The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
In Love We Trust 2
Agency: dentsuMB Taiwan / Taipei
Client: Sinyi Realty Category: Long Form Video / Single
Turnstile Turbines
Agency: Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
Client: Iberdrola Category: Experiential & Installations / Brand Installations
New Iconic Kisses
Agency: Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO + NASH Production / SÃO PAULO
Client: Mercado Livre (Ebazar) Category: Casting
When Harry met Santa
Agency: T/A POL AS / Oslo + B-Reel / Stockholm
Client: The Norwegian Postal Service (Posten) Category: Online Films & Video / Long Form - Single
Uber Don't Eats :60
Agency: Special / Los Angeles + Uber Eats / San Francisco
Client: Uber Eats Category: Online Films & Video / Long Form - Single
Uber Don't Eats
Agency: Special / Los Angeles + Uber Eats / San Francisco
Client: Uber Eats Category: Online Films & Video / Varying Length Series
Uber Don't Eats :30
Agency: Special / Los Angeles + Uber Eats / San Francisco
Client: Uber Eats Category: Television & VOD / Short Form - Single
Strangers
Agency: Trim Editing + Cosmo Street Editorial + Airbnb Productions LLC + Somesuch
Client: Airbnb Category: Television & VOD / Long Form - Single
Independent Journalism for an Independent Life - Jordan
Agency: Droga5 / New York + The New York Times + LFR Productions / New York + Cut+Run / New York
Client: The New York Times Category: Television & VOD / Long Form - Single
New Iconic Kisses
Agency: Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO + NASH Production / SÃO PAULO
Client: Mercado Livre (Ebazar) Category: Cinematography / Single
License To Deliver
Agency: 180 Amsterdam + MPC / London + Trim / London + Smuggler / London
Client: DHL Category: Cinematography / Single
In Love We Trust
Agency: dentsuMB Taiwan / Taipei
Client: Sinyi Realty Category: Long Form Video / Single
TIM Conscious Keyboard
Agency: BETC HAVAS / São Paulo + TIM Br / Rio de Janeiro
Client: TIM Br Category: Digital Product / Promotional
When art has to move.
Agency: Ruf Lanz / Zurich
Client: Welti-Furrer Fine Art Transport Category: B2B / Trade Publication
Rio Carnaval - Innovation in Design
Agency: Tátil Design
Client: Rio Carnaval Category: Innovation & Transformation / Innovation in Design
POSTER-POSTCARD-POST IT
Agency: Tencent In-House / Shenzhen
Client: Tencent Youth Science Festival Category: Craft / Printing & Paper Craft
Project Huey
Agency: Google Brand Studio APAC / Sydney + Signality / Stockholm + Stab Mag / Byron Bay + R/GA / Sydney
Client: Google Category: Experimental / Internal Projects / R&D
When art has to move
Agency: Ruf Lanz / Zurich
Client: Welti-Furrer Fine Art Transport Category: Promotional / Print Advertisements
In Love We Trust
Agency: dentsuMB Taiwan / Taipei
Client: Sinyi Realty Category: Online Films & Video / Long Form - Single
Independent Journalism for an Independent Life - Vera
Agency: Droga5 / New York
Client: The New York Times Category: Editing / Single
When Harry met Santa
Agency: T/A POL AS / Oslo + B-Reel / Stockholm
Client: The Norwegian Postal Service (Posten) Category: Brand Voice
When art has to move.
