The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Web / Utility
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Web / Utility
Sea Hero Quest
Agency: Saatchi & Saatchi / London + BUF / Paris
Client: Deutsche Telekom Category: Innovation in UX / UI / Single Channel
Remumber
Agency: FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + CZAR / Brussel + MediaMonks / Amsterdam
Client: Missing Children Europe Category: Mobile / Utility
WhatsGerman
Agency: Plan.Net / Munich + Serviceplan / Munich
Client: Plan.Net Category: Mobile / Utility
Tummyfish
Agency: Memac Ogilvy / Dubai + Ogilvy One / Dubai + MediaMonks / Dubai
Client: Nestlé Middle East Category: Mobile / User Experience
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles
Client: Tostitos Category: Cross-Channel / Digital / Physical Cross-Channel
airforce.com
Agency: GSD&M / Austin + MediaMonks / New York
Client: United States Air Force Category: Web / User Experience
Predictive World
Agency: SID LEE / Paris
Client: UBISOFT Category: Craft / Dynamic Data Visualization
TON-TON VOICE SUMO
Agency: DENTSU INC. / Tokyo
Client: Geriatric health services facility HITORIZAWA Category: Innovation in UX / UI / Single Channel
Sir David Attenborough’s Story of Life
Agency: AKQA / London + BBC Worldwide / London
Client: BBC Worldwide Category: Mobile / User Experience
SAFE&SOUND Music Player
Agency: BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok
Client: LMG Insurance Category: Mobile / User Experience
Project Bloks
Agency: Google Creative Lab / London + Ideo / Palo Alto, California + OLogic Inc. / Sunnyvale, California + RRD Labs / London
Client: Google Category: Cross-Channel / Digital / Physical Cross-Channel
The Adventures of Little Brush Big Brush
Agency: R/GA / London
Client: Unilever - Signal Category: Web / Utility
Cryptaris
Agency: McCann / New York + Universal McCann / New York + MRM/McCann / New York + Weber Shandwick / New York
Client: U.S. Army Category: Web / User Experience
Wifi Whisperer
Agency: McKinney / Durham/NYC + Enkle Design / Apex, NC
Client: Moogfest Category: Craft / Dynamic Data Visualization
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas Category: Innovation in UX / UI / Single Channel
Social Innovation Campaign
Agency: BBDO / New York
Client: Lowe's Category: Innovation in UX / UI / Cross-Channel
GLICODE
Agency: DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO
Client: Ezaki Glico Company, Limited Category: Mobile / User Experience
airforce.com
Agency: GSD&M / Austin + MediaMonks / New York
Client: United States Air Force Category: Mobile / User Experience
Virgin America's New App
Agency: Work & Co / Brooklyn
Client: Virgin America Category: Mobile / User Experience
airforce.com
Agency: GSD&M / Austin + MediaMonks / New York
Client: United States Air Force Category: Craft / Interface Design
Mixtape Of You
Agency: No Fixed Address / Toronto
Client: Boom 97.3 Category: Craft / Interface Design
Hidden Dangers
Agency: Deutsch / New York
Client: WATERisLIFE Category: Cross-Channel / Digital Cross-Channel
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Cross-Channel / Digital Cross-Channel
PERSONAL INNOVATION ACT
Agency: SIX INC. / TOKYO + HAKUHODO INC. / TOKYO
Client: SOFTBANK CORP. Category: Cross-Channel / Digital Cross-Channel
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas Category: Cross-Channel / Digital Cross-Channel
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo
Client: HP Category: Cross-Channel / Digital / Physical Cross-Channel
French food delivery
Agency: BETC / Paris + BETC Digital / Paris
