The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Ellee Mae
Agency: Grey / London
Client: Mumsnet Category: Non-Profit - Online Films & Video / Online Films & Video
French Horn
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Collateral / Posters - Single
It Happens Here
Agency: Ogilvy & Mather / London
Client: 28 Too Many Category: Non-Profit - Collateral / Collateral
Fountain Against Torture
Agency: Scholz & Friends / Berlin
Client: Amnesty International Category: Non-Profit - Architecture / Architecture
Dreams of DalÃ
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalà Museum Category: Non-Profit - Use of Technology / Use of Technology
Sausage Nonnas
Agency: Droga5 / New York + Droga5 Studios / New York
Client: Johnsonville Category: Consumer - Other Branded Content / Co-Promotions
Museum of Feelings
Agency: Ogilvy & Mather / Chicago + Radical Media / New York
Client: Glade Category: Consumer - Architecture / Architecture
Canon Gig App
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Canon/Uncle Grey Category: Consumer - Gaming & Mobile / Branded Mobile
The Imagination Machine
Agency: Wieden+Kennedy / Amsterdam + Tellart / Amsterdam
Client: S7 Airlines Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
The Slow Down GPS
Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm
Client: IF Insurance Category: CSR - Mobile / Mobile
In Search of the Most Dangerous Town on the Internet
Agency: GREY / San Francisco
Client: Norton by Symantec Category: Consumer - Broadcast & Film / Branded Documentary
Shedding Light on What Matters
Agency: J. Walter Thompson Canada / Toronto
Client: Toronto PFLAG Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Pooface
Agency: Great Guns / London + Saatchi & Saatchi / London
Client: P&G Category: Craft - Direction / Direction
History of Sound
Agency: Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles
Client: Apple Music Category: Craft - Direction / Direction
The Fifth Continent
Agency: The Chase / Preston
Client: Rob Walker Category: Consumer - Brand Identity / Single Element
Nike Rise China 2.0 - Innovation
Agency: AKQA / London + AKQA / Shanghai + Artisan / London + Wispark / Shanghai
Client: Nike Basketball Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Experiential Advertising / Experiential Advertising
Fast Forward, Lake
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Advertising / Interactive Video
Fast Forward
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Online Films & Video / Short Form - Series / Episodes
...And That's the Smell of Archer
Agency: FCB / Chicago
Client: Archer+Wolf Category: Consumer - Collateral / Posters - Campaign
McWhopper Open Letter
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King Category: CSR - Print / Print
Reduce Speed Dial
Agency: Colenso BBDO / Auckland
Client: Volkswagen Category: Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Lucy the Robot
Agency: Atomic 212 / Sydney
Client: Double Robotics Category: Consumer - Brands, Products & Services / Media Relations
Volkswagen "Moments"
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Consumer - Television / Budget Under $100K - Single
Make Sense of the Present
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Apartheid Museum Category: Non-Profit - Publications / Publications
Greenpeace Presents: Not Just Tuna
Agency: The VIA Agency / Portland
Client: Greenpeace Category: Non-Profit - Publications / Publications
Cola-NOBORI
Agency: Hakuhodo Inc. / Tokyo
Client: Coca-Cola (Japan) Category: Consumer - Package Design / Single or Series
Stillhouse Packaging
Agency: Sandstrom Partners / Portland
Client: Stillhouse Spirits Company Category: Consumer - Package Design / Single or Series
Adoptable Trends
Agency: Dieste / Dallas
Client: Dallas Pets Alive Category: Consumer - Other Branded Content / Custom Content
Breathless Choir
Agency: Ogilvy & Mather / London
Client: Philips Category: Consumer - Other Branded Content / Custom Content