Agency: Ruf Lanz / Zurich
Client: Welti-Furrer Fine Art Transport Category: Promotional / Posters - Series
Uber Don't Eats
Agency: Special / Los Angeles + Uber Eats / San Francisco
Client: Uber Eats Category: Online Films & Video / Short Form - Single
Rio Carnaval - Indentity System
Agency: Tátil Design
Client: Rio Carnaval Category: Branding / Identity System
New Iconic Kisses
Agency: Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO
Client: Mercado Livre (Ebazar) Category: Direction / Single
Never Lost
Agency: Droga5 / New York + Facebook / New York + Blacksmith / New York + Wave Studios / New York
Client: Facebook Category: Use of Licensed Music
Never Lost
Agency: Droga5 / New York + Facebook / New York + Blacksmith / New York + Wave Studios / New York
Client: Facebook Category: User-Generated Content
Self-Timing Soap
Agency: ‿ and us / Dubai
Client: Deliveroo and Lush Category: Innovation & Transformation / Innovation in Lockdown
24 Hour Ad
Agency: The Bloc / New York
Client: Tribute Category: Promotional Items / Booklets / Books / Brochures
Uber Eats No Repeats
Agency: Special / Sydney + Chee Productions + Revolver / Sydney + The Glue Society
Client: Uber Eats Category: Innovation & Transformation / Innovation in Film
Opportunity Knocks
Agency: Publicis / New York + MJZ + Parlament
Client: Fiverr Category: Social Post / Real-time Response
The Last Dance Deep Fake
Agency: Translation / Brooklyn + ESPN CreativeWorks / New York + ArtClass Content / New York
Client: ESPN / State Farm Category: Single Country or Region / Consumer / Brand
Self-Timing Soap
Agency: ‿ and us / Dubai
Client: Deliveroo and Lush Category: Reputation Management
When All You Can Food Is Think About
Agency: Mother / Los Angeles + Postmates / San Francisco
Client: Postmates Category: Integrated Branding Campaign
Never Lost
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Active Engagement / Call to Action
Never Lost
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Online Films & Video / Long Form - Single
Instant Doctor
Agency: The Bloc / New York
Client: Tribute Category: Online Films & Video / Long Form - Single
Give a Flybuys
Agency: CHE Proximity / Australia + Flybuys / Melbourne + DIVISION
Client: Flybuys Category: Television & VOD / Long Form - Single
Never Lost
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Television & VOD / Long Form - Single
Never Lost
Agency: Droga5 / New York + Facebook / New York
Client: Facebook Category: Innovation & Transformation / Innovation in Lockdown
The Flow
Agency: Forsman & Bodenfors / Singapore + Gojek / Singapore + Caviar / Paris + Mathematic / Paris
Client: Gojek Category: Production Design / Single or Series
Award:
2023 Branded Entertainment Merit Award
Agency:
dentsuMB Taiwan / Taipei
Client:
Sinyi Realty
Title:
In Love We Trust 2
Category:
Long Form Video / Single
Annual ID:
OS23_BE049M
Award:
2023 Direct Marketing Merit Award
Agency:
Edelman / Singapore
Client:
HP Instant Ink
Title:
INKmaginary Toys
Category:
Physical Items
Annual ID:
OS23_DM056M
Award:
2023 Out of Home Merit Award
Agency:
Weber Shandwick / Paris + McCann / Paris + Mediabrand / Paris
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS23_OH059M
Award:
2023 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AROYA
Title:
Freedom Grams
Category:
Craft / Art Direction
Annual ID:
OS23_DE168M
Award:
2022 Moving Image Craft Gold Pencil
Agency:
Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO + NASH Production / SÃO PAULO
Client:
Mercado Livre (Ebazar)
Title:
New Iconic Kisses
Category:
Casting
Annual ID:
OS22_MI017G
Award:
2022 Design Gold Pencil
Agency:
Tátil Design
Client:
Rio Carnaval
Title:
Rio Carnaval - Logo
Category:
Branding / Logo
Annual ID:
OS22_DE002G
Award:
2022 Film Gold Pencil
Agency:
T/A POL AS / Oslo + B-Reel / Stockholm
Client:
The Norwegian Postal Service (Posten)
Title:
When Harry met Santa
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI008G
Award:
2022 Film Silver Pencil
Agency:
Special / Los Angeles + Uber Eats / San Francisco
Client:
Uber Eats
Title:
Uber Don't Eats :60
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI023S
Award:
2022 Film Silver Pencil
Agency:
Special / Los Angeles + Uber Eats / San Francisco
Client:
Uber Eats
Title:
Uber Don't Eats
Category:
Online Films & Video / Varying Length Series
Annual ID:
OS22_FI024S
Award:
2022 Film Silver Pencil
Agency:
Special / Los Angeles + Uber Eats / San Francisco
Client:
Uber Eats
Title:
Uber Don't Eats :30
Category:
Television & VOD / Short Form - Single
Annual ID:
OS22_FI013S
Award:
2022 Film Silver Pencil
Agency:
Trim Editing + Cosmo Street Editorial + Airbnb Productions LLC + Somesuch
Client:
Airbnb
Title:
Strangers
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI014S
Award:
2022 Film Silver Pencil
Agency:
Droga5 / New York + The New York Times + LFR Productions / New York + Cut+Run / New York
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Jordan
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI016S
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO + NASH Production / SÃO PAULO
Client:
Mercado Livre (Ebazar)
Title:
New Iconic Kisses
Category:
Cinematography / Single
Annual ID:
OS22_MI051B
Award:
2022 Moving Image Craft Merit Award
Agency:
180 Amsterdam + MPC / London + Trim / London + Smuggler / London
Client:
DHL
Title:
License To Deliver
Category:
Cinematography / Single
Annual ID:
OS22_MI094M
Award:
2022 Branded Entertainment Merit Award
Agency:
dentsuMB Taiwan / Taipei
Client:
Sinyi Realty
Title:
In Love We Trust
Category:
Long Form Video / Single
Annual ID:
OS22_BE050M
Award:
2022 IP & Products Merit Award
Agency:
BETC HAVAS / São Paulo + TIM Br / Rio de Janeiro
Client:
TIM Br
Title:
TIM Conscious Keyboard
Category:
Digital Product / Promotional
Annual ID:
OS22_IP022M
Award:
2022 Print Merit Award
Agency:
Ruf Lanz / Zurich
Client:
Welti-Furrer Fine Art Transport
Title:
When art has to move.
