The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Unlock the Drop - ComplexCon
Agency: Jam3 / Toronto
Client: adidas Originals Category: Use of Technology
Draw to Art
Agency: Google Creative Lab / London
Client: Google Arts and Culture Category: Use of Technology
KINGO. affordable solar energy on demand
Agency: Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala
Client: KINGO Category: Use of Technology
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic Category: Use of Technology
Bixby Voice Forever
Agency: CHEIL WORLDWIDE INDIA / Gurgaon + CHEIL WORLDWIDE / Seoul
Client: Samsung Electronics Category: Use of Technology
Re:Imagine Street ARt
Agency: Cheil Germany / Schwalbach am Taunus
Client: Samsung Electronics Germany Category: Responsive Environments / User Activation
"RUN THE WORLD" STUNT
Agency: Wieden+Kennedy / Shanghai
Client: Nike Greater China Category: Responsive Environments / Architecture Enhancement
Unlock the Drop - ComplexCon
Agency: Jam3 / Toronto
Client: adidas Originals Category: Events & Competitions
The Healing House
Agency: Bensimon Byrne / Toronto + Narrative / Toronto
Client: Casey House Category: Events & Competitions
Souvenirs de Paris
Agency: Centre Pompidou / Paris + Marcel / Paris
Client: Centre Pompidou Category: Events & Competitions
LG B&Binge
Agency: FCB / New York + Allied Experiential / New York + LG Electronics / New Jersey
Client: LG Electronics Category: Events & Competitions
Tour de Femmes
Agency: Leo Burnett / London + Fallon / London
Client: Skoda Category: Events & Competitions
Distracted Goalkepper
Agency: Tech and Soul / São Paulo + Uber / São Paulo
Client: Uber Category: Events & Competitions
Adidas 747 Warehouse St.
Agency: Kamp Grizzly / Portland + adidas / Portland
Client: Adidas Category: Spaces & Immersive / Brand-Owned Experiences
HORNBACH "WERKSTÜCK Edition 001"
Agency: HEIMAT / Berlin + Markenfilm Crossing / Berlin
Client: HORNBACH Baumarkt AG Category: Spaces & Immersive / Brand-Owned Experiences
2018 Pyeongchang Winter Olympic, Paralympic Hyundai Pavilion
Agency: INNOCEAN / Seoul + Hyundai Motors Company / Seoul
Client: Hyundai Motor Company Category: Spaces & Immersive / Brand-Owned Experiences
Black Future Social Club
Agency: DUDE / Milan
Client: NETFLIX Category: Spaces & Immersive / Brand-Owned Experiences
#ShaveToRemember
Agency: Ogilvy South Africa / Johannesburg
Client: Philips & The Nelson Mandela Foundation Category: Spaces & Immersive / Brand-Owned Experiences
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Spaces & Immersive / Brand-Owned Experiences
The Macallan Visitor Experience
Agency: ATELIER BRÜCKNER / Stuttgart + Speirs + Major / London + TAMSCHICK MEDIA+SPACE / Berlin + Jason Bruges Studio / London
Client: The Edrington Group Category: Spaces & Immersive / Brand-Owned Experiences
The Restaurant With No Food
Agency: Ogilvy UK / London
Client: Unilever Category: Spaces & Immersive / Brand-Owned Experiences
The Nightmare King
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Innovation in Experiential
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably Category: Innovation in Experiential
Accessibility Mat
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company Category: Innovation in Experiential
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea Category: Innovation in Experiential
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery Category: Innovation in Experiential
The Metro Gun Share Program
Agency: The Escape Pod / Chicago
Client: The Brady Campaign to Prevent Gun Violence Category: Innovation in Experiential
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review Category: Craft / Art Direction
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify Category: Craft / Art Direction
BlindMeters
Agency: Happiness / an FCB alliance / Brussels + BLISS Interactive / Saigon
Client: OVK / PEVR (Parents of Road Victims) Category: Craft / Dynamic Data Visualization
The Room
Agency: DDB Group Italy / Milan + Karen Film / Milan
Client: IKEA Italy Category: Craft / Use of Sound
Living Objects
Agency: DDB / Paris + Studio 5 / Paris + Maul / Paris
Client: Museum of the Great War Category: Craft / Writing
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Adidas Category: Spaces & Immersive / Brand Installations
Seen by TRECA
Agency: SID LEE / PARIS
Client: ADOVA Category: Spaces & Immersive / Brand Installations
Whopper Neutrality
Agency: DAVID The Agency / Miami + Burger King / Miami
Client: Burger King Category: Spaces & Immersive / Brand Installations
The Fake News Stand
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Columbia Journalism Review Category: Spaces & Immersive / Brand Installations
HORNBACH "Room of silence – Giving toilets a voice."
Agency: HEIMAT / Berlin + Bentele Becker Bewegtbild / Berlin + Loft Tonstudios / Berlin + Mediaplus / München
Client: HORNBACH Baumarkt AG Category: Spaces & Immersive / Brand Installations
Museum of Romanticism
Agency: McCann / Madrid + Ikea / Madrid
Client: Ikea Category: Spaces & Immersive / Brand Installations
Dutch Masterjuices
Agency: Ogilvy & Mather / Singapore + Ogilvy & Mather / Amsterdam + Ogilvy UK / London + We Film / Amsterdam
Client: Ogilvy & Mather Singapore Category: Spaces & Immersive / Brand Installations
12-Hour Drive-Thru
Agency: GSD&M / Austin
Client: Popeyes Louisiana Kitchen Category: Spaces & Immersive / Brand Installations
The Reese's Candy Converter
Agency: Anomaly / New York
Client: Reese's Category: Spaces & Immersive / Brand Installations
The Restaurant With No Food
Agency: Ogilvy UK / London
Client: Unilever Category: Spaces & Immersive / Brand Installations
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)