Conference Room
Agency: Bravo/Y&R / Miami
Client: Popclik Category: Craft - Music / Sound / Music / Sound
House of Cards - FU 2016
Agency: BBH NY / New York
Client: Netflix Category: Consumer - Integrated Branding / Integrated Branding
The Martian Prologue Campaign
Agency: 3AM / Culver City, CA + RSA Films / Los Angeles, CA
Client: 20th Century Fox Category: Consumer - Integrated Branding / Online
Aid To Cart
Agency: Sancho BBDO / Bogota
Client: Exito Group / Food Bank Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
The Day Shazam Went Deaf
Agency: Baumann Ber Rivnay Saatchi & Saatchi / Ramat Gan
Client: World Health Organization Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Search For Free Wifi Search For Missing Children
Agency: TBWA / SHANGHAI
Client: Baobeihuijia Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
It Happens Here
Agency: Ogilvy & Mather / London
Client: 28 Too Many Category: Craft - Art Direction / Art Direction
Ripple
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles
Client: Nike Golf Category: Consumer - Television / Over 60 Second - Single
Last
Agency: Wieden+Kennedy / Portland + Park Pictures / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client: Nike Category: Consumer - Television / Over 60 Second - Single
7 Letters
Agency: &Larry / Singapore + Chuan Pictures / Singapore + Tate Anzur / Singapore
Client: Chuan Pictures Category: Consumer - Publication Design / Book Layout Design
Spotify Discover Weekly
Agency: Spotify / New York
Client: Spotify Category: Consumer - Digital Product / Digital Product
First on Twitter
Agency: Ogilvy & Mather / Singapore
Client: Twitter Category: Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Life Saving Dot
Agency: Grey Group / SIngapore
Client: Talwar Traders Category: CSR - Collateral / Collateral
Vodafone "Between Us"
Agency: Y&R Team Red / Istanbul
Client: Vodafone Category: CSR - Applications & Sites / Applications & Sites
Spare the Act - Lap Top
Agency: AMV BBDO / London
Client: Curry's PC World Category: Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Award:
2016 Film Silver Pencil
Agency:
Grey / London
Client:
Mumsnet
Title:
Ellee Mae
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16067S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Dabur Gastrina
Title:
French Horn
Category:
Consumer - Collateral / Posters - Single
Annual ID:
PO16017S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
DDB / New York
Client:
WCFF
Title:
Endangered Love
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16050S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
Ogilvy & Mather / London
Client:
28 Too Many
Title:
It Happens Here
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16051S
Award:
2016 Responsive Environments Silver Pencil
Agency:
Scholz & Friends / Berlin
Client:
Amnesty International
Title:
Fountain Against Torture
Category:
Non-Profit - Architecture / Architecture
Annual ID:
RE16005S
Award:
2016 Mobile Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
The Dalà Museum
Title:
Dreams of DalÃ
Category:
Non-Profit - Use of Technology / Use of Technology
Annual ID:
MO16021S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
Droga5 / New York + Droga5 Studios / New York
Client:
Johnsonville
Title:
Sausage Nonnas
Category:
Consumer - Other Branded Content / Co-Promotions
Annual ID:
BE16026S
Award:
2016 Responsive Environments Silver Pencil
Agency:
Ogilvy & Mather / Chicago + Radical Media / New York
Client:
Glade
Title:
Museum of Feelings
Category:
Consumer - Architecture / Architecture
Annual ID:
RE16001S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client:
Canon/Uncle Grey
Title:
Canon Gig App
Category:
Consumer - Gaming & Mobile / Branded Mobile
Annual ID:
BE16018S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
Wieden+Kennedy / Amsterdam + Tellart / Amsterdam
Client:
S7 Airlines
Title:
The Imagination Machine
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Annual ID:
PO16036S
Award:
