The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Consumer Services

Award

Agency

Client

Title

Category

Annual ID

Rio Carnaval - Logo Agency: Tátil Design Client: Rio Carnaval Category: Branding / Logo
New Iconic Kisses Agency: Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO + NASH Production / SÃO PAULO Client: Mercado Livre (Ebazar) Category: Casting
When Harry met Santa Agency: T/A POL AS / Oslo + B-Reel / Stockholm Client: The Norwegian Postal Service (Posten) Category: Online Films & Video / Long Form - Single
Uber Don't Eats Agency: Special / Los Angeles + Uber Eats / San Francisco Client: Uber Eats Category: Online Films & Video / Varying Length Series
Uber Don't Eats :30 Agency: Special / Los Angeles + Uber Eats / San Francisco Client: Uber Eats Category: Television & VOD / Short Form - Single
Strangers Agency: Trim Editing + Cosmo Street Editorial + Airbnb Productions LLC + Somesuch Client: Airbnb Category: Television & VOD / Long Form - Single
Independent Journalism for an Independent Life - Jordan Agency: Droga5 / New York + The New York Times + LFR Productions / New York + Cut+Run / New York Client: The New York Times Category: Television & VOD / Long Form - Single
Uber Don't Eats :60 Agency: Special / Los Angeles + Uber Eats / San Francisco Client: Uber Eats Category: Online Films & Video / Long Form - Single
New Iconic Kisses Agency: Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO + NASH Production / SÃO PAULO Client: Mercado Livre (Ebazar) Category: Cinematography / Single
When art has to move. Agency: Ruf Lanz / Zurich Client: Welti-Furrer Fine Art Transport Category: Promotional / Posters - Series
License To Deliver Agency: 180 Amsterdam + MPC / London + Trim / London + Smuggler / London Client: DHL Category: Cinematography / Single
Uber Don't Eats Agency: Special / Los Angeles + Uber Eats / San Francisco Client: Uber Eats Category: Online Films & Video / Short Form - Single
When art has to move. Agency: Ruf Lanz / Zurich Client: Welti-Furrer Fine Art Transport Category: B2B / Trade Publication
Rio Carnaval - Indentity System Agency: Tátil Design Client: Rio Carnaval Category: Branding / Identity System
In Love We Trust Agency: dentsuMB Taiwan / Taipei Client: Sinyi Realty Category: Long Form Video / Single
TIM Conscious Keyboard Agency: BETC HAVAS / São Paulo + TIM Br / Rio de Janeiro Client: TIM Br Category: Digital Product / Promotional
Rio Carnaval - Innovation in Design Agency: Tátil Design Client: Rio Carnaval Category: Innovation & Transformation / Innovation in Design
ECOLATE Agency: LIFULL / Tokyo Client: LIFULL Category: Intra-preneurship
Project Huey Agency: Google Brand Studio APAC / Sydney + Signality / Stockholm + Stab Mag / Byron Bay + R/GA / Sydney Client: Google Category: Experimental / Internal Projects / R&D
Social Post Agency: Ogilvy UK / London Client: Post Office Category: Billboards & Transit / Single
When art has to move Agency: Ruf Lanz / Zurich Client: Welti-Furrer Fine Art Transport Category: Promotional / Print Advertisements
New Iconic Kisses Agency: Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO Client: Mercado Livre (Ebazar) Category: Direction / Single
License to Deliver Agency: SMUGGLER + 180 Amsterdam Client: DHL Category: Direction / Single
When Harry met Santa Agency: T/A POL AS / Oslo + B-Reel / Stockholm Client: The Norwegian Postal Service (Posten) Category: Brand Voice
POSTER-POSTCARD-POST IT Agency: Tencent In-House / Shenzhen Client: Tencent Youth Science Festival Category: Craft / Printing & Paper Craft
In Love We Trust Agency: dentsuMB Taiwan / Taipei Client: Sinyi Realty Category: Online Films & Video / Long Form - Single
ECOLATE Agency: LIFULL / Tokyo Client: LIFULL Category: Physical Product / In-Market
Independent Journalism for an Independent Life - Vera Agency: Droga5 / New York Client: The New York Times Category: Editing / Single
A Holiday Reunion Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Exile / Los Angeles + Legacy Effects / Los Angeles Client: Xfinity Category: Online Films & Video / Long Form - Single
COMA – A GettyImages Original Series Agency: AlmapBBDO / Sao Paulo + Getty Images / New York Client: Getty Images Category: Long Form Video / Campaign / Series / Episodic
Railroad Ties Agency: Weber Shandwick / New York Client: Ancestry Category: Full Length Video / Single
Xantenyx Agency: Arnold Worldwide / Boston Client: Monster.com Category: Craft / Writing - Single
Address Point - Breaking the homelessness cycle Agency: JWT Folk / DUBLIN Client: An Post Category: Single Country or Region / Consumer / Brand
"My Personal Coffin" Agency: HEIMAT / Berlin + TRO GmbH / Berlin Client: German Federal Association of Funeral Directors Category: Spatial Design / Experiential & Immersive
COMA – A GettyImages Original Series Agency: AlmapBBDO / Sao Paulo + Getty Images / New York Client: Getty Images Category: Online-only Video / Campaign
"My Personal Coffin" Agency: HEIMAT / Berlin + TRO GmbH / Berlin Client: German Federal Association of Funeral Directors Category: Promotional / Collateral Items
Protest Stamps Agency: Shackleton / Madrid Client: Correos Category: Craft / Art Direction
COMA – A GettyImages Original Series Agency: AlmapBBDO / Sao Paulo + Getty Images / New York Client: Getty Images Category: Craft / Writing
The origin of life Agency: SHA inc. / TOKYO Client: BioClub Tokyo Category: Typography / Static
The origin of life Agency: SHA inc. / TOKYO Client: BioClub Tokyo Category: Craft / Printing & Paper Craft
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression— Agency: DENTSU INC. / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Craft / Printing & Paper Craft
KINGO. affordable solar energy on demand Agency: Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala Client: KINGO Category: Craft - Use of Digital Devices / Smart Devices & Platforms
The origin of life Agency: SHA inc. / TOKYO Client: BioClub Tokyo Category: Craft / Typography
Corruption Detector Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Craft - Web UX / UI / User Experience
Phones Are Good Agency: 750mph / London Client: Three Category: Craft - Sound Design / Single
YouFab Global Creative Awards 2018 Agency: SHA inc. / TOKYO Client: Loftwork inc.  Category: Typography / Static
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression— Agency: DENTSU INC. / Tokyo Client: TOPPAN PRINTING CO., LTD. Category: Promotional / Posters - Series
Sans Forgetica Agency: Naked Communications / Australia + RMIT University / Melbourne Client: RMIT University Category: Digital Product
Corruption Detector Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM Client: Reclame Aqui Category: Digital & Online / Websites & Mobile
YouFab Global Creative Awards 2018 Agency: SHA inc. / TOKYO Client: Loftwork inc. Category: Promotional / Posters - Series

