The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico Category: Cultural Driver
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Events & Experiential
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Events & Experiential
The Healing House
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: Casey House Category: Experiential / Live Events
Distracted Goalkeeper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber Category: Experiential / Live Events
Touching Masterpieces
Agency: Geometry / Prague + NeuroDigital / Almeria
Client: NeuroDigital Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
Unboxing the Truth
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York
Client: Thomson Reuters Corporation Category: Influencer Marketing / Single Channel
DustSee
Agency: Cheil Worldwide / Seoul + IM FINE / Seoul + Someday Spring / Seoul
Client: Seoul Metropolitan Government / Hope Bridge Category: Data Visualization / Static or Dynamic
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Integrated Campaign
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Promotional / Collateral / Posters - Campaign
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International Category: Digital Product
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Out-of-Home / P.O.P. & In-Store - Campaign
Draw to Art
Agency: Google Creative Lab / London
Client: Google Arts and Culture Category: Digital Experiential & Immersive / Interactive Installations
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Experiential / Environmental / Outdoor Spaces
@SeeLikeMenna
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client: Toyota Motor Corporation Category: Social Channel
The Boy & The Piano
Agency: Academy Films / London + adam&eveDDB / London + MPC / London
Client: John Lewis & Partners Category: Craft - Direction / Single
The Baptism
Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris
Client: Ubisoft Category: Craft - Direction / Single
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Craft / Art Direction
Safety Hub
Agency: CHE Proximity / Australia + IAG / Sydney
Client: IAG Category: Creative Use of Data / Targeting
Le Beck's: The legendary beer can
Agency: SERVICEPLAN GERMANY / Munich
Client: Beck's Category: Packaging / Specialty
Mountain Tea - Song
Agency: Linshaobin design / Shantou
Client: Guangzhou Song's club Category: Packaging / Specialty
Packages for a haute couture facial esthetic salon "EN"
Agency: canaria inc. / Tokyo
Client: LENOR JAPAN Co., Ltd. Category: Packaging / Specialty
#UNIGNORABLE
Agency: TAXI / Toronto + United Way / Toronto
Client: United Way Category: Print / Health & Wellness
We Believe
Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York
Client: Gillette (P&G) Category: Brand Voice
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Brand Voice
Reranking The Rich
Agency: Forbes / New York + Mediahub / Boston
Client: Nuveen Category: Creative Use of Data / Storytelling
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Craft / Photography
THE DEALS
Agency: Buzzman / 75010, Paris
Client: BURGER KING FRANCE Category: Online Films & Video / Short Form - Campaign
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Adidas Category: Craft / Printing / Production
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Spaces & Immersive / Brand Installations
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Spaces & Immersive / Brand Installations
Uber Toys
Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris
Client: Uber Category: Spaces & Immersive / Brand Installations
Three Minutes
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles
Client: Apple Category: Long Form Video / Single
Who?
Agency: Ponce / Buenos Aires + Agosto / Barcelona + FOX Networks Group Latin America / Buenos Aires
Client: FOX Networks group Latin America Category: Long Form Video / Single
A Report of Connected Events
Agency: PostPanic / Amsterdam + Nuna9 / London
Client: Liberty Global Category: Long Form Video / Single
The Truth Is Worth It: Fearlessness
Agency: Droga5 / New York + Furlined / Los Angeles
Client: The New York Times Category: Craft - Writing / Single
Boys Don't Cry
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: White Ribbon Category: Craft - Writing / Single
BlindMeters
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client: OVK / PEVR (Parents of Road Victims) Category: Typography / Dynamic / In Motion
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft - Animation / Single
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Adidas Category: Events & Competitions
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's Category: Events & Competitions
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King Category: Innovation in Experiential
Black Supermarket
Agency: Carrefour / Massy + Marcel / Paris
Client: Carrefour Category: Public Relations
The Most Vicious Cycle
Agency: McCann / New York
Client: March for Our Lives Category: Public Relations
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity Category: Craft - Use of Music / Licensed / Adapted Music
BLINK TEST
Agency: J. Walter Thompson / INDIA + J. Walter Thompson / AMSTERDAM
Client: Jimmy Nelson Foundation Category: Craft - Use of Music / Original Music
The Most Vicious Cycle
Agency: McCann / New York
Client: March for Our Lives Category: Craft - Use of Music / Original Music
The remarkable Katherine
Agency: DDB Group Germany / Düsseldorf
Client: STABILO International GmbH Category: Publishing / Magazine - Single