Client: Air France Category: Cross-Channel / Digital / Physical Cross-Channel
The Most Wonderful Ornament
Agency: McCann / New York + 1st Avenue Machine / New York + MRM//McCann / New York + Universal McCann / New York
Client: United States Postal Service Category: Cross-Channel / Digital / Physical Cross-Channel
Nest, Integrated Outdoor Security Cam Campaign: Mystery Solved
Agency: Pet Gorilla / Los Angeles + Nest / Palo Alto
Client: Nest Category: Cross-Channel / Digital / Physical Cross-Channel
AMATEUR REPLAY
Agency: Ogilvy & Mather / Singapore
Client: ALLIANZ Category: Cross-Channel / Digital / Physical Cross-Channel
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas Category: Web / Utility
Navigating Responsibly
Agency: Spring/Summer / Copenhagen
Client: Danish shipowners’ Association Category: Web / User Experience
Change Perspective
Agency: Narrative_ / New York + House of Narrative_ / New York
Client: VISA Rushcard Category: Innovation in UX / UI / Single Channel
Dr. Oetker Baking App
Agency: BBDO GmbH / Duesseldorf
Client: Dr. August Oetker Nahrungsmittel KG Category: Mobile / Utility
TravelClick Hotel Room Booking Engine
Agency: DigitasLBi / New York
Client: TravelClick Category: Craft / Information Architecture
MUSEUM IN THE CLOUD
Agency: ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo
Client: All Nippon Airways Category: Craft / Information Architecture
Award:
2017 UX / UI Best of Discipline Pencil
Agency:
Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client:
Headspace
Title:
Reword
Category:
Web / Utility
Annual ID:
OS_UX17001G
Award:
2017 UX / UI Gold Pencil
Agency:
Airbnb / San Francisco
Client:
Airbnb
Title:
The New Airbnb App
Category:
Mobile / User Experience
Annual ID:
OS_UX17009G
Award:
2017 UX / UI Gold Pencil
Agency:
Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client:
Headspace
Title:
Reword
Category:
Web / Utility
Annual ID:
OS_UX17001G
Award:
2017 UX / UI Gold Pencil
Agency:
Saatchi & Saatchi / London + BUF / Paris
Client:
Deutsche Telekom
Title:
Sea Hero Quest
Category:
Innovation in UX / UI / Single Channel
Annual ID:
OS_UX17017G
Award:
2017 UX / UI Gold Pencil
Agency:
FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + CZAR / Brussel + MediaMonks / Amsterdam
Client:
Missing Children Europe
Title:
Remumber
Category:
Mobile / Utility
Annual ID:
OS_UX17006G
Award:
2017 UX / UI Gold Pencil
Agency:
Plan.Net / Munich + Serviceplan / Munich
Client:
Plan.Net
Title:
WhatsGerman
Category:
Mobile / Utility
Annual ID:
OS_UX17007G
Award:
2017 UX / UI Silver Pencil
Agency:
Memac Ogilvy / Dubai + Ogilvy One / Dubai + MediaMonks / Dubai
Client:
Nestlé Middle East
Title:
Tummyfish
Category:
Mobile / User Experience
Annual ID:
OS_UX17010S
Award:
2017 UX / UI Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles
Client:
Tostitos
Title:
The Breathalyzer Bag
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX17013S
Award:
2017 UX / UI Silver Pencil
Agency:
GSD&M / Austin + MediaMonks / New York
Client:
United States Air Force
Title:
airforce.com
Category:
Web / User Experience
Annual ID:
OS_UX17003S
Award:
2017 UX / UI Silver Pencil
Agency:
SID LEE / Paris
Client:
UBISOFT
Title:
Predictive World
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_UX17015S
Award:
2017 UX / UI Silver Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Geriatric health services facility HITORIZAWA
Title:
TON-TON VOICE SUMO
Category:
Innovation in UX / UI / Single Channel
Annual ID:
OS_UX17018S
Award:
2017 UX / UI Bronze Pencil
Agency:
AKQA / London + BBC Worldwide / London
