The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The BlueMotion Label
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen South Africa Category: Design Does / Design for the Greater Good
Helping Hands
Agency: Ogilvy Germany / Duesseldorf
Client: Duesseldorfer Tafel Category: Design Does / Design for the Greater Good
MIRAI NIHON PROJECT ('THE FUTURE OF JAPAN' PROJECT)
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: TBWA\Hakuhodo Category: Design Does / Design for the Greater Good
Creative Cultures: The Singapore Showcase
Agency: HJGHER / Singapore
Client: Underscore Category: Publication Design / Book Cover Design
The Parks of the World
Agency: Mikell Fine Iles / New York
Client: Self-Initiated Category: Data Visualization / Infographics
Our Homeland
Agency: Eric Chan Design / Hong Kong
Client: Hong Kong Design Legacy And Beyond - The 70 Fruitful Years of Kan Tai-keung Category: Public Service / Posters - Single
Western Union Demo Billboards
Agency: McCann Worldgroup / Mumbai
Client: Western Union Money Transfer Category: Collateral Design / Outdoor - Series
Keep fighting the good fight 2
Agency: DDB / New York
Client: Art Directors Club Category: Public Service / Posters - Series
Recipeace Posters
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Public Service / Posters - Series
Arms Trade Treaty
Agency: M&C Saatchi / Sydney
Client: Amnesty International Category: Public Service / Posters - Series
Hair for Hope
Agency: Leo Burnett Thailand / Bangkok
Client: Chulabhorn Hospital Category: Public Service / Posters - Series
Suicide
Agency: Leo Burnett Thailand / Bangkok
Client: Don't Drive Drunk Foundation Category: Public Service / Posters - Series
From Love to Bingo
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Craft / Animation - Single
Metamorphosis
Agency: BUCK / Los Angeles
Client: Oxfam New Zealand Category: Craft / Animation - Single
WAR
Agency: Contrapunto BBDO / Madrid
Client: Amnesty International Category: Craft / Animation - Single
Turning Negatives into Positives
Agency: Ogilvy / New York
Client: IBM Category: Craft / Animation - Single
20th Birthday Music Video
Agency: Cartoon Network / Atlanta
Client: Cartoon Network Category: Broadcast and Moving Image / Broadcast Design - Single or Series
WAR
Agency: Contrapunto BBDO / Madrid
Client: Amnesty International Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Children's Film Festival
Agency: Creature / Seattle
Client: Northwest Film Forum Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Continuum
Agency: DDB / Johannesburg
Client: Honda Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Eco Technology
Agency: Dentsu / Tokyo
Client: Panasonic Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Muhammad Ali - The Greatest Words
Agency: Ogilvy France / Paris
Client: Louis Vuitton Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Prius "Hum"
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Category: Broadcast and Moving Image / Broadcast Design - Single or Series
DNB Moving Brand Images
Agency: Snøhetta Design & Anti / Oslo
Client: DNB Category: Broadcast and Moving Image / Broadcast Design - Single or Series
MTV REBRAND 2011
Agency: VIMN MTV World Design Studio / Milan
Client: VIMN MTV World Design Studio Milan Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Table of Contents
Agency: Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs Category: Publication Design / Magazine Cover Design
9 Heroes
Agency: Beacon Communications / Tokyo
Client: Nike Japan Category: Collateral Design / Promotional Items - Single or Series
Art Series
Agency: DDB NY / New York
Client: NYC Ballet Category: Collateral Design / Promotional Items - Single or Series
Stain Print
Agency: Grey / Tokyo
Client: Hakusetsusha Cleaning Category: Collateral Design / Promotional Items - Single or Series
Meet Emma
Agency: JWT / New York
Client: ECPAT Category: Collateral Design / Promotional Items - Single or Series
Green Picks
Agency: LDC / São Paulo
Client: MTV Brasil Category: Collateral Design / Promotional Items - Single or Series
Maison Gerard
Agency: Mother / New York
Client: Maison Gerard Category: Collateral Design / Promotional Items - Single or Series
White Pike Whiskey
Agency: Mother / New York
Client: White Pike Whiskey Category: Collateral Design / Promotional Items - Single or Series
The Land Rover Escape Key
Agency: Y&R / Dubai
Client: Land Rover Category: Collateral Design / Promotional Items - Single or Series
Scroll
Agency: Y&R Wunderman / Shanghai
Client: Landrover Category: Collateral Design / Promotional Items - Single or Series
Cityscape
Agency: DraftFCB / Chicago
Client: Valspar Category: Collateral Design / Point of Purchase and In-Store - Series
Futures
Agency: Lowe / Singapore
Client: Unilever Category: Collateral Design / Point of Purchase and In-Store - Series
