The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Category
-
Category
Select Category
- Select Category
- Ambient
- Ambient / Immersive
- Ambient Media (Indoor & Outdoor)
- Applications
- Architecture Enhancement
- Brand Transformation
- Brand Voice
- Branded Social Post
- Branding
- Broadcast
- Cinema Advertising
- Community Building
- Craft
- Craft - Animation
- Craft - Cinematography
- Craft - Direction
- Craft - Editing
- Craft - Innovation in Moving Image Craft
- Craft - Sound Design
- Craft - Use of Licensed / Adapted Music
- Craft - Use of Original Music
- Craft - Visual Effects
- Craft - Writing
- Cross-Channel
- Cultural Driver
- Custom Content
- Data Visualization
- Digital
- Digital Product
- Editorial
- Events & Experiential
- Experiential
- Experiential Radio
- Film / Cinema
- Gaming
- Immersive / Environmental
- Influencer Marketing
- Innovation in Branded Entertainment
- Innovation in Cross-Platform
- Innovation in Design
- Innovation in Direct
- Innovation in Film
- Innovation in Interactive
- Innovation in Mobile
- Innovation in Print & Outdoor
- Innovation in Public Relations
- Innovation in Radio
- Innovation in Responsive Environments
- Innovation in Social Media
- Innovation in UX / UI
- Integrated Branding
- Integrated Campaign
- Integrated Digital & Physical Product
- Internal Communications
- Media Relations
- Mobile
- Mobile Advertising
- Motion Graphics
- Music Videos
- Online
- Online Advertising
- Online Films & Video
- Packaging
- Penta Pencil
- Physical Product
- Promotional
- Promotional / Collateral
- Publications
- Publishing
- Real-Time Response / Activity
- Reputation Management
- Self-Promotion
- Social Engagement
- Social Media Page by a Brand
- Television
- Typography
- Under 100K Budget
- Use of Technology
- User Activation
- User-Generated Content
- Utility
- Web
- Websites
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
LandCruiser Emergency Network
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia Category: Use of Technology
Marco Polo
Agency: The Martin Agency / Richmond + RadicalMedia / New York
Client: Geico Category: Television / Short Form - Single
Eight: Business Cards
Agency: Mori Inc. / Tokyo + Drill / Tokyo + DELTRO INC. / Tokyo + morimori co. ltd. / Tokyo
Client: Sansan, Inc. Category: Motion Graphics / Single
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles
Client: Tostitos Category: Cross-Channel / Digital / Physical Cross-Channel
Adios Amigo
Agency: Havas / New York + Sound Lounge / New York
Client: Heineken / Dos Equis Category: Broadcast / Any Length - Single
Countdown.
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Category: Broadcast / Any Length - Campaign
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace Category: Innovation in Design / Digital Design
GIGA Selfie
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Tourism Australia Category: Craft / Use of Digital Technology - Single or Campaign
Of Mice and Men
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre Category: Promotional / Posters - Single
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Cinema Advertising
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid
Client: Loterias y Apuestas del Estado Category: Cinema Advertising
HEAT TECH WINDOW
Agency: Cheil Worldwide / Seoul + Junpasang Production / Seoul + Bounce Creative / Seoul
Client: UNIQLO Category: Promotional / Collateral / Promotional Items - Single or Campaign
THE LIVE FISH PACK
Agency: YOUNG & RUBICAM POLAND / WARSAW
Client: MILA Category: Promotional / Collateral / Promotional Items - Single or Campaign
Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Brand Transformation
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life Category: Brand Transformation
Touchable Ink
Agency: J. Walter Thompson / Bangkok
Client: Thai Samsung Electronics / Thai Association of The Blind Category: Innovation in Direct
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google Category: Online Films & Video / Short Form - Single
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival Category: Online Films & Video / Short Form - Single
USA Women's Gymnastics
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour Category: Online Films & Video / Short Form - Single
airforce.com
Agency: GSD&M / Austin + MediaMonks / New York
Client: United States Air Force Category: Web / User Experience
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Gaming
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA Category: Ambient / P.O.P. & In-Store - Campaign
Tummyfish
Agency: Memac Ogilvy / Dubai + Ogilvy One / Dubai + MediaMonks / Dubai
Client: Nestlé Middle East Category: Mobile / User Experience
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival Category: Craft / Animation - Single or Series
Discover the Magic of Craft
Agency: Scholz & Friends / Berlin + Salon Alpin / Vienna
Client: Montblanc Category: Craft / Animation - Single or Series
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Ambient / Immersive / Digital Installations
The DNA Journey
Agency: &Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen
Client: momondo Category: Online Films & Video / Long Form - Single
Come Together
Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London
Client: H&M Category: Online Films & Video / Long Form - Single
TON-TON VOICE SUMO
Agency: DENTSU INC. / Tokyo
Client: Geriatric health services facility HITORIZAWA Category: Innovation in UX / UI / Single Channel
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture Category: Craft / Visual Effects / Animation
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture Category: Craft / Visual Effects / Animation
Predictive World
Agency: SID LEE / Paris
Client: UBISOFT Category: Craft / Dynamic Data Visualization
#MYNEOLABEL
Agency: iris / London
Client: adidas neo Category: Online Advertising / Interactive Video
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life Category: Film / Cinema / Fiction
Care Counts
Agency: DigitasLBi / Chicago + Ketchum / Chicago
Client: Whirlpool Category: Events & Experiential
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA Category: Craft / Printing / Production - Single or Campaign
IKEA Retail Therapy
Agency: Akestam Holst NOA / Stockholm
Client: IKEA Category: Digital / Websites, Mobile, & Banners
Hungerithm
Agency: Clemenger BBDO / Melbourne
Client: Mars Chocolate Australia Category: Digital / Websites, Mobile, & Banners
MashiMachine
Agency: Leo Burnett Mexico / Mexico City
Client: 4Pelagatos Category: Digital / Websites, Mobile, & Banners
The Man Who Lived At Fretex
Agency: Kitchen Leo Burnett / Oslo
Client: Fretex, Salvation Army Category: Online / Short Form - Campaign
Rubbish Famzine. In The Name Of The Father
Agency: Kinetic / Singapore + Holycrap.sg / Singapore
Client: HOLYCRAP.SG Category: Editorial / Magazine Layout Design
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos Category: Online Films & Video / Short Form - Campaign
Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Integrated Campaign