The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Consumer Services

Award

Agency

Client

Title

Category

Annual ID

COMA – A GettyImages Original Series Agency: AlmapBBDO / Sao Paulo + Getty Images / New York Client: Getty Images Category: Long Form Video / Campaign / Series / Episodic
A Holiday Reunion Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Exile / Los Angeles + Legacy Effects / Los Angeles Client: Xfinity Category: Online Films & Video / Long Form - Single
Railroad Ties Agency: Weber Shandwick / New York Client: Ancestry Category: Full Length Video / Single
COMA – A GettyImages Original Series Agency: AlmapBBDO / Sao Paulo + Getty Images / New York Client: Getty Images Category: Online-only Video / Campaign
Address Point - Breaking the homelessness cycle Agency: JWT Folk / DUBLIN Client: An Post Category: Single Country or Region / Consumer / Brand
"My Personal Coffin" Agency: HEIMAT, / Berlin + TRO GmbH / Berlin Client: German Federal Association of Funeral Directors Category: Promotional / Collateral Items
"My Personal Coffin" Agency: HEIMAT, / Berlin + TRO GmbH / Berlin Client: German Federal Association of Funeral Directors Category: Spatial Design / Experiential & Immersive
COMA – A GettyImages Original Series Agency: AlmapBBDO / Sao Paulo + Getty Images / New York Client: Getty Images Category: Craft / Writing
Xantenyx Agency: Arnold Worldwide / Boston Client: Monster.com Category: Craft / Writing - Single
Protest Stamps Agency: Shackleton / Madrid Client: Correos Category: Craft / Art Direction
The origin of life Agency: SHA inc. / TOKYO Client: BioClub Tokyo Category: Craft / Typography
Phones Are Good Agency: 750mph / London Client: Three Category: Craft - Sound Design / Single
Corruption Detector Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Craft - Web UX / UI / User Experience
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression— Agency: DENTSU INC. / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Promotional / Posters - Series
YouFab Global Creative Awards 2018 Agency: SHA inc. / TOKYO Client: Loftwork inc. Category: Promotional / Posters - Series
The origin of life Agency: SHA inc. / TOKYO Client: BioClub Tokyo Category: Typography / Static
YouFab Global Creative Awards 2018 Agency: SHA inc. / TOKYO Client: Loftwork inc.  Category: Typography / Static
Corruption Detector Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Digital & Online / Websites & Mobile
The origin of life Agency: SHA inc. / TOKYO Client: BioClub Tokyo Category: Craft / Printing & Paper Craft
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression— Agency: DENTSU INC. / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Craft / Printing & Paper Craft
Sans Forgetica Agency: Naked Communications / Australia + RMIT University / Melbourne Client: RMIT University Category: Digital Product
KINGO. affordable solar energy on demand Agency: Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala Client: KINGO Category: Craft - Use of Digital Devices / Smart Devices & Platforms
KINGO. affordable solar energy on demand Agency: Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala Client: KINGO Category: Innovation in Design
Sans Forgetica Agency: Naked Communications / Australia + RMIT University / Melbourne Client: RMIT University Category: Innovation in Design
Verizon What You Missed Agency: R/GA / New York Client: Verizon Wireless Category: Creative Use of Data / Targeting
Only for aesthetic eyes Agency: DENTSU INC. / Tokyo Client: good mornings Co., Ltd Category: Promotional / Collateral Items
YouFab Global Creative Awards 2018 Agency: SHA inc. / TOKYO Client: Loftwork inc. Category: Craft / Typography
Corruption Detector Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Creative Use of Data / Data Visualization
Boxes Agency: Arnold Worldwide / Boston Client: Monster.com Category: Online Films & Video / Short Form - Single
Cherry Picker Agency: Arnold Worldwide / Boston Client: Monster.com Category: Online Films & Video / Short Form - Single
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression— Agency: DENTSU INC. / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Craft / Art Direction
Verizon What You Missed Agency: R/GA / New York Client: Verizon Wireless Category: Social Post / Real-time Response
The origin of life Agency: SHA inc. / TOKYO Client: BioClub Tokyo Category: Promotional / Posters - Series
Corruption Detector Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Utility
Uber Presents Da Republic of Brooklyn Agency: Uber / San Francisco + &Co. / San Francisco + 40 Acres & A Mule / Brooklyn Client: Uber Category: Online Video / Online-only Video - Campaign
Impact of USPS Operation Santa Agency: MRM//McCann / New York Client: United States Postal Service Category: Creative Effectiveness / Single Country or Region
KINGO. affordable solar energy on demand Agency: Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala Client: KINGO Category: Use of Technology
Corruption Detector Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Applications
Book + Plant + Hair = fossette Agency: knot / Tokyo Client: fossette hair Ginza Category: Craft / Illustration
Sans Forgetica Agency: Naked Communications / Australia + RMIT University / Melbourne Client: RMIT University Category: Typography / Typeface Design
Coin Flipping Agency: Masaki Hanahara / Tokyo + vision track / Tokyo Client: TOKYO MIDTOWN Category: Craft / Illustration
Sans Forgetica Agency: Naked Communications / Australia + RMIT University / Melbourne Client: RMIT University Category: Creative Effectiveness
Only for aesthetic eyes Agency: DENTSU INC. / Tokyo Client: good mornings Co., Ltd Category: Craft / Printing & Paper Craft
YouFab Global Creative Awards 2018 Agency: SHA inc. / TOKYO Client: Loftwork inc.  Category: Craft / Printing & Paper Craft
Dieline Agency: Jones Knowles Ritchie / New York Client: Dieline Category: Branding / Identity System
Fragment Experience Agency: Sid Lee / Montreal + Fragment Experience / Matane Client: Fragment Experience Category: Branding / Identity System
Fine Art Transports Agency: Ruf Lanz, / Zurich Client: Welti-Furrer Category: Publishing / Trade Publication
Find Better, Faster Agency: Arnold Worldwide / Boston Client: Monster.com Category: Online Films & Video / Short Form - Campaign
Mailchimp Customer Experience Agency: R/GA / New York Client: Mailchimp Category: Craft - Mobile UX / UI / Interface Design
Mailchimp Customer Experience Agency: R/GA / New York Client: Mailchimp Category: Digital Design

