The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Consumer Services

Award

Agency

Client

Title

Category

Annual ID

Turnstile Turbines Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris Client: Iberdrola Category: Best of IP & Product Design
The Tattoo Duo Over Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris Client: Duolingo Category: Active Engagement / Call to Action
Turnstile Turbines Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris Client: Iberdrola Category: Innovation & Transformation / Innovation in IP & Product Design
Dot Go Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Dot Pad Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul Client: Dot Incorporation Category: Physical Products
THE TOKYO TOILET Agency: The Nippon Foundation + Shibuya Ward + Daiwa House Industry Co. + TOTO Ltd. Client: The Nippon Foundation Category: Spatial Design / Architecture
The Tattoo Duo Over Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris Client: Duolingo Category: User-Generated Content
Until Then Agency: Revolver / REDFERN + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney Client: NRMA Insurance Category: Direction / Series
Until Then Agency: Revolver / Redfern + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney Client: NRMA Insurance Category: Cinematography / Series
The Tattoo Duo Over Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris Client: Duolingo Category: Brand Voice
The Tattoo Duo Over Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris Client: Duolingo Category: Stunts & Activations
THE TOKYO TOILET Agency: The Nippon Foundation + Shibuya Ward + Daiwa House Industry Co. + TOTO Ltd. Client: The Nippon Foundation Category: Innovation & Transformation / Innovation in Design
Nothing More to Say Agency: Garbergs / Stockholm Client: St1 Category: Casting
Dot Pad Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul Client: Dot Incorporation Category: Craft / Use of Technology
Dot Go Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Dot Go Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Use of Technology
Until Then Agency: Revolver / Redfern + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney Client: NRMA Insurance Category: Editing / Series
Indian Stretchable Time Agency: L&K Saatchi & Saatchi / Mumbai Client: Zepto Category: Casting
The Freshest - Clap Agency: Uncommon Creative Studio / London + O Positive + ITV / ITVX Client: ITV / ITVX Category: Casting
The Tattoo Duo Over Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris Client: Duolingo Category: Community Building
Wizarding World Holiday Trunk Agency: Special US / Los Angeles + Uber Eats / San Francisco + Warner Bros. Discovery Client: Uber Eats Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Freedom Grams Agency: SERVICEPLAN GERMANY / Munich Client: AROYA Category: Craft / Art Direction
The New House of Communication Agency: büro uebele visuelle kommunikation / Stuttgart + SERVICEPLAN GERMANY / Munich Client: Serviceplan Group Category: Typography / Typeface Design
By Wind Agency: F&B Happy / Gothenburg Client: By Wind Category: Brand Identity / System
The New House of Communication Agency: büro uebele visuelle kommunikation / Stuttgart + SERVICEPLAN GERMANY / Munich Client: Serviceplan Group Category: Brand Identity / System
Embrace the Art of Doing Less Agency: Mother / London + No.8 Sound & Visions Ltd / London + Selected Works / London + Biscuit Filmworks / London Client: Uber Eats Category: Television & VOD / 31-60 Seconds - Series
The Freshest - Smile, Clap Agency: Uncommon Creative Studio / London + O Positive + ITV / ITVX Client: ITV / ITVX Category: Direction / Series
Do Less Campaign Agency: Biscuit Filmworks / London + Mother / London Client: Uber Eats Category: Direction / Series
Project Relate Agency: Toaster / Singapore + Google India Client: Google India Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
The Tattoo Duo Over Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris Client: Duolingo Category: Non-traditional & Guerrilla Marketing
Freedom Grams Agency: SERVICEPLAN GERMANY / Munich Client: AROYA Category: Packaging / Specialty
Turnstile Turbines Agency: Weber Shandwick / Paris + Mediabrand / Paris + McCann / Paris Client: Iberdrola Category: Out of Home / Brand Installations
Turnstile Turbines Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris Client: Iberdrola Category: Experiential & Installations / Brand Installations
Turnstile Turbines Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris Client: Iberdrola Category: Events & Experiential
The Tattoo Duo Over Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris Client: Duolingo Category: Social Media Post / Series
One Hit Agency: Biscuit Filmworks / Los Angeles + Special US / Los Angeles + Walker Client: Uber Eats Category: Music Adaptation / Song
A (Slightly) Life-Changing Story Agency: Droga5 / New York + Meta + Blacksmith + Final Cut Client: Meta Category: Music Adaptation / Song
Amani Agency: Droga5 / New York + Meta + Love Song + The Mill Client: Meta Category: Sound Editing
The Tattoo Duo Over Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris Client: Duolingo Category: Digital & Online
Own What's Yours Agency: Joan Creative / New York + PRETTYBIRD / Los Angeles + 24/7 / Lisbon + Cabin Editorial / Los Angeles Client: ZenBusiness Category: Television & VOD / 31-60 Seconds - Single
In Love We Trust 2 Agency: dentsuMB Taiwan / Taipei Client: Sinyi Realty Category: Long Form Video / Single
Dot Go Agency: SERVICEPLAN GERMANY / Munich Client: Dot Incorporation Category: Digital Design
Amani Agency: Droga5 / New York Client: Meta Category: Short Form Video / Single
The Freshest - Smile Agency: Uncommon Creative Studio / London + O Positive + ITV / ITVX Client: ITV / ITVX Category: Casting
Turnstile Turbines Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris Client: Iberdrola Category: Promotional / Physical Items
INKmaginary Toys Agency: Edelman / Singapore Client: HP Instant Ink Category: Physical Items
In Love We Trust 2 Agency: dentsuMB Taiwan / Taipei Client: Sinyi Realty Category: Online-only Films & Video / Over 60 Seconds - Single
Freedom Grams Agency: SERVICEPLAN GERMANY / Munich Client: AROYA Category: Typography / Dynamic / In Motion
ANTIQUE GIFS Agency: Serviceplan Suisse AG / Zürich Client: VEBUKU (Vereinigung der Buchantiquare und Kupferstichhändler in der Schweiz) Category: Craft / Use of Visuals
Amani Agency: Droga5 / New York + Meta + The Mill + Love Song Client: Meta Category: Editing / Single