2016 Design Silver Pencil
Agency:
AKQA / San Francisco + LOS YORK / Los Angeles
Client:
Jordan Brand
Title:
The Last Shot
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16057S
Award:
2016 Design Silver Pencil
Agency:
Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client:
Samsung
Title:
Safety Truck
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16058S
Award:
2016 UX / UI Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm
Client:
IF Insurance
Title:
The Slow Down GPS
Category:
CSR - Mobile / Mobile
Annual ID:
UX16014S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
GREY / San Francisco
Client:
Norton by Symantec
Title:
In Search of the Most Dangerous Town on the Internet
Category:
Consumer - Broadcast & Film / Branded Documentary
Annual ID:
BE16004S
Award:
2016 Design Silver Pencil
Agency:
J. Walter Thompson Canada / Toronto
Client:
Toronto PFLAG
Title:
Shedding Light on What Matters
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Annual ID:
DE16063S
Award:
2016 Film Silver Pencil
Agency:
Great Guns / London + Saatchi & Saatchi / London
Client:
P&G
Title:
Pooface
Category:
Craft - Direction / Direction
Annual ID:
FI16071S
Award:
2016 Film Silver Pencil
Agency:
Stink / Los Angeles + TBWA\Media Arts Lab / Los Angeles
Client:
Apple Music
Title:
History of Sound
Category:
Craft - Direction / Direction
Annual ID:
FI16072S
Award:
2016 Design Silver Pencil
Agency:
The Chase / Preston
Client:
Rob Walker
Title:
The Fifth Continent
Category:
Consumer - Brand Identity / Single Element
Annual ID:
DE16012S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
AKQA / London + AKQA / Shanghai + Artisan / London + Wispark / Shanghai
Client:
Nike Basketball
Title:
Nike Rise China 2.0 - Innovation
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Annual ID:
BE16041S
Award:
2016 Cross-Platform Silver Pencil
Agency:
R/GA / New York
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Annual ID:
CP16020S
Award:
2016 Interactive Silver Pencil
Agency:
The Martin Agency / Richmond + Furlined / New York
Client:
GEICO
Title:
Fast Forward, Lake
Category:
Consumer - Advertising / Interactive Video
Annual ID:
IN16019S
Award:
2016 Film Silver Pencil
Agency:
The Martin Agency / Richmond + Furlined / New York
Client:
GEICO
Title:
Fast Forward
Category:
Consumer - Online Films & Video / Short Form - Series / Episodes
Annual ID:
FI16044S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
FCB / Chicago
Client:
Archer+Wolf
Title:
...And That's the Smell of Archer
Category:
Consumer - Collateral / Posters - Campaign
Annual ID:
PO16021S
Award:
2016 Direct Silver Pencil
Agency:
Y&R / New Zealand + DAVID / Miami
Client:
Burger King
Title:
McWhopper Open Letter
Category:
CSR - Print / Print
Annual ID:
DI16027S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
Colenso BBDO / Auckland
Client:
Volkswagen
Title:
Reduce Speed Dial
Category:
Innovation - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16061S
Award:
2016 Public Relations Silver Pencil
Agency:
Atomic 212 / Sydney
Client:
Double Robotics
Title:
Lucy the Robot
Category:
Consumer - Brands, Products & Services / Media Relations
Annual ID:
PR16001S
Award:
2016 Film Silver Pencil
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
Volkswagen "Moments"
Category:
Consumer - Television / Budget Under $100K - Single
Annual ID:
FI16028S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
OpenCo - The Open Collaboration / Johannesburg
Client:
Apartheid Museum
Title:
Make Sense of the Present
Category:
Non-Profit - Publications / Publications
Annual ID:
PO16045S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
The VIA Agency / Portland
Client:
Greenpeace
Title:
Greenpeace Presents: Not Just Tuna
Category:
Non-Profit - Publications / Publications
Annual ID:
PO16046S
Award:
2016 Design Silver Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
Coca-Cola (Japan)
Title:
Cola-NOBORI
Category:
Consumer - Package Design / Single or Series
Annual ID:
DE16026S