Road Letters
Agency: Ogilvy Brasil / São Paulo
Client: Claro Category: Collateral Design / Point of Purchase and In-Store - Series
Chinese New Year Flavour in a Bottle
Agency: Saatchi & Saatchi / Beijing
Client: SHINHO FOODS CO.,LTD. Category: Collateral Design / Point of Purchase and In-Store - Series
Takarazuka Milk
Agency: Adesty / Osaka
Client: Takarazuka Milk Category: Package Design / Single or Series
iPhone Packaging
Agency: Apple / Cupertino
Client: Apple Category: Package Design / Single or Series
Milk & Me
Agency: Beautiful / Singapore
Client: Eastraits Category: Package Design / Single or Series
GREEN HAT GIN
Agency: Design Army / Washington, DC
Client: New Columbia Distillery Category: Package Design / Single or Series
y/our yalumba
Agency: Harcus Design / Sydney
Client: Yalumba Category: Package Design / Single or Series
Recipeace Olive Oil Bottle
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Package Design / Single or Series
Bajaj Bulbs - Happy Diwali
Agency: Leo Burnett India / Mumbai
Client: Bajaj Electricals Category: Package Design / Single or Series
White Pike Whiskey
Agency: Mother / New York
Client: White Pike Whiskey Category: Package Design / Single or Series
Award:
2013 Design Merit Award
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
Volkswagen South Africa
Title:
The BlueMotion Label
Category:
Design Does / Design for the Greater Good
Annual ID:
13275D
Award:
2013 Design Merit Award
Agency:
Ogilvy Germany / Duesseldorf
Client:
Duesseldorfer Tafel
Title:
Helping Hands
Category:
Design Does / Design for the Greater Good
Annual ID:
13276D
Award:
2013 Design Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
TBWA\Hakuhodo
Title:
MIRAI NIHON PROJECT ('THE FUTURE OF JAPAN' PROJECT)
Category:
Design Does / Design for the Greater Good
Annual ID:
13277D
Award:
2013 Design Merit Award
Agency:
HJGHER / Singapore
Client:
Underscore
Title:
Creative Cultures: The Singapore Showcase
Category:
Publication Design / Book Cover Design
Annual ID:
13211D
Award:
2013 Design Merit Award
Agency:
Mikell Fine Iles / New York
Client:
Self-Initiated
Title:
The Parks of the World
Category:
Data Visualization / Infographics
Annual ID:
13210D
Award:
2013 Design Merit Award
Agency:
Eric Chan Design / Hong Kong
Client:
Hong Kong Design Legacy And Beyond - The 70 Fruitful Years of Kan Tai-keung
Title:
Our Homeland
Category:
Public Service / Posters - Single
Annual ID:
13231D
Award:
2013 Design Merit Award
Agency:
McCann Worldgroup / Mumbai
Client:
Western Union Money Transfer
Title:
Western Union Demo Billboards
Category:
Collateral Design / Outdoor - Series
Annual ID:
13117D
Award:
2013 Design Merit Award
Agency:
DDB / New York
Client:
Art Directors Club
Title:
Keep fighting the good fight 2
Category:
Public Service / Posters - Series
Annual ID:
13232D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace Posters
Category:
Public Service / Posters - Series
Annual ID:
13233D
Award:
2013 Design Merit Award
Agency:
M&C Saatchi / Sydney
Client:
Amnesty International
Title:
Arms Trade Treaty
Category:
Public Service / Posters - Series
Annual ID:
13234D
Award:
2013 Design Merit Award
Agency:
Leo Burnett Thailand / Bangkok
Client:
Chulabhorn Hospital
Title:
Hair for Hope
Category:
Public Service / Posters - Series
Annual ID:
13235D
Award:
2013 Design Merit Award
Agency:
Leo Burnett Thailand / Bangkok
Client:
Don't Drive Drunk Foundation
Title:
Suicide
Category:
Public Service / Posters - Series
Annual ID:
13236D
Award:
2013 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
From Love to Bingo
Category:
Craft / Animation - Single
Annual ID:
13268D
Award:
2013 Design Merit Award
Agency:
BUCK / Los Angeles
Client:
Oxfam New Zealand
Title:
Metamorphosis
Category:
Craft / Animation - Single
Annual ID:
13269D
Award:
2013 Design Merit Award
Agency:
Clemenger BBDO / Sydney
Client:
GE
Title:
GE Works
Category:
Craft / Animation - Single
Annual ID:
13270D
Award:
2013 Design Merit Award
Agency:
Contrapunto BBDO / Madrid
Client:
Amnesty International
Title:
WAR
Category:
Craft / Animation - Single
Annual ID:
13271D
Award:
2013 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Panasonic
Title:
Eco Technology
Category:
Craft / Animation - Single
Annual ID:
13272D
Award:
2013 Design Merit Award
Agency:
JWT Brasil / São Paulo
Client:
91 Rock
Title:
Deaths
Category:
Craft / Animation - Single
Annual ID:
13273D
Award:
2013 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Turning Negatives into Positives
Category:
Craft / Animation - Single
Annual ID:
13274D
Award:
2013 Design Merit Award
Agency:
Cartoon Network / Atlanta
Client:
Cartoon Network
Title:
20th Birthday Music Video
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13218D
Award:
2013 Design Merit Award
Agency:
Contrapunto BBDO / Madrid
Client:
Amnesty International
Title:
WAR
