The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Best of Interactive, Online & Mobile
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Online Community / Use of Existing Platform
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Impossible Combo
Agency: DAVID / São Paulo + Burger King / São Paulo + Sailor Studio + A9 Audio / São Paulo + Zubi / Miami
Client: Burger King Category: Brand Partnerships
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Brand Partnerships
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Physical Product & Mobile Integration
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications Category: Innovation & Transformation / Innovation in Lockdown
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Online & Mobile Video / Interactive Video
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Utility / Ecommerce
Cheetle iD
Agency: Goodby Silverstein & Partners / San Francisco
Client: Cheetos Category: Utility / Ecommerce
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune Category: Utility / Ecommerce
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France Category: Brand Partnerships
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ Category: NFTs & the Metaverse / NFTs
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Online & Mobile Video / Online-only Video - Single
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple Category: Online & Mobile Video / Online-only Video - Single
The Impossible Combo
Agency: DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Client: Burger King Category: Customer Experience / CX
Self-Exam Filter
Agency: Wunderman Thompson / Sao Paulo + Johnson & Johnson
Client: Johnson & Johnson Category: Utility
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune Category: Online Community / Use of Existing Platform
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: Online Community / Use of Existing Platform
Hennesscreen
Agency: BETC / Paris + GUM / Paris + General Pop / Paris
Client: Hennessy Category: Physical Product & Mobile Integration
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune Category: Innovation & Transformation / Innovation in Lockdown
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon Category: Gaming / Computer & Console
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Online & Mobile Video / Interactive Video
The Ad Break Championship – GTI Hijack
Agency: DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney
Client: Volkswagen Group Australia Category: Gaming / Mobile
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client: Goldfish Category: Online & Mobile Video / Mobile Video
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Offline Hour
Agency: M&C Saatchi / Dubai + Pizza Hut / Dubai
Client: Pizza Hut META Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
The Beach Walker Project
Agency: AlmapBBDO / São Paulo + Bando Studio / São Paulo + Jamute / São Paulo
Client: Diageo Category: Online & Mobile Video / Online-only Video - Series
Colour Spoilers
Agency: Sid Lee + Starcom + Lowe's Canada
Client: Lowe's Canada Category: Online & Mobile Video / Online-only Video - Series
The Impossible Combo
Agency: DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Client: Burger King Category: Utility / Ecommerce
The Volvo Street Configurator
Agency: FamousGrey / Brussels + Volvo Car BeLux / Brussels + Mindshare + Hogarth
Client: Volvo Car Belux Category: Utility / Ecommerce
Shopping Inside Songs
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza Category: Utility / Ecommerce
Swipe Night: Killer Weekend
Agency: 72andSunny / Los Angeles + Bullitt / Hollywood
Client: Tinder Category: Online Community / Use of Existing Platform
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon Category: Online Community / Use of Existing Platform
#PlayThis
Agency: DDB Mudra Group / Mumbai + 22feet Tribal WW / Mumbai
Client: Spotify Category: Online Community / Use of Existing Platform
The Nominate Me Selfie
Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client: Political Shakti + The Times Of India Category: Online Community / Use of Existing Platform
She Football Club
Agency: MullenLowe SSP3 / Bogota
Client: AB InBev / Pony Malta Category: Online Community / Use of Existing Platform
The Spotify Charthack
Agency: Ogilvy Germany
Client: Universal Music Category: Online Community / Use of Existing Platform
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France Category: Online Community / Use of Existing Platform
Adventures With Zeee Bucks
Agency: BUCK + R/GA / New York
Client: Ally Bank Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Millerverse
Agency: DDB / Chicago
Client: Miller Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
MLKonMLK
Agency: Lenovo / Morrisville
Client: Lenovo Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Oakley KATO - AR Launch Experience
Agency: Oakley + Kamp Grizzly
Client: Oakley Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Behind the pack
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Alliance contre le tabac Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)