Award:
2016 Design Silver Pencil
Agency:
Sandstrom Partners / Portland
Client:
Stillhouse Spirits Company
Title:
Stillhouse Packaging
Category:
Consumer - Package Design / Single or Series
Annual ID:
DE16027S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
Dieste / Dallas
Client:
Dallas Pets Alive
Title:
Adoptable Trends
Category:
Consumer - Other Branded Content / Custom Content
Annual ID:
BE16023S
Award:
2016 Branded Entertainment Silver Pencil
Agency:
Ogilvy & Mather / London
Client:
Philips
Title:
Breathless Choir
Category:
Consumer - Other Branded Content / Custom Content
Annual ID:
BE16024S
Award:
2016 Radio Silver Pencil
Agency:
Bravo/Y&R / Miami
Client:
Popclik
Title:
Conference Room
Category:
Craft - Music / Sound / Music / Sound
Annual ID:
RA16013S
Award:
2016 Cross-Platform Silver Pencil
Agency:
BBH NY / New York
Client:
Netflix
Title:
House of Cards - FU 2016
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16010S
Award:
2016 Cross-Platform Silver Pencil
Agency:
3AM / Culver City, CA + RSA Films / Los Angeles, CA
Client:
20th Century Fox
Title:
The Martian Prologue Campaign
Category:
Consumer - Integrated Branding / Online
Annual ID:
CP16012S
Award:
2016 Direct Silver Pencil
Agency:
Sancho BBDO / Bogota
Client:
Exito Group / Food Bank
Title:
Aid To Cart
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Annual ID:
DI16043S
Award:
2016 Mobile Silver Pencil
Agency:
Baumann Ber Rivnay Saatchi & Saatchi / Ramat Gan
Client:
World Health Organization
Title:
The Day Shazam Went Deaf
Category:
Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Annual ID:
MO16022S
Award:
2016 Mobile Silver Pencil
Agency:
TBWA / SHANGHAI
Client:
Baobeihuijia
Title:
Search For Free Wifi Search For Missing Children
Category:
Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Annual ID:
MO16023S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
DDB / New York
Client:
WCFF
Title:
Endangered Love
Category:
Craft - Art Direction / Art Direction
Annual ID:
PO16068S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
Ogilvy & Mather / London
Client:
28 Too Many
Title:
It Happens Here
Category:
Craft - Art Direction / Art Direction
Annual ID:
PO16069S
Award:
2016 Film Silver Pencil
Agency:
Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles
Client:
Nike Golf
Title:
Ripple
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16022S
Award:
2016 Film Silver Pencil
Agency:
Wieden+Kennedy / Portland + Park Pictures / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client:
Nike
Title:
Last
Category:
Consumer - Television / Over 60 Second - Single
Annual ID:
FI16023S
Award:
2016 Interactive Silver Pencil
Agency:
Anomaly / New York
Client:
MyMusicRx
Title:
Bedstock
Category:
Non-Profit - Websites / Websites
Annual ID:
IN16025S
Award:
2016 Design Silver Pencil
Agency:
&Larry / Singapore + Chuan Pictures / Singapore + Tate Anzur / Singapore
Client:
Chuan Pictures
Title:
7 Letters
Category:
Consumer - Publication Design / Book Layout Design
Annual ID:
DE16020S
Award:
2016 Intellectual Property Silver Pencil
Agency:
Spotify / New York
Client:
Spotify
Title:
Spotify Discover Weekly
Category:
Consumer - Digital Product / Digital Product
Annual ID:
IP16001S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
Ogilvy & Mather / Singapore
Client:
Twitter
Title:
First on Twitter
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Annual ID:
PO16030S
Award:
2016 Print & Outdoor Silver Pencil
Agency:
Grey Group / SIngapore
Client:
Talwar Traders
Title:
Life Saving Dot
Category:
CSR - Collateral / Collateral
Annual ID:
PO16041S
Award:
2016 Mobile Silver Pencil
Agency:
Y&R Team Red / Istanbul
Client:
Vodafone
Title:
Vodafone "Between Us"
Category:
CSR - Applications & Sites / Applications & Sites
Annual ID:
MO16015S
Award:
2016 Film Silver Pencil
Agency:
AMV BBDO / London
Client:
Curry's PC World
Title:
Spare the Act - Lap Top
Category:
Consumer - Cinema Advertising / Over 90 Seconds (Long Form) - Single
Annual ID:
FI16034S