Client:
BBC Worldwide
Title:
Sir David Attenborough’s Story of Life
Category:
Mobile / User Experience
Annual ID:
OS_UX17011B
Award:
2017 UX / UI Bronze Pencil
Agency:
BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok
Client:
LMG Insurance
Title:
SAFE&SOUND Music Player
Category:
Mobile / User Experience
Annual ID:
OS_UX17012B
Award:
2017 UX / UI Bronze Pencil
Agency:
Google Creative Lab / London + Ideo / Palo Alto, California + OLogic Inc. / Sunnyvale, California + RRD Labs / London
Client:
Google
Title:
Project Bloks
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX17014B
Award:
2017 UX / UI Bronze Pencil
Agency:
R/GA / London
Client:
Unilever - Signal
Title:
The Adventures of Little Brush Big Brush
Category:
Web / Utility
Annual ID:
OS_UX17002B
Award:
2017 UX / UI Bronze Pencil
Agency:
McCann / New York + Universal McCann / New York + MRM/McCann / New York + Weber Shandwick / New York
Client:
U.S. Army
Title:
Cryptaris
Category:
Web / User Experience
Annual ID:
OS_UX17004B
Award:
2017 UX / UI Bronze Pencil
Agency:
No Fixed Address / Toronto
Client:
Boom 97.3
Title:
Mixtape Of You
Category:
Web / User Experience
Annual ID:
OS_UX17005B
Award:
2017 UX / UI Bronze Pencil
Agency:
McKinney / Durham/NYC + Enkle Design / Apex, NC
Client:
Moogfest
Title:
Wifi Whisperer
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_UX17016B
Award:
2017 UX / UI Bronze Pencil
Agency:
The Monkeys / Sydney + Qantas / Sydney
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
Innovation in UX / UI / Single Channel
Annual ID:
OS_UX17019B
Award:
2017 UX / UI Bronze Pencil
Agency:
Leo Burnett / Sydney
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Mobile / Utility
Annual ID:
OS_UX17008B
Award:
2017 UX / UI Bronze Pencil
Agency:
BBDO / New York
Client:
Lowe's
Title:
Social Innovation Campaign
Category:
Innovation in UX / UI / Cross-Channel
Annual ID:
OS_UX17020B
Award:
2017 UX / UI Merit Award
Agency:
DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO
Client:
Ezaki Glico Company, Limited
Title:
GLICODE
Category:
Mobile / User Experience
Annual ID:
OS_UX17028M
Award:
2017 UX / UI Merit Award
Agency:
GSD&M / Austin + MediaMonks / New York
Client:
United States Air Force
Title:
airforce.com
Category:
Mobile / User Experience
Annual ID:
OS_UX17029M
Award:
2017 UX / UI Merit Award
Agency:
R/GA / New York
Client:
Samsung
Title:
ANTIdiaRy
Category:
Mobile / User Experience
Annual ID:
OS_UX17030M
Award:
2017 UX / UI Merit Award
Agency:
R/GA / Sydney
Client:
Google
Title:
Through the Dark
Category:
Mobile / User Experience
Annual ID:
OS_UX17031M
Award:
2017 UX / UI Merit Award
Agency:
Work & Co / Brooklyn
Client:
Virgin America
Title:
Virgin America's New App
Category:
Mobile / User Experience
Annual ID:
OS_UX17032M
Award:
2017 UX / UI Merit Award
Agency:
GSD&M / Austin + MediaMonks / New York
Client:
United States Air Force
Title:
airforce.com
Category:
Craft / Interface Design
Annual ID:
OS_UX17042M
Award:
2017 UX / UI Merit Award
Agency:
No Fixed Address / Toronto
Client:
Boom 97.3
Title:
Mixtape Of You
Category:
Craft / Interface Design
Annual ID:
OS_UX17043M
Award:
2017 UX / UI Merit Award
Agency:
Deutsch / New York
Client:
WATERisLIFE
Title:
Hidden Dangers
Category:
Cross-Channel / Digital Cross-Channel
Annual ID:
OS_UX17033M
Award:
2017 UX / UI Merit Award
Agency:
Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client:
Headspace
Title:
Reword
Category:
Cross-Channel / Digital Cross-Channel
Annual ID:
OS_UX17034M
Award:
2017 UX / UI Merit Award
Agency:
SIX INC. / TOKYO + HAKUHODO INC. / TOKYO
Client:
SOFTBANK CORP.
