine / Full Page or Spread - Campaign
Three Little Pigs
Agency: BBH / London
Client: Guardian Category: Consumer Television / 60 Second - Single
Jogger
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / 60 Second - Single
Park Assist Technology
Agency: DDB / Sydney
Client: Volkswagen Australia Category: Out Of Home / Billboards - Campaign
Susan Glenn
Agency: BBH / New York
Client: Unilever Category: Cinema Advertising / Short Form - :90 and under - Single
DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO
Agency: DC Shoes / Los Angeles
Client: DC Shoes Category: Branded Content / Online
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Public Service / Radio - Single
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company Category: Out Of Home / Billboards - Single
It's Not Crazy It's Sports Campaign
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Commercials of Var. Length - Campaign
A Long Day of Childhood - Radio Campaign
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Radio / Campaign
Three Little Pigs
Agency: BBH / London
Client: Guardian Category: Cinema Advertising / Long Form - :90 and Over - Single
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Cinema Advertising / Long Form - :90 and Over - Single
Help! I Want to Save a Life
Agency: Droga5 / New York
Client: Help Remedies/DKMS Category: Innovation in Advertising / Single or Campaign
A Long Day of Childhood - Television Campaign
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Consumer Television / :30/:25 - Campaign
Queen Mao
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral / Posters - Single
Western Union Demo Posters
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral / Posters - Campaign
The Name
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
A Long Day of Childhood
Agency: Barton F. Graf 9000 / New York
Client: Ragu Category: Integrated Branding / Consumer Campaign
Croquettes
Agency: Ogilvy Spain / Madrid
Client: Openbank Category: Consumer Television / Under $80K Budget - Campaign
LEGO Builders of Sound
Agency: Serviceplan / Munich
Client: LEGO Category: Experiential Advertising / Installations
Hashtag Killer: #FirstWorldProblems
Agency: DDB NY / New York
Client: Water is Life Category: Integrated Branding / Public Service Campaign
Barbecue
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol Category: Collateral / Promotional Items - Single or Campaign
Call Girl
Agency: DraftFCB New Zealand / Auckland
Client: Prime Television Category: Consumer Radio / Single
Pelicans
Agency: Y&R / Dubai
Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Single
Mad Men
Agency: Hill Holliday / Boston
Client: Newsweek Category: Trade / Full Page or Spread - Campaign
Little Caesars - Television :15 Campaign
Agency: Barton F. Graf 9000 / New York
Client: Little Caesars Category: Consumer Television / :20 and Under - Campaign
Press to play
Agency: DDB / Paris
Client: Playboy Category: Consumer Television / 60 Second - Campaign
Beer Chase
Agency: Clemenger BBDO / Melbourne
Client: Carlton & United Breweries - Fosters Category: Consumer Television / Over 60 second - Single
Three wise men
Agency: Forsman & Bodenfors / Gothenburg
Client: Unicef Category: Public Service / Television - Single
Park Assist Technology
Agency: DDB / Sydney
Client: Volkswagen Australia Category: Newspaper / Full Page or Spread - Campaign
The Beauty Inside
Agency: Pereira & O'Dell / San Francisco
Client: Intel + Toshiba Category: Non-Broadcast / Online
Selfies
Agency: Lowe and Partners / Cape Town
Client: Independent Newspapers Category: Out Of Home / Transit & Outdoor Installations - Campaign