2022 Design Gold Pencil

Tátil Design

Rio Carnaval

Rio Carnaval - Logo

Branding / Logo

OS22_DE002G

2022 Moving Image Craft Gold Pencil

Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO + NASH Production / SÃO PAULO

Mercado Livre (Ebazar)

New Iconic Kisses

Casting

OS22_MI017G

2022 Film Gold Pencil

T/A POL AS / Oslo + B-Reel / Stockholm

The Norwegian Postal Service (Posten)

When Harry met Santa

Online Films & Video / Long Form - Single

OS22_FI008G

2022 Film Silver Pencil

Special / Los Angeles + Uber Eats / San Francisco

Uber Eats

Uber Don't Eats

Online Films & Video / Varying Length Series

OS22_FI024S

2022 Film Silver Pencil

Special / Los Angeles + Uber Eats / San Francisco

Uber Eats

Uber Don't Eats :30

Television & VOD / Short Form - Single

OS22_FI013S

2022 Film Silver Pencil

Trim Editing + Cosmo Street Editorial + Airbnb Productions LLC + Somesuch

Airbnb

Strangers

Television & VOD / Long Form - Single

OS22_FI014S

2022 Film Silver Pencil

Droga5 / New York + The New York Times + LFR Productions / New York + Cut+Run / New York