2023 IP & Product Design Best of Discipline Pencil

Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris

Iberdrola

Turnstile Turbines

Best of IP & Product Design

OS23_IP000G

2023 Social Media Gold Pencil

BETC / Paris + Duolingo / Paris + Voir Pictures / Paris

Duolingo

The Tattoo Duo Over

Active Engagement / Call to Action

OS23_SM007G

2023 IP & Product Design Gold Pencil

Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris

Iberdrola

Turnstile Turbines

Innovation & Transformation / Innovation in IP & Product Design

OS23_IP001G

2023 Interactive, Online & Mobile Gold Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Go

Innovation & Transformation / Innovation in Interactive, Online, & Mobile

OS23_IN009G

2023 Experiential & Immersive Gold Pencil

SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul

Dot Incorporation

Dot Pad

Physical Products

OS23_EX006G

2023 Design Gold Pencil

The Nippon Foundation + Shibuya Ward + Daiwa House Industry Co. + TOTO Ltd.

The Nippon Foundation

THE TOKYO TOILET

Spatial Design / Architecture

OS23_DE011G

2023 Social Media Gold Pencil

BETC / Paris + Duolingo / Paris + Voir Pictures / Paris

Duolingo

The Tattoo Duo Over

User-Generated Content

OS23_SM006G

2023 Moving Image Craft & Production Silver Pencil

Revolver / REDFERN + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney

NRMA Insurance

Until Then

Direction / Series

OS23_MI015S

2023 Moving Image Craft & Production Silver Pencil

Revolver / Redfern + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney

NRMA Insurance

Until Then

Cinematography / Series

OS23_MI021S

2023 Public Relations Silver Pencil

BETC / Paris + Duolingo / Paris + Voir Pictures / Paris

Duolingo

The Tattoo Duo Over

Brand Voice

OS23_PR016S

2023 Social Media Silver Pencil

BETC / Paris + Duolingo / Paris + Voir Pictures / Paris

Duolingo

The Tattoo Duo Over

Stunts & Activations

OS23_SM021S

2023 Design Silver Pencil

The Nippon Foundation + Shibuya Ward + Daiwa House Industry Co. + TOTO Ltd.