2020 Branded Entertainment Bronze Pencil

AlmapBBDO / Sao Paulo + Getty Images / New York

Getty Images

COMA – A GettyImages Original Series

Long Form Video / Campaign / Series / Episodic

OS_BE20_008B

2020 Film Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Exile / Los Angeles + Legacy Effects / Los Angeles

Xfinity

A Holiday Reunion

Online Films & Video / Long Form - Single

OS_FI20_031B

2020 Branded Entertainment Bronze Pencil

Weber Shandwick / New York

Ancestry

Railroad Ties

Full Length Video / Single

OS_BE20_010B

2020 Interactive & Online Merit Award

AlmapBBDO / Sao Paulo + Getty Images / New York

Getty Images

COMA – A GettyImages Original Series

Online-only Video / Campaign

OS_IN20_056M

2020 Creative Effectiveness Merit Award

JWT Folk / DUBLIN

An Post

Address Point - Breaking the homelessness cycle

Single Country or Region / Consumer / Brand

OS_CE20_023M

2020 Design Merit Award

HEIMAT, / Berlin + TRO GmbH / Berlin

German Federal Association of Funeral Directors

"My Personal Coffin"

Promotional / Collateral Items

OS_DE20_121M

2020 Design Merit Award

HEIMAT, / Berlin + TRO GmbH / Berlin

German Federal Association of Funeral Directors

"My Personal Coffin"

Spatial Design / Experiential & Immersive

OS_DE20_174M

2020 Interactive & Online Merit Award

AlmapBBDO / Sao Paulo + Getty Images / New York

Getty Images

COMA – A GettyImages Original Series

Craft / Writing

OS_IN20_069M

2020 Radio & Audio Merit Award

Arnold Worldwide / Boston

Monster.com

Xantenyx

Craft / Writing - Single

OS_RA20_056M

2020 Design Merit Award

Shackleton / Madrid

Correos

Protest Stamps

Craft / Art Direction

OS_DE20_190M

2019 Print & Outdoor Gold Pencil

SHA inc. / TOKYO

BioClub Tokyo

The origin of life

Craft / Typography

OS_PO19055G

2019 Moving Image Craft Silver Pencil

750mph / London

Three

Phones Are Good

Craft - Sound Design / Single

OS_MI19039S

2019 Digital Craft Gold Pencil

Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM

Reclame Aqui

Corruption Detector

Craft - Web UX / UI / User Experience

OS_DC19002G

2019 Design Silver Pencil

DENTSU INC. / Tokyo

TOPPAN PRINTING CO., LTD.

Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—

Promotional / Posters - Series

OS_DE19031S

2019 Design Bronze Pencil

SHA inc. / TOKYO

Loftwork inc.

YouFab Global Creative Awards 2018

Promotional / Posters - Series

OS_DE19032B

2019 Design Gold Pencil

SHA inc. / TOKYO

BioClub Tokyo

The origin of life

Typography / Static

OS_DE19023G

2019 Design Silver Pencil

SHA inc. / TOKYO

Loftwork inc. 

YouFab Global Creative Awards 2018

Typography / Static

OS_DE19024S

2019 Direct Marketing Bronze Pencil

Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM

Reclame Aqui

Corruption Detector

Digital & Online / Websites & Mobile

OS_DI19018B

2019 Design Gold Pencil

SHA inc. / TOKYO

BioClub Tokyo

The origin of life

Craft / Printing & Paper Craft

OS_DE19070G

2019 Design Gold Pencil

DENTSU INC. / Tokyo

TOPPAN PRINTING CO., LTD.

Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—

Craft / Printing & Paper Craft

OS_DE19071G

2019 Intellectual Property Bronze Pencil

Naked Communications / Australia + RMIT University / Melbourne

RMIT University

Sans Forgetica

Digital Product

OS_IP19006B

2019 Digital Craft Gold Pencil

Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala

KINGO

KINGO. affordable solar energy on demand

Craft - Use of Digital Devices / Smart Devices & Platforms

OS_DC19006G

2019 Design Merit Award

Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala

KINGO

KINGO. affordable solar energy on demand

Innovation in Design

OS_DE19224M

2019 Design Merit Award

Naked Communications / Australia + RMIT University / Melbourne

RMIT University

Sans Forgetica

Innovation in Design

OS_DE19227M

2019 Creative Use of Data Merit Award

R/GA / New York

Verizon Wireless

Verizon What You Missed

Creative Use of Data / Targeting

OS_CU19022M

2019 Design Merit Award

DENTSU INC. / Tokyo

good mornings Co., Ltd

Only for aesthetic eyes

Promotional / Collateral Items

OS_DE19147M

2019 Print & Outdoor Merit Award

SHA inc. / TOKYO

Loftwork inc.

YouFab Global Creative Awards 2018

Craft / Typography

OS_PO19153M

2019 Creative Use of Data Merit Award

Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM

Reclame Aqui

Corruption Detector

Creative Use of Data / Data Visualization

OS_CU19017M

2019 Film Merit Award

Arnold Worldwide / Boston

Monster.com

Boxes

Online Films & Video / Short Form - Single

OS_FI19064M

2019 Film Merit Award

Arnold Worldwide / Boston

Monster.com

Cherry Picker

Online Films & Video / Short Form - Single

OS_FI19065M

2019 Design Merit Award

DENTSU INC. / Tokyo

TOPPAN PRINTING CO., LTD.

Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—

Craft / Art Direction

OS_DE19206M

2019 Social Media Merit Award

R/GA / New York

Verizon Wireless

Verizon What You Missed

Social Post / Real-time Response

OS_SM19047M

2019 Design Merit Award

SHA inc. / TOKYO

BioClub Tokyo

The origin of life

Promotional / Posters - Series

OS_DE19126M

2019 Mobile Merit Award

Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM

Reclame Aqui

Corruption Detector

Utility

OS_MO19026M

2019 Interactive & Online Merit Award

Uber / San Francisco + &Co. / San Francisco + 40 Acres & A Mule / Brooklyn

Uber

Uber Presents Da Republic of Brooklyn

Online Video / Online-only Video - Campaign

OS_IN19063M

2019 Creative Effectiveness Merit Award

MRM//McCann / New York

United States Postal Service

Impact of USPS Operation Santa

Creative Effectiveness / Single Country or Region

OS_CE19030M

2019 Experiential & Immersive Merit Award

Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala

KINGO

KINGO. affordable solar energy on demand

Use of Technology

OS_EX19055M

2019 Mobile Merit Award

Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM

Reclame Aqui

Corruption Detector

Applications

OS_MO19023M

2019 Design Merit Award

knot / Tokyo

fossette hair Ginza

Book + Plant + Hair = fossette

Craft / Illustration

OS_DE19209M

2019 Design Merit Award

Naked Communications / Australia + RMIT University / Melbourne

RMIT University

Sans Forgetica

Typography / Typeface Design

OS_DE19117M

2019 Print & Outdoor Merit Award

Masaki Hanahara / Tokyo + vision track / Tokyo

TOKYO MIDTOWN

Coin Flipping

Craft / Illustration

OS_PO19147M

2019 Creative Effectiveness Merit Award

Naked Communications / Australia + RMIT University / Melbourne

RMIT University

Sans Forgetica

Creative Effectiveness

OS_CE19018M

2019 Design Merit Award

DENTSU INC. / Tokyo

good mornings Co., Ltd

Only for aesthetic eyes

Craft / Printing & Paper Craft

OS_DE19218M

2019 Design Merit Award

SHA inc. / TOKYO

Loftwork inc. 

YouFab Global Creative Awards 2018

Craft / Printing & Paper Craft

OS_DE19221M

2019 Design Merit Award

Jones Knowles Ritchie / New York

Dieline

Dieline

Branding / Identity System

OS_DE19087M

2019 Design Merit Award

Sid Lee / Montreal + Fragment Experience / Matane

Fragment Experience

Fragment Experience

Branding / Identity System

OS_DE19091M

2019 Print & Outdoor Merit Award

Ruf Lanz, / Zurich

Welti-Furrer

Fine Art Transports

Publishing / Trade Publication

OS_PO19080M

2019 Film Merit Award

Arnold Worldwide / Boston

Monster.com

Find Better, Faster

Online Films & Video / Short Form - Campaign

OS_FI19069M

2019 Digital Craft Merit Award

R/GA / New York

Mailchimp

Mailchimp Customer Experience

Craft - Mobile UX / UI / Interface Design

OS_DC19027M

2019 Design Merit Award

R/GA / New York

Mailchimp

Mailchimp Customer Experience

Digital Design

OS_DE19171M

Follow Us