The New York Times

Independent Journalism for an Independent Life - Jordan

Television & VOD / Long Form - Single

OS22_FI016S

2022 Film Silver Pencil

Special / Los Angeles + Uber Eats / San Francisco

Uber Eats

Uber Don't Eats :60

Online Films & Video / Long Form - Single

OS22_FI023S

2022 Moving Image Craft Bronze Pencil

Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO + NASH Production / SÃO PAULO

Mercado Livre (Ebazar)

New Iconic Kisses

Cinematography / Single

OS22_MI051B

2022 Design Merit Award

Ruf Lanz / Zurich

Welti-Furrer Fine Art Transport

When art has to move.

Promotional / Posters - Series

OS22_DE082M

2022 Moving Image Craft Merit Award

180 Amsterdam + MPC / London + Trim / London + Smuggler / London

DHL

License To Deliver

Cinematography / Single

OS22_MI094M

2022 Film Merit Award

Special / Los Angeles + Uber Eats / San Francisco

Uber Eats

Uber Don't Eats

Online Films & Video / Short Form - Single

OS22_FI073M

2022 Print Merit Award

Ruf Lanz / Zurich

Welti-Furrer Fine Art Transport

When art has to move.

B2B / Trade Publication

OS22_PT033M

2022 Design Merit Award

Tátil Design

Rio Carnaval

Rio Carnaval - Indentity System

Branding / Identity System

OS22_DE060M

2022 Branded Entertainment Merit Award

dentsuMB Taiwan / Taipei

Sinyi Realty

In Love We Trust

Long Form Video / Single

OS22_BE050M

2022 IP & Products Merit Award

BETC HAVAS / São Paulo + TIM Br / Rio de Janeiro

TIM Br

TIM Conscious Keyboard

Digital Product / Promotional

OS22_IP022M

2022 Design Merit Award

Tátil Design

Rio Carnaval

Rio Carnaval - Innovation in Design

Innovation & Transformation / Innovation in Design

OS22_DE161M

2022 Brand-Side / In-House Merit Award

LIFULL / Tokyo

LIFULL

ECOLATE

Intra-preneurship

OS22_BS031M

2022 IP & Products Merit Award

Google Brand Studio APAC / Sydney + Signality / Stockholm + Stab Mag / Byron Bay + R/GA / Sydney

Google

Project Huey

Experimental / Internal Projects / R&D

OS22_IP029M

2022 Out of Home Merit Award

Ogilvy UK / London

Post Office

Social Post

Billboards & Transit / Single

OS22_OH033M

2022 Design Merit Award

Ruf Lanz / Zurich

Welti-Furrer Fine Art Transport

When art has to move

Promotional / Print Advertisements

OS22_DE084M

2022 Moving Image Craft Merit Award

Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO

Mercado Livre (Ebazar)

New Iconic Kisses

Direction / Single

OS22_MI071M

2022 Moving Image Craft Merit Award

SMUGGLER + 180 Amsterdam

DHL

License to Deliver

Direction / Single

OS22_MI072M

2022 Public Relations Merit Award

T/A POL AS / Oslo + B-Reel / Stockholm

The Norwegian Postal Service (Posten)

When Harry met Santa

Brand Voice

OS22_PR060M

2022 Design Merit Award

Tencent In-House / Shenzhen

Tencent Youth Science Festival

POSTER-POSTCARD-POST IT

Craft / Printing & Paper Craft

OS22_DE157M

2022 Film Merit Award

dentsuMB Taiwan / Taipei

Sinyi Realty

In Love We Trust

Online Films & Video / Long Form - Single

OS22_FI082M

2022 IP & Products Merit Award

LIFULL / Tokyo

LIFULL

ECOLATE

Physical Product / In-Market

OS22_IP020M

2022 Moving Image Craft Merit Award

Droga5 / New York

The New York Times

Independent Journalism for an Independent Life - Vera

Editing / Single

OS22_MI086M

2020 Film Bronze Pencil

Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Exile / Los Angeles + Legacy Effects / Los Angeles