The Nippon Foundation

THE TOKYO TOILET

Innovation & Transformation / Innovation in Design

OS23_DE038S

2023 Moving Image Craft & Production Silver Pencil

Garbergs / Stockholm

St1

Nothing More to Say

Casting

OS23_MI025S

2023 Experiential & Immersive Silver Pencil

SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul

Dot Incorporation

Dot Pad

Craft / Use of Technology

OS23_EX022S

2023 Interactive, Online & Mobile Silver Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Go

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_IN019S

2023 Creative Use of Data Bronze Pencil

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Go

Use of Technology

OS23_CU014B

2023 Moving Image Craft & Production Bronze Pencil

Revolver / Redfern + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney

NRMA Insurance

Until Then

Editing / Series

OS23_MI030B

2023 Moving Image Craft & Production Bronze Pencil

L&K Saatchi & Saatchi / Mumbai

Zepto

Indian Stretchable Time

Casting

OS23_MI038B

2023 Moving Image Craft & Production Bronze Pencil

Uncommon Creative Studio / London + O Positive + ITV / ITVX

ITV / ITVX

The Freshest - Clap

Casting

OS23_MI041B

2023 Public Relations Bronze Pencil

BETC / Paris + Duolingo / Paris + Voir Pictures / Paris

Duolingo

The Tattoo Duo Over

Community Building

OS23_PR024B

2023 Interactive, Online & Mobile Bronze Pencil

Special US / Los Angeles + Uber Eats / San Francisco + Warner Bros. Discovery

Uber Eats

Wizarding World Holiday Trunk

Augmented, Virtual & Mixed Reality (AR, VR, MR)

OS23_IN029B

2023 Design Merit Award

SERVICEPLAN GERMANY / Munich

AROYA

Freedom Grams

Craft / Art Direction

OS23_DE168M

2023 Design Merit Award

büro uebele visuelle kommunikation / Stuttgart + SERVICEPLAN GERMANY / Munich

Serviceplan Group

The New House of Communication

Typography / Typeface Design

OS23_DE099M

2023 Design Merit Award

F&B Happy / Gothenburg

By Wind

By Wind

Brand Identity / System

OS23_DE073M

2023 Design Merit Award

büro uebele visuelle kommunikation / Stuttgart + SERVICEPLAN GERMANY / Munich

Serviceplan Group

The New House of Communication

Brand Identity / System

OS23_DE074M

2023 Film & Video Merit Award

Mother / London + No.8 Sound & Visions Ltd / London + Selected Works / London + Biscuit Filmworks / London