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13219D
Award:
2013 Design Merit Award
Agency:
Creature / Seattle
Client:
Northwest Film Forum
Title:
Children's Film Festival
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13220D
Award:
2013 Design Merit Award
Agency:
DDB / Johannesburg
Client:
Honda
Title:
Continuum
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13221D
Award:
2013 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Panasonic
Title:
Eco Technology
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13222D
Award:
2013 Design Merit Award
Agency:
Ogilvy France / Paris
Client:
Louis Vuitton
Title:
Muhammad Ali - The Greatest Words
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13223D
Award:
2013 Design Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota
Title:
Prius "Hum"
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13224D
Award:
2013 Design Merit Award
Agency:
Snøhetta Design & Anti / Oslo
Client:
DNB
Title:
DNB Moving Brand Images
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13225D
Award:
2013 Design Merit Award
Agency:
VIMN MTV World Design Studio / Milan
Client:
VIMN MTV World Design Studio Milan
Title:
MTV REBRAND 2011
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Annual ID:
13226D
Award:
2013 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
T.D.G. Vertriebs
Title:
Table of Contents
Category:
Publication Design / Magazine Cover Design
Annual ID:
13217D
Award:
2013 Design Merit Award
Agency:
Beacon Communications / Tokyo
Client:
Nike Japan
Title:
9 Heroes
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13118D
Award:
2013 Design Merit Award
Agency:
DDB NY / New York
Client:
NYC Ballet
Title:
Art Series
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13119D
Award:
2013 Design Merit Award
Agency:
Grey / Tokyo
Client:
Hakusetsusha Cleaning
Title:
Stain Print
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13120D
Award:
2013 Design Merit Award
Agency:
JWT / New York
Client:
ECPAT
Title:
Meet Emma
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13121D
Award:
2013 Design Merit Award
Agency:
LDC / São Paulo
Client:
MTV Brasil
Title:
Green Picks
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13122D
Award:
2013 Design Merit Award
Agency:
Mother / New York
Client:
Maison Gerard
Title:
Maison Gerard
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13123D
Award:
2013 Design Merit Award
Agency:
Mother / New York
Client:
White Pike Whiskey
Title:
White Pike Whiskey
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13124D
Award:
2013 Design Merit Award
Agency:
Y&R / Dubai
Client:
Land Rover
Title:
The Land Rover Escape Key
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13125D
Award:
2013 Design Merit Award
Agency:
Y&R Wunderman / Shanghai
Client:
Landrover
Title:
Scroll
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
13126D
Award:
2013 Design Merit Award
Agency:
DraftFCB / Chicago
Client:
Valspar
Title:
Cityscape
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
13111D
Award:
2013 Design Merit Award
Agency:
Lowe / Singapore
Client:
Unilever
Title:
Futures
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
13112D
Award:
2013 Design Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
Claro
Title:
Road Letters
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
13113D
Award:
2013 Design Merit Award
Agency:
Saatchi & Saatchi / Beijing
Client:
SHINHO FOODS CO.,LTD.
Title:
Chinese New Year Flavour in a Bottle
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
13114D
Award:
2013 Design Merit Award
Agency:
Adesty / Osaka
Client:
Takarazuka Milk
Title:
Takarazuka Milk
Category:
Package Design / Single or Series
Annual ID:
13182D
Award:
2013 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPhone Packaging
Category:
Package Design / Single or Series
Annual ID:
13183D
Award:
2013 Design Merit Award
Agency:
Beautiful / Singapore
Client:
Eastraits
Title:
Milk & Me
Category:
Package Design / Single or Series
Annual ID:
13184D
Award:
2013 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
New Columbia Distillery
Title:
GREEN HAT GIN
Category:
Package Design / Single or Series
Annual ID:
13185D
Award:
2013 Design Merit Award
Agency:
Harcus Design / Sydney
Client:
Yalumba
Title:
y/our yalumba
Category:
Package Design / Single or Series
Annual ID:
13186D
Award:
2013 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace Olive Oil Bottle
Category:
Package Design / Single or Series
Annual ID:
13187D
Award:
2013 Design Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Bajaj Electricals
Title:
Bajaj Bulbs - Happy Diwali
Category:
Package Design / Single or Series
Annual ID:
13188D
Award:
2013 Design Merit Award
Agency:
Mother / New York
Client:
White Pike Whiskey
Title:
White Pike Whiskey
Category:
Package Design / Single or Series
Annual ID:
13189D