Category:
B2B / Trade Publication
Annual ID:
OS22_PT033M
Award:
2022 Out of Home Merit Award
Agency:
Ogilvy UK / London
Client:
Post Office
Title:
Social Post
Category:
Billboards & Transit / Single
Annual ID:
OS22_OH033M
Award:
2022 Design Merit Award
Agency:
Tátil Design
Client:
Rio Carnaval
Title:
Rio Carnaval - Innovation in Design
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS22_DE161M
Award:
2022 Design Merit Award
Agency:
Tencent In-House / Shenzhen
Client:
Tencent Youth Science Festival
Title:
POSTER-POSTCARD-POST IT
Category:
Craft / Printing & Paper Craft
Annual ID:
OS22_DE157M
Award:
2022 IP & Products Merit Award
Agency:
Google Brand Studio APAC / Sydney + Signality / Stockholm + Stab Mag / Byron Bay + R/GA / Sydney
Client:
Google
Title:
Project Huey
Category:
Experimental / Internal Projects / R&D
Annual ID:
OS22_IP029M
Award:
2022 Design Merit Award
Agency:
Ruf Lanz / Zurich
Client:
Welti-Furrer Fine Art Transport
Title:
When art has to move
Category:
Promotional / Print Advertisements
Annual ID:
OS22_DE084M
Award:
2022 Film Merit Award
Agency:
dentsuMB Taiwan / Taipei
Client:
Sinyi Realty
Title:
In Love We Trust
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI082M
Award:
2022 Moving Image Craft Merit Award
Agency:
Droga5 / New York
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Vera
Category:
Editing / Single
Annual ID:
OS22_MI086M
Award:
2022 Public Relations Merit Award
Agency:
T/A POL AS / Oslo + B-Reel / Stockholm
Client:
The Norwegian Postal Service (Posten)
Title:
When Harry met Santa
Category:
Brand Voice
Annual ID:
OS22_PR060M
Award:
2022 IP & Products Merit Award
Agency:
LIFULL / Tokyo
Client:
LIFULL
Title:
ECOLATE
Category:
Physical Product / In-Market
Annual ID:
OS22_IP020M
Award:
2022 Design Merit Award
Agency:
Ruf Lanz / Zurich
Client:
Welti-Furrer Fine Art Transport
Title:
When art has to move.