Uber Eats

Embrace the Art of Doing Less

Television & VOD / 31-60 Seconds - Series

OS23_FI067M

2023 Moving Image Craft & Production Merit Award

Uncommon Creative Studio / London + O Positive + ITV / ITVX

ITV / ITVX

The Freshest - Smile, Clap

Direction / Series

OS23_MI050M

2023 Moving Image Craft & Production Merit Award

Biscuit Filmworks / London + Mother / London

Uber Eats

Do Less Campaign

Direction / Series

OS23_MI061M

2023 Interactive, Online & Mobile Merit Award

Toaster / Singapore + Google India

Google India

Project Relate

Innovation & Transformation / Innovation in Interactive, Online, & Mobile

OS23_IN077M

2023 Direct Marketing Merit Award

BETC / Paris + Duolingo / Paris + Voir Pictures / Paris

Duolingo

The Tattoo Duo Over

Non-traditional & Guerrilla Marketing

OS23_DM095M

2023 Design Merit Award

SERVICEPLAN GERMANY / Munich

AROYA

Freedom Grams

Packaging / Specialty

OS23_DE124M

2023 Design Merit Award

Weber Shandwick / Paris + Mediabrand / Paris + McCann / Paris

Iberdrola

Turnstile Turbines

Out of Home / Brand Installations

OS23_DE149M

2023 Out of Home Merit Award

Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris

Iberdrola

Turnstile Turbines

Experiential & Installations / Brand Installations

OS23_OH059M

2023 Public Relations Merit Award

Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris

Iberdrola

Turnstile Turbines

Events & Experiential

OS23_PR052M

2023 Direct Marketing Merit Award

BETC / Paris + Duolingo / Paris + Voir Pictures / Paris

Duolingo

The Tattoo Duo Over

Social Media Post / Series

OS23_DM089M

2023 Music & Sound Craft Merit Award

Biscuit Filmworks / Los Angeles + Special US / Los Angeles + Walker

Uber Eats

One Hit

Music Adaptation / Song

OS23_MS032M

2023 Music & Sound Craft Merit Award

Droga5 / New York + Meta + Blacksmith + Final Cut

Meta

A (Slightly) Life-Changing Story

Music Adaptation / Song

OS23_MS035M

2023 Music & Sound Craft Merit Award

Droga5 / New York + Meta + Love Song + The Mill

Meta

Amani

Sound Editing

OS23_MS063M

2023 Public Relations Merit Award

BETC / Paris + Duolingo / Paris + Voir Pictures / Paris

Duolingo

The Tattoo Duo Over

Digital & Online

OS23_PR042M

2023 Film & Video Merit Award

Joan Creative / New York + PRETTYBIRD / Los Angeles + 24/7 / Lisbon + Cabin Editorial / Los Angeles

ZenBusiness

Own What's Yours

Television & VOD / 31-60 Seconds - Single

OS23_FI058M

2023 Branded Entertainment Merit Award

dentsuMB Taiwan / Taipei

Sinyi Realty

In Love We Trust 2

Long Form Video / Single

OS23_BE049M

2023 Design Merit Award

SERVICEPLAN GERMANY / Munich

Dot Incorporation

Dot Go

Digital Design

OS23_DE130M

2023 Branded Entertainment Merit Award

Droga5 / New York

Meta

Amani

Short Form Video / Single

OS23_BE043M

2023 Moving Image Craft & Production Merit Award

Uncommon Creative Studio / London + O Positive + ITV / ITVX

ITV / ITVX

The Freshest - Smile

Casting

OS23_MI113M

2023 Design Merit Award

Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris

Iberdrola

Turnstile Turbines

Promotional / Physical Items

OS23_DE112M

2023 Direct Marketing Merit Award

Edelman / Singapore

HP Instant Ink

INKmaginary Toys

Physical Items

OS23_DM056M

2023 Film & Video Merit Award

dentsuMB Taiwan / Taipei

Sinyi Realty

In Love We Trust 2

Online-only Films & Video / Over 60 Seconds - Single

OS23_FI085M

2023 Design Merit Award

SERVICEPLAN GERMANY / Munich

AROYA

Freedom Grams

Typography / Dynamic / In Motion

OS23_DE102M

2023 Social Media Merit Award

Serviceplan Suisse AG / Zürich

VEBUKU (Vereinigung der Buchantiquare und Kupferstichhändler in der Schweiz)

ANTIQUE GIFS

Craft / Use of Visuals

OS23_SM114M

2023 Moving Image Craft & Production Merit Award

Droga5 / New York + Meta + The Mill + Love Song

Meta

Amani

Editing / Single

OS23_MI083M

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