The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Captain Risky
Agency: 303Lowe Sydney / Sydney
Client: Budget Direct Category: Consumer Television / 60 Second - Single
Cave
Agency: Ogilvy Group Thailand / Bangkok
Client: Crocodile / Cera C-Cure Co., Ltd. Category: Consumer Television / 60 Second - Single
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Interactive Craft / Animation / Motion Graphics
Moon
Agency: OgilvyOne Madrid / Madrid
Client: ING DIRECT Category: Interactive Craft / Animation / Motion Graphics
vw.com
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: User Experience Design - Web / User Experience
#Project360
Agency: Heye GmbH / Munich
Client: Mammut Sports Group AG Category: User Experience Design - Web / User Experience
EFFECTIVE MICROORGANISMS CALENDAR
Agency: Creative Juice\Bangkok / Bangkok
Client: EMRO ASIA CO.,LTD Category: Design for the Greater Good / For-Profit Initiated
LIGHT AFTER SCHOOL
Agency: Publicis China / Shanghai
Client: HAIER Category: Design for the Greater Good / For-Profit Initiated
Lucozade - Teleconference
Agency: Ogilvy & Mather Johannesburg / Johannesburg
Client: Suntory Category: Radio / Consumer - Single
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client: Optus Category: Other Digital Solutions
ELAN Taste the Translation
Agency: JWT Amsterdam / Amsterdam
Client: ELAN Category: Social Media / Branded Social Post
Poachers
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Collateral - Campaign
100% Silent
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Nissan South Africa Category: Radio / Consumer - Campaign
Smell Like a Man From Head to Toe
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / Commercials of Varying Length - Campaign
Bald Cartoons
Agency: Ogilvy Brasil / Sao Paulo
Client: GRAACC Category: Other Branded Content / Custom Content
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM Category: Other Branded Content / Custom Content
Taco Bell Mobile Ordering Application
Agency: DigitasLBi / New York
Client: Taco Bell Category: User Experience Design - Mobile / User Experience
The Beauty Of Sharpness - Watemelon
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Print Craft / Art Direction - Single Only
SHANY
Agency: AD&D / Tokyo + good design company / Tokyo
Client: SHANY Category: Design Craft / Typography - Single or Series
The Toronto Mayor Show - Enough To Eat
Agency: Rethink / Toronto
Client: No Ford Nation Category: Online Films & Video / Public Service / Non-Profit
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Integrated Branding / Consumer Campaign
Smell Like a Man From Head to Toe
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Integrated Branding / Consumer Campaign
Water Billboard
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Peerless Lion Corporation Category: Collateral Design / Outdoor - Series
US Open Sessions
Agency: Ogilvy New York / New York
Client: IBM Category: Interactive Craft / Sound Design
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Digital Direct Marketing / Social Media & Viral Marketing
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always Category: Digital Direct Marketing / Social Media & Viral Marketing
Skip Ad Festival
Agency: Publicis Brasil / Sao Paulo - SP
Client: Sony Entertainment Television Category: Interactive Advertising / Other Interactive Media - Single
Unskippable: Elevator
Agency: The Martin Agency / Richmond
Client: GEICO Category: Interactive Advertising / Other Interactive Media - Single
Audi LED Scoreboard
Agency: Razorfish / Germany + Moey Inc. / New York + Park Design Partners LLC. / Falls Church
Client: Audi of America Category: Outdoor / Digital / Electronic
Montys Christmas
Agency: adamandeveDDB / London
Client: John Lewis Partnership Category: Online Films & Video / Short Form - Single
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Faithful
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Whats He In
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single
LIGHT AFTER SCHOOL
Agency: Publicis China / Shanghai
Client: HAIER Category: Product Design / Single or Series
Rip Curl Search GPS
Agency: GPY&R Sydney / VML Australia
Client: Rip Curl Category: Use of Technology / Location-Based Services or Proximity Marketing
Better by Bike
Agency: the community (la comunidad) / Buenos Aires
Client: City of Buenos Aires Category: Public Service - Design / Collateral Design - Single or Series
Not A Bug Splat
Agency: BBDO Pakistan / Lahore
Client: Reprieve/Foundation for Fundamental Rights Category: Design for the Greater Good / Government / Non-Profit Initiated
Drinkable Book
Agency: DDB NY / New York
Client: WATERisLIFE Category: Design for the Greater Good / Government / Non-Profit Initiated
PwC Extraordinary Challenges
Agency: Deutsch / New York, NY
Client: PwC Category: Websites / Corporate Website
Get adopted
Agency: BBDO Group Germany GmbH / Berlin
Client: Mars Inc. Category: Public Service - Print / Newspaper or Magazine - Campaign
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Craft / Direction
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Craft / Direction
Made in NY
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Craft / Direction
Hope.ly
Agency: BBDO / New York
Client: American Red Cross & Bitly Category: Advertising on Mobile Devices / Banners
World Under Water
Agency: BBDO Proximity Singapore / Singapore
Client: CarbonStory LLP Category: Interactive Advertising / Public Service / Non-Profit
Dons Voice
Agency: Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach
Client: Not Impossible Labs Category: Interactive Advertising / Public Service / Non-Profit
HomelessFonts
Agency: The Cyranos//McCann / Barcelona
Client: Fundació Arrels Category: Interactive Advertising / Public Service / Non-Profit
Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust Category: Interactive Advertising / Public Service / Non-Profit
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: ANZ Category: Outdoor / Outdoor Installations & Ambient - Campaign