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE082M
Award:
2022 Brand-Side / In-House Merit Award
Agency:
LIFULL / Tokyo
Client:
LIFULL
Title:
ECOLATE
Category:
Intra-preneurship
Annual ID:
OS22_BS031M
Award:
2022 Film Merit Award
Agency:
Special / Los Angeles + Uber Eats / San Francisco
Client:
Uber Eats
Title:
Uber Don't Eats
Category:
Online Films & Video / Short Form - Single
Annual ID:
OS22_FI073M
Award:
2022 Design Merit Award
Agency:
Tátil Design
Client:
Rio Carnaval
Title:
Rio Carnaval - Indentity System
Category:
Branding / Identity System
Annual ID:
OS22_DE060M
Award:
2022 Moving Image Craft Merit Award
Agency:
Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO
Client:
Mercado Livre (Ebazar)
Title:
New Iconic Kisses
Category:
Direction / Single
Annual ID:
OS22_MI071M
Award:
2022 Moving Image Craft Merit Award
Agency:
SMUGGLER + 180 Amsterdam
Client:
DHL
Title:
License to Deliver
Category:
Direction / Single
Annual ID:
OS22_MI072M
Award:
2021 Music & Sound Craft Gold Pencil
Agency:
Droga5 / New York + Facebook / New York + Blacksmith / New York + Wave Studios / New York
Client:
Facebook
Title:
Never Lost
Category:
Use of Licensed Music
Annual ID:
OS_MS21_006G
Award:
2021 Film Silver Pencil
Agency:
Droga5 / New York + Facebook / New York + Blacksmith / New York + Wave Studios / New York
Client:
Facebook
Title:
Never Lost
Category:
User-Generated Content
Annual ID:
OS_FI21_035S
Award:
2021 Public Relations Silver Pencil
Agency:
‿ and us / Dubai
Client:
Deliveroo and Lush
Title:
Self-Timing Soap
Category:
Brand Partnerships
Annual ID:
OS_PR21_020S
Award:
2021 Design Bronze Pencil
Agency:
‿ and us / Dubai
Client:
Deliveroo and Lush
Title:
Self-Timing Soap
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_DE21_045B
Award:
2021 Print Bronze Pencil
Agency:
The Bloc / New York
Client:
Tribute
Title:
24 Hour Ad
Category:
Promotional Items / Booklets / Books / Brochures
Annual ID:
OS_PT21_013B
Award:
2021 Film Bronze Pencil
Agency:
Special / Sydney + Chee Productions + Revolver / Sydney + The Glue Society
Client:
Uber Eats
Title:
Uber Eats No Repeats
Category:
Innovation & Transformation / Innovation in Film
Annual ID:
OS_FI21_038B
Award:
2021 Social Media Bronze Pencil
Agency:
Publicis / New York + MJZ + Parlament
Client:
Fiverr
Title:
Opportunity Knocks
Category:
Social Post / Real-time Response
Annual ID:
OS_SM21_014B
Award:
2021 Creative Effectiveness Bronze Pencil
Agency:
Translation / Brooklyn + ESPN CreativeWorks / New York + ArtClass Content / New York
Client:
ESPN / State Farm
Title:
The Last Dance Deep Fake
Category:
Single Country or Region / Consumer / Brand
Annual ID:
OS_CE21_012B
Award:
2021 Public Relations Bronze Pencil
Agency:
‿ and us / Dubai
Client:
Deliveroo and Lush
Title:
Self-Timing Soap
Category:
Reputation Management
Annual ID:
OS_PR21_015B
Award:
2021 Integrated Merit Award
Agency:
Mother / Los Angeles + Postmates / San Francisco
Client:
Postmates
Title:
When All You Can Food Is Think About
Category:
Integrated Branding Campaign
Annual ID:
OS_IG21_023M
Award:
2021 Social Media Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Never Lost
Category:
Active Engagement / Call to Action
Annual ID:
OS_SM21_075M
Award:
2021 Film Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Never Lost
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_084M
Award:
2021 Film Merit Award
Agency:
The Bloc / New York
Client:
Tribute
Title:
Instant Doctor
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI21_106M
Award:
2021 Film Merit Award
Agency:
CHE Proximity / Australia + Flybuys / Melbourne + DIVISION
Client:
Flybuys
Title:
Give a Flybuys
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_051M
Award:
2021 Film Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Never Lost
Category:
Television & VOD / Long Form - Single
Annual ID:
OS_FI21_052M
Award:
2021 Film Merit Award
Agency:
Droga5 / New York + Facebook / New York
Client:
Facebook
Title:
Never Lost
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS_FI21_138M
Award:
2021 Moving Image Craft Merit Award
Agency:
Forsman & Bodenfors / Singapore + Gojek / Singapore + Caviar / Paris + Mathematic / Paris
Client:
Gojek
Title:
The Flow
Category:
Production Design / Single or Series
Annual ID:
OS_MI21_078M
Award:
2021 Radio & Audio Merit Award
Agency:
‿ and us / Dubai
Client:
Deliveroo
Title:
The waiting
Category:
Broadcast / Single
Annual ID:
OS_RA21_021M