Xfinity

A Holiday Reunion

Online Films & Video / Long Form - Single

OS_FI20_031B

2020 Branded Entertainment Bronze Pencil

AlmapBBDO / Sao Paulo + Getty Images / New York

Getty Images

COMA – A GettyImages Original Series

Long Form Video / Campaign / Series / Episodic

OS_BE20_008B

2020 Branded Entertainment Bronze Pencil

Weber Shandwick / New York

Ancestry

Railroad Ties

Full Length Video / Single

OS_BE20_010B

2020 Radio & Audio Merit Award

Arnold Worldwide / Boston

Monster.com

Xantenyx

Craft / Writing - Single

OS_RA20_056M

2020 Creative Effectiveness Merit Award

JWT Folk / DUBLIN

An Post

Address Point - Breaking the homelessness cycle

Single Country or Region / Consumer / Brand

OS_CE20_023M

2020 Design Merit Award

HEIMAT / Berlin + TRO GmbH / Berlin

German Federal Association of Funeral Directors

"My Personal Coffin"

Spatial Design / Experiential & Immersive

OS_DE20_174M

2020 Interactive & Online Merit Award

AlmapBBDO / Sao Paulo + Getty Images / New York

Getty Images

COMA – A GettyImages Original Series

Online-only Video / Campaign

OS_IN20_056M

2020 Design Merit Award

HEIMAT / Berlin + TRO GmbH / Berlin

German Federal Association of Funeral Directors

"My Personal Coffin"

Promotional / Collateral Items

OS_DE20_121M

2020 Design Merit Award

Shackleton / Madrid

Correos

Protest Stamps

Craft / Art Direction

OS_DE20_190M

2020 Interactive & Online Merit Award

AlmapBBDO / Sao Paulo + Getty Images / New York

Getty Images

COMA – A GettyImages Original Series

Craft / Writing

OS_IN20_069M

2019 Design Gold Pencil

SHA inc. / TOKYO

BioClub Tokyo

The origin of life

Typography / Static

OS_DE19023G

2019 Design Gold Pencil

SHA inc. / TOKYO

BioClub Tokyo

The origin of life

Craft / Printing & Paper Craft

OS_DE19070G

2019 Design Gold Pencil

DENTSU INC. / Tokyo

TOPPAN PRINTING CO., LTD.

Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—

Craft / Printing & Paper Craft

OS_DE19071G

2019 Digital Craft Gold Pencil

Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala

KINGO

KINGO. affordable solar energy on demand

Craft - Use of Digital Devices / Smart Devices & Platforms

OS_DC19006G

2019 Print & Outdoor Gold Pencil

SHA inc. / TOKYO

BioClub Tokyo

The origin of life

Craft / Typography

OS_PO19055G

2019 Digital Craft Gold Pencil

Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM

Reclame Aqui

Corruption Detector

Craft - Web UX / UI / User Experience

OS_DC19002G

2019 Moving Image Craft Silver Pencil

750mph / London

Three

Phones Are Good

Craft - Sound Design / Single

OS_MI19039S

2019 Design Silver Pencil

SHA inc. / TOKYO

Loftwork inc. 

YouFab Global Creative Awards 2018

Typography / Static

OS_DE19024S

2019 Design Silver Pencil

DENTSU INC. / Tokyo

TOPPAN PRINTING CO., LTD.

Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—

Promotional / Posters - Series

OS_DE19031S

2019 Intellectual Property Bronze Pencil

Naked Communications / Australia + RMIT University / Melbourne

RMIT University

Sans Forgetica

Digital Product

OS_IP19006B

2019 Direct Marketing Bronze Pencil

Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM

Reclame Aqui

Corruption Detector

Digital & Online / Websites & Mobile

OS_DI19018B

2019 Design Bronze Pencil

SHA inc. / TOKYO

Loftwork inc.

YouFab Global Creative Awards 2018

Promotional / Posters - Series

OS_DE19032B

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