Title:
PERSONAL INNOVATION ACT
Category:
Cross-Channel / Digital Cross-Channel
Annual ID:
OS_UX17035M
Award:
2017 UX / UI Merit Award
Agency:
The Monkeys / Sydney + Qantas / Sydney
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
Cross-Channel / Digital Cross-Channel
Annual ID:
OS_UX17036M
Award:
2017 UX / UI Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
HP
Title:
Magic Words - The Unwritten Stories
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX17037M
Award:
2017 UX / UI Merit Award
Agency:
BETC / Paris + BETC Digital / Paris
Client:
Air France
Title:
French food delivery
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX17038M
Award:
2017 UX / UI Merit Award
Agency:
McCann / New York + 1st Avenue Machine / New York + MRM//McCann / New York + Universal McCann / New York
Client:
United States Postal Service
Title:
The Most Wonderful Ornament
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX17039M
Award:
2017 UX / UI Merit Award
Agency:
Pet Gorilla / Los Angeles + Nest / Palo Alto
Client:
Nest
Title:
Nest, Integrated Outdoor Security Cam Campaign: Mystery Solved
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX17040M
Award:
2017 UX / UI Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
ALLIANZ
Title:
AMATEUR REPLAY
Category:
Cross-Channel / Digital / Physical Cross-Channel
Annual ID:
OS_UX17041M
Award:
2017 UX / UI Merit Award
Agency:
Ogilvy / New York
Client:
Webby Awards
Title:
Typevoice
Category:
Web / Utility
Annual ID:
OS_UX17021M
Award:
2017 UX / UI Merit Award
Agency:
The Monkeys / Sydney + Qantas / Sydney
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
Web / Utility
Annual ID:
OS_UX17022M
Award:
2017 UX / UI Merit Award
Agency:
Isobar / Australia
Client:
ANZ
Title:
ANZ Banker Desktop
Category:
Web / User Experience
Annual ID:
OS_UX17023M
Award:
2017 UX / UI Merit Award
Agency:
Spring/Summer / Copenhagen
Client:
Danish shipowners’ Association
Title:
Navigating Responsibly
Category:
Web / User Experience
Annual ID:
OS_UX17024M
Award:
2017 UX / UI Merit Award
Agency:
Narrative_ / New York + House of Narrative_ / New York
Client:
VISA Rushcard
Title:
Change Perspective
Category:
Innovation in UX / UI / Single Channel
Annual ID:
OS_UX17046M
Award:
2017 UX / UI Merit Award
Agency:
BBDO GmbH / Duesseldorf
Client:
Dr. August Oetker Nahrungsmittel KG
Title:
Dr. Oetker Baking App
Category:
Mobile / Utility
Annual ID:
OS_UX17025M
Award:
2017 UX / UI Merit Award
Agency:
Leo Burnett Colombia / Bogota
Client:
Davivienda
Title:
Concepcion
Category:
Mobile / Utility
Annual ID:
OS_UX17026M
Award:
2017 UX / UI Merit Award
Agency:
R/GA / Portland
Client:
Nike
Title:
Apple Watch Nike+
Category:
Mobile / Utility
Annual ID:
OS_UX17027M
Award:
2017 UX / UI Merit Award
Agency:
DigitasLBi / New York
Client:
TravelClick
Title:
TravelClick Hotel Room Booking Engine
Category:
Craft / Information Architecture
Annual ID:
